View-through attribution (VTA), also known as impression attribution, has revolutionized the mobile advertising world. VTA lets advertisers and app marketers not only see clicks that immediately preceded a successful app installation, but also any impressions which played a key role in the attribution lifecycle (particularly those that led up to a conversion).
Social casino continues to be one of the top-grossing mobile app categories and its growth shows no signs of slowing. In a previous article, we detailed what the social casino category includes and how you can benefit from retargeting your social casino game audiences. In this article, we share the creative strategies that proved to be successful for both user acquisition and retargeting campaigns.
Singular’s 2020 ROI Index is here and we are honored to make prominent appearances in several categories.
The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 billion app installs to see which mobile media sources generated the best returns. It ranks the top-performing mobile media sources on iOS and Android. The overall rankings account for the following critical performance factors:
25% of users abandon apps after just one use, a huge problem for app advertisers.
There were 3.7 million mobile apps in 2015 and by 2019 that number had increased to 4.9 million. With this fierce competition, many apps are failing to maintain user interests and sustain long-term engagement. Advertisers need to find ways to reactivate their apps’ lapsed users and make them active users again. This is where Aarki takes the wheel.
We are excited to announce the expansion of our operations with a new office in Bangalore, India. This is an important step in increasing Aarki’s position in the mobile programmatic market and our strong operational and mobile leadership worldwide.
“We are thrilled to extend our international growth in the Asia-Pacific region”, said Naoki Kobayashi, Sr. Director of Sales - Asia at Aarki. “With the recent establishment of our new offices in Beijing, Jakarta, Seoul, and Singapore, and now the addition of our India office, we continue to expand our reach to support the growing demands in the region.“
Asia-Pacific, and India specifically, is a huge source of innovation and growth for the mobile advertising landscape. India is expected to be the fastest-growing regional market in the world in terms of mobile programmatic, with 33% and growing of digital inventory already running through programmatic.
Aarki aims to deliver mobile marketing performance at scale and support the growing demand of the Indian market. As digital activity is increasing across devices, consumers are becoming more and more mobile-oriented. By penetrating into new territories and sharing our knowledge of programmatic-related issues that are unique to specific markets, we aim to help our clients achieve the best return on investment.
Did you know that only 30 apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed user base. As programmatic advertising becomes popular, more strategies and approaches are being devised to address the issues of mobile marketers - one of them being an incremental lift analysis.
SOOMLA, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured.
Grow Commerce is coming to New York and Aarki will be one of its sponsors!
Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a whopping 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue, and North American with $2.5 billion. This signals an opportunity for established entertainment apps to tap into new markets and for growing apps to increase audience awareness through programmatic advertising.
E-commerce is on the rise. According to research from Statista, mobile e-commerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising. Read on for insights on how to grow your shopping app.
Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads that best resonate with them at a specific point in time. Sequential advertising then can be seen as a form of storytelling where there is an introduction, rising action, climax, and conclusion. Read on to learn how you can apply sequential advertising to your future campaigns.
By Danielle Nissan, Product Marketer at AppsFlyer
A basic audience strategy is simply not enough in today’s complex, highly competitive landscape. Users have become accustomed to receiving hyper personalized messaging relevant to their user journey, on the fly and in real time. If you don’t have a cross-platform and cross-device targeting strategy, you’re either missing out on sales or leaving money on the table, and who can afford to do that? And not using an advanced platform for measurement and attribution is a serious hindrance to your marketing efforts. But, don’t worry, we got you covered.
In 2019, retargeting is on the rise.
One of the programmatic trends we expect is wider use of retargeting given the growing importance of customer loyalty and the fact that it’s more efficient to retain customers than to acquire new ones.
If you’re an advertiser considering running retargeting campaigns this year, it is essential for you to know how to maximize your campaign’s performance to successfully drive growth. Below are three tips on how you can optimize your retargeting campaign. These are based on best practices we’ve learned over the years through our experiences in running retargeting campaigns for our clients.
After a lively debut in London, MoPub and Aarki are bringing Programmatic Connect to San Francisco. We've invited experts from DraftKings, N3twork, and Zynga to join us for an afternoon of knowledge sharing and lively discussions.
Mobile continues to change our digital lives. According to eMarketer’s latest research, among the 3.75 billion internet users worldwide in 2019, 86.2% will use a mobile phone to go online. Moreover, for the first time, over one-third of ad dollars worldwide will go to mobile in 2019. But are we taking advantage of mobile ecosystem’s rapid growth? Let’s look at some forecasts for 2019 which will take us closer to leveraging the industry’s full potential.
Geo location is one way for app marketers to tailor-fit their campaigns. It enables ads to have multiple language variants based on the main language spoken at a particular geo. When we talk about tailor-fitting the ads, it’s not just about translating the ad to different languages. One of the most important things to consider when engaging with the target audience is their cultural preferences.
Aarki collaborated with Chartboost, one of the largest mobile games-based growth and ad monetization platforms, to publish a case study showing superior campaign results for a casual gaming app.
By leveraging Chartboost's large user base of mobile gamers and high-quality inventory, Aarki was able to outperform the key performance indicators (KPIs) of the retargeting campaign.
At Casual Connect Europe, Nicol Cseko (VP of Product at Aarki) gave a talk entitled Level Up Your App Marketing with the Power of Creatives. She advised others on how to take the performance of your mobile app campaign up a notch by leveraging data for creative optimization. She also gave insights into successes and failures for mobile app campaigns and answered why they had the outcome that they did. Learn how you too can optimize ad creatives using data and previous lessons to deliver significant improvements in ad performance. Please see the video below for the full talk.
Aarki is attending Grow.co Mobile Apps Unlocked (MAU) on April 25-26 and we’d love to meet you there! This acquisition and retention conference will bring together over 2000 leaders from top mobile brands with deep experience in mobile growth marketing for two full days of learning and networking.
We are attending Kochava Mobile Summit on Feb. 14-16 and we’d love to meet you there! This exclusive event filled with two days of sessions and a day at Sandpoint’s snowy backyard, the Schweitzer Mountain Ski Resort, brings industry leaders together to share ideas and create opportunities.
Aarki is heading to Mobile Growth Summit on Feb. 7-8 and we’d love to meet you there! Mobile Growth Summit is a 2-day mobile marketing community conference featuring a world-class collection of thought leaders in growth marketing, engagement, retention, monetization, data science, and analytics.
By James Haslam, Content Manager
Recently, Adjust released a report detailing differences of user behavior between retargeted users, and those newly acquired. With Aarki, we’re below publishing an excerpt of the article. If you’d like to read more, you can find the whole article here.
Programmatic continues to push mobile advertising forward toward new efficiencies enabling better results for advertisers and developers alike. Helping AdColony push the programmatic envelope is Aarki, one of the premiere DSPs in the mobile marketplace, with a unique creative management toolset. Like us, Aarki is focused on the highest quality creative and making sure excellent user experiences go hand-in-hand with the programmatic marketplace.
Aarki announced its integration with InMobi, a global mobile advertising and discovery platform that specializes in delivering the best ROI for mobile marketers.
Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale.
Aarki found that the engaging, user-friendly nature of rewarded video ads enabled them to drive success for these key objectives and meet the advertiser’s ROI goal. The advertiser also saw higher engagement rates from rewarded video compared to their 30-second skippable video ads. As a result, the advertiser doubled their rewarded video ad spend month-over-month.
Read the case study below to learn more.
Mobile is driving programmatic advertising growth worldwide. According to MAGNA, Asia Pacific (APAC) represented the 22% of the global programmatic ad spend in 2016, ranked as the second largest programmatic region after US. APAC includes the second and the third largest programmatic markets, China and Japan. It also comprises some of the most highly developed global programmatic markets like Australia, New Zealand, and Singapore. According to the Head of APAC Platform Sales for MoPub, Simon Toh, “93% of marketing professionals in Australia, New Zealand and Singapore are spending programmatically, 32% of which spend more than 50% of their digital ad budgets programmatically”.
By Shana Pilewski
Marketers talk all the time about data being a core “asset” for their organization but rarely treat it as such. This is particularly true when it comes to valuing real-time customer data.
Most investments are time dependent. If marketers want to produce high-yielding results for their targeted campaigns, they need to understand how speed-to-market impacts the value of their data.
The odds are certainly against apps, especially new ones, when it comes to app store ranking. The app stores are flooded with apps (2.2 million for Android). Having a good app store ranking depends on the number of new users of your app, but getting in-app ads and apps into the right hands is a convoluted game with lots of players. You need to know your audience and where to find them among the networks.
The mobile app marketing industry has undergone quite a few changes since its early days. As discussed in part 1 of this blog series, the industry began with the focus on clicks then moved to optimizing for installs and post-install events. Today, app install is still one of the most common key performance indicators (KPI) in an app marketing campaign. However, as the mobile app industry continues to mature, app marketers are starting to realize that acquiring high lifetime value (LTV) users is the key to success. Thus, many have began to optimize their app marketing campaigns for high LTV users.
As mobile technology continues to advance, more people begin to do things on their mobile devices instead of in-person or on their desktops. Travel bookings and logistics are no exception as evident in the recent popularity of travel mobile apps. That's why we've partnered with Apsalar to provide travel mobile app developers with tips on how to leverage data for app marketing and stand out from competitors.
Travel apps are becoming more popular amongst mobile users. In order to stand out from the competition, travel app developers can leverage data to do mobile app marketing. To give app developers a better understanding of how this can be done, we've partner up with Apsalar to provide more clarity.
Conversion is a crucial point of mobile app marketing. Unfortunately, many mobile advertisers run into difficulties converting users during their campaigns. In part 1, our partner Apsalar explained the four different types of conversion problem funnels. These problem funnels can vary depending on different campaigns. Now, it's time to discuss how advertisers can fix these problem funnels.
Mobile app tracking and attribution providers can unlock more customer value by doing more than just counting installs. One of the ways our partner Apsalar try to do this is to provide mobile app industry and category level insights that give marketers actionable solutions to the major growth challenges and opportunities that they face every day. It’s all about making mobile app tracking insights as actionable as possible. In order to dive deeper, we've teamed with Apsalar to bring you mobile app tracking insights.
Mobile app developers can get stronger return on investment (ROI) from their mobile apps by leveraging the data in their attribution platform. Attribution measurements such as average revenue per user (ARPU) and average revenue per paying user (ARPPU) can be analyze in order to make better decisions on mobile advertising campaigns. In order to help you better understand, we've asked our partner Apsalar to share insights about how mobile marketers can leverage these measurements for investment and media decisions.
Attribution plays an important role in mobile advertising. It allows app developers to track and measure both conversion and post-conversion events. All events can be tracked, including app install, app opening, in-app purchases, level completion, registration, booking, listing, etc. By analyzing various attributions, app developers can gain large volume of valuable campaign insights. In turn, these insights will help them make better campaign decisions regarding investments, creative variants, and media placement.
Last week in our series with Kochava, we looked at an overview of the Kochava Attribution Engine and talked about Lookback Windows —how far back from the time of install, to consider clicks and impressions for attribution.
Attribution can be crucial to every mobile advertising campaigns. It is the measurement of user events including app install, registration, booking, app re-launch, level completion, in-app purchase, etc. By tracking attribution, mobile marketers can measure the effectiveness of the campaign and leverage this insight for future campaigns. Over the next few weeks, Aarki will be teaming up with one of our partners, Kochava, to create a 5-part series about configurable attribution in mobile advertising.
Media SaaS platforms are springing up everywhere, crowding the space. From start-ups to established players, sellers evangelize the centralization all of media planning, buying, reporting and first party data management, across premium, programmatic and native buys. Whether it’s mobile, tablet, desktop, programmatic TV, display, video or search, each platform touts a secret sauce to better media targeting and performance.
Off we go again, swept up in the Apps World Europe chaos! This two-day conference brings in developers and marketers from all over Europe to share invigorating conversations, fresh ideas and a tall pint of beer. Here are a few things you should know before you partake in the madness next week.
We love game developers; thus we love Gamescom Cologne. We answered questions on monetizing traffic and user acquisition, attended inspiring sessions and continued conversations at river-side events. Most of the conversations at this year’s Gamescom Cologne touched on world markets and the future of performance marketing.
Mountain View, Calif. – May 29, 2014 – Aarki, a leader in interactive and creative advertising, today announces its global momentum with three new international offices and the appointment of Ed Battle to Chief Operating Officer.
We are only at the beginning. Mobile is only now becoming passé, and sights are quickly turning to multiscreen, but the truth is that our connected lives are in their infancy. Just around the corner we will see wearable technology and connected devices with interactive advertisements. We can ponder and test, toy and experiment, but as in life, it’s in these moments of change we come back to who we are, no matter the corner. We derive our name, Aarki, from the Sanskrit word meaning to rise above or elevate, and that is where we go back to at each corner. The idea of rising above carried us to innovate on HTML5, inline video, mini-games, custom analytics and templates, and it will carry us to innovate for the pieces of our connected lives around the corner. We look forward to innovating with you, contact us to learn more and take a peek at our reel below.
At the Brightroll Video Summit, Tod Sacerdoti of Brightroll and Ned Brody of Yahoo came together to speak about the overwhelming amount of change in the digital video ad ecosystem. In the conversation, Ned shed light on Yahoo’s January launch of digital magazine initiatives, yahoo.com/tech and yahoo.com/food. Combining image-heavy editorial content with native advertising, Yahoo created an optimal user experience for its consumers.
In our previous post, "Finding Time for Innovation," we called creative types to rise above and make time for innovation. After concepting and creating mocks for the next Picasso of interactive advertising, it can be disheartening to find the concept didn't translate to the technical realities of the interactive ad world. We've highlighted three quick tips to keep in mind while realizing your concept on the proverbial pen and paper.
As we’ve previously discussed, the automotive industry is one of the most competitive mobile advertising vertical globally. Auto companies must continuously jockey for global consumers’ share of mind as they introduce new cars, making ad spend on all channels necessary for successful brand efforts.
Brand advertisers are shifting away from traditional media, like print and TV, towards the novel channels of mobile, social and video. Mobile devices ability to connect consumers everywhere, along with video and social networks shift to mobile, has focused brands attention on engaging mobile consumers. As we’ve previously discussed, mobile has surpassed desktop in competing for consumers’ attention, and appears to be on track to emerge as the dominant consumer engagement platform.
On their commutes, at work, at home, and while watching TV, consumers are constantly engaged with their mobile devices. Like the newspaper, radio, television, and desktop before it, mobile has become the key to reaching and engaging consumers worldwide. The extent of mobile's dominance as a media consumption platform, however, has proven to be difficult to measure for many, varying widely according to different consumer segments’ preferences. How exactly can one measure the impact of mobile engagement among consumers?
In the last few years, brand safety has become a growing concern for mobile advertisers. The growing number of ad networks that advertisers work with, many of whom reroute their impressions through additional vendors, lent a degree of uncertainty to the ad purchasing process: advertisers could not be sure that their ad would appear only in brand-safe channels, and not alongside pirated or counterfeited content. As a result, advertisers remained unsure whom to trust to deliver brand-safe placements, and ad sellers’ integrity remained difficult to prove.
This year’s Casual Connect chose a new location in the heart of San Francisco’s Union Square where industry leading app publishers and developers from around the world gathered to talk about all things mobile, gaming and social. One of the key tracks was focused on mobile: from operations to production and design.
In the ever-expanding mobile advertising space, consumers are targeted by advertisements everywhere they go, whether they’re playing games, accessing social networks, or searching online. As mobile phones have become more widely adopted, consumers have consistently voiced concerns about their mobile privacy, with more than 1 in 3 consumers identifying privacy as their number one concern when using mobile applications.
For many app publishers, the decision to place ads within their apps does not come lightly. Ads allow publishers to monetize their user base and can be implemented in just about every app genre: games, productivity, utility, entertainment, etc. However, the quality and profitability of ads can vary dramatically if the publisher does not maintain control of the ads that appear within their app. The type of ad, timing, positioning and content of ads can all affect the user experience. Publishers may even wind up advertising their competitors without the right controls!
Mobile Gaming USA wrapped up yesterday where more than 200 developers and publishers from the gaming industry gathered to identify opportunities for distribution, monetization, acquisition, app discovery and more. Attendees and speakers included leaders from Wooga, Animoca, GREE, CrowdStar and other mobile gaming aficionados. Our own Jason Hitchcock, Head of App Advertising, sat on a Budget Buster panel alongside representatives from Fiksu, Kiwi, Medio and One Spear Entertainment to discuss how indie developers can be successful in today's crowded app markets.