Decoding Programmatic Advertising in India: Trends, Challenges, and Opportunities
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Unlocking the Full Potential of Gaming Apps Through the Right Ad Creative
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Tackling the Deceleration of Mobile Advertising Growth
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Android's Evolution as a Mobile Marketing Platform: The Journey from GAID to Google’s Privacy Sandbox
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Advertiser Challenges in Mobile Advertising
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Sequential Advertising: Improving the Effectiveness of Your Campaigns
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Unleashing the Power of Segmentation in Mobile Marketing Campaigns
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Scaling Your Mobile App: A Guide to Global Expansion
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Unlocking the Power of Pre-registration / Pre-order Campaigns
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Key Metrics of Mobile Retargeting Campaigns
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The State of Mobile Programmatic Globally: What Has Changed?
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Mobile Marketing Trends and Predictions That Will Shape 2023: Aarki Edition
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Mobile Marketing Trends and Predictions That Will Shape 2023: Advertiser Edition (APAC)
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Mobile App Marketing Trends and Challenges for 2023
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Mobile Marketing Trends and Predictions That Will Shape 2023: Ad Exchange Edition
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Mobile Marketing Trends and Predictions That Will Shape 2023: MMP Edition
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Creative Testing for User Acquisition. Part 2: Variant Testing
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Leveraging User Personas for Your App Marketing Campaign
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A Guide to Optimizing Your Ads for the Holidays
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Your Complete Guide to Mobile User Acquisition (UA)
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Women in Mobile: Winnie Wen Shares Top Leadership Skills Needed in the Mobile Industry
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ROI vs. ROAS: Definitions and Differences
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Creative Testing for User Acquisition
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Women in Mobile: Mahrukh Hoda Sheds Light on Important Skills for a UA Manager
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Why App Marketers Should Leverage Storytelling Ads for Their Campaigns
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Your Quick Guide to Mobile Programmatic
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Why You Should Scale Your Casual Apps Globally
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Objectives and KPIs of a User Acquisition Campaign
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Aarki: This is Us
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[Video] Retargeting Lapsed Mobile Users in Japan: A Roundtable Discussion
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What is Retargeting and Why is it Important?
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Creative Strategies for Hyper-Casual Gaming Apps
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Creative Insights for Mobile Programmatic
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Meet Aarki at Las Vegas for MAU ‘22
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A Day in Aarki: Meet JunHyung Hong, Aarki's Senior Creative Specialist - Korea
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Meet Anna Plotkina, One of the Women Game Changers in the Mobile Industry
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How Leveraging ML Techniques Can Exceed Your App Marketing Goals
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5 Questions to Ask the Pioneers of Women in Mobile
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A Day in Aarki: Meet Armine Saghatelyan, Aarki's Senior Analyst
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Meet Rachel Paeper, One of the Women Game Changers in the Mobile Industry
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Delivering the Right Message with Personalized App Marketing
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Meet Helen Chen, One of the Women Game Changers in the Mobile Industry
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A Day in Aarki: Meet Chelsea Yarbro, Aarki's Senior Account Specialist
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Aarki Ranks for Another Year in the 2022 Singular ROI Index
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3Ms as to Why Holidays Should be Leveraged All Year Round for App Marketing
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Meet Mikaela Bataller, One of the Women Game Changers in the Mobile Industry
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Understanding View-Through Attribution
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A Day in Aarki: Meet Troy Huynh, Aarki’s Senior Account Executive in Vietnam
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Aarki 2021: Year in Review
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Women in Mobile: 2021 in a Nutshell
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How to Elevate Content for Mobile Advertising Campaigns in 2022
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[Guide] Scaling Casual Apps in South Korea
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Meet Lolita Ho, One of the Women Game Changers in the Mobile Industry
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[Video] Industry Experts Discuss Mobile Marketing for Dating Apps in Japan
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Meet Milica Todorovic, One of the Women Game Changers in the Tech Industry
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[Webinar] Mobile Advertising Deep Dive: Vietnam
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[Webinar] Scaling UA Performance for Mobile Apps Globally
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Teams Behind a Successful Programmatic User Acquisition Campaign
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Meet Iris Hu, One of the Women Game Changers in the Mobile Industry
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APAC’s Booming Ecommerce Market in 2021
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The State of Programmatic Advertising in APAC
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The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement
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The Evolution of Mobile App Marketing Part 1: User Acquisition
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Programmatic Advertising: The Present & the Future of Mobile Marketing
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Differentiating Open Auction, Private Auction & Preferred Deal [Video]
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Why Run User Acquisition and Re-engagement Campaigns Simultaneously
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Women in Mobile. Meet Krystle Eseller, One of the Women Game Changers
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Aarki Ranks in The Singular ROI Index 2020
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Best Practices for Seasonal Creative
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Women in Mobile. Meet Dafna Ben-Onn, One of the Women Game Changers in the Mobile Industry
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Aarki Kicks Off the First Networking Event in Bangalore, India
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Mobile Programmatic Trends and Predictions for 2020
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Using Non-Attributed Data to Improve ROI Predictions
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Re-engagement: Basics and Beyond
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Aarki Selected as a Singular Certified Partner
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How to Maximize Retargeting with Non-Spenders
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Aarki Supports First-Price Auctions Alongside Second-Price Auctions
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Aarki 2019: Year In Review
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We won the "Marketing Department of the Year" award in Best in Biz Awards
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Creative Best Practices for Designing Your Next Korean Mobile Ad
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Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign
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Introducing Francis Calderon, Employee of the Month
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Women in Mobile. Meet Kate Herbert, One of the Women Game Changers in the Mobile Industry
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Static vs. Dynamic Retargeting for Shopping Apps
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Introducing Mia Mediarito, Employee of the Month
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Retargeting Tips from Grace: The Most Important Factors when Choosing Users to Retarget
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India’s Shift Towards Programmatic Advertising
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Choosing Optimization Targets for Programmatic Advertising
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Elevate Your Social Casino App with Retargeting
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Preparing Your Growth Marketing Budget for the Holiday Season
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Women in Mobile. Meet Elizabeth Perlman, One of the Women Game Changers in the Mobile Industry
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Creative Insights to Elevate your Simulation Game
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Introducing Olivia Stephens, Employee of the Month
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Reaching Your Campaign KPIs through Banner Ads
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Women in Mobile. Meet Rachael O'Meara, One of the Women Game Changers in the Mobile Industry
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Create Interactive Ads with Aarki Studio Widgets
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Creative Iteration Using Bayesian Multi-armed Bandits
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Insights On Retargeting in the Programmatic Industry
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What Metrics Should Marketers Consider for Retargeting?
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Women in Mobile. Meet Dana Mueller, One of the Women Game Changers in the Mobile Industry
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Women in Mobile. Meet Lace Rogers, One of the Women Game Changers in the Mobile Industry
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The State of Programmatic Advertising in China
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Dominating the App Market with Your News App
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The Rise of Casual Gaming Apps
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Flashy vs Simple Ad Performance
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Strategies for Creative Iteration
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Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?
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Benefiting from Creative Personalization: User-Level Attribute
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Save the Date with Aarki for Grow Commerce New York 2019
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Avoiding Ad Fatigue with Meta Creatives
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Women in Mobile. Meet Maria Klepikova, One of the Women Game Changers in the Mobile Industry
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Growth Factors of Programmatic Advertising in South Korea
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June With Aarki: Events Round-Up!
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New Responsive Creative Builder Tools Available in Aarki Studio
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App Promotion Summit NYC is Back. We Hope to See You There!
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Acquiring high LTV users for Entertainment Apps
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Comparing Ad Format Performance of Gaming Apps
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Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats
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Appeal to Emotions
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Women in Mobile. Meet Mada Seghete, One of the Women Game Changers in the Mobile Industry
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Grow Your Shopping App
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Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?
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Bid Landscape Evolution: Q1 2019
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Discussions at Programmatic Connect Seoul
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What’s the Buzz Around Audience Optimization?
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Should You Use Audio Ads for Your Next App Marketing Campaign?
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Join Aarki for the ultimate MAU experience!
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Answering Your Top Mobile App User Acquisition Questions
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Aarki Wins “Best Advertising Rich Media Online Campaign” at the 2019 Internet Advertising Competition (IAC)
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Women in Mobile. Meet Meagan Ralston, One of the Women Game Changers in the Mobile Industry
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Women in Mobile. Meet Maria Skliarenko, One of the Women Game Changers in the Mobile Industry
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Event Recap: Mobile Mixer Jakarta
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Trying Innovative Approaches & New Strategies to Creative
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Aarki Encore Adds More Anti-Fraud Checks
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Acquiring high LTV users through Suppression Lists: Case Study
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Branding Campaign Strategy
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Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle
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Growing Your User Base with Cross Promotion
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Recap: Programmatic Connect Tokyo
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Aarki Puts Creative Optimization on Autopilot
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Women in Mobile. Meet Ani Westrom, One of the Women Game Changers in the Mobile Industry
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New Navigation Updates in Aarki Studio
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Best Practices for Events-Based Creative
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Recap: Programmatic Connect SF
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3 Tips to Optimize Your Retargeting Campaigns for 2019
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Women in Mobile. Meet Roz Haijan, One of the Women Game Changers in the Mobile Industry
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Predicting Lift with PSA Test Campaign
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Join MoPub and Aarki at Programmatic Connect San Francisco
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Programmatic Trends That Will Shape Mobile Marketing in 2019
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Women in Mobile. Meet Abby Levine, One of the Women Game Changers in the Mobile Industry
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Creative Groups for Retargeting Success
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Publisher App Category Age Targeting Now Available in Aarki Encore
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Women in Mobile. Meet Sarah Yamanouchi, One of the Women Game Changers in the Mobile Industry
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Aarki 2018 Year in Review
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Women in Mobile. Meet Sha Liang, One of the Women Game Changers in the Mobile Industry
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Bid Landscape Evolution
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Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads
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Aarki Wins “Best Client Services Team” award at The Wires by Exchangewire
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Have You Optimized Your Ads for the Holiday Season?
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Discovering the Best Performing Display Ad
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Women in Mobile. Meet Margarita Vasilevskaya, One of the Women Game Changers in the Mobile Industry
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Aarki Awarded #19 Fastest Growing Company in North America and #4 in the Bay Area on Deloitte's 2018 Technology Fast 500™
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Women in Mobile. Meet Agatha Bochenek, One of the Women Game Changers in the Mobile Industry
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Women in Mobile. Meet Susan Kuo, One of the Women Game Changers in the Mobile Industry
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Aarki Exceeds ROI Goals by over 800% With Chartboost
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Women in Mobile. Meet Chen Glanz Shtern, One of the Women Game Changers in the Mobile Industry
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Aarki Automates Adjust Audience Delivery
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The Impact of Optimizing Ad Elements on Campaign Performance
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Women in Mobile. Meet Maria Alegre, One of the Women Game Changers in the Mobile Industry
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Kickstarting Programmatic Connect
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Women in Mobile. Meet Jessica Hasenplaugh, One of the Women Game Changers in the Mobile Industry
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Women in Mobile. Meet Katie Hutcherson Madding, One of the Women Game Changers in the Mobile Industry
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What Is Deep Linking and Why Should Marketers Care?
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Aarki Announces Cost Integration with AppsFlyer
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Making the World a Better Place with Video Games
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Women in Mobile. Meet Kele Song, One of the Women Game Changers in the Mobile Industry
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Multivariate Testing: The Concept and Benefits
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Aarki Announces Integration with Appsumer
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Women in Mobile. Meet Magdalena Zareba, One of the Women Game Changers in the Mobile Industry
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Nicol Cseko: Innovation In Ad Technology | Casual Connect Video
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Retargeting Creative Strategy for Puzzle Games
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Aarki Welcomes North America Vice President of Sales
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Women in Mobile. Meet Noga Laron, One of the Women Game Changers in the Mobile Industry
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CAAF Spotlight: How Aarki works to fight fraud
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Meet Aarki at Mobile Growth Summit New York!
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Are you ready for GDPR?
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Champion/Challenger Multivariate Testing
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Women in Mobile. Meet Kayla Wilson, One of the Women Game Changers in the Mobile Industry
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Driving performance for a casual gaming developer with MoPub Inventory Packages
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Women in Mobile. Meet Tarika Maini Soni, One of the Women Game Changers in the Mobile Industry
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Aarki Wins “Best in Category for Online Ads” at the 16th Annual Horizon Interactive Awards Competition
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Creative that Engages: Playable and HTML5 Animated ads
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PMP vs. Open Exchange: Access premium inventory with stable volume
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Aarki Encore Inside Out
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Women in Mobile. Meet Nicol Cseko, One of the Women Game Changers in the Mobile Industry
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International Women's Day: The History, The Celebration and Aarki’s Contribution.
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Aarki Event Recap: Mobile Growth Summit & Kochava Mobile Summit
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Aarki Announces Integration with Unity
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Aarki Studio - Creative Design Suite
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Using App Embeddings to Improve ROI Optimization Performance and Solve Cold Start Problem
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Creating and Uploading AppsFlyer’s Audiences To Aarki
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See You at Mobile Growth Summit!
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Women in Mobile. Meet Kim Aquino, One of the Women Game Changers in the Mobile Industry
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2017 Year Recap, Part 1: Challenges and Achievements
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(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic
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It’s the Most Wonderful Time of the Year: How to Make the Most of It
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Retargeting vs New User Acquisition: A Report from Adjust
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Employee Spotlight: Susan Khloyan
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Aarki Announces Integration with Verizon
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The Rise of Playable Ads
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Using Multivariate for Geo Localization
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AdColony Partner Spotlight: Aarki
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Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps
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Aarki Announces Integration with InMobi
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Aarki Announces Integration with AppsFlyer Audiences
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A Comparison of Display Ad Formats: HTML5 Animated vs. Static
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From Switzerland to the Philippines: Top Surprising Countries for Mobile ROI
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Employee Spotlight: Igor Raush
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(Adjust) Announcing CAAF: The Coalition Against Ad Fraud
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Aarki Announces Integration with Chartboost
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Aarki Announces Integration with AdColony
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Employee Spotlight: Shushan Saribekyan
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Scrubbing Now Available for Timeline
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Suppression List Case Study
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The State of Programmatic Advertising in the U.S.
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(MoPub) Rewarded Video Ads Drive Performance For Social Casino Advertiser
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Aarki Announces Its Integration With Smaato
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Employee Spotlight: Joanna Escueta
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Case Study: Multiplicative Algorithm - Machine Learning Optimization to Drive Higher ROI
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Leveraging External Datasets for Probability Prediction by Decomposing Probabilities
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Employee Spotlight: Claire Cruz
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The State of Programmatic Advertising in Japan
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Case Study: The Impact of Cross Promotion
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Understanding Native Advertising. Part 1: Programmatic Native
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Case Study: The Impact of Impression Attribution
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Re-engaging Users Through Retargeting Campaign: Case Study
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Aarki Announces Cost Integration with Kochava
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Finding the Right Balance Between Explore vs Exploit Trade-offs. Part 1: Introduction
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Aarki Announces EMEA Data Center Expansion
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The Value of Real-Time Segmented Lists for Targeted Campaigns
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Driving Higher Engagement with Vertical Video
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How to Use App Analytics to Identify Your Ideal Target Customer
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Using Non-Attributed Events to Build Lookalike Audiences
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Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries
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The Importance of Frequency Management
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Employee Spotlight: Aram Danielyan
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Transfer Learning: An Approach for ROI Optimization
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Creative Optimization. Part 2: Organize, Iterate, and Challenge
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Employee Spotlight: Arlene Sevilla
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Dynamic Creative Optimization Set for Mobile Adoption
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Successful User Acquisition Strategies for Puzzle Games
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An outsider’s guide to programmatic in China
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Bayesian Approach to Transfer Learning: Predicting Rare Events
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Understanding Impression Attribution
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Employee Spotlight: Mark Kalygulov
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adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud
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(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective
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Creative Optimization. Part 1: The Process of Setting up Ad Creatives
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What is A Mobile User Lifetime Value (LTV) & Why is it Important?
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Improving Quality of Mobile App Traffic Through Fraud Prevention
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