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[Guide] Scaling Casual Apps in South Korea

Meet Lolita Ho, One of the Women Game Changers in the Mobile Industry

Scaling Your Mobile App in the Global Market

Industry Experts Discuss Mobile Marketing for Dating Apps in Japan

Meet Milica Todorovic, One of the Women Game Changers in the Tech Industry

[Webinar] Mobile Advertising Deep Dive: Vietnam

[Webinar] Scaling UA Performance for Mobile Apps Globally

Teams Behind a Successful Programmatic User Acquisition Campaign

Meet Iris Hu, One of the Women Game Changers in the Mobile Industry

APAC’s Booming Ecommerce Market in 2021

Your Ultimate Guide to Playable Ads

Meet Christina Wein, One of the Women Game Changers in the Mobile Industry

Regional Analysis of the State of Mobile Gaming

Women in Mobile. Meet Celina Mendoza, One of the Women Game Changers in the Mobile Industry

Aarki Events Round-Up: What Happened During the Second Quarter of 2021?

[WIM+] Meet DJ Sabate, One of the Game Changers in the Mobile Industry

Aarki is coming to Shanghai for ChinaJoy 2021!

We Made the AdExchanger's 2021 Programmatic Power Players List, Again!

Mobile Gaming Trends and Challenges

Shopping Apps: Ad Engagement

A Comprehensive Guide to Banner Ad Creative

A History of Pride: The Path Towards A United Society

[Webinar] Mobile Advertising 101: Trends & Challenges in the Vietnam Market

Aarki: Who We Are, and What We Do

[WIM+] Meet Olivia Sears, One of the Women Game Changers in the Mobile Industry

What to look for in a Mobile Demand-Side Platform

Women in Mobile. Meet April Tayson, One of the Women Game Changers in the Mobile Industry

Introducing Alec Pambid, Employee of the Month

mHealth Landscape in India

Optimizing Your Ad Creative Post-IDFA

Women in Mobile. Meet Kavitha Gadde, One of the Women Game Changers in the Mobile Industry

Shopping Apps: User Lifestyle

Level Up Your Hardcore Apps: Creative Practices

Agency Trading Desks vs Demand-Side Platforms: Their Roles & Differences

Aarki's Creative Capabilities

Women in Mobile by Aarki: Q1 2021 Recap

Shopping Apps: User Demographics

The State of Programmatic in Russia

Introducing Elaiza Parumog, Employee of the Month

A Comprehensive Guide to Mobile Video Ads

Important SKAdNetwork Issues Not Being Talked About That Need to be Addressed

Mobile Shopping Spikes During Ramadan

Part 3: The Aarki Team Talks About Apple Privacy Changes: The DSP Perspective

Aarki Celebrates Women’s Month with the Women in Mobile Community

eBook: 5 Reasons Why You Should Market Your Mobile Gaming Apps in Southeast Asia

Ways to Improve your Call to Action and Boost your Click-Through Rate

Grow your High Lifetime User Base

Understanding the CPM Pricing Model: Concept & Benefits

Finding the Perfect Ad Format for Your App Category

Aarki Ranks on the AppsFlyer Performance Index XII, H2 2020 Edition

Introducing Agnes Lusung, Employee of the Month

What is Real-time Bidding (RTB)? How does it work?

Part 2: Major Ad Exchanges Share Their Perspective on Apple’s Privacy Changes

Part 1: Major MMPs Discuss IDFA Deprecation, the Future of Fraud Detection on iOS, and  SKAdNetwork Conversion Values

Women in Tech Throughout History, to Name a Few

Aarki’s February Events Round-up: From Sponsorships to Hostings

Pitch Oguan and Yves Daniel Cenita are Aarki’s Employees of The Month

Women in Mobile. Meet Milagros Pirali, One of the Women Game Changers in the Mobile Industry

Aarki: Fostering Diversity and Innovation

Creative Strategies for Live Stream, Live Video, and Live Chat Apps

The State of Programmatic Advertising in APAC

The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement

The Evolution of Mobile App Marketing Part 1: User Acquisition

Programmatic Advertising: The Present & the Future of Mobile Marketing

Differentiating Open Auction, Private Auction & Preferred Deal

Why Run User Acquisition and Re-engagement Campaigns Simultaneously

Women in Mobile. Meet Krystle Eseller, One of the Women Game Changers

Aarki Ranks in The Singular ROI Index 2020

Best Practices for Seasonal Creative

Women in Mobile. Meet Dafna Ben-Onn, One of the Women Game Changers in the Mobile Industry

Aarki Kicks Off the First Networking Event in Bangalore, India

Mobile Programmatic Trends and Predictions for 2020

Using Non-Attributed Data to Improve ROI Predictions

Re-engagement: Basics and Beyond

Aarki Selected as a Singular Certified Partner

How to Maximize Retargeting with Non-Spenders

Aarki Supports First-Price Auctions Alongside Second-Price Auctions

Aarki 2019: Year In Review

We won the "Marketing Department of the Year" award in Best in Biz Awards

Aarki Strengthens its Footprint in APAC With a New Office in India

Creative Best Practices for Designing Your Next Korean Mobile Ad

Category Insights: Dating

Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign

Introducing Francis Calderon, Employee of the Month

Women in Mobile. Meet Kate Herbert, One of the Women Game Changers in the Mobile Industry

Slots Widget Updates in Aarki Studio

We Scooped Up Two Industry Awards

Reaching Japan’s Powerful App Market Through Ad Creatives

Static vs. Dynamic Retargeting for Shopping Apps

Introducing Mia Mediarito, Employee of the Month

The Most Important Factors when Choosing Users to Retarget

Mark Your Calendars - Aarki is Co-hosting G-Star On Air!

India’s Shift Towards Programmatic Advertising

Choosing Optimization Targets for Programmatic Advertising

Elevate Your Social Casino App with Retargeting

How to compose the best retargeting creative for your target audience

Preparing Your Growth Marketing Budget for the Holiday Season

Women in Mobile. Meet Elizabeth Perlman, One of the Women Game Changers in the Mobile Industry

Creative Insights to Elevate your Simulation Game

Introducing Olivia Stephens, Employee of the Month

Aarki is Now Integrated with Major Audience Data Management Platforms

Reaching Your Campaign KPIs through Banner Ads

Women in Mobile. Meet Rachael O'Meara, One of the Women Game Changers in the Mobile Industry

Aarki Now Has Direct Access to Japan Premium Inventory Through Integration with Fluct

Create Interactive Ads with Aarki Studio Widgets

Creative Iteration Using Bayesian Multi-armed Bandits

Insights On Retargeting in the Programmatic Industry

How to Reach Your Local Markets: Indonesia

What metrics should marketers consider for retargeting?

The Year of Hyper-Casual Gaming

Women in Mobile. Meet Dana Mueller, One of the Women Game Changers in the Mobile Industry

Nicol Cseko Wins Bronze Stevie Award In 2019 International Business Awards

Event Recap: MGS Canada 2019

Women in Mobile. Meet Lace Rogers, One of the Women Game Changers in the Mobile Industry

The State of Programmatic Advertising in China

Dominating the App Market with Your News App

Make Your Next Retargeting Campaign a Hit

The Rise of Casual Gaming Apps

Mobile Growth Summit Canada is Returning. We Can’t Wait to Meet You There!

Flashy vs Simple Ad Performance

Strategies for Creative Iteration

Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

Benefiting from Creative Personalization: User-Level Attribute

Save the Date with Aarki for Grow Commerce New York 2019

Avoiding Ad Fatigue with Meta Creatives

Women in Mobile. Meet Maria Klepikova, One of the Women Game Changers in the Mobile Industry

Growth Factors of Programmatic Advertising in South Korea

June With Aarki: Events Round-Up!

New Responsive Creative Builder Tools Available in Aarki Studio

App Promotion Summit NYC is Back. We Hope to See You There!

Acquiring high LTV users for Entertainment Apps

Comparing Ad Format Performance of Gaming Apps

Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats

Appeal to Emotions

Women in Mobile. Meet Mada Seghete, One of the Women Game Changers in the Mobile Industry

Dating in the Digital Age

Grow Your Shopping App

Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?

Bid Landscape Evolution: Q1 2019

Aarki Awarded as Bronze Stevie® Award Winner in 2019 American Business Awards®

Do's and Don'ts for Your First Retargeting Campaign

Discussions at Programmatic Connect Seoul

Sequential Advertising for Campaign Success

What’s the Buzz Around Audience Optimization?

Should You Use Audio Ads for Your Next App Marketing Campaign?

Join Aarki for the ultimate MAU experience!

Answering Your Top Mobile App User Acquisition Questions

Aarki Wins “Best Advertising Rich Media Online Campaign” at the 2019 Internet Advertising Competition (IAC)

Women in Mobile. Meet Meagan Ralston, One of the Women Game Changers in the Mobile Industry

Women in Mobile. Meet Maria Skliarenko, One of the Women Game Changers in the Mobile Industry

Event Recap: Mobile Mixer Jakarta

Creative Best Practices for Banner Ads

Trying Innovative Approaches & New Strategies to Creative

Aarki Encore Adds More Anti-Fraud Checks

Acquiring high LTV users through Suppression Lists: Case Study

Branding Campaign Strategy

Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle

Growing Your User Base with Cross Promotion

Recap: Programmatic Connect Tokyo

Aarki Puts Creative Optimization on Autopilot

Women in Mobile. Meet Ani Westrom, One of the Women Game Changers in the Mobile Industry

New Navigation Updates in Aarki Studio

Best Practices for Events-Based Creative

Recap: Programmatic Connect SF

3 Tips to Optimize Your Retargeting Campaigns for 2019

Women in Mobile. Meet Roz Haijan, One of the Women Game Changers in the Mobile Industry

Predicting Lift with PSA Test Campaign

Join MoPub and Aarki at Programmatic Connect San Francisco

Programmatic Trends That Will Shape Mobile Marketing in 2019

Women in Mobile. Meet Abby Levine, One of the Women Game Changers in the Mobile Industry

Creative Groups for Retargeting Success

See you at PocketGamer Connects London!

Publisher App Category Age Targeting Now Available in Aarki Encore

Women in Mobile. Meet Sarah Yamanouchi, One of the Women Game Changers in the Mobile Industry

Aarki 2018 Year in Review

Women in Mobile. Meet Sha Liang, One of the Women Game Changers in the Mobile Industry

The Impact of Localization on Your App Marketing Campaign

Bid Landscape Evolution

How to Leverage Programmatic for Your Retargeting Needs. Part 2: Creative Strategies

Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads

Aarki Wins “Best Client Services Team” award at The Wires by Exchangewire

Have You Optimized Your Ads for the Holiday Season?

Discovering the Best Performing Display Ad

Women in Mobile. Meet Margarita Vasilevskaya, One of the Women Game Changers in the Mobile Industry

How to leverage programmatic for your retargeting needs? Part 1: Defining Segments

Aarki Awarded #19 Fastest Growing Company in North America and #4 in the Bay Area on Deloitte's 2018 Technology Fast 500™

App Promotion Summit is Back - Join us in Berlin!

Easy Site Category Targeting in Aarki DSP

Women in Mobile. Meet Agatha Bochenek, One of the Women Game Changers in the Mobile Industry

Creative Ideation for Refreshes

5 Best Creative Practices for App Retargeting

Women in Mobile. Meet Susan Kuo, One of the Women Game Changers in the Mobile Industry

Aarki Exceeds ROI Goals by over 800% With Chartboost

Aarki Announces Integration with Narrative

Women in Mobile. Meet Chen Glanz Shtern, One of the Women Game Changers in the Mobile Industry

Meet Us at App Growth Summit SF

Aarki Automates Adjust Audience Delivery

The Impact of Optimizing Ad Elements on Campaign Performance

Keeping Users Engaged Through Sequential Advertising

Sharing Audience Segments with Aarki via mParticle

Women in Mobile. Meet Maria Alegre, One of the Women Game Changers in the Mobile Industry

Kickstarting Programmatic Connect

New Navigation and Design Updates in Aarki Studio

Women in Mobile. Meet Jessica Hasenplaugh, One of the Women Game Changers in the Mobile Industry

Meet Aarki at MGS Event in Canada!

Aarki Further Expands its Presence in APAC with a New Hire

Personalization Strategies for Retargeting for Games

Women in Mobile. Meet Katie Hutcherson Madding, One of the Women Game Changers in the Mobile Industry

What Is Deep Linking and Why Should Marketers Care?

Aarki Announces Cost Integration with AppsFlyer

Making the World a Better Place with Video Games

Mobile Growth Summit Europe Returns to Berlin: Don’t Miss It!

Women in Mobile. Meet Kele Song, One of the Women Game Changers in the Mobile Industry

Cutting Edge Techniques for Ad Creatives: Creative Frequency

Multivariate Testing: The Concept and Benefits

Aarki Announces Integration with Appsumer

Women in Mobile. Meet Magdalena Zareba, One of the Women Game Changers in the Mobile Industry

Nicol Cseko: Innovation In Ad Technology | Casual Connect Video

Aarki Event Recap: Casual Connect London and Mobile Growth Summit New York

Retargeting Creative Strategy for Puzzle Games

Reactivation Strategy: The Aarki Way

Aarki Welcomes North America Vice President of Sales

Women in Mobile. Meet Noga Laron, One of the Women Game Changers in the Mobile Industry

CAAF Spotlight: How Aarki works to fight fraud

Meet Aarki at Mobile Growth Summit New York!

Aarki is Heading to Casual Connect London. See You There!

Are you ready for GDPR?

Champion/Challenger Multivariate Testing

Women in Mobile. Meet Kayla Wilson, One of the Women Game Changers in the Mobile Industry

Driving performance for a casual gaming developer with MoPub Inventory Packages

Women in Mobile. Meet Tarika Maini Soni, One of the Women Game Changers in the Mobile Industry

Aarki Wins “Best in Category for Online Ads” at the 16th Annual Horizon Interactive Awards Competition

Meet Aarki at Grow.co MAU in Las Vegas!

Creative that Engages: Playable and HTML5 Animated ads

PMP vs. Open Exchange: Access premium inventory with stable volume

Ad Creative in Retargeting Campaigns: With or Without Audio

Aarki Encore Inside Out

Are you heading to Game Developers Conference? So are we!

Women in Mobile. Meet Nicol Cseko, One of the Women Game Changers in the Mobile Industry

International Women's Day: The History, The Celebration and Aarki’s Contribution.

Aarki Event Recap: Mobile Growth Summit & Kochava Mobile Summit

Reactivation Strategy: Campaign Management

Aarki Announces Integration with Unity

Aarki Studio - Creative Design Suite

Aarki is Heading to Kochava Mobile Summit. See you there!

Using App Embeddings to Improve ROI Optimization Performance and Solve Cold Start Problem

Creating and Uploading AppsFlyer’s Audiences To Aarki

See You at Mobile Growth Summit!

2018 Programmatic Predictions, Part 2: How Mobile Industry Will Shape Out

Women in Mobile. Meet Kim Aquino, One of the Women Game Changers in the Mobile Industry

2017 Year Recap, Part 1: Challenges and Achievements

Aarki Announces East Coast Data Center Expansion

(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic

Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps (EMEA)

It’s the Most Wonderful Time of the Year: How to Make the Most of It

Retargeting vs New User Acquisition: A Report from Adjust

Employee Spotlight: Susan Khloyan

Aarki Announces Integration with Verizon

The Rise of Playable Ads

Using Multivariate for Geo Localization