Elevate your mobile marketing

The new decade has brought the whole world into a time of unprecedented upheaval. All countries have been struck by a pandemic that no one was ready for but had to adapt to. In the mobile industry, the effect of the pandemic has led to many publishers and solution providers having to rapidly adjust to the increase of mobile users. 

There’s no better way of connecting with your users than through a relevant and engaging ad creative.

As the number of apps continues to grow, competition between apps to acquire and retain high quality users intensifies and growing revenue becomes an uphill battle. As a result, the way app developers market their apps to users evolves to keep up with this maturing market.

As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your app. 

In the not-so-distant past, most app marketing campaigns were focused on driving a large volume of app installs at the lowest possible cost. Nowadays, marketers are increasingly interested in optimizing app campaigns directly on the return on investment (ROI).

The measure of mobile app success is much more than simply a high number of downloads. Monetization will always be the ultimate goal, and the number one factor in reaching monetization goals is maximizing the user base. 

For years, the industry has accepted the second-price auction model as the gold standard for auctioning inventory. Under this model, the buyer with the highest bid wins the auction but only pays slightly higher than the second-highest price (thus the second-price name). This often encourages aggressive bidding, given the likelihood that they will pay a lower price. While buyers often benefited from this strategy, publishers were not able to maximize the value of their inventory and sell it for the price advertisers in the market actually valued their campaigns.

The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The country has adapted as industries have shifted, and right now there’s a big move towards programmatic advertising. 

Grace Oabina, Senior Manager of Analytics at Aarki, who leads the retargeting campaign management team, continues to share her tips and tricks for a successful retargeting campaign. 

India has grown into one of the world’s largest tech hubs. That growth will continue as tech develops into even more of an economic driver for the country. In concert with this transformation, companies are changing their advertising from traditional to programmatic. With a market of this size, this signals a revolution in marketing—and a massive opportunity.  

Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing campaigns are interested in acquiring users with a high lifetime value (LTV). The definition of LTV varies from advertiser to advertiser, but in most cases, it is expressed as the revenue the user generates through in-app purchases or in-app advertising.

Running a retargeting campaign shouldn’t be a burden if you develop relevant creative ads. To enhance the user experience and ensure that our target audience sees only the ad creatives relevant to them, Aarki is constantly advancing personalization strategies. Check out the infographic below to get tips on designing the best creative ads for your target audiences.

Ad creative can make or break your app marketing campaign. An ad creative that’s catchy, relevant, and based on the user experience will grab the user's attention and boost engagement. Otherwise, it will most likely be ignored, along with all the other ads they see every day. 

Technological innovations have made information easier than ever to access. News now spreads around the world in seconds via various channels. One of those channels is mobile apps. Research on app usage and habits found that 88% of smartphone users have at least one news and weather app on their mobile phone, and smartphone users spend 41% of their total digital time on news apps.
 
As the app market continues to grow, mobile marketers need to know how to stand out to mobile users. One approach is to catch their attention with a distinctive creative strategy. A mobile marketer who knows the behavior, perceptions, and demographics of their users will have the upper hand on the creative strategy of their campaign, allowing them to design an ad that is specific to their target audience.

Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have become more relevant to the audience's expectations. 

There have been many recent advancements in targeting capabilities, opening marketers to a new set of creative possibilities. Gone are the days when knowing only the demographics of your target audiences was enough to show them relevant creative ads. Users have become more demanding and ad creatives need granular-level personalization to be successful.

The possibilities for creative concepts are endless. With so many techiques to focus on, including audience segmentation, real-world events, app updates, current news, and trends, ad fatigue is certainly avoidable. Strategic and imaginative ads are the key to winning audiences’ attention. One creative concept that can benefit your campaigns is meta ads.

Emotions form connections. In advertising, emotions can help humanize an ad’s message, which leads to more chances of resonating with viewers. Ads that appeal to emotions focus more on feelings of characters and strong imagery rather than providing a logical reason to believe the ad’s claim.

Aspiring daters are open to making connections digitally, providing dating app advertisers with more reach. This is a continually-growing market that dating app advertisers can use to their advantage.

Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketing campaign.

As the mobile programmatic industry rapidly grows, so does the number of bidders, causing app marketers to pay more attention to auction dynamics. Bid optimization and bid landscape inferencing are increasingly becoming crucial parts of the bidder strategy.

We are excited to announce that Aarki was named the winner of a Bronze Stevie® Award in the Fastest Growing Tech Company of the Year category in The 17th Annual American Business Awards®.

Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting:

Bigger does not necessarily mean better. An ad format that takes up a big portion of the mobile screen may be easier to notice but may be viewed as simply intrusive. A banner ad, which is the cheapest mobile ad format with the lowest cost per mille (CPM), may yield better conversions and overall campaign performance when well-executed, despite its small size. Read on to learn how to creatively work your way around banner ads.

In any business, one of the most basic dilemmas is the trade-off between the exploration of new possibilities and the exploitation of old certainties. And so it is in mobile advertising. Mobile marketers are often torn between trying different ad creative approaches to explore the best ways to achieve their campaign goals, or sticking with accustomed tactics.

An effective app marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs, or retain high lifetime value users, it pays to step up your branding game.

The success of each mobile app advertising campaign can be distilled down to a single number - the value that the acquired user will bring to the app. The user lifetime value (LTV) metric can help you figure this out. It is one of the most powerful, but also the most enigmatic, metrics in the app marketing toolbox.