Elevate your mobile marketing

[Machine Learning | Proprietary Data | Creative Optimization]




Watch how Aarki creates highly personalized ads that
enhance user experience and drive robust campaign performance.

Insights

Aarki Supports First-Price Auctions Alongside Second-Price Auctions

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For years, the industry has accepted the second-price auction model as the gold standard for auctioning inventory. Under this model, the buyer with the highest bid wins the auction but only pays slightly higher than the second-highest price (thus the second-price name). This often encourages aggressive bidding, given the likelihood that they will pay a lower price. While buyers often benefited from this strategy, publishers were not able to maximize the value of their inventory and sell it for the price advertisers in the market actually valued their campaigns.

For years, the industry has accepted the second-price auction model as the gold standard for auctioning inventory. Under this model, the buyer with the highest bid wins the ...

Creative Best Practices for Designing Your Next Korean Mobile Ad

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One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience viewing mobile ads. 

One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience ...

Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign?

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Did you know that only 30 apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed user base. As programmatic advertising becomes popular, more strategies and approaches are being devised to address the issues of mobile marketers - one of them being an incremental lift analysis. 

Did you know that only 30 apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed ...
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Integrated Mobile Marketing

Aarki Encore is an AI enabled platform for programmatic media and creative optimization using proprietary data.
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Machine Learning

Auction and user data is fed into a system of Bayesian models to learn the likelihood that a new user will convert, engage, or make purchases within the app.

This likelihood is used in creative and media optimization. Models are updated automatically based on user engagement data.

Custom Models

We know that there is no “one size fits all” in mobile marketing. We partner with you to develop machine learning models that support your specific goals.

We are confident about the value we bring to you. Schedule a complimentary consultation with a member of our data science team.
Custom Models
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Global Infrastructure

Through integration with 10 major exchanges across 5 data centers Aarki reaches millions of QPS (queries or auctions per second) which provides unmatched access to global supply.

Multiple ISPs, direct connections to exchanges, and low latency networking maintain high reliability.

Variety of Ad Formats

A multitude of ad formats deliver incredible scale across hundreds of thousands of publishers.
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Creative Personalization

Our creative team develop highly engaging creative in Aarki Studio.

First-party data like user attributes personalize the creative messaging during ad serving.

 

Elevate Your ROI

On average, clients see a ROI lift of 47.5% as a result of our machine learning (AI) optimization technology.
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