Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


Follow us:  circle_twitter circle_linkedin circle_facebook

Meet Aarki at Grow.co MAU in Las Vegas!

header1

Aarki is attending Grow.co Mobile Apps Unlocked (MAU) on April 25-26 and we’d love to meet you there! This acquisition and retention conference will bring together over 2000 leaders from top mobile brands with deep experience in mobile growth marketing for two full days of learning and networking.

Read more ...

PMP vs. Open Exchange: Access a more exclusive, premium inventory with stable volume

Programmatic offers multiple ways for mobile app advertisers to find the right media inventory for their ads, one of which is Private Marketplaces (PMP).

Read more ...

Ad Creative in Retargeting Campaigns: With or Without Audio

header2v1.jpg

In today’s digital world, app marketers need to be savvy using every possible means to grab their target audiences attention and knowing each element in the creative ad that catches user’s interest leads the app marketing campaigns to success. In this article, we are going to determine the real value of the creative ad per audio type for retargeting campaigns. We analyzed the MRAID performance in Chartboost to know whether the creative ads with audio perform better than the creative ads without audio.

Read more ...

(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic

Source: Chartboost

The programmatic landscape is constantly adapting to new ad tech needs and requirements. As programmatic buying has continued to introduce more complexities, Interactive Advertising Bureau (IAB) has tasked itself with designing “new procedures to bring more clarity to the byzantine digital ad-supply chain”. This new protocol is actively being developed within the IAB, which is accepting public comments until December 15, 2017.

Read more ...

Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps (EMEA)

Most app marketers are running mobile retargeting campaigns to reactivate lapsed or existing users by driving them to re-install an app or complete post-install actions. According to a study by Adjust, retargeted users outperform new users when it comes to retention, events, and, most importantly, revenue events.

Read more ...

Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps

Retargeting has become a buzzword since app marketers realized that engaging and retaining users with high lifetime value (LTV) is more efficient than having new users install their apps. As mobile advertising develops, so do retargeting strategies.

Read more ...

A Comparison of Display Ad Formats: HTML5 Animated vs. Static

HTML vs Static.jpg

Proper advertising is crucial for the success of any app marketing campaign. A wrong ad creative can drive potential high lifetime value (LTV) users away. Moreover, ad creatives also help app marketers grab users’ attention and drive them to take action, whether it’s installing an app, registering for an account, or making a purchase.

Read more ...

Suppression List Case Study

suppressiongraphic1.jpg

The mobile app ecosystem has always been dynamic. The app marketers’ key performance indicators (KPIs) for ad campaigns used to be measured by ad clicks and install volumes. As the industry continues to develop, LTV user acquisitions are now the measurement of campaign performance.

Read more ...

(MoPub) Rewarded Video Ads Drive Performance For Social Casino Advertiser

Source: MoPub

Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale.

Aarki found that the engaging, user-friendly nature of rewarded video ads enabled them to drive success for these key objectives and meet the advertiser’s ROI goal. The advertiser also saw higher engagement rates from rewarded video compared to their 30-second skippable video ads. As a result, the advertiser doubled their rewarded video ad spend month-over-month. 

Read the case study below to learn more.

Read more ...

Applaud - The Aarki Encore Podcast Episode 1: App Marketing with Encore

Applaud_2.jpg

Read more ...