Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?


900x398 BH 0422

Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketing campaign.

retargeting-vs-user-acquisition

User Acquisition and Retargeting should go hand in hand to create positive user experiences and a lift in campaign performance. Once you finalize user onboarding through User Acquisition, the best possible strategy to encourage users to return to your app or remain engaged is Retargeting.

To learn more on how to expand your mobile userbase, drop us a message here

Topics: Retargeting