Recent Updates
The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.
February 12, 2020
Singular’s 2020 ROI Index is here and we are honored to make prominent appearances in several categories.
The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 billion app installs to see which mobile media sources generated the best returns. It ranks the top-performing mobile media sources on iOS and Android. The overall rankings account for the following critical performance factors:
February 5, 2020
As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your app.
January 29, 2020
The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.
January 28, 2020
Aarki Nights, our series of global networking events, landed in the vibrant city of Bangalore, India, last week. We gathered industry experts to discuss different perspectives on programmatic related issues that are unique to the growing Indian market. We talked about trends, solutions, and growth opportunities for programmatic app marketing campaigns with our current clients, prospects, and partners.
January 24, 2020
