Elevate your mobile marketing

[Machine Learning | Proprietary Data | Creative Optimization]

Watch how Aarki creates highly personalized ads that
enhance user experience and drive robust campaign performance.

Insights

Choosing Optimization Targets for Programmatic Advertising

Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing campaigns are interested in acquiring users with a high lifetime value (LTV). The definition of LTV varies from advertiser to advertiser, but in most cases, it is expressed as the revenue the user generates through in-app purchases or in-app advertising.

Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing ...

Elevate Your Social Casino App with Retargeting

Social Casino was one of the top-grossing mobile app categories in 2018 and has gained popularity across a wide range of audiences.

How to compose the best retargeting creative for your target audience

RT_Creative

Running a retargeting campaign shouldn’t be a burden if you develop relevant creative ads. To enhance the user experience and ensure that our target audience sees only the ad creatives relevant to them, Aarki is constantly advancing personalization strategies. Check out the infographic below to get tips on designing the best creative ads for your target audiences.

Running a retargeting campaign shouldn’t be a burden if you develop relevant creative ads. To enhance the user experience and ensure that our target audience sees only the ad ...

Integrated Mobile Marketing

Aarki Encore is an AI enabled platform for programmatic media and creative optimization using proprietary data.

Machine Learning

Auction and user data is fed into a system of Bayesian models to learn the likelihood that a new user will convert, engage, or make purchases within the app.

This likelihood is used in creative and media optimization. Models are updated automatically based on user engagement data.

Custom Models

We know that there is no “one size fits all” in mobile marketing. We partner with you to develop machine learning models that support your specific goals.

We are confident about the value we bring to you. Schedule a complimentary consultation with a member of our data science team.

Global Infrastructure

Through integration with 10 major exchanges across 5 data centers Aarki reaches millions of QPS (queries or auctions per second) which provides unmatched access to global supply.

Elevate your mobile marketing

[Machine Learning | Proprietary Data | Creative Optimization]

Watch how Aarki creates highly personalized ads that
enhance user experience and drive robust campaign performance.

Insights

Choosing Optimization Targets for Programmatic Advertising

Elevate Your Social Casino App with Retargeting

How to compose the best retargeting creative for your target audience

Integrated Mobile Marketing

Aarki Encore is an AI enabled platform for programmatic media and creative optimization using proprietary data.

Machine Learning

Auction and user data is fed into a system of Bayesian models to learn the likelihood that a new user will convert, engage, or make purchases within the app.

This likelihood is used in creative and media optimization. Models are updated automatically based on user engagement data.

Custom Models

We know that there is no “one size fits all” in mobile marketing. We partner with you to develop machine learning models that support your specific goals.

We are confident about the value we bring to you. Schedule a complimentary consultation with a member of our data science team.

Global Infrastructure

Through integration with 10 major exchanges across 5 data centers Aarki reaches millions of QPS (queries or auctions per second) which provides unmatched access to global supply.

Multiple ISPs, direct connections to exchanges, and low latency networking maintain high reliability.

Variety of Ad Formats

A multitude of ad formats deliver incredible scale across hundreds of thousands of publishers.

Creative Personalization

Our creative team develop highly engaging creative in Aarki Studio.

First-party data like user attributes personalize the creative messaging during ad serving.

Elevate Your ROI

On average, clients see a ROI lift of 47.5% as a result of our machine learning (AI) optimization technology.

Elevate your mobile marketing

[Machine Learning | Proprietary Data | Creative Optimization]

Watch how Aarki creates highly personalized ads that enhance user experience and drive robust campaign performance.

Insights

Choosing Optimization Targets for Programmatic Advertising

Elevate Your Social Casino App with Retargeting

How to compose the best retargeting creative for your target audience

Integrated Mobile Marketing

Aarki Encore is an AI enabled platform for programmatic media and creative optimization using proprietary data.

Machine Learning

Auction and user data is fed into a system of Bayesian models to learn the likelihood that a new user will convert, engage, or make purchases within the app.

This likelihood is used in creative and media optimization. Models are updated automatically based on user engagement data.

Custom Models

We know that there is no “one size fits all” in mobile marketing. We partner with you to develop machine learning models that support your specific goals.We are confident about the value we bring to you. Schedule a complimentary consultation with a member of our data science team.

Global Infrastructure

Through integration with 10 major exchanges across 5 data centers Aarki reaches millions of QPS (queries or auctions per second) which provides unmatched access to global supply.

Multiple ISPs, direct connections to exchanges, and low latency networking maintain high reliability.

Variety of Ad Formats

A multitude of ad formats deliver incredible scale across hundreds of thousands of publishers.

Creative Personalization

Our creative team develop highly engaging creative in Aarki Studio.

First-party data like user attributes personalize the creative messaging during ad serving.

Elevate Your ROI

On average, clients see a ROI lift of 47.5% as a result of our machine learning (AI) optimization technology.

Watch how Aarki creates highly personalized ads that
enhance user experience and drive robust campaign performance.

We know that there is no “one size fits all” in mobile marketing. We partner with you to develop machine learning models that support your specific goals.

We are confident about the value we bring to you. Schedule a complimentary consultation with a member of our data science team.