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Source: Chartboost
By Xier Dang, Product Marketing Manager at Chartboost

Using AI to Power Customized Ad Messaging – A Q&A with Aarki

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Singular’s 2020 ROI Index is here and we are honored to make prominent appearances in several categories. 

The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 billion app installs to see which mobile media sources generated the best returns. It ranks the top-performing mobile media sources on iOS and Android. The overall rankings account for the following critical performance factors:

Aarki Ranks in The Singular ROI Index 2020

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Mobile continues to revolutionize our lives and has become a key driver of many businesses. With eMarketer forecasting that 53% of total advertising budgets worldwide are expected to be captured by digital in 2020, this year looks prosperous for mobile advertising. In fact, it is estimated that mobile ad spending will outpace all traditional ad spending by a factor of x1.2 worldwide by 2023.

Mobile Programmatic Trends and Predictions for 2020

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25% of users abandon apps after just one use, a huge problem for app advertisers. 

There were 3.7 million mobile apps in 2015 and by 2019 that number had increased to 4.9 million. With this fierce competition, many apps are failing to maintain user interests and sustain long-term engagement. Advertisers need to find ways to reactivate their apps’ lapsed users and make them active users again. This is where Aarki takes the wheel.  

Re-engagement: Basics and Beyond

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Did you know that only 30 apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed user base. As programmatic advertising becomes popular, more strategies and approaches are being devised to address the issues of mobile marketers - one of them being an incremental lift analysis. 

Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign?

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We are always improving our proprietary creative platform, Aarki Studio, and are very excited to announce our updates of the playable slots widget that makes building playable ads even easier.

Slots Widget Updates in Aarki Studio

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Mobile e-commerce, more commonly known as m-commerce, has been making waves for a while now. It is forecasted to reach revenues of $2.3 trillion by the end of 2019. The majority of m-commerce sales come from shopping apps, which are the fastest growing mobile app category with a 54% YOY growth. However, shopping apps also lose users quickly, with 86% abandoning within a month post-download. No wonder shopping apps are getting a lot of attention when it comes to retargeting.

Static vs. Dynamic Retargeting for Shopping Apps

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Social Casino was one of the top-grossing mobile app categories in 2018 and has gained popularity across a wide range of audiences. 

Elevate Your Social Casino App with Retargeting

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The holidays are fast approaching and the season of giving continues to put us all in good spirits. With the festivities just around the corner, one thing is clear - consumer spending is as high as ever! According to a consumer holiday report by OpenX, consumers are feeling overly optimistic about the future, with more than 70% feeling confident the economy will improve. Their optimism is fueling a growth in holiday spending, which is anticipated to grow by 5% year-over-year, including significant growth in digital shopping. 

Preparing Your Growth Marketing Budget for the Holiday Season

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The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile gaming. Surprised? You shouldn’t be, since 74% of consumer spending comes from mobile games. Let’s look into a gaming category that has been winning the hearts of gamers all over the world: simulation games.

Creative Insights to Elevate your Simulation Game

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SOOMLA, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured. 

Aarki Recognized By SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV

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Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by the end of 2019. Popular real-time strategy and shooter games are major drivers of this increase, but other types of games are also contributing. Hyper-casual is a newer game genre, and one that’s seeing healthy growth.

The Year of Hyper-Casual Gaming

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Programmatic advertising continues to progress globally. In 2019, around 65% of global digital ad spend is expected to be traded programmatically, and advertisers will spend $84 billion on programmatic worldwide. The US market continues to be the front-runner in global programmatic ad spending, with $40.6 billion spent during the previous year. Second is China, which spent significantly less: $7.9 billion. But that figure doesn’t tell the entire story of China’s development as a programmatic market. 

The State of Programmatic Advertising in China

Best Practices for Retargeting

When run correctly, mobile retargeting is a powerful strategy to win back lapsed users. Our previous article covering the do's and don'ts for your first retargeting campaign explains the basics. In this article, we are offering an in-depth focus on the best practices for running a retargeting campaign. 

Make Your Next Retargeting Campaign a Hit

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Mobile gaming apps consistently dominate the app market. According to MediaKix, there are 2.2 billion mobile gamers worldwide. As the largest app category, it’s no surprise that it could reach 60% market share of consumer spending by the end of 2019. For this article, we take an in-depth look into casual gaming apps. 

The Rise of Casual Gaming Apps

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Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 million of those are mobile video viewers in the US alone. Even with those immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, are becoming a preference, according to 75% of consumers.

Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

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Grow Commerce is coming to New York and Aarki will be one of its sponsors!

Save the Date with Aarki for Grow Commerce New York 2019

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Mobile is driving programmatic advertising growth worldwide. While North America is still by far the biggest programmatic market to date, making up 58% of global spend, Asia’s rapid growth rates mean it’s quickly catching up. In this article, we’ll focus on South Korea, one of the most important app markets in the world. Let’s take an in-depth look at the country’s growing programmatic market.  

Growth Factors of Programmatic Advertising in South Korea

Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a whopping 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue, and North American with $2.5 billion. This signals an opportunity for established entertainment apps to tap into new markets and for growing apps to increase audience awareness through programmatic advertising.

Acquiring high LTV users for Entertainment Apps

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There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only roughly one-half of the apps are used each month. The good news: you can increase your app’s chance of being installed and used regularly by making your ads engaging. And an essential step is choosing the right ad format.

Comparing Ad Format Performance of Gaming Apps

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Ecommerce is on the rise. According to research from Statista, mobile eCommerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising. Read on for insights on how to grow your shopping app.

Grow Your Shopping App

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Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads that best resonate with them at a specific point in time. Sequential advertising then can be seen as a form of storytelling where there is an introduction, rising action, climax, and conclusion. Read on to learn how you can apply sequential advertising to your future campaigns.

Sequential Advertising for Campaign Success

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Source: AppsFlyer
By Danielle Nissan, Product Marketer at AppsFlyer

A basic audience strategy is simply not enough in today’s complex, highly competitive landscape. Users have become accustomed to receiving hyper personalized messaging relevant to their user journey, on the fly and in real time. If you don’t have a cross-platform and cross-device targeting strategy, you’re either missing out on sales or leaving money on the table, and who can afford to do that? And not using an advanced platform for measurement and attribution is a serious hindrance to your marketing efforts. But, don’t worry, we got you covered.

What’s the Buzz Around Audience Optimization?

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Source: mParticle 
By Abril McCloud, Director of Content at mParticle

Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle

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Successful ads have three things in common: they resonate with the target audience, spark excitement, and convey a personal message. Ensuring your ads do all three can be a challenge given that the average person is exposed to 5,000 ads per day. An opportunity to leverage your way to success is by incorporating real-world, once-in-a-year events in your ads. Read on to learn how you can utilize holidays and other key events for your ad strategy.

Best Practices for Events-Based Creative

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In 2019, retargeting is on the rise.

One of the programmatic trends we expect is wider use of retargeting given the growing importance of customer loyalty and the fact that it’s more efficient to retain customers than to acquire new ones.

If you’re an advertiser considering running retargeting campaigns this year, it is essential for you to know how to maximize your campaign’s performance to successfully drive growth. Below are  three tips on how you can optimize your retargeting campaign. These are based on best practices we’ve learned over the years through our experiences in running retargeting campaigns for our clients.

3 Tips to Optimize Your Retargeting Campaigns for 2019

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After a lively debut in London, MoPub and Aarki are bringing Programmatic Connect to San Francisco. We've invited experts from DraftKings, N3twork, and Zynga to join us for an afternoon of knowledge sharing and lively discussions.

Join MoPub and Aarki at Programmatic Connect San Francisco

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Mobile continues to change our digital lives. According to eMarketer’s latest research, among the 3.75 billion internet users worldwide in 2019, 86.2% will use a mobile phone to go online. Moreover, for the first time, over one-third of ad dollars worldwide will go to mobile in 2019. But are we taking advantage of mobile ecosystem’s rapid growth? Let’s look at some forecasts for 2019 which will take us closer to leveraging the industry’s full potential.

Programmatic Trends That Will Shape Mobile Marketing in 2019

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The new year presents a wide range of opportunities and challenges for mobile app marketers. According to a report by AppsFlyer, global app install ad spend is predicted to reach $64.1 billion by 2020. This means that launching and growing a mobile app requires powerful marketing campaigns. How advertisers can keep up depends on how well they are able to give their users exactly what they want at the right moment. Read on to learn how creative groups can help achieve optimum campaign performance.

Creative Groups for Retargeting Success

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Geo location is one way for app marketers to tailor-fit their campaigns. It enables ads to have multiple language variants based on the main language spoken at a particular geo. When we talk about tailor-fitting the ads, it’s not just about translating the ad to different languages. One of the most important things to consider when engaging with the target audience is their cultural preferences.

The Impact of Localization on Your App Marketing Campaign

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With U.S. online spending during the holiday shopping season expected to grow 14.8 % this year to reach $124.1 billion, far surpassing the 2.7% growth forecasted for brick-and-mortar locations, retailers need to both expand their ability to serve more consumers and position themselves to grab a larger slice of the holiday pie.

Have You Optimized Your Ads for the Holiday Season?

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Serving the same ad over and over again will eventually create ad fatigue no matter how good the ad is performing. As ad fatigue decreases click-through rates (CTR) and return on investment (ROI), it is important to know when to refresh your ad creative. Creative refresh, or the process of offering a new creative strategy to catch users’ attention, allows a mobile app to have higher conversion rates and better marketing performance.

Creative Ideation for Refreshes

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Aarki collaborated with Chartboost, one of the largest mobile games-based growth and ad monetization platforms, to publish a case study showing superior campaign results for a casual gaming app. 

By leveraging Chartboost's large user base of mobile gamers and high-quality inventory, Aarki was able to outperform the key performance indicators (KPIs) of the retargeting campaign. 

Aarki Exceeds ROI Goals by over 800% With Chartboost

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Aarki announces its integration with Appsumer, a unified analytics platform, empowering marketers to make data-driven decisions on a daily basis.

Aarki Announces Integration with Appsumer

 
 
At Casual Connect Europe, Nicol Cseko (VP of Product at Aarki) gave a talk entitled Level Up Your App Marketing with the Power of Creatives. She advised others on how to take the performance of your mobile app campaign up a notch by leveraging data for creative optimization. She also gave insights into successes and failures for mobile app campaigns and answered why they had the outcome that they did. Learn how you too can optimize ad creatives using data and previous lessons to deliver significant improvements in ad performance. Please see the video below for the full talk.

Nicol Cseko: Innovation In Ad Technology | Casual Connect Video

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We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

Currently, women hold 31% of computing jobs, according to a study by CEB. And the good news is this number is set to continuously increase until the year of 2020.

To acknowledge and give credit to women in the mobile tech industry, we continue our blog series featuring women, game changers in the mobile industry.

Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Have you heard of GDPR? If you haven’t, chances are you will soon.

The General Data Protection Regulation (GDPR) is a new set of laws aimed at enhancing the protection of European citizens’ personal data and increasing the obligations of organizations to deal with those data in transparent and secure ways. It applies not only to EU-based businesses, but also to all organizations outside the EU that collect and/or process the personal data of EU residents.

Are you ready for GDPR?

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Aarki is attending Grow.co Mobile Apps Unlocked (MAU) on April 25-26 and we’d love to meet you there! This acquisition and retention conference will bring together over 2000 leaders from top mobile brands with deep experience in mobile growth marketing for two full days of learning and networking.

Meet Aarki at Grow.co MAU in Las Vegas!

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We are attending Kochava Mobile Summit on Feb. 14-16 and we’d love to meet you there! This exclusive event filled with two days of sessions and a day at Sandpoint’s snowy backyard, the Schweitzer Mountain Ski Resort, brings industry leaders together to share ideas and create opportunities.

Aarki is Heading to Kochava Mobile Summit. See you there!

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Aarki is heading to Mobile Growth Summit on Feb. 7-8 and we’d love to meet you there! Mobile Growth Summit is a 2-day mobile marketing community conference featuring a world-class collection of thought leaders in growth marketing, engagement, retention, monetization, data science, and analytics.

See You at Mobile Growth Summit!

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Mobile apps have already changed the digital world we live in, and there’s still a lot more to look forward to this year as we continuously develop tools and strategies to make people’s lives more convenient. According to the latest research by eMarketer, in 2017 people spent 2.5 hours a day using their mobile devices, a jump of 10.3% over 2016. But have we been taking advantage of this rapid growth of the mobile ecosystem? Let’s look at some forecasts for 2018 which will take us closer to leveraging the industry’s full potential.

2018 Programmatic Predictions, Part 2: How Mobile Industry Will Shape Out

Source: Chartboost

The programmatic landscape is constantly adapting to new ad tech needs and requirements. As programmatic buying has continued to introduce more complexities, Interactive Advertising Bureau (IAB) has tasked itself with designing “new procedures to bring more clarity to the byzantine digital ad-supply chain”. This new protocol is actively being developed within the IAB, which is accepting public comments until December 15, 2017.

(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic

Source: Adjust
By James Haslam, Content Manager

Recently, Adjust released a report detailing differences of user behavior between retargeted users, and those newly acquired. With Aarki, we’re below publishing an excerpt of the article. If you’d like to read more, you can find the whole article here.

Retargeting vs New User Acquisition: A Report from Adjust

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Source: AdColony

Programmatic continues to push mobile advertising forward toward new efficiencies enabling better results for advertisers and developers alike. Helping AdColony push the programmatic envelope is Aarki, one of the premiere DSPs in the mobile marketplace, with a unique creative management toolset. Like us, Aarki is focused on the highest quality creative and making sure excellent user experiences go hand-in-hand with the programmatic marketplace.

AdColony Partner Spotlight: Aarki

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Aarki announced its integration with InMobi, a global mobile advertising and discovery platform that specializes in delivering the best ROI for mobile marketers.

Aarki Announces Integration with InMobi

Source: Chartboost
By Pepe Agell, VP of Corporate Strategy at Chartboost

The first sponsored ad on mobile was created by a Finnish news provider in 2000, sending news headlines through SMS. From those humble beginnings seventeen years ago, mobile ads are now a $101 billion market, accounting for 60% of all digital ad spend.

(Chartboost) From Switzerland to the Philippines: Top Surprising Countries for Mobile ROI

Source: Adjust

We’re continuing to take the fight to mobile ad fraud with a new anti-fraud alliance known as the Coalition Against Ad Fraud, or CAAF.

(Adjust) Announcing CAAF: The Coalition Against Ad Fraud

Source: MoPub

Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale.

Aarki found that the engaging, user-friendly nature of rewarded video ads enabled them to drive success for these key objectives and meet the advertiser’s ROI goal. The advertiser also saw higher engagement rates from rewarded video compared to their 30-second skippable video ads. As a result, the advertiser doubled their rewarded video ad spend month-over-month. 

Read the case study below to learn more.

(MoPub) Rewarded Video Ads Drive Performance For Social Casino Advertiser

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Mobile is driving programmatic advertising growth worldwide. According to MAGNA, Asia Pacific (APAC) represented the 22% of the global programmatic ad spend in 2016, ranked as the second largest programmatic region after US. APAC includes the second and the third largest programmatic markets, China and Japan. It also comprises some of the most highly developed global programmatic markets like Australia, New Zealand, and Singapore. According to the Head of APAC Platform Sales for MoPub, Simon Toh, “93% of marketing professionals in Australia, New Zealand and Singapore are spending programmatically, 32% of which spend more than 50% of their digital ad budgets programmatically”.

The State of Programmatic Advertising in APAC

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Programmatic is becoming a hot topic in Japan as both publishers and advertisers realize that it offers huge potential for scale and efficiency that is not available through traditional advertising methods. According to AdRoll’s report published on Digiday, in 2015, 74% of Japanese marketers responded in a survey that they do not know programmatic, however, this year, 71% of the Japanese marketers are to increase their programmatic budgets. This technology is set to “push Japan’s media market to $170 billion by 2020 from its current $154 billion” as per research from PwC.

The State of Programmatic Advertising in Japan

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Acquiring high LTV users - no matter what method - is a big challenge, but retaining and keeping them engaged is another. Many apps are failing to maintain user interests and keep them engaged for a long duration. A study from eMarketer states that “only 24% to 29% of iOS users who installed an app used it again within 24 hours of their first app session.” Retention rates fall to a single digit by the thirty-day mark and according to research, the rates are worsening by the year. Thus, retargeting strategies emerge and are becoming widely used by many app marketers.

Re-engaging Users Through Retargeting Campaign: Case Study

 
By Shana Pilewski

Marketers talk all the time about data being a core “asset” for their organization but rarely treat it as such. This is particularly true when it comes to valuing real-time customer data.

Most investments are time dependent. If marketers want to produce high-yielding results for their targeted campaigns, they need to understand how speed-to-market impacts the value of their data.

The Value of Real-Time Segmented Lists for Targeted Campaigns

 
Source: TUNE
By Jessica Biber
 
Mobile marketers have long struggled with monetizing mobile apps. While mobile apps are an enticing opportunity140 billion apps have been downloaded from the Apple App Store alone as of 2016—there are serious challenges that marketers need to keep in mind:

How to Use App Analytics to Identify Your Ideal Target Customer

 
By Ronen Mense, VP of Asia at AppsFlyer
First published on
The Drum

In China, programmatic is growing at an impressive pace. The country’s huge population seems to have an insatiable appetite for consumerism. This drives demand from advertisers to give consumers access to their products and services via digital advertising.

An outsider’s guide to programmatic in China

Source: Kochava

The odds are certainly against apps, especially new ones, when it comes to app store ranking. The app stores are flooded with apps (2.2 million for Android). Having a good app store ranking depends on the number of new users of your app, but getting in-app ads and apps into the right hands is a convoluted game with lots of players. You need to know your audience and where to find them among the networks.

(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective

Acquiring high LTV users is a big challenge but retaining and keeping them engaged is another. In fact, many apps are failing to maintain user’s interests and keeping them engaged for a long duration. A study from eMarketer reveals, “only 24% to 29% of iOS users who installed an app used it again within 24 hours of their first app session.” So, with all the efforts you put in acquiring new users, it’s crucial to have a plan in keeping them engaged. App marketing offers several strategies like user segmentation and re-engagement ads for maximizing the user value. Let’s review two tactics that are beneficial to app marketers.

How To Keep Your App Users Engaged With App Marketing Tips

Nearly one in every ten U.S. Internet users, which is more than 31 million people, will access the Internet exclusively through a mobile device in 2016. Moreover, according to eMarketer, by 2020, this mobile-only audience will grow to more than 42 million people or nearly 15% of U.S. Internet users. This forecast is quite impressive considering the fact that person may own several mobile devices. 

All About Cross-Device Mobile App Marketing

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As programmatic advertising spend continues to skyrocket in recent years, fraud quickly became one of the top concerns for mobile app advertisers who conduct media-buying programmatically. In part 1 of this 2-part blog series, some of the common sources of errors that led to ad fraud are explained and ways advertisers can tell they are being affected by ad fraud are addressed. In this part, adjust discusses the repercussion of ad fraud and how advertisers can prevent it from degrading mobile app traffic quality will be discussed.

Improving Quality of Mobile App Traffic Through Fraud Prevention

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The mobile app marketing industry has matured immensely over the past years. As discussed in part 1 and part 2 of this blog series, the industry has shifted focus from ad clicks to installs and post-install events. Now, many app marketers have also been testing new strategies such as cross-promotion and re-engagement. However, as this industry evolves, so does advertising technology. This evolution enables app marketers to leverage advanced technology for new strategies.

The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments

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The mobile app marketing industry has undergone quite a few changes since its early days. As discussed in part 1 of this blog series, the industry began with the focus on clicks then moved to optimizing for installs and post-install events. Today, app install is still one of the most common key performance indicators (KPI) in an app marketing campaign. However, as the mobile app industry continues to mature, app marketers are starting to realize that acquiring high lifetime value (LTV) users is the key to success. Thus, many have began to optimize their app marketing campaigns for high LTV users.

The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement

With more than 20,000 apps added to the app stores every month, it’s becoming increasingly difficult for brands to stand out from the crowd. Even if your brand manages to become one of the few apps used by mobile users every month, according to eMarketer, only 7% of users return to an app 30 days after they install it. In order to not waste the acquisition efforts, smart brands are using engagement strategies that are heavily driven by data analytics. 

Leveraging Behavioral Cohorts for Mobile App Marketing

As app marketers get savvier at collecting and leveraging data, the opportunities around personalization ad messaging, also known as dynamic creative optimization (DCO), are evolving. According to a study by eMarketer, nearly two-thirds of U.S. ad agencies are optimizing or customizing ad creative dynamically based on data. The primary goal for using DCO is to drive user engagement and clicks. To dive deeper into the topic, let’s first find out what DCO really is.

Understanding Dynamic Creative Optimization in Programmatic Advertising

Source: Apsalar

As mobile technology continues to advance, more people begin to do things on their mobile devices instead of in-person or on their desktops. Travel bookings and logistics are no exception as evident in the recent popularity of travel mobile apps. That's why we've partnered with Apsalar to provide travel mobile app developers with tips on how to leverage data for app marketing and stand out from competitors. 

(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 4

Native advertising is proving itself to be one of the most effective ways of engaging with users in an advertising context. According to BI Intelligence, native ads that appear as branded or sponsored content are delivering higher engagement rates on smartphones and tablets than on desktop. The research found that click-through rates (CTR) for premium native ads were highest on smartphones, at 0.38% in 2015, while tablets saw an average CTR of 0.33%. In the meantime, desktop struggled to achieve a CTR of 0.16% for native ads. So, why is mobile native advertising performing so much better than desktop ads? Let’s find out.

Why Mobile Beats Desktop in Native Advertising

Source: Apsalar

Travel apps are becoming more popular amongst mobile users. In order to stand out from the competition, travel app developers can leverage data to do mobile app marketing. To give app developers a better understanding of how this can be done, we've partner up with Apsalar to provide more clarity.

(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 2

Source: Apsalar

Conversion is a crucial point of mobile app marketing. Unfortunately, many mobile advertisers run into difficulties converting users during their campaigns. In part 1, our partner Apsalar explained the four different types of conversion problem funnels. These problem funnels can vary depending on different campaigns. Now, it's time to discuss how advertisers can fix these problem funnels.

(Apsalar) It's Time to Fix Your Mobile App Conversion Funnel Part 2

Source: Apsalar

Mobile app tracking and attribution providers can unlock more customer value by doing more than just counting installs. One of the ways our partner Apsalar try to do this is to provide mobile app industry and category level insights that give marketers actionable solutions to the major growth challenges and opportunities that they face every day. It’s all about making mobile app tracking insights as actionable as possible. In order to dive deeper, we've teamed with Apsalar to bring you mobile app tracking insights.

(Apsalar) It's Time to Fix Your Mobile App Conversion Funnel Part 1

Source: Apsalar

Mobile app developers can get stronger return on investment (ROI) from their mobile apps by leveraging the data in their attribution platform. Attribution measurements such as average revenue per user (ARPU) and average revenue per paying user (ARPPU) can be analyze in order to make better decisions on mobile advertising campaigns. In order to help you better understand, we've asked our partner Apsalar to share insights about how mobile marketers can leverage these measurements for investment and media decisions. 

(Apsalar) Using ARPU and ARPPU in Mobile App ROI and Media Allocation Analysis

Ad blocking continues to gain ground as more users discover how easy it is to install a plug-in that eliminates the ads they consider most intrusive. A study by eMarketer forecasts that ad blocker usage will grow by double digits this year and the next. It is forecasted that in 2016, 69.8 million Americans will use an ad blocker. That’s almost a jump of 35% over last year. Next year, that figure will grow another 24% to 86.6 million people.

Solving for The Ad Blocking Epidemic

Source: Kochava

This is the final week of a 5-week series on configurable attribution with Kochava. We looked at Lookback Windows, FingerprintingDevice Reconciliation and View-Through Attribution in the past weeks. Now that you have a handle on how to leverage configuration, let’s look at the resulting reports and how you can use them to further optimize your configurations.

(Kochava) Configurable Attribution Part 5: Get the Reports You’re Missing

Source: Kochava

This is the 4th in a 5-week series on configurable attribution with Kochava. So far, we’ve covered Lookback Windows, Fingerprinting, and Device Reconciliation in the past three weeks. This week we’re going to look at the power of configurable View-Through Attribution.

(Kochava) Configurable Attribution Part 4: View-Through Attribution

Source: Kochava

We’re now 3 weeks into the 5-week series on configurable attribution with Kochava. We looked at Lookback Windows and Fingerprinting in the previous weeks. This week, we’re going to dig into the bread-and-butter of attribution—Device Reconciliation.

(Kochava) Configurable Attribution Part 3: Device Reconciliation

Source: Kochava

Last week in our series with Kochava, we looked at an overview of the Kochava Attribution Engine and talked about Lookback Windows —how far back from the time of install, to consider clicks and impressions for attribution.

(Kochava) Configurable Attribution Part 2: Fingerprinting

Source: Kochava

Attribution can be crucial to every mobile advertising campaigns. It is the measurement of user events including app install, registration, booking, app re-launch, level completion, in-app purchase, etc. By tracking attribution, mobile marketers can measure the effectiveness of the campaign and leverage this insight for future campaigns. Over the next few weeks, Aarki will be teaming up with one of our partners, Kochava, to create a 5-part series about configurable attribution in mobile advertising. 

(Kochava) Configurable Attribution Part 1: Leveraging Lookback Windows

Programmatic advertising’s growth has been explosive in the past years. In fact, a study by eMarketer indicated that a good majority of the digital ad spend in the U.S. can be credited to programmatic. The study forecasted that this year, programmatic ad spend will reach $22 billion and continue to increase in the future. It can be the most robust method of mobile advertising, but it is by no means perfect. Despite its explosive growth, there are still concerns in regards to programmatic. One of the biggest concerns is transparency, or lack thereof. With such a large amount invested into programmatic, is it not only fair that advertisers know exactly where their money is going?

Transparency, The Key to Success in Programmatic Advertising

At Aarki, we’ve been focusing on how to simplify the ad creation process to allow advertisers to easily create better performing ads. One area we see as key to driving ad performance is the ability to display regularly refreshed or hyper-relevant creative to prevent burnout and better engage users.

Designer Tip #3: Feed-Based Ads, Feeding the Need for a Solution to Creative Burnout

Off we go again, swept up in the Apps World Europe chaos! This two-day conference brings in developers and marketers from all over Europe to share invigorating conversations, fresh ideas and a tall pint of beer. Here are a few things you should know before you partake in the madness next week.

See you at Apps World Europe!

We love game developers; thus we love Gamescom Cologne. We answered questions on monetizing traffic and user acquisition, attended inspiring sessions and continued conversations at river-side events. Most of the conversations at this year’s Gamescom Cologne touched on world markets and the future of performance marketing.

Aarki's Gamescom Cologne Recap

Mountain View, Calif. – May 29, 2014Aarki, a leader in interactive and creative advertising, today announces its global momentum with three new international offices and the appointment of Ed Battle to Chief Operating Officer.

Aarki Expands Global Reach with New Offices in Beijing, New York City and Tokyo

At the Brightroll Video Summit, Tod Sacerdoti of Brightroll and Ned Brody of Yahoo came together to speak about the overwhelming amount of change in the digital video ad ecosystem. In the conversation, Ned shed light on Yahoo’s January launch of digital magazine initiatives, yahoo.com/tech and yahoo.com/food. Combining image-heavy editorial content with native advertising, Yahoo created an optimal user experience for its consumers.

The Perfect Home for Native Ads.

Airbnb is launching its first global campaign promoting its services in partnership with, agency of record, Pereira & O’Dell. Rooted in a 60-second spot on digital and mobile, this campaign launches in the midst of legal battles in New York and San Francisco. These spots are goaled to drive positive brand awareness, through a clutter of negative headlines.

Changing the Conversation with Interactive Ads

In our previous post, "Finding Time for Innovation," we called creative types to rise above and make time for innovation. After concepting and creating mocks for the next Picasso of interactive advertising, it can be disheartening to find the concept didn't translate to the technical realities of the interactive ad world. We've highlighted three quick tips to keep in mind while realizing your concept on the proverbial pen and paper.

Technical Realities for Creative Concepts

This week Brian D’Alessandro wrote a post in Mobile Marketer outlining three mobile measurement rules marketers should live by. We would like to add our industry perspective to the first rule, “Do not engage in child’s play.”

Measuring Engagement.

As we’ve previously discussed, the automotive industry is one of the most competitive mobile advertising vertical globally. Auto companies must continuously jockey for global consumers’ share of mind as they introduce new cars, making ad spend on all channels necessary for successful brand efforts.

General Motors and Mobile: An Auto Industry Leader

Over the past two years, brands’ mobile marketing budgets have increased by 142%, according to the recent “Marketer Perceptions of Mobile Advertising” study published jointly by the IAB and Ovum. With the number of brands adopting large mobile budgets increasing from 7% in 2011 to 32% today, it’s apparent that brand marketers are becoming increasingly knowledgeable about the mobile advertising space. In order to win the increasing amount of money being spent by brands on mobile campaigns, mobile advertising operators must therefore offer truly differentiated offerings.

Marketers More Knowledgeable About Mobile

The consumer packaged goods (CPG) industry is rapidly adopting mobile marketing. CPG brands increased their mobile spend by 235% last year, as men and women worldwide use their phones in-store as well as on the go to find coupons/ deals, as well as research product details. In the intensely competitive CPG industry, it’s clear that brands that fail to adopt mobile will be left trailing their competition. In order to serve as a quick introduction to the mobile CPG landscape, we’ve outlined some of the major CPG trends and metrics that Aarki has seen.

Leading the Charge: CPG Invests in Mobile

Digital advertisers and marketers have struggled for years to clearly define native advertising. Analysts differ greatly in their opinions, with some defining them simply as “ads in a format that is native to the platform on which they are run,” while others counter that native ads are “a specific mode of monetization that aims to augment user experience through relevant content delivered in-stream”. Touted as the “best” ad format available, publishers on all digital channels struggle to differentiate their native ads from others, resulting in the format’s lack of scale and adoption.

Mobile Native Advertising: Can It Measure Up?

Brand advertisers are shifting away from traditional media, like print and TV, towards the novel channels of mobile, social and video. Mobile devices ability to connect consumers everywhere, along with video and social networks shift to mobile, has focused brands attention on engaging mobile consumers. As we’ve previously discussed, mobile has surpassed desktop in competing for consumers’ attention, and appears to be on track to emerge as the dominant consumer engagement platform.

Branded Mobile: Consumers are King

In the last few years, brand safety has become a growing concern for mobile advertisers. The growing number of ad networks that advertisers work with, many of whom reroute their impressions through additional vendors, lent a degree of uncertainty to the ad purchasing process: advertisers could not be sure that their ad would appear only in brand-safe channels, and not alongside pirated or counterfeited content. As a result, advertisers remained unsure whom to trust to deliver brand-safe placements, and ad sellers’ integrity remained difficult to prove.

Brand-Safe Mobile Advertisements, Guaranteed

This year’s Casual Connect chose a new location in the heart of San Francisco’s Union Square where industry leading app publishers and developers from around the world gathered to talk about all things mobile, gaming and social. One of the key tracks was focused on mobile: from operations to production and design.

Casual Connect SF: A Year in Gaming Reviewed

In the ever-expanding mobile advertising space, consumers are targeted by advertisements everywhere they go, whether they’re playing games, accessing social networks, or searching online. As mobile phones have become more widely adopted, consumers have consistently voiced concerns about their mobile privacy, with more than 1 in 3 consumers identifying privacy as their number one concern when using mobile applications.

Keeping Mobile Private

For many app publishers, the decision to place ads within their apps does not come lightly. Ads allow publishers to monetize their user base and can be implemented in just about every app genre: games, productivity, utility, entertainment, etc. However, the quality and profitability of ads can vary dramatically if the publisher does not maintain control of the ads that appear within their app. The type of ad, timing, positioning and content of ads can all affect the user experience. Publishers may even wind up advertising their competitors without the right controls!

The Future of Mobile Monetization Lies With Premium Brands

Mobile Gaming USA wrapped up yesterday where more than 200 developers and publishers from the gaming industry gathered to identify opportunities for distribution, monetization, acquisition, app discovery and more. Attendees and speakers included leaders from Wooga, Animoca, GREE, CrowdStar and other mobile gaming aficionados. Our own Jason Hitchcock, Head of App Advertising, sat on a Budget Buster panel alongside representatives from Fiksu, Kiwi, Medio and One Spear Entertainment to discuss how indie developers can be successful in today's crowded app markets.

Mobile Gaming USA Recap: Succeeding as an Indie Developer

This year's GMIC was host to more than 10,000 mobile tech professionals from around the world including our CEO Sid Bhatt who sat on a panel centered around How to Acquire International Users and Make Money alongside Chris Dury, CEO of Getjar and Djamel Agaoua, Chairman from MobPartner.

Expansion to China kicks-off with GMIC Beijing

Spring is the time of year when you're out with the old and in with the new, embracing the start of a fresh new season. Keeping in line with the change, we’ve rolled out a fresh new look and colorful new SDK just in time for this year’s Game Developers Conference (GDC). Our new logo and color scheme is centered on Royal Purple- the color of creativity, luxury and purpose- all essential values to the Aarki brand. As we continue to drive creativity around rich media advertising on mobile, we want our brand to represent our commitment to going beyond traditional advertising, delivering joyful mobile experiences to users globally.

Springing into a new look at GDC 2013!