In 2020, we leaped into the online world, greatly increasing the demand for apps that make going about life more convenient. One of the app categories that satisfy both our needs and wants is marketplace apps, where sellers come together and use it as a platform to offer their products and services to a curated consumer base. They are like online department stores, made more convenient as anyone can access them anywhere they wish as long as they have their mobile gadgets.

The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.

The new decade has brought the whole world into a time of unprecedented upheaval. All countries have been struck by a pandemic that no one was ready for but had to adapt to. In the mobile industry, the effect of the pandemic has led to many publishers and solution providers having to rapidly adjust to the increase of mobile users. 

Programmatic advertising has become one of the fastest growing channels of digital marketing due to its inherent abundance of media inventory and buying efficiency. It offers mobile app advertisers the opportunity to find the right audience for their ads at the right price. But there are a few different ways to acquire media inventory programmatically and app advertisers are sometimes confused about which is the best method. To lessen the confusion, we will unpack the differences between the three ways of programmatic media buying: open auction, private auction, and preferred deal.

As the number of apps continues to grow, competition between apps to acquire and retain high quality users intensifies and growing revenue becomes an uphill battle. As a result, the way app developers market their apps to users evolves to keep up with this maturing market.

The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.

As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your app. 

The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.

Aarki Nights, our series of global networking events, landed in the vibrant city of Bangalore, India, last week. We gathered industry experts to discuss different perspectives on programmatic related issues that are unique to the growing Indian market. We talked about trends, solutions, and growth opportunities for programmatic app marketing campaigns with our current clients, prospects, and partners. 

In the not-so-distant past, most app marketing campaigns were focused on driving a large volume of app installs at the lowest possible cost. Nowadays, marketers are increasingly interested in optimizing app campaigns directly on the return on investment (ROI).

The measure of mobile app success is much more than simply a high number of downloads. Monetization will always be the ultimate goal, and the number one factor in reaching monetization goals is maximizing the user base. 

For years, the industry has accepted the second-price auction model as the gold standard for auctioning inventory. Under this model, the buyer with the highest bid wins the auction but only pays slightly higher than the second-highest price (thus the second-price name). This often encourages aggressive bidding, given the likelihood that they will pay a lower price. While buyers often benefited from this strategy, publishers were not able to maximize the value of their inventory and sell it for the price advertisers in the market actually valued their campaigns.

2019 is coming to a close and it is a great time to look back and review Aarki’s year. This year was full of amazing events, opportunities, and achievements. We faced challenges that were an impetus for thinking bigger, acting smarter, and finding better, more comprehensive solutions. Now we’re excited to look ahead to 2020 for another year full of more innovative and creative ideas, since challenges are mere opportunities for new achievements.

We are excited to announce the expansion of our operations with a new office in Bangalore, India. This is an important step in increasing Aarki’s position in the mobile programmatic market and our strong operational and mobile leadership worldwide.

“We are thrilled to extend our international growth in the Asia-Pacific region”, said Naoki Kobayashi, Sr. Director of Sales - Asia at Aarki. “With the recent establishment of our new offices in Beijing, Jakarta, Seoul, and Singapore, and now the addition of our India office, we continue to expand our reach to support the growing demands in the region.“

Asia-Pacific, and India specifically, is a huge source of innovation and growth for the mobile advertising landscape. India is expected to be the fastest-growing regional market in the world in terms of mobile programmatic, with 33% and growing of digital inventory already running through programmatic.

Aarki aims to deliver mobile marketing performance at scale and support the growing demand of the Indian market. As digital activity is increasing across devices, consumers are becoming more and more mobile-oriented. By penetrating into new territories and sharing our knowledge of programmatic-related issues that are unique to specific markets, we aim to help our clients achieve the best return on investment.

The success of an effective workplace depends on staff who are loyal, motivated, and committed, all of which lead to more productivity.

The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.

The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The country has adapted as industries have shifted, and right now there’s a big move towards programmatic advertising. 

Employee appreciation, praise, and recognition are directly tied to workplace happiness. When employees and their work are valued, their engagement and productivity rise, boosting motivation.

Grace Oabina, Senior Manager of Analytics at Aarki, who leads the retargeting campaign management team, continues to share her tips and tricks for a successful retargeting campaign. 

We’re excited to host G-star On Air - one of the most awaited G-star parties of the year with our co-sponsors: Mistplay, Remerge, and Singular. 

India has grown into one of the world’s largest tech hubs. That growth will continue as tech develops into even more of an economic driver for the country. In concert with this transformation, companies are changing their advertising from traditional to programmatic. With a market of this size, this signals a revolution in marketing—and a massive opportunity.  

Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing campaigns are interested in acquiring users with a high lifetime value (LTV). The definition of LTV varies from advertiser to advertiser, but in most cases, it is expressed as the revenue the user generates through in-app purchases or in-app advertising.

Running a retargeting campaign shouldn’t be a burden if you develop relevant creative ads. To enhance the user experience and ensure that our target audience sees only the ad creatives relevant to them, Aarki is constantly advancing personalization strategies. Check out the infographic below to get tips on designing the best creative ads for your target audiences.

The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.

The tech gender gap gradually decreases, and the mobile tech industry nowadays creates more opportunities for women to lead the innovation of the future.

Ad creative can make or break your app marketing campaign. An ad creative that’s catchy, relevant, and based on the user experience will grab the user's attention and boost engagement. Otherwise, it will most likely be ignored, along with all the other ads they see every day. 

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

We are extremely excited to announce that Nicol Cseko, VP of Product at Aarki, was named the winner of a Bronze Stevie® Award in the Woman of the Year category in The 16th Annual International Business Awards® today.

Aarki is pleased that MGS Canada, held on August 15, was a great success. MGS Canada gave us the opportunity to mix and mingle with the leaders of the mobile app industry.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.

Technological innovations have made information easier than ever to access. News now spreads around the world in seconds via various channels. One of those channels is mobile apps. Research on app usage and habits found that 88% of smartphone users have at least one news and weather app on their mobile phone, and smartphone users spend 41% of their total digital time on news apps.
 
As the app market continues to grow, mobile marketers need to know how to stand out to mobile users. One approach is to catch their attention with a distinctive creative strategy. A mobile marketer who knows the behavior, perceptions, and demographics of their users will have the upper hand on the creative strategy of their campaign, allowing them to design an ad that is specific to their target audience.

Mobile Growth Summit Canada 2019 is just around the corner and Aarki is one of the event’s platinum partners! 

Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have become more relevant to the audience's expectations. 

There have been many recent advancements in targeting capabilities, opening marketers to a new set of creative possibilities. Gone are the days when knowing only the demographics of your target audiences was enough to show them relevant creative ads. Users have become more demanding and ad creatives need granular-level personalization to be successful.

The possibilities for creative concepts are endless. With so many techiques to focus on, including audience segmentation, real-world events, app updates, current news, and trends, ad fatigue is certainly avoidable. Strategic and imaginative ads are the key to winning audiences’ attention. One creative concept that can benefit your campaigns is meta ads.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

June was all about drinks, hors d'oeuvre, and networking! The month was full of Aarki-hosted networking events with the goal of fostering discussions on all things programmatic in an informal setting. Here’s a brief recap of Aarki’s three June events, 

Responsive ad creative has changed the rules of the mobile advertising game by allowing a full-screen ad experience on all devices. But as phone screens have significantly changed during the past two years with newer phone models often being taller than older generation phones, it could occasionally be challenging to have pixel perfect creatives for new devices. With our latest update to responsive tools in our proprietary creative platform, Aarki Studio, that is no longer a problem. 

App Promotion Summit NYC is back and Aarki is excited to join as the lead partner.

We are kicking off this year’s App Promotion Summit event at the Sanctuary Hotel NYC with the event’s Official Welcome Party. Join us on the 26th of June, from 5:30 to 8:30 PM and grab the chance to network and learn from app executives. As the sun sets, we'll all gather at the rooftop for cocktails and canapés.

Emotions form connections. In advertising, emotions can help humanize an ad’s message, which leads to more chances of resonating with viewers. Ads that appeal to emotions focus more on feelings of characters and strong imagery rather than providing a logical reason to believe the ad’s claim.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

Aspiring daters are open to making connections digitally, providing dating app advertisers with more reach. This is a continually-growing market that dating app advertisers can use to their advantage.

Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketing campaign.

As the mobile programmatic industry rapidly grows, so does the number of bidders, causing app marketers to pay more attention to auction dynamics. Bid optimization and bid landscape inferencing are increasingly becoming crucial parts of the bidder strategy.

We are excited to announce that Aarki was named the winner of a Bronze Stevie® Award in the Fastest Growing Tech Company of the Year category in The 17th Annual American Business Awards®.

Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting:

The main goal of Aarki Programmatic Connect events is to create a casual atmosphere for interactive discussion on topics in machine learning and other technical fundamentals. While this is true for all Programmatic Connect events regardless of where they are held, no two events are the same. Programmatic Connect Seoul was like no other. It was a unique experience exchanging new insights with our guests and getting to know different perspectives on programmatic-related issues that are unique to the Korea market.

If you are in the mobile advertising industry, you have probably recently heard about audio ads. Compared with other ad formats sold through automation, programmatic audio has been slow to catch on but the trends are changing rapidly in mobile advertising. In this article, we will reveal the buzz around digital audio ads and the top three reasons to incorporate them into your 2019 strategy.

Aarki is sponsoring MAU 2019 and we’re excited to share the events we have prepared especially for you. Now is your chance to network with thought leaders and industry disruptors in a fun-filled evening - the Aarki way! 

The 2019 Internet Advertising Competition (IAC), hosted by Web Marketing Association honored Aarki with the “Best Advertising Rich Media Online Campaign” award for its User Onboarding for Huuuge Casino campaign.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

We’re delighted to end the first quarter of 2019 in Southeast Asia with Mobile Mixer Jakarta. We partnered with Adjust to bring together mobile executives and spark conversations about solutions and growth opportunities for their programmatic app marketing campaigns.

Bigger does not necessarily mean better. An ad format that takes up a big portion of the mobile screen may be easier to notice but may be viewed as simply intrusive. A banner ad, which is the cheapest mobile ad format with the lowest cost per mille (CPM), may yield better conversions and overall campaign performance when well-executed, despite its small size. Read on to learn how to creatively work your way around banner ads.

In any business, one of the most basic dilemmas is the trade-off between the exploration of new possibilities and the exploitation of old certainties. And so it is in mobile advertising. Mobile marketers are often torn between trying different ad creative approaches to explore the best ways to achieve their campaign goals, or sticking with accustomed tactics.

The rapid growth of the mobile app advertising market has led to a significant increase in mobile ad fraud and ad fraud sophistication. 

The mobile app ecosystem is growing towards acquiring high lifetime value (LTV) users. To keep up with the rapid pace of this change, app marketers need to find new and innovative solutions for solving new challenges.

An effective app marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs, or retain high lifetime value users, it pays to step up your branding game.

Launching a new app is no easy feat. With over two million apps available in the app store, how can you ensure your app stands out? The process of acquiring new users that have high lifetime value potential must be approached strategically. Read on to learn how cross promotion can bit by bit make your new app a hit.

Last February 26, we gathered industry experts in the vibrant city of Tokyo for the first ever Programmatic Connect held in Asia. It was a casual afternoon filled with knowledge sharing about the applications of machine learning, real-time bidding, and creative optimization.

We are excited to announce that automated creative testing is now available in Aarki’s programmatic advertising platform, Aarki Encore.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

We continue our updates to Aarki Studio to simplify navigation and actions.

We ended the first month of the year in high spirits with Programmatic Connect San Francisco—the second in our Programmatic Connect series and the first in North America! The event happened last January 31^st at The Proper Hotel.

In 2019, retargeting is on the rise.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

Measuring campaign performance is essential to track your distance from your marketing goals. As such, the ability to quickly analyze the impact of your campaign strategies on audience conversion should be given emphasis. Check out our infographic below to learn how running a PSA test campaign helps you achieve optimum campaign performance. 

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

We continue to make improvements to our proprietary platform Aarki Encore and are excited to announce that Encore now supports publisher app age rating targeting. This update enables us to check the App Store age rating and target apps that are age appropriate, such as 13+ rated apps for some games and apps that have age requirements.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

It’s the beginning of the year and a good time to reflect on what we've done in the past twelve months. With that in mind, here’s a look back at Aarki’s top achievements in 2018.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

By Igor Raush, Software Engineer

For the majority of its history, the programmatic advertising industry has accepted the second-price auction model as the gold standard for auctioning off inventory. Under this model, the bidder with the highest bid wins the auction but pays the second-highest price. This encourages each bidder to bid their break-even price, knowing that they are guaranteed to pay less.

We are excited to announce usability updates in our proprietary creative platform, Aarki Studio, which aim to simplify the process of creating engaging and catchy creative ads.

Aarki is delighted to receive the award for “Best Client Services Team” and a commendation for the “Best AdOps Team” categories at The Wires by Exchangewire. The awards ceremony happened on November 22, 2018, in London with leading advertising technology executives and professionals in attendance.

Display ads have the potential to increase brand awareness and return on investment (ROI) by serving users relevant ads, engaging with them, and making them realize the app’s value. For these things to happen, it is important to note that having a user-centered approach to the conceptualization of the ad is a must. Read on to find out what makes a display ad perform successfully and how you can ensure that your display ads help you hit your key performance indicators (KPIs) the best way possible.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

Retargeting has been one of the most discussed topics in the mobile advertising industry in recent years. Although most advertisers have heard about this strategy, there are still a lot of misconceptions about how to better leverage programmatic for their retargeting needs.

Attributes 6,533 Percent Revenue Growth to advanced machine learning algorithms applied to mobile advertising.

The mobile programmatic industry has seen a lot of advancements in technology and targeting strategies in recent years. To keep up with the dynamically evolving market and to improve our product, we continuously make usability updates in Aarki DSP.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

With limited mobile storage space and millions of apps that users can choose from, the challenge of making your app stand out is ever present. It is one thing to get a user to download an app, and another to keep them engaged. So how can you face the challenge and keep your users engaged? The answer is having the right creative and retargeting strategy.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

Data analytics and data management platforms have revolutionized the mobile advertising industry, allowing app marketers to deliver highly targeted messaging to their prospective users.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

Mark your calendars for a full day of learning and networking on October 25 at the App Growth Summit SF. Aarki is delighted to be sponsoring this event, which gathering mobile app industry leaders to discuss the retrospective analysis of 2018’s learnings, and projections for where to optimize growth strategies for 2019.

Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Adjust Audience Builder simplifies the process. We are excited to go deeper in our integration—automating Adjust audience delivery and audience updates to our buying platform. This allows advertisers to create customized user lists and push them directly to campaigns.

Calculating the top performing ad—the “champion”—is easier if the best ad elements are determined. In order to show the impact of a single element on the campaign’s performance, we analyzed a programmatic advertising campaign for a casual game app over a period of two months. The objective of the case study was to find out which variant for a specific ad element would outperform the others.

Every day, app users are exposed to many ads, which makes it harder for advertisers to develop relevant and memorable ads. Telling a story in the form of an ad has proven to be effective, but just as as advertisers should know what story to tell their audience, they must also know exactly when to tell it.

This is why sequential advertising is important in telling a relevant and engaging story.

With the rapid development of more advanced targeting capabilities for mobile programmatic media buying, marketers are now able to target users on an even more granular level. And thanks to the adoption of different strategies for audience segmentation, it’s now easier for marketers to reach more targeted users through their app marketing campaigns.  

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

Aarki’s first Programmatic Connect event, in partnership with MoPub, gathered app marketers for an insightful afternoon discussing mobile programmatic. The event took place at The Ham Yard Hotel in London on the 20th of September.

We are excited to announce new navigation and design updates in our proprietary creative platform, Aarki Studio, which aim to simplify the campaign management process.  

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

Mobile Growth Summit Canada is calling marketing professionals to discuss user acquisition, monetization, retention, and re-engagement! Aarki is pleased to be sponsoring the final MGS event this year. Join us and other experts on September 20 for a full day of conferencing, followed by networking, food and drinks.

Aarki is excited to welcome Naoki Kobayashi, Sr. Director of Sales – Japan, who will lead sales in Asia-Pacific region.

The best ads are ads which are visually appealing and are relevant to users. Running personalized ads that resonate with audiences’ interests is a big step towards your app marketing success.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.

Acquiring app users is only half the job. To convert your app users into paying customers, app marketers need to show relevant content. One of the most effective methods to achieve this is through deep linking.

Aarki announces its cost integration with AppsFlyer to bring campaign transparency to the next level. Marketers should have complete visibility and control over their campaigns in real-time and in a single dashboard with all the necessary information for calculating return on investment (ROI).

Aarki was excited to contribute to the King team initiative to help make the lives of people with physical disabilities more fun.

The third Mobile Growth Summit is a few weeks away and Aarki is yet again sponsoring this Berlin event! Join us to connect with the mobile industry’s best brains and share your insights on mobile user acquisition, monetization, retention, and engagement.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.

An important part of running a successful app marketing campaign is knowing when to refresh your ad creative. If you show the same ad in a high frequency, your message may get lost and, as a result, users will abandon the app sooner than expected. One of the most effective strategies marketers leverage for fighting ad fatigue is ad creative refresh.

Marketers are used to the fact that audience preferences are constantly changing. As users are swamped with more digital content, their expectations rapidly rise when selecting brands to engage with. The days of “one size fits all” or, in this case, “one ad fits all,” have ended. This challenges the mobile advertising industry to adapt methods, like multivariate testing, to target users with ads that align with their interests.

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.

The second quarter of 2018 was full of the kinds of insightful conferences the Aarki team enjoys. By attending these conferences, we were able to learn from and to network with other companies and industry experts. Below are the highlights of two events Aarki attended during the last two months.

If you’ve been in the mobile industry for at least a couple of years, you’ll remember when the number of app users was considered the strongest pillar of success. But app marketing success goes beyond just a quantitative measurement. The real success in performance lies in measuring the long-term value of users over a lifetime and in the methods of keeping these users engaged.

Gone are the days when advertisers were relying only on the install volume in analyzing campaign performance. As the mobile programmatic marketing industry continues to mature and develop, engaging and retaining users with high lifetime value (LTV) has emerged as a more critical challenge.

Aarki is pleased to announce and welcome Kim Carlson as VP of Sales, Americas who will lead sales and strategic partnerships across Aarki’s growing global business.

We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

With the aim of creating a more transparent mobile ecosystem where marketers pay only for the ads that are verified and drive real value, Aarki is investing in fraud detection and protection initiatives such as joining Adjust’s Coalition Against Ad Fraud (CAAF). Aarki’s VP of Product, Nicol Cseko, spoke to Adjust about ad fraud and our membership in CAAF.

Mobile Growth Summit New York is calling marketing professionals specializing in the areas of user acquisition, monetization, retention/engagement, re-engagement, data science, and analytics! Aarki is pleased to be sponsoring the event this year. Join us and other experts on June 7th for a full day conference of learning and networking.

Aarki is pleased to be sponsoring Casual Connect London on May 29-31 and we’d love meet you there! This conference will bring together over a hundred leaders in established and emerging markets of the game industry to explore how the combination of innovation and creativity enables creating outstanding games.

Have you heard of GDPR? If you haven’t, chances are you will soon.

The role of the ad creative in running mobile advertising campaigns cannot be overlooked. With the mission to keep creativity at the core of advertising, Aarki is sharing its knowledge and experiences to show how the right ad with the right creative can bring you high LTV users. Here are some of the processes that Aarki’s creative team undertakes for campaigns:

We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

The Horizon Interactive Awards honored Aarki with the “Best in Category” award for Online Ads for its Gardenscapes Interactive Ad on April 2, 2018.  

User experience, one of the most important factors of a successful mobile advertising campaign, should never be underestimated by app marketers. We’re all tired of the static banner ads that pop up in the middle of the game and say nothing interesting and relevant. But mobile technology does not stand still and with the rapid development of app marketing strategies, new and more appealing ad formats are evolving. The choice between various formats depends on the target users and the campaign’s objective.

Programmatic offers multiple ways for mobile app advertisers to find the right media inventory for their ads, one of which is Private Marketplaces (PMP).

In today’s digital world, app marketers need to be savvy using every possible means to grab their target audiences attention and knowing each element in the creative ad that catches user’s interest leads the app marketing campaigns to success. In this article, we are going to determine the real value of the creative ad per audio type for retargeting campaigns. We analyzed the MRAID performance in Chartboost to know whether the creative ads with audio perform better than the creative ads without audio.

Mobile advertising continues to grow at a rapid pace, thus, industry leading companies are adopting more innovative technologies and new strategies for acquiring and retaining high LTV users.

See how Aarki redefines mobile programmatic app marketing.

Aarki is attending Game Developers Conference (GDC) and we’d love to see you there! GDC is the world’s largest professional game industry event which allows industry professionals such as programmers, game designers, industry decision-makers, to join
for five days of lectures, expos, panels, and round-table discussions to talk on game development and to shape the industry’s future.

We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

International Women’s Day has developed into a truly global celebration of gender equality and women’s empowerment. It’s a day when women are recognized for their achievements and contributions to society without regard to nationality, ethnicity, culture, economic status, or political views.

Along with the mobile industry’s rapid growth has come a proliferation of conferences that aim to help the sector learn, network, and thrive. Here are the highlights from two events Aarki attended in February - we loved and enjoyed both and both were worth every penny.

Acquiring high LTV users is a big challenge, and retaining and keeping them engaged is yet another. In fact, many apps are failing to maintain user interests and keep them interested for a long duration. Which has led to the increased use of retargeting strategies by many app marketers.

Aarki is pleased to announce its integration with Unity Technologies, creator of the world’s leading real-time development platform. Advertisers now have access to Unity’s massive in-app ads platform.

We have seen a major shift to programmatic buying with a focus on creative optimization over the last few years. Marketers are beginning to notice the impact of creative on ROI and on the overall success of an app marketing campaign. Keeping up with the dynamic changes in the industry, Aarki helps advertisers deliver superior app marketing performance through the unification of dynamic creative optimization and programmatic media buying via its proprietary creative platform, Aarki Studio.

By Sergey Yengoyan, Software Engineer 

As the number of mobile apps continues to grow at a rapid pace, any dimensionality reduction method that helps decrease the size of a prediction model can improve performance.

The rapid development of more advanced targeting capabilities for mobile programmatic media buying has enabled marketers to target users on an even more granular level and AppsFlyer’s Audiences is among these advancements. It has made running data-driven mobile app marketing campaigns easier.

We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

It’s the beginning of the year, a great time to look back at what happened in 2017 and look ahead to what 2018 may have in store for us.

The mobile programmatic industry was a fast growing sector in 2017 and we saw a lot of advancements in technology and strategies for acquiring and retaining high LTV users. Nevertheless, we faced challenges which were an impetus for thinking wider, acting smarter, and finding better, more comprehensive solutions.

Aarki is pleased to announce the expansion of its data center footprint with the addition of a new facility in Virginia, which is the company’s third data center in the US and its fifth globally.

Gone are the days when holiday season sales were associated only with ringing cash registers. Digital clicks are becoming new signs of holiday shopping.

What makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we’ll feature a new team member every month.

Who’s in this month's spotlight?

Aarki announces its integration with Verizon: Mobile platform, which helps publishers monetize their content while enabling advertisers to reach audiences at scale.

Mobile advertising continues to be an evolving industry with the rise of different ad formats. While app marketers across the world focus their KPIs on acquiring high-quality users, as opposed to prioritizing scale, playable ads are starting to take momentum on both acquiring high-quality users and scaling campaign performance.

In the last few years, the rapid development of more advanced targeting capabilities for mobile programmatic media buying has paved the way to creating a new set of creative possibilities. Thanks to location data, mobile devices now allow marketers to target users on an even more granular level.

What makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we’ll feature a new team member every month.

Who’s on this month's spotlight? 

By Kass Yboa, Associate Creative Director