Elevate your mobile marketing

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Insights

MVS Virtual Series: Aarki & DoorDash on Navigating the Mobile Programmatic World

Aarki DoorDash Mobile Programmatic

In the United States, programmatic display advertising spend is forecasted to reach $68.87 billion by 2020. As more and more marketers make the shift towards programmatic, are you ready to join this rapidly growing industry?

In the United States, programmatic display advertising spend is forecasted to reach $68.87 billion by 2020. As more and more marketers make the shift towards programmatic, are you ...

White Paper: Your Ultimate Guide to Mobile Programmatic User Acquisition

Programmatic User Acquisition

The number of mobile apps is growing exponentially, exceeding 11 million as of May 2020. 

With this fierce competition, it now takes more than just a great product to get users to choose your app.  The number of mobile apps is growing exponentially, exceeding 11 million as of May 2020.  With this fierce competition, it now takes more than just a great product to get users to ...

Aarki Ranks in The Singular ROI Index 2020

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Singular’s 2020 ROI Index is here and we are honored to make prominent appearances in several categories. 

The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 billion app installs to see which mobile media sources generated the best returns. It ranks the top-performing mobile media sources on iOS and Android. The overall rankings account for the following critical performance factors:

Singular’s 2020 ROI Index is here and we are honored to make prominent appearances in several categories.  The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 ...

Mobile Programmatic Trends and Predictions for 2020

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Mobile continues to revolutionize our lives and has become a key driver of many businesses. With eMarketer forecasting that 53% of total advertising budgets worldwide are expected to be captured by digital in 2020, this year looks prosperous for mobile advertising. In fact, it is estimated that mobile ad spending will outpace all traditional ad spending by a factor of x1.2 worldwide by 2023.

Mobile continues to revolutionize our lives and has become a key driver of many businesses. With eMarketer forecasting that 53% of total advertising budgets worldwide are expected ...

Re-engagement: Basics and Beyond

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25% of users abandon apps after just one use, a huge problem for app advertisers. 

There were 3.7 million mobile apps in 2015 and by 2019 that number had increased to 4.9 million. With this fierce competition, many apps are failing to maintain user interests and sustain long-term engagement. Advertisers need to find ways to reactivate their apps’ lapsed users and make them active users again. This is where Aarki takes the wheel.  

25% of users abandon apps after just one use, a huge problem for app advertisers.  There were 3.7 million mobile apps in 2015 and by 2019 that number had increased to 4.9 million. ...

Creative Best Practices for Designing Your Next Korean Mobile Ad

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One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience viewing mobile ads. 

One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience ...

Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign?

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Did you know that only 30 apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed user base. As programmatic advertising becomes popular, more strategies and approaches are being devised to address the issues of mobile marketers - one of them being an incremental lift analysis. 

Did you know that only 30 apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed ...

Slots Widget Updates in Aarki Studio

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We are always improving our proprietary creative platform, Aarki Studio, and are very excited to announce our updates of the playable slots widget that makes building playable ads even easier.

We are always improving our proprietary creative platform, Aarki Studio, and are very excited to announce our updates of the playable slots widget that makes building playable ads ...

Static vs. Dynamic Retargeting for Shopping Apps

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Mobile e-commerce, more commonly known as m-commerce, has been making waves for a while now. It is forecasted to reach revenues of $2.3 trillion by the end of 2019. The majority of m-commerce sales come from shopping apps, which are the fastest growing mobile app category with a 54% YOY growth. However, shopping apps also lose users quickly, with 86% abandoning within a month post-download. No wonder shopping apps are getting a lot of attention when it comes to retargeting.

Mobile e-commerce, more commonly known as m-commerce, has been making waves for a while now. It is forecasted to reach revenues of $2.3 trillion by the end of 2019. The majority ...

Elevate Your Social Casino App with Retargeting

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Social Casino was one of the top-grossing mobile app categories in 2018 and has gained popularity across a wide range of audiences. 

Social Casino was one of the top-grossing mobile app categories in 2018 and has gained popularity across a wide range of audiences. 

Preparing Your Growth Marketing Budget for the Holiday Season

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The holidays are fast approaching and the season of giving continues to put us all in good spirits. With the festivities just around the corner, one thing is clear - consumer spending is as high as ever! According to a consumer holiday report by OpenX, consumers are feeling overly optimistic about the future, with more than 70% feeling confident the economy will improve. Their optimism is fueling a growth in holiday spending, which is anticipated to grow by 5% year-over-year, including significant growth in digital shopping. 

The holidays are fast approaching and the season of giving continues to put us all in good spirits. With the festivities just around the corner, one thing is clear - consumer ...

Creative Insights to Elevate your Simulation Game

simulationgameinsights

The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile gaming. Surprised? You shouldn’t be, since 74% of consumer spending comes from mobile games. Let’s look into a gaming category that has been winning the hearts of gamers all over the world: simulation games.

The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile ...

How to Reach Your Local Markets: Indonesia

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Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a market share of 36%, amounting to $19 billion, by 2020. 

Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a ...

Aarki Recognized By SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV

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SOOMLA, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured. 

SOOMLA, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured. 

The State of Programmatic Advertising in China

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Programmatic advertising continues to progress globally. In 2019, around 65% of global digital ad spend is expected to be traded programmatically, and advertisers will spend $84 billion on programmatic worldwide. The US market continues to be the front-runner in global programmatic ad spending, with $40.6 billion spent during the previous year. Second is China, which spent significantly less: $7.9 billion. But that figure doesn’t tell the entire story of China’s development as a programmatic market. 

Programmatic advertising continues to progress globally. In 2019, around 65% of global digital ad spend is expected to be traded programmatically, and advertisers will spend $84 ...

Make Your Next Retargeting Campaign a Hit

Best Practices for Retargeting

When run correctly, mobile retargeting is a powerful strategy to win back lapsed users. Our previous article covering the do's and don'ts for your first retargeting campaign explains the basics. In this article, we are offering an in-depth focus on the best practices for running a retargeting campaign. 

When run correctly, mobile retargeting is a powerful strategy to win back lapsed users. Our previous article covering the do's and don'ts for your first retargeting campaign ...

The Rise of Casual Gaming Apps

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Mobile gaming apps consistently dominate the app market. According to MediaKix, there are 2.2 billion mobile gamers worldwide. As the largest app category, it’s no surprise that it could reach 60% market share of consumer spending by the end of 2019. For this article, we take an in-depth look into casual gaming apps. 

Mobile gaming apps consistently dominate the app market. According to MediaKix, there are 2.2 billion mobile gamers worldwide. As the largest app category, it’s no surprise that ...

Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

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Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 million of those are mobile video viewers in the US alone. Even with those immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, are becoming a preference, according to 75% of consumers.

Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 ...

Growth Factors of Programmatic Advertising in South Korea

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Mobile is driving programmatic advertising growth worldwide. While North America is still by far the biggest programmatic market to date, making up 58% of global spend, Asia’s rapid growth rates mean it’s quickly catching up. In this article, we’ll focus on South Korea, one of the most important app markets in the world. Let’s take an in-depth look at the country’s growing programmatic market.  

Mobile is driving programmatic advertising growth worldwide. While North America is still by far the biggest programmatic market to date, making up 58% of global spend, Asia’s ...

Acquiring high LTV users for Entertainment Apps

Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a whopping 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue, and North American with $2.5 billion. This signals an opportunity for established entertainment apps to tap into new markets and for growing apps to increase audience awareness through programmatic advertising.

Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a ...

Comparing Ad Format Performance of Gaming Apps

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There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only roughly one-half of the apps are used each month. The good news: you can increase your app’s chance of being installed and used regularly by making your ads engaging. And an essential step is choosing the right ad format.

There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only ...

Grow Your Shopping App

growyourshoppingapp

Ecommerce is on the rise. According to research from Statista, mobile eCommerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising. Read on for insights on how to grow your shopping app.

Ecommerce is on the rise. According to research from Statista, mobile eCommerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of ...

Sequential Advertising for Campaign Success

Ecommerce Sequential ad sketches

Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads that best resonate with them at a specific point in time. Sequential advertising then can be seen as a form of storytelling where there is an introduction, rising action, climax, and conclusion. Read on to learn how you can apply sequential advertising to your future campaigns.

Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads ...
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Integrated Mobile Marketing

Aarki Encore is an AI enabled platform for programmatic media and creative optimization using proprietary data.

Stronger-ROI

Machine-Learning

Machine Learning

Auction and user data is fed into a system of Bayesian models to learn the likelihood that a new user will convert, engage, or make purchases within the app.

This likelihood is used in creative and media optimization. Models are updated automatically based on user engagement data.


Custom Models

We know that there is no “one size fits all” in mobile marketing. We partner with you to develop machine learning models that support your specific goals.

We are confident about the value we bring to you. Schedule a complimentary consultation with a member of our data science team.

Custom Models

Global-Data-Centers

Global Infrastructure

Through integration with 10 major exchanges across 5 data centers Aarki reaches millions of QPS (queries or auctions per second) which provides unmatched access to global supply.

Multiple ISPs, direct connections to exchanges, and low latency networking maintain high reliability.


Variety of Ad Formats

A multitude of ad formats deliver incredible scale across hundreds of thousands of publishers.

Ad Formats

Creative-Personalization_Gaming

Creative Personalization

Our creative team develop highly engaging creative in Aarki Studio.

First-party data like user attributes personalize the creative messaging during ad serving.


 

Elevate Your ROI

On average, clients see a ROI lift of 47.5% as a result of our machine learning (AI) optimization technology.

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