Do’s and Don’ts of Mobile Advertising

February 5, 2021

Having great creative as well as powerful strategies for retargeting and user acquisition are the key factors to running an effective mobile ad campaign. There is no one formula for how to create an effective ad, but there are some do’s and don’ts you can follow.

Infographic - Dos and Donts Mobile Advertising


DO personalize creative to ensure the right message goes to the right audience

DON’T use messaging that misleads users

DO be consistent and stick to your branding

DON’T use elements that distract from the important details

User Acquisition

DO optimize on intermediary events when you expect users to convert in the longer term  

DON’T make an abrupt decision based on early metrics without looking into LTV

DO share what is working with existing partner campaigns to better leverage new partner’s media inventory

DON’T use social media KPIs as basis for measuring programmatic channels performance


DO provide a large audience list to retarget and event postbacks

DON’T rely on static lists; use dynamic lists to ensure efficient budget spend

DO consider running across all ad formats for higher match and touch rates

DON’T forget to run incrementality tests, such as PSA, to measure the performance lift and effectiveness of retargeting

Following these tips will point you in the right direction when creating effective ads for your mobile advertising campaigns. To learn more about how Aarki can help you level up your campaigns, drop us a message here.