View-through attribution (VTA), also known as impression attribution, has revolutionized the mobile advertising world. VTA lets advertisers and app marketers not only see clicks that immediately preceded a successful app installation, but also any impressions which played a key role in the attribution lifecycle (particularly those that led up to a conversion).
Retaining engaged users for a long time is challenging. That’s why the search for the right campaign strategy is like finding a needle in a haystack. The answer? Re-engagement.
As the number of apps continues to grow, competition between apps to acquire and retain high quality users intensifies and growing revenue becomes an uphill battle. As a result, the way app developers market their apps to users evolves to keep up with this maturing market.
25% of users abandon apps after just one use, a huge problem for app advertisers.
There were 3.7 million mobile apps in 2015 and by 2019 that number had increased to 4.9 million. With this fierce competition, many apps are failing to maintain user interests and sustain long-term engagement. Advertisers need to find ways to reactivate their apps’ lapsed users and make them active users again. This is where Aarki takes the wheel.
The measure of mobile app success is much more than simply a high number of downloads. Monetization will always be the ultimate goal, and the number one factor in reaching monetization goals is maximizing the user base.
Did you know that only 30 apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed user base. As programmatic advertising becomes popular, more strategies and approaches are being devised to address the issues of mobile marketers - one of them being an incremental lift analysis.
Mobile e-commerce, more commonly known as m-commerce, has been making waves for a while now. It is forecasted to reach revenues of $2.3 trillion by the end of 2019. The majority of m-commerce sales come from shopping apps, which are the fastest growing mobile app category with a 54% YOY growth. However, shopping apps also lose users quickly, with 86% abandoning within a month post-download. No wonder shopping apps are getting a lot of attention when it comes to retargeting.
Grace Oabina, Senior Manager of Analytics at Aarki, who leads the retargeting campaign management team, continues to share her tips and tricks for a successful retargeting campaign.
Running a retargeting campaign shouldn’t be a burden if you develop relevant creative ads. To enhance the user experience and ensure that our target audience sees only the ad creatives relevant to them, Aarki is constantly advancing personalization strategies. Check out the infographic below to get tips on designing the best creative ads for your target audiences.
When run correctly, mobile retargeting is a powerful strategy to win back lapsed users. Our previous article covering the do's and don'ts for your first retargeting campaign explains the basics. In this article, we are offering an in-depth focus on the best practices for running a retargeting campaign.
Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketing campaign.
Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting:
A basic audience strategy is simply not enough in today’s complex, highly competitive landscape. Users have become accustomed to receiving hyper personalized messaging relevant to their user journey, on the fly and in real time. If you don’t have a cross-platform and cross-device targeting strategy, you’re either missing out on sales or leaving money on the table, and who can afford to do that? And not using an advanced platform for measurement and attribution is a serious hindrance to your marketing efforts. But, don’t worry, we got you covered.
In 2019, retargeting is on the rise.
One of the programmatic trends we expect is wider use of retargeting given the growing importance of customer loyalty and the fact that it’s more efficient to retain customers than to acquire new ones.
If you’re an advertiser considering running retargeting campaigns this year, it is essential for you to know how to maximize your campaign’s performance to successfully drive growth. Below are three tips on how you can optimize your retargeting campaign. These are based on best practices we’ve learned over the years through our experiences in running retargeting campaigns for our clients.
The new year presents a wide range of opportunities and challenges for mobile app marketers. According to a report by AppsFlyer, global app install ad spend is predicted to reach $64.1 billion by 2020. This means that launching and growing a mobile app requires powerful marketing campaigns. How advertisers can keep up depends on how well they are able to give their users exactly what they want at the right moment. Read on to learn how creative groups can help achieve optimum campaign performance.
Creative is the first thing users notice in an ad. Whether or not users will remember your ad message and take action greatly depends on how well they can relate to the creative. The right ad creative targeted to the right segment can make your app marketing campaign a hit. On the other hand, app marketers can lose huge opportunities with incorrect creative. Here we continue our blog series with the aim to give a clear understanding of how to leverage programmatic for your retargeting needs. In Part 1 of this blog series, we discussed how you can define segments in order to target users more precisely and reach those who are likely to have high lifetime value. Part 2 aims to zoom in on the best creative strategies for a shopping app per given segment.
With U.S. online spending during the holiday shopping season expected to grow 14.8 % this year to reach $124.1 billion, far surpassing the 2.7% growth forecasted for brick-and-mortar locations, retailers need to both expand their ability to serve more consumers and position themselves to grab a larger slice of the holiday pie.
Retargeting has been one of the most discussed topics in the mobile advertising industry in recent years. Although most advertisers have heard about this strategy, there are still a lot of misconceptions about how to better leverage programmatic for their retargeting needs.
With limited mobile storage space and millions of apps that users can choose from, the challenge of making your app stand out is ever present. It is one thing to get a user to download an app, and another to keep them engaged. So how can you face the challenge and keep your users engaged? The answer is having the right creative and retargeting strategy.
With the rapid development of more advanced targeting capabilities for mobile programmatic media buying, marketers are now able to target users on an even more granular level. And thanks to the adoption of different strategies for audience segmentation, it’s now easier for marketers to reach more targeted users through their app marketing campaigns.
The best ads are ads which are visually appealing and are relevant to users. Running personalized ads that resonate with audiences’ interests is a big step towards your app marketing success.
If you’ve been in the mobile industry for at least a couple of years, you’ll remember when the number of app users was considered the strongest pillar of success. But app marketing success goes beyond just a quantitative measurement. The real success in performance lies in measuring the long-term value of users over a lifetime and in the methods of keeping these users engaged.
Gone are the days when advertisers were relying only on the install volume in analyzing campaign performance. As the mobile programmatic marketing industry continues to mature and develop, engaging and retaining users with high lifetime value (LTV) has emerged as a more critical challenge.
In today’s digital world, app marketers need to be savvy using every possible means to grab their target audiences attention and knowing each element in the creative ad that catches user’s interest leads the app marketing campaigns to success. In this article, we are going to determine the real value of the creative ad per audio type for retargeting campaigns. We analyzed the MRAID performance in Chartboost to know whether the creative ads with audio perform better than the creative ads without audio.
Acquiring high LTV users is a big challenge, and retaining and keeping them engaged is yet another. In fact, many apps are failing to maintain user interests and keep them interested for a long duration. Which has led to the increased use of retargeting strategies by many app marketers.
Most app marketers are running mobile retargeting campaigns to reactivate lapsed or existing users by driving them to re-install an app or complete post-install actions. According to a study by Adjust, retargeted users outperform new users when it comes to retention, events, and, most importantly, revenue events.
Recently, Adjust released a report detailing differences of user behavior between retargeted users, and those newly acquired. With Aarki, we’re below publishing an excerpt of the article. If you’d like to read more, you can find the whole article here.
Retargeting has become a buzzword since app marketers realized that engaging and retaining users with high lifetime value (LTV) is more efficient than having new users install their apps. As mobile advertising develops, so do retargeting strategies.
App marketers used to focus on getting users to install their apps. As the industry continues to mature, engaging and retaining users with high lifetime value (LTV) has emerged as a more critical challenge.
Acquiring high LTV users - no matter what method - is a big challenge, but retaining and keeping them engaged is another. Many apps are failing to maintain user interests and keep them engaged for a long duration. A study from eMarketer states that “only 24% to 29% of iOS users who installed an app used it again within 24 hours of their first app session.” Retention rates fall to a single digit by the thirty-day mark and according to research, the rates are worsening by the year. Thus, retargeting strategies emerge and are becoming widely used by many app marketers.
Acquiring high LTV users is a big challenge but retaining and keeping them engaged is another. In fact, many apps are failing to maintain user’s interests and keeping them engaged for a long duration. A study from eMarketer reveals, “only 24% to 29% of iOS users who installed an app used it again within 24 hours of their first app session.” So, with all the efforts you put in acquiring new users, it’s crucial to have a plan in keeping them engaged. App marketing offers several strategies like user segmentation and re-engagement ads for maximizing the user value. Let’s review two tactics that are beneficial to app marketers.
The mobile app marketing industry has made some incredible advancements since its early years. At first, app marketers were only paying for the ad clicks. Then the focus shifted to the installs that were being generated. Now app marketers have bigger challenges: Engaging and retaining users with high lifetime value (LTV). Thus, many have began to optimize their app marketing campaigns around retargeting concept with its two key strategies being cross-promotion and re-engagement.
The mobile app marketing industry has undergone quite a few changes since its early days. As discussed in part 1 of this blog series, the industry began with the focus on clicks then moved to optimizing for installs and post-install events. Today, app install is still one of the most common key performance indicators (KPI) in an app marketing campaign. However, as the mobile app industry continues to mature, app marketers are starting to realize that acquiring high lifetime value (LTV) users is the key to success. Thus, many have began to optimize their app marketing campaigns for high LTV users.
The mobile app ecosystem has always been quick to change. App marketing success used to be measured by the number of ad clicks. Then the focus moved to how many people installed the app. Now the industry is starting to realize that engagement and retaining valuable users is the key to success.
Back in the early days, app marketers’ biggest challenge was getting users to install their apps. Today, app install is still one of the most common key performance indicators (KPI) in an app marketing campaign. However, as the mobile app industry continues to mature, app marketers are faced with an even bigger challenge.
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