Retargeting


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Re-engagement: Basics and Beyond

What can game developers and brands do to encourage consumers
to re-engage with apps?

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Recent Updates
Leveraging User Personas for Your App Marketing Campaign

November 24, 2022

Leveraging User Personas for Your App Marketing Campaign

November 24, 2022

[Video] Retargeting Lapsed Mobile Users in Japan: A Roundtable Discussion

June 20, 2022

[Video] Retargeting Lapsed Mobile Users in Japan: A Roundtable Discussion

June 20, 2022

What is Retargeting and Why is it Important?

May 27, 2022

What is Retargeting and Why is it Important?

May 27, 2022

Do’s and Don’ts of Mobile Advertising

February 5, 2021

Do’s and Don’ts of Mobile Advertising

February 5, 2021

All About Retargeting Your Casual Games/Solitaire App Users

August 24, 2020

All About Retargeting Your Casual Games/Solitaire App Users

August 24, 2020

Programmatic Connect Digital: Re-engagement Basics with Jam City

August 14, 2020

Programmatic Connect Digital: Re-engagement Basics with Jam City

August 14, 2020

Creative Strategies to Re-engage Your Storytelling App Users

May 18, 2020

Creative Strategies to Re-engage Your Storytelling App Users

May 18, 2020

3 Tips to Better Retarget VIP Users

April 23, 2020

3 Tips to Better Retarget VIP Users

April 23, 2020

The Benefits of Enabling VTA for Retargeting on AppsFlyer Dashboard

March 30, 2020

The Benefits of Enabling VTA for Retargeting on AppsFlyer Dashboard

March 30, 2020

The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement

March 30, 2021

The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement

March 30, 2021

Why Run User Acquisition and Re-engagement Campaigns Simultaneously

February 18, 2020

Why Run User Acquisition and Re-engagement Campaigns Simultaneously

February 18, 2020

Re-engagement: Basics and Beyond

January 15, 2020

Re-engagement: Basics and Beyond

January 15, 2020

How to Maximize Retargeting with Non-Spenders

January 13, 2020

How to Maximize Retargeting with Non-Spenders

January 13, 2020

Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign

December 18, 2019

Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign

December 18, 2019

Static vs. Dynamic Retargeting for Shopping Apps

November 21, 2019

Static vs. Dynamic Retargeting for Shopping Apps

November 21, 2019

Retargeting Tips from Grace: The Most Important Factors when Choosing Users to Retarget

November 15, 2019

Retargeting Tips from Grace: The Most Important Factors when Choosing Users to Retarget

November 15, 2019

Elevate Your Social Casino App with Retargeting

October 25, 2019

Elevate Your Social Casino App with Retargeting

October 25, 2019

Insights On Retargeting in the Programmatic Industry

September 27, 2019

Insights On Retargeting in the Programmatic Industry

September 27, 2019

What Metrics Should Marketers Consider for Retargeting?

September 19, 2019

What Metrics Should Marketers Consider for Retargeting?

September 19, 2019

Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?

May 23, 2019

Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?

May 23, 2019

What’s the Buzz Around Audience Optimization?

May 1, 2019

What’s the Buzz Around Audience Optimization?

May 1, 2019

Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle

March 13, 2019

Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle

March 13, 2019

3 Tips to Optimize Your Retargeting Campaigns for 2019

February 8, 2019

3 Tips to Optimize Your Retargeting Campaigns for 2019

February 8, 2019

Creative Groups for Retargeting Success

January 19, 2019

Creative Groups for Retargeting Success

January 19, 2019

Have You Optimized Your Ads for the Holiday Season?

November 28, 2018

Have You Optimized Your Ads for the Holiday Season?

November 28, 2018

Retargeting Creative Strategy for Puzzle Games

June 26, 2018

Retargeting Creative Strategy for Puzzle Games

June 26, 2018

Retargeting vs New User Acquisition: A Report from Adjust

December 13, 2017

Retargeting vs New User Acquisition: A Report from Adjust

December 13, 2017

Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps

October 31, 2017

Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps

October 31, 2017

Re-engaging Users Through Retargeting Campaign: Case Study

May 29, 2017

Re-engaging Users Through Retargeting Campaign: Case Study

May 29, 2017

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