Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have become more relevant to the audience's expectations.
Audience preferences are constantly changing. The more users are swamped with digital content, the more their expectations increase when choosing brands to engage with. Mobile marketers are constantly challenged to fully understand, test, and optimize creative ads to ensure that targeted users see the best possible variant. Champion/challenger testing is a proven method that allows marketers to target users with ads that align with their interests.
Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 million of those are mobile video viewers in the US alone. Even with those immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, are becoming a preference, according to 75% of consumers.