[Video] Retargeting Lapsed Mobile Users in Japan: A Roundtable Discussion
![]()
What is Retargeting and Why is it Important?
![]()
Creative Strategies for Hyper-Casual Gaming Apps
![]()
Creative Insights for Mobile Programmatic
![]()
Meet Aarki at Las Vegas for MAU ‘22
![]()
A Day in Aarki: Meet JunHyung Hong, Aarki's Senior Creative Specialist - Korea
![]()
Meet Anna Plotkina, One of the Women Game Changers in the Mobile Industry
![]()
How Leveraging ML Techniques Can Exceed Your App Marketing Goals
![]()
5 Questions to Ask the Pioneers of Women in Mobile
![]()
A Day in Aarki: Meet Armine Saghatelyan, Aarki's Senior Analyst
![]()
Meet Rachel Paeper, One of the Women Game Changers in the Mobile Industry
![]()
Delivering the Right Message with Personalized App Marketing
![]()
Meet Helen Chen, One of the Women Game Changers in the Mobile Industry
![]()
A Day in Aarki: Meet Chelsea Yarbro, Aarki's Senior Account Specialist
![]()
Why You Should Scale Your Casual Apps Globally
![]()
Aarki Ranks for Another Year in the 2022 Singular ROI Index
![]()
3Ms as to Why Holidays Should be Leveraged All Year Round for App Marketing
![]()
Meet Mikaela Bataller, One of the Women Game Changers in the Mobile Industry
![]()
Understanding View-Through Attribution
![]()
A Day in Aarki: Meet Troy Huynh, Aarki’s Senior Account Executive in Vietnam
![]()
Aarki 2021: Year in Review
![]()
Women in Mobile: 2021 in a Nutshell
![]()
How to Elevate Content for Mobile Advertising Campaigns in 2022
![]()
[Guide] Scaling Casual Apps in South Korea
![]()
Meet Lolita Ho, One of the Women Game Changers in the Mobile Industry
![]()
Scaling Your Mobile App in the Global Market
![]()
[Video] Industry Experts Discuss Mobile Marketing for Dating Apps in Japan
![]()
Meet Milica Todorovic, One of the Women Game Changers in the Tech Industry
![]()
[Webinar] Mobile Advertising Deep Dive: Vietnam
![]()
[Webinar] Scaling UA Performance for Mobile Apps Globally
![]()
Teams Behind a Successful Programmatic User Acquisition Campaign
![]()
Meet Iris Hu, One of the Women Game Changers in the Mobile Industry
![]()
APAC’s Booming Ecommerce Market in 2021
![]()
Your Ultimate Guide to Playable Ads
![]()
Meet Christina Wein, One of the Women Game Changers in the Mobile Industry
![]()
Regional Analysis of the State of Mobile Gaming
![]()
Women in Mobile. Meet Celina Mendoza, One of the Women Game Changers in the Mobile Industry
![]()
Aarki Events Round-Up: What Happened During the Second Quarter of 2021?
![]()
[WIM+] Meet DJ Sabate, One of the Game Changers in the Mobile Industry
![]()
Aarki is coming to Shanghai for ChinaJoy 2021!
![]()
We Made the AdExchanger's 2021 Programmatic Power Players List, Again!
![]()
Mobile Gaming Trends and Challenges
![]()
Shopping Apps: Ad Engagement
![]()
A Comprehensive Guide to Banner Ad Creative
![]()
A History of Pride: The Path Towards A United Society
![]()
[Webinar] Mobile Advertising 101: Trends & Challenges in the Vietnam Market
![]()
Aarki: Who We Are, and What We Do
![]()
[WIM+] Meet Olivia Sears, One of the Women Game Changers in the Mobile Industry
![]()
What to look for in a Mobile Demand-Side Platform
![]()
Women in Mobile. Meet April Tayson, One of the Women Game Changers in the Mobile Industry
![]()
Introducing Alec Pambid, Employee of the Month
![]()
mHealth Landscape in India
![]()
Optimizing Your Ad Creative Post-IDFA
![]()
Women in Mobile. Meet Kavitha Gadde, One of the Women Game Changers in the Mobile Industry
![]()
Shopping Apps: User Lifestyle
![]()
Level Up Your Hardcore Apps: Creative Practices
![]()
Agency Trading Desks vs Demand-Side Platforms: Their Roles & Differences
![]()
Aarki's Creative Capabilities
![]()
Women in Mobile by Aarki: Q1 2021 Recap
![]()
Shopping Apps: User Demographics
![]()
The State of Programmatic Advertising in APAC
![]()
The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement
![]()
The Evolution of Mobile App Marketing Part 1: User Acquisition
![]()
Programmatic Advertising: The Present & the Future of Mobile Marketing
![]()
Differentiating Open Auction, Private Auction & Preferred Deal
![]()
Why Run User Acquisition and Re-engagement Campaigns Simultaneously
![]()
Women in Mobile. Meet Krystle Eseller, One of the Women Game Changers
![]()
Aarki Ranks in The Singular ROI Index 2020
![]()
Best Practices for Seasonal Creative
![]()
Women in Mobile. Meet Dafna Ben-Onn, One of the Women Game Changers in the Mobile Industry
![]()
Aarki Kicks Off the First Networking Event in Bangalore, India
![]()
Mobile Programmatic Trends and Predictions for 2020
![]()
Using Non-Attributed Data to Improve ROI Predictions
![]()
Re-engagement: Basics and Beyond
![]()
Aarki Selected as a Singular Certified Partner
![]()
How to Maximize Retargeting with Non-Spenders
![]()
Aarki Supports First-Price Auctions Alongside Second-Price Auctions
![]()
Aarki 2019: Year In Review
![]()
We won the "Marketing Department of the Year" award in Best in Biz Awards
![]()
Creative Best Practices for Designing Your Next Korean Mobile Ad
![]()
Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign
![]()
Introducing Francis Calderon, Employee of the Month
![]()
Women in Mobile. Meet Kate Herbert, One of the Women Game Changers in the Mobile Industry
![]()
Static vs. Dynamic Retargeting for Shopping Apps
![]()
Introducing Mia Mediarito, Employee of the Month
![]()
The Most Important Factors when Choosing Users to Retarget
![]()
India’s Shift Towards Programmatic Advertising
![]()
Choosing Optimization Targets for Programmatic Advertising
![]()
Elevate Your Social Casino App with Retargeting
![]()
Preparing Your Growth Marketing Budget for the Holiday Season
![]()
Women in Mobile. Meet Elizabeth Perlman, One of the Women Game Changers in the Mobile Industry
![]()
Creative Insights to Elevate your Simulation Game
![]()
Introducing Olivia Stephens, Employee of the Month
![]()
Reaching Your Campaign KPIs through Banner Ads
![]()
Women in Mobile. Meet Rachael O'Meara, One of the Women Game Changers in the Mobile Industry
![]()
Create Interactive Ads with Aarki Studio Widgets
![]()
Creative Iteration Using Bayesian Multi-armed Bandits
![]()
Insights On Retargeting in the Programmatic Industry
![]()
What Metrics Should Marketers Consider for Retargeting?
![]()
Women in Mobile. Meet Dana Mueller, One of the Women Game Changers in the Mobile Industry
![]()
Women in Mobile. Meet Lace Rogers, One of the Women Game Changers in the Mobile Industry
![]()
The State of Programmatic Advertising in China
![]()
Dominating the App Market with Your News App
![]()
The Rise of Casual Gaming Apps
![]()
Flashy vs Simple Ad Performance
![]()
Strategies for Creative Iteration
![]()
Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?
![]()
Benefiting from Creative Personalization: User-Level Attribute
![]()
Save the Date with Aarki for Grow Commerce New York 2019
![]()
Avoiding Ad Fatigue with Meta Creatives
![]()
Women in Mobile. Meet Maria Klepikova, One of the Women Game Changers in the Mobile Industry
![]()
Growth Factors of Programmatic Advertising in South Korea
![]()
June With Aarki: Events Round-Up!
![]()
New Responsive Creative Builder Tools Available in Aarki Studio
![]()
App Promotion Summit NYC is Back. We Hope to See You There!
![]()
Acquiring high LTV users for Entertainment Apps
![]()
Comparing Ad Format Performance of Gaming Apps
![]()
Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats
![]()
Appeal to Emotions
![]()
Women in Mobile. Meet Mada Seghete, One of the Women Game Changers in the Mobile Industry
![]()
Grow Your Shopping App
![]()
Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?
![]()
Bid Landscape Evolution: Q1 2019
![]()
Discussions at Programmatic Connect Seoul
![]()
Sequential Advertising for Campaign Success
![]()
What’s the Buzz Around Audience Optimization?
![]()
Should You Use Audio Ads for Your Next App Marketing Campaign?
![]()
Join Aarki for the ultimate MAU experience!
![]()
Answering Your Top Mobile App User Acquisition Questions
![]()
Aarki Wins “Best Advertising Rich Media Online Campaign” at the 2019 Internet Advertising Competition (IAC)
![]()
Women in Mobile. Meet Meagan Ralston, One of the Women Game Changers in the Mobile Industry
![]()
Women in Mobile. Meet Maria Skliarenko, One of the Women Game Changers in the Mobile Industry
![]()
Event Recap: Mobile Mixer Jakarta
![]()
Trying Innovative Approaches & New Strategies to Creative
![]()
Aarki Encore Adds More Anti-Fraud Checks
![]()
Acquiring high LTV users through Suppression Lists: Case Study
![]()
Branding Campaign Strategy
![]()
Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle
![]()
Growing Your User Base with Cross Promotion
![]()
Recap: Programmatic Connect Tokyo
![]()
Aarki Puts Creative Optimization on Autopilot
![]()
Women in Mobile. Meet Ani Westrom, One of the Women Game Changers in the Mobile Industry
![]()
New Navigation Updates in Aarki Studio
![]()
Best Practices for Events-Based Creative
![]()
Recap: Programmatic Connect SF
![]()
3 Tips to Optimize Your Retargeting Campaigns for 2019
![]()
Women in Mobile. Meet Roz Haijan, One of the Women Game Changers in the Mobile Industry
![]()
Predicting Lift with PSA Test Campaign
![]()
Join MoPub and Aarki at Programmatic Connect San Francisco
![]()
Programmatic Trends That Will Shape Mobile Marketing in 2019
![]()
Women in Mobile. Meet Abby Levine, One of the Women Game Changers in the Mobile Industry
![]()
Creative Groups for Retargeting Success
![]()
Publisher App Category Age Targeting Now Available in Aarki Encore
![]()
Women in Mobile. Meet Sarah Yamanouchi, One of the Women Game Changers in the Mobile Industry
![]()
Aarki 2018 Year in Review
![]()
Women in Mobile. Meet Sha Liang, One of the Women Game Changers in the Mobile Industry
![]()
Bid Landscape Evolution
![]()
Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads
![]()
Aarki Wins “Best Client Services Team” award at The Wires by Exchangewire
![]()
Have You Optimized Your Ads for the Holiday Season?
![]()
Discovering the Best Performing Display Ad
![]()
Women in Mobile. Meet Margarita Vasilevskaya, One of the Women Game Changers in the Mobile Industry
![]()
Aarki Awarded #19 Fastest Growing Company in North America and #4 in the Bay Area on Deloitte's 2018 Technology Fast 500™
![]()
Women in Mobile. Meet Agatha Bochenek, One of the Women Game Changers in the Mobile Industry
![]()
Women in Mobile. Meet Susan Kuo, One of the Women Game Changers in the Mobile Industry
![]()
Aarki Exceeds ROI Goals by over 800% With Chartboost
![]()
Women in Mobile. Meet Chen Glanz Shtern, One of the Women Game Changers in the Mobile Industry
![]()
Aarki Automates Adjust Audience Delivery
![]()
The Impact of Optimizing Ad Elements on Campaign Performance
![]()
Keeping Users Engaged Through Sequential Advertising
![]()
Women in Mobile. Meet Maria Alegre, One of the Women Game Changers in the Mobile Industry
![]()
Kickstarting Programmatic Connect
![]()
Women in Mobile. Meet Jessica Hasenplaugh, One of the Women Game Changers in the Mobile Industry
![]()
Women in Mobile. Meet Katie Hutcherson Madding, One of the Women Game Changers in the Mobile Industry
![]()
What Is Deep Linking and Why Should Marketers Care?
![]()
Aarki Announces Cost Integration with AppsFlyer
![]()
Making the World a Better Place with Video Games
![]()
Women in Mobile. Meet Kele Song, One of the Women Game Changers in the Mobile Industry
![]()
Multivariate Testing: The Concept and Benefits
![]()
Aarki Announces Integration with Appsumer
![]()
Women in Mobile. Meet Magdalena Zareba, One of the Women Game Changers in the Mobile Industry
![]()
Nicol Cseko: Innovation In Ad Technology | Casual Connect Video
![]()
Retargeting Creative Strategy for Puzzle Games
![]()
Aarki Welcomes North America Vice President of Sales
![]()
Women in Mobile. Meet Noga Laron, One of the Women Game Changers in the Mobile Industry
![]()
CAAF Spotlight: How Aarki works to fight fraud
![]()
Meet Aarki at Mobile Growth Summit New York!
![]()
Are you ready for GDPR?
![]()
Champion/Challenger Multivariate Testing
![]()
Women in Mobile. Meet Kayla Wilson, One of the Women Game Changers in the Mobile Industry
![]()
Driving performance for a casual gaming developer with MoPub Inventory Packages
![]()
Women in Mobile. Meet Tarika Maini Soni, One of the Women Game Changers in the Mobile Industry
![]()
Aarki Wins “Best in Category for Online Ads” at the 16th Annual Horizon Interactive Awards Competition
![]()
Creative that Engages: Playable and HTML5 Animated ads
![]()
PMP vs. Open Exchange: Access premium inventory with stable volume
![]()
Aarki Encore Inside Out
![]()
Women in Mobile. Meet Nicol Cseko, One of the Women Game Changers in the Mobile Industry
![]()
International Women's Day: The History, The Celebration and Aarki’s Contribution.
![]()
Aarki Event Recap: Mobile Growth Summit & Kochava Mobile Summit
![]()
Aarki Announces Integration with Unity
![]()
Aarki Studio - Creative Design Suite
![]()
Using App Embeddings to Improve ROI Optimization Performance and Solve Cold Start Problem
![]()
Creating and Uploading AppsFlyer’s Audiences To Aarki
![]()
See You at Mobile Growth Summit!
![]()
Women in Mobile. Meet Kim Aquino, One of the Women Game Changers in the Mobile Industry
![]()
2017 Year Recap, Part 1: Challenges and Achievements
![]()
(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic
![]()
It’s the Most Wonderful Time of the Year: How to Make the Most of It
![]()
Retargeting vs New User Acquisition: A Report from Adjust
![]()
Employee Spotlight: Susan Khloyan
![]()
Aarki Announces Integration with Verizon
![]()
The Rise of Playable Ads
![]()
Using Multivariate for Geo Localization
![]()
AdColony Partner Spotlight: Aarki
![]()
Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps
![]()
Aarki Announces Integration with InMobi
![]()
Aarki Announces Integration with AppsFlyer Audiences
![]()
A Comparison of Display Ad Formats: HTML5 Animated vs. Static
![]()
From Switzerland to the Philippines: Top Surprising Countries for Mobile ROI
![]()
Employee Spotlight: Igor Raush
![]()
(Adjust) Announcing CAAF: The Coalition Against Ad Fraud
![]()
Aarki Announces Integration with Chartboost
![]()
Aarki Announces Integration with AdColony
![]()
Employee Spotlight: Shushan Saribekyan
![]()
Scrubbing Now Available for Timeline
![]()
Suppression List Case Study
![]()
The State of Programmatic Advertising in the U.S.
![]()
(MoPub) Rewarded Video Ads Drive Performance For Social Casino Advertiser
![]()
Aarki Announces Its Integration With Smaato
![]()
Employee Spotlight: Joanna Escueta
![]()
Case Study: Multiplicative Algorithm - Machine Learning Optimization to Drive Higher ROI
![]()
Leveraging External Datasets for Probability Prediction by Decomposing Probabilities
![]()
Employee Spotlight: Claire Cruz
![]()
The State of Programmatic Advertising in Japan
![]()
Case Study: The Impact of Cross Promotion
![]()
Understanding Native Advertising. Part 1: Programmatic Native
![]()
Case Study: The Impact of Impression Attribution
![]()
Re-engaging Users Through Retargeting Campaign: Case Study
![]()
Aarki Announces Cost Integration with Kochava
![]()
Finding the Right Balance Between Explore vs Exploit Trade-offs. Part 1: Introduction
![]()
Aarki Announces EMEA Data Center Expansion
![]()
The Value of Real-Time Segmented Lists for Targeted Campaigns
![]()
Driving Higher Engagement with Vertical Video
![]()
How to Use App Analytics to Identify Your Ideal Target Customer
![]()
Using Non-Attributed Events to Build Lookalike Audiences
![]()
Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries
![]()
The Importance of Frequency Management
![]()
Employee Spotlight: Aram Danielyan
![]()
Transfer Learning: An Approach for ROI Optimization
![]()
Creative Optimization. Part 2: Organize, Iterate, and Challenge
![]()
Employee Spotlight: Arlene Sevilla
![]()
Dynamic Creative Optimization Set for Mobile Adoption
![]()
Successful User Acquisition Strategies for Puzzle Games
![]()
An outsider’s guide to programmatic in China
![]()
Bayesian Approach to Transfer Learning: Predicting Rare Events
![]()
Understanding Impression Attribution
![]()
Employee Spotlight: Mark Kalygulov
![]()
adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud
![]()
(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective
![]()
Creative Optimization. Part 1: The Process of Setting up Ad Creatives
![]()
Sorry, but nothing matched your search terms. Please try again with some different keywords.
