Grace Oabina, Senior Manager of Analytics at Aarki, who leads the retargeting campaign management team, continues to share her tips and tricks for a successful retargeting campaign.
Grace Oabina, Senior Manager of Analytics at Aarki, who leads the retargeting campaign management team, continues to share her tips and tricks for a successful retargeting ...
India has grown into one of the world’s largest tech hubs. That growth will continue as tech develops into even more of an economic driver for the country. In concert with this transformation, companies are changing their advertising from traditional to programmatic. With a market of this size, this signals a revolution in marketing—and a massive opportunity.
India has grown into one of the world’s largest tech hubs. That growth will continue as tech develops into even more of an economic driver for the country. In concert with this ....jpg?width=1022&name=optimizationtypes%20(1).jpg)
Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing campaigns are interested in acquiring users with a high lifetime value (LTV). The definition of LTV varies from advertiser to advertiser, but in most cases, it is expressed as the revenue the user generates through in-app purchases or in-app advertising.
Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing ....png?width=1080&name=Stronger-ROI%20(1).png "Stronger-ROI (1)")
.png?width=1080&name=Machine-Learning%20(2).png "Machine-Learning (2)")
.png?width=1080&name=Global-Data-Centers%20(2).png "Global-Data-Centers (2)")
.png?width=1056&name=Ad%20Formats%20(1).png "Ad Formats (1)")
.png?width=1080&name=ROI-Lift%20(2).png "ROI-Lift (2)")
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