As we close out a landmark year, it’s time to rewind the tracks that defined your performance marketing journey with Aarki. Welcome to our 2025 Aarki Wrapped. The year strategy, signal, and scale turned performance marketing from noise into results you can bank on.
From top‑performing campaigns and breakout milestones to efficiency gains and future momentum, this is our full‑funnel year in review. Let’s dive into the data, the stories, and what’s next.
Top Tracks: Your Most Played Campaigns in 2025
Just like your favorite playlist, some campaigns got more airtime and more results.
1. Retargeting
Android continues to be a powerhouse for reconnecting with users at scale. Whether it was re‑engaging lapsed players or nudging high‑value users back into the fold, Android retargeting delivered consistent performance across audiences.
Despite ongoing platform changes, our precision audiences and optimized creative delivered, ensuring that iOS users were engaged with the right message at the right time. iOS retargeting became a core pillar of your full‑funnel strategy.
2. User Acquisition (UA)
New user acquisition on iOS didn’t slow down. Through targeted lookalike audiences and data‑driven bidding strategies, you continued to grow high‑quality cohorts that fueled downstream conversions. “SKAN is too challenging”. Said no client ever.
3. Aarki Influencer Network
Influencer-driven campaigns became a conversion engine, not just a brand play. Early results show influencer traffic driving over 30% higher deposit rates when integrated into performance media. Through Aarki Influencer Network, we’re feeding high-converting creator content directly into our tech stack—unlocking retargeting and optimization at scale without sacrificing authenticity.
4. Creative Studio
No matter the platform, the right creative unlocks performance. Our Creative Studio empowered you to test, iterate, and scale winning concepts fast across screen sizes, formats, and audience segments.
Together, these four tracks formed one full‑funnel album. Each element worked in harmony to deliver results that felt less like noise and more like signal.
Repeat Mode: Pressing Play on Performance
When something works, you play it again, and again.
In 2025, you kept Aarki in heavy rotation. Rather than one‑off campaigns, you leaned into sustained, scaled strategies that let performance compound over time. The result?
A 3x increase in spend under a year without sacrificing efficiency.
Here’s why that matters:
- Consistency over spikes: Scaling isn’t just about spending more. It’s about spending smarter. With repeatable models that leaned into learnings, you were able to grow without friction.
- Signal over noise: Instead of wasting budget on broad, non‑performing audiences, data‑driven optimizations let you focus spend where it truly mattered.
- Performance pacing: By pacing campaigns efficiently and respecting audience fatigue dynamics, you maintained strong returns at scale.
Campaign Spotlight: One That Went Platinum
Every year has a standout hit and this one didn’t just chart. It went platinum.
+130% Over D7 ROAS Goals
In partnership with a global gaming publisher, Aarki scaled an iOS UA campaign to new heights, all while maintaining efficiency in the face of aggressive growth.
- 28x scale-up in weekly spend over 6 weeks
- 41 geos unlocked across 10 campaigns
- $63K+ in daily spend within two months
Why It Worked: Strategy Over Hype
This wasn’t just about high spending. It was about controlled, data-informed execution:
- Model-Driven Bidding & Pacing: Deep learning models absorbed volatility and adjusted spend in real time, preserving stability at scale.
- High QPS Capacity: Our tech processed millions of signals per second, ensuring model performance stayed sharp even under pressure.
- Daily Monitoring & Optimization: Analysts reviewed postbacks daily, tuned budgets across geos, and collaborated closely with the client for nimble decisions.
This campaign didn’t just prove scale was possible, it proved scale could be sustainable, fast, and efficient.
2025 Vibe Check: Less Waste, More Signal
Let’s get real: performance marketing today is noisy. Platforms change. Audiences shift. Budgets stretch.
So what was the vibe overall in 2025?
Less Waste
Through smarter audience targeting and optimization signals, every dollar worked harder, minimizing spend on low‑impact impressions.
Smarter Retargeting
By refining lookalike pools, merging audiences, and sequencing ads intelligently, retargeting became more relevant and less repetitive.
Cleaner ROAS
Better segmentation, better bidding logic, and cleaner attribution paths delivered returns that were clearer and more actionable.
LTV Glow‑Ups on Repeat
User lifetime value didn’t just increase, it became a metric you could influence predictably. That’s growth built on quality, not just quantity.
This wasn’t luck. It was data‑informed performance, dialed in with signal, not noise.
Next Season Preview: 2026 Is Your Growth Era
If 2025 was about building momentum, 2026 is about accelerating into growth.
Here’s what’s coming into play:
Lower CPAs
Predictive modeling and AI-powered bidding will drive acquisition costs down while lifting user quality from the first impression.
Stickier LTV
With better segmentation and cohort learning, users will stay engaged and return more value over time.
Smarter Full‑Funnel Plays
We’re expanding across new channels with deeper integrations across retargeting, acquisition, influencer network, and creative – orchestrated by AI that makes every dollar work harder.
New Capabilities on the Horizon
The next album is already in production– and it’s our most ambitious yet!
Talk to our team and start building your 2026 roadmap. Let’s set records together.
EN 
KO 
ZH