Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?


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Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketing campaign.

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User Acquisition and Retargeting should go hand-in-hand to create positive user experiences and a lift in campaign performance. Once you finalize user onboarding through User Acquisition, the best possible strategy to encourage users to return to your app or remain engaged is Retargeting.

 

Topics: Programmatic Advertising