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Why App Marketers Should Leverage Storytelling Ads for Their Campaigns

Your Quick Guide to Mobile Programmatic

Why You Should Scale Your Casual Apps Globally

Objectives and KPIs of a User Acquisition Campaign

Aarki: This is Us

[Video] Retargeting Lapsed Mobile Users in Japan: A Roundtable Discussion

What is Retargeting and Why is it Important?

Creative Strategies for Hyper-Casual Gaming Apps

Creative Insights for Mobile Programmatic

Meet Aarki at Las Vegas for MAU ‘22

A Day in Aarki: Meet JunHyung Hong, Aarki's Senior Creative Specialist - Korea

Meet Anna Plotkina, One of the Women Game Changers in the Mobile Industry

How Leveraging ML Techniques Can Exceed Your App Marketing Goals

5 Questions to Ask the Pioneers of Women in Mobile

A Day in Aarki: Meet Armine Saghatelyan, Aarki's Senior Analyst

Meet Rachel Paeper, One of the Women Game Changers in the Mobile Industry

Delivering the Right Message with Personalized App Marketing

Meet Helen Chen, One of the Women Game Changers in the Mobile Industry

A Day in Aarki: Meet Chelsea Yarbro, Aarki's Senior Account Specialist

Aarki Ranks for Another Year in the 2022 Singular ROI Index

3Ms as to Why Holidays Should be Leveraged All Year Round for App Marketing

Meet Mikaela Bataller, One of the Women Game Changers in the Mobile Industry

Understanding View-Through Attribution

A Day in Aarki: Meet Troy Huynh, Aarki’s Senior Account Executive in Vietnam

Aarki 2021: Year in Review

Women in Mobile: 2021 in a Nutshell

How to Elevate Content for Mobile Advertising Campaigns in 2022

[Guide] Scaling Casual Apps in South Korea

Meet Lolita Ho, One of the Women Game Changers in the Mobile Industry

Scaling Your Mobile App in the Global Market. BONUS! Creative Checklist

[Video] Industry Experts Discuss Mobile Marketing for Dating Apps in Japan

Meet Milica Todorovic, One of the Women Game Changers in the Tech Industry

[Webinar] Mobile Advertising Deep Dive: Vietnam

[Webinar] Scaling UA Performance for Mobile Apps Globally

Teams Behind a Successful Programmatic User Acquisition Campaign

Meet Iris Hu, One of the Women Game Changers in the Mobile Industry

APAC’s Booming Ecommerce Market in 2021

Your Ultimate Guide to Playable Ads

Meet Christina Wein, One of the Women Game Changers in the Mobile Industry

Regional Analysis of the State of Mobile Gaming

Women in Mobile. Meet Celina Mendoza, One of the Women Game Changers in the Mobile Industry

Aarki Events Round-Up: What Happened During the Second Quarter of 2021?

[WIM+] Meet DJ Sabate, One of the Game Changers in the Mobile Industry

Aarki is coming to Shanghai for ChinaJoy 2021!

We Made the AdExchanger's 2021 Programmatic Power Players List, Again!

Mobile Gaming Trends and Challenges

Shopping Apps: Ad Engagement

A Comprehensive Guide to Banner Ad Creative

A History of Pride: The Path Towards A United Society

[Webinar] Mobile Advertising 101: Trends & Challenges in the Vietnam Market

Aarki: Who We Are, and What We Do

[WIM+] Meet Olivia Sears, One of the Women Game Changers in the Mobile Industry

What to Look for in a Mobile Demand-Side Platform

Women in Mobile. Meet April Tayson, One of the Women Game Changers in the Mobile Industry

Introducing Alec Pambid, Employee of the Month

mHealth Landscape in India

Optimizing Your Ad Creative Post-IDFA

Women in Mobile. Meet Kavitha Gadde, One of the Women Game Changers in the Mobile Industry

Shopping Apps: User Lifestyle

Level Up Your Hardcore Apps: Creative Practices

The State of Programmatic Advertising in APAC

The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement

The Evolution of Mobile App Marketing Part 1: User Acquisition

Programmatic Advertising: The Present & the Future of Mobile Marketing

Differentiating Open Auction, Private Auction & Preferred Deal

Why Run User Acquisition and Re-engagement Campaigns Simultaneously

Women in Mobile. Meet Krystle Eseller, One of the Women Game Changers

Aarki Ranks in The Singular ROI Index 2020

Best Practices for Seasonal Creative

Women in Mobile. Meet Dafna Ben-Onn, One of the Women Game Changers in the Mobile Industry

Aarki Kicks Off the First Networking Event in Bangalore, India

Mobile Programmatic Trends and Predictions for 2020

Using Non-Attributed Data to Improve ROI Predictions

Re-engagement: Basics and Beyond

Aarki Selected as a Singular Certified Partner

How to Maximize Retargeting with Non-Spenders

Aarki Supports First-Price Auctions Alongside Second-Price Auctions

Aarki 2019: Year In Review

We won the "Marketing Department of the Year" award in Best in Biz Awards

Creative Best Practices for Designing Your Next Korean Mobile Ad

Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign

Introducing Francis Calderon, Employee of the Month

Women in Mobile. Meet Kate Herbert, One of the Women Game Changers in the Mobile Industry

Static vs. Dynamic Retargeting for Shopping Apps

Introducing Mia Mediarito, Employee of the Month

Retargeting Tips from Grace: The Most Important Factors when Choosing Users to Retarget

India’s Shift Towards Programmatic Advertising

Choosing Optimization Targets for Programmatic Advertising

Elevate Your Social Casino App with Retargeting

Preparing Your Growth Marketing Budget for the Holiday Season

Women in Mobile. Meet Elizabeth Perlman, One of the Women Game Changers in the Mobile Industry

Creative Insights to Elevate your Simulation Game

Introducing Olivia Stephens, Employee of the Month

Reaching Your Campaign KPIs through Banner Ads

Women in Mobile. Meet Rachael O'Meara, One of the Women Game Changers in the Mobile Industry

Create Interactive Ads with Aarki Studio Widgets

Creative Iteration Using Bayesian Multi-armed Bandits

Insights On Retargeting in the Programmatic Industry

What Metrics Should Marketers Consider for Retargeting?

Women in Mobile. Meet Dana Mueller, One of the Women Game Changers in the Mobile Industry

Women in Mobile. Meet Lace Rogers, One of the Women Game Changers in the Mobile Industry

The State of Programmatic Advertising in China

Dominating the App Market with Your News App

The Rise of Casual Gaming Apps

Flashy vs Simple Ad Performance

Strategies for Creative Iteration

Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

Benefiting from Creative Personalization: User-Level Attribute

Save the Date with Aarki for Grow Commerce New York 2019

Avoiding Ad Fatigue with Meta Creatives

Women in Mobile. Meet Maria Klepikova, One of the Women Game Changers in the Mobile Industry

Growth Factors of Programmatic Advertising in South Korea

June With Aarki: Events Round-Up!

New Responsive Creative Builder Tools Available in Aarki Studio

App Promotion Summit NYC is Back. We Hope to See You There!

Acquiring high LTV users for Entertainment Apps

Comparing Ad Format Performance of Gaming Apps

Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats

Appeal to Emotions

Women in Mobile. Meet Mada Seghete, One of the Women Game Changers in the Mobile Industry

Grow Your Shopping App

Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?

Bid Landscape Evolution: Q1 2019

Discussions at Programmatic Connect Seoul

Sequential Advertising for Campaign Success

What’s the Buzz Around Audience Optimization?

Should You Use Audio Ads for Your Next App Marketing Campaign?

Join Aarki for the ultimate MAU experience!

Answering Your Top Mobile App User Acquisition Questions

Aarki Wins “Best Advertising Rich Media Online Campaign” at the 2019 Internet Advertising Competition (IAC)

Women in Mobile. Meet Meagan Ralston, One of the Women Game Changers in the Mobile Industry

Women in Mobile. Meet Maria Skliarenko, One of the Women Game Changers in the Mobile Industry

Event Recap: Mobile Mixer Jakarta

Trying Innovative Approaches & New Strategies to Creative

Aarki Encore Adds More Anti-Fraud Checks

Acquiring high LTV users through Suppression Lists: Case Study

Branding Campaign Strategy

Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle

Growing Your User Base with Cross Promotion

Recap: Programmatic Connect Tokyo

Aarki Puts Creative Optimization on Autopilot

Women in Mobile. Meet Ani Westrom, One of the Women Game Changers in the Mobile Industry

New Navigation Updates in Aarki Studio

Best Practices for Events-Based Creative

Recap: Programmatic Connect SF

3 Tips to Optimize Your Retargeting Campaigns for 2019

Women in Mobile. Meet Roz Haijan, One of the Women Game Changers in the Mobile Industry

Predicting Lift with PSA Test Campaign

Join MoPub and Aarki at Programmatic Connect San Francisco

Programmatic Trends That Will Shape Mobile Marketing in 2019

Women in Mobile. Meet Abby Levine, One of the Women Game Changers in the Mobile Industry

Creative Groups for Retargeting Success

Publisher App Category Age Targeting Now Available in Aarki Encore

Women in Mobile. Meet Sarah Yamanouchi, One of the Women Game Changers in the Mobile Industry

Aarki 2018 Year in Review

Women in Mobile. Meet Sha Liang, One of the Women Game Changers in the Mobile Industry

Bid Landscape Evolution

Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads

Aarki Wins “Best Client Services Team” award at The Wires by Exchangewire

Have You Optimized Your Ads for the Holiday Season?

Discovering the Best Performing Display Ad

Women in Mobile. Meet Margarita Vasilevskaya, One of the Women Game Changers in the Mobile Industry

Aarki Awarded #19 Fastest Growing Company in North America and #4 in the Bay Area on Deloitte's 2018 Technology Fast 500™

Women in Mobile. Meet Agatha Bochenek, One of the Women Game Changers in the Mobile Industry

Women in Mobile. Meet Susan Kuo, One of the Women Game Changers in the Mobile Industry

Aarki Exceeds ROI Goals by over 800% With Chartboost

Women in Mobile. Meet Chen Glanz Shtern, One of the Women Game Changers in the Mobile Industry

Aarki Automates Adjust Audience Delivery

The Impact of Optimizing Ad Elements on Campaign Performance

Keeping Users Engaged Through Sequential Advertising

Women in Mobile. Meet Maria Alegre, One of the Women Game Changers in the Mobile Industry

Kickstarting Programmatic Connect

Women in Mobile. Meet Jessica Hasenplaugh, One of the Women Game Changers in the Mobile Industry

Women in Mobile. Meet Katie Hutcherson Madding, One of the Women Game Changers in the Mobile Industry

What Is Deep Linking and Why Should Marketers Care?

Aarki Announces Cost Integration with AppsFlyer

Making the World a Better Place with Video Games

Women in Mobile. Meet Kele Song, One of the Women Game Changers in the Mobile Industry

Multivariate Testing: The Concept and Benefits

Aarki Announces Integration with Appsumer

Women in Mobile. Meet Magdalena Zareba, One of the Women Game Changers in the Mobile Industry

Nicol Cseko: Innovation In Ad Technology | Casual Connect Video

Retargeting Creative Strategy for Puzzle Games

Aarki Welcomes North America Vice President of Sales

Women in Mobile. Meet Noga Laron, One of the Women Game Changers in the Mobile Industry

CAAF Spotlight: How Aarki works to fight fraud

Meet Aarki at Mobile Growth Summit New York!

Are you ready for GDPR?

Champion/Challenger Multivariate Testing

Women in Mobile. Meet Kayla Wilson, One of the Women Game Changers in the Mobile Industry

Driving performance for a casual gaming developer with MoPub Inventory Packages

Women in Mobile. Meet Tarika Maini Soni, One of the Women Game Changers in the Mobile Industry

Aarki Wins “Best in Category for Online Ads” at the 16th Annual Horizon Interactive Awards Competition

Creative that Engages: Playable and HTML5 Animated ads

PMP vs. Open Exchange: Access premium inventory with stable volume

Aarki Encore Inside Out

Women in Mobile. Meet Nicol Cseko, One of the Women Game Changers in the Mobile Industry

International Women's Day: The History, The Celebration and Aarki’s Contribution.

Aarki Event Recap: Mobile Growth Summit & Kochava Mobile Summit

Aarki Announces Integration with Unity

Aarki Studio - Creative Design Suite

Using App Embeddings to Improve ROI Optimization Performance and Solve Cold Start Problem

Creating and Uploading AppsFlyer’s Audiences To Aarki

See You at Mobile Growth Summit!

Women in Mobile. Meet Kim Aquino, One of the Women Game Changers in the Mobile Industry

2017 Year Recap, Part 1: Challenges and Achievements

(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic

It’s the Most Wonderful Time of the Year: How to Make the Most of It

Retargeting vs New User Acquisition: A Report from Adjust

Employee Spotlight: Susan Khloyan

Aarki Announces Integration with Verizon

The Rise of Playable Ads

Using Multivariate for Geo Localization

AdColony Partner Spotlight: Aarki

Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps

Aarki Announces Integration with InMobi

Aarki Announces Integration with AppsFlyer Audiences

A Comparison of Display Ad Formats: HTML5 Animated vs. Static

From Switzerland to the Philippines: Top Surprising Countries for Mobile ROI

Employee Spotlight: Igor Raush

(Adjust) Announcing CAAF: The Coalition Against Ad Fraud

Aarki Announces Integration with Chartboost

Aarki Announces Integration with AdColony

Employee Spotlight: Shushan Saribekyan

Scrubbing Now Available for Timeline

Suppression List Case Study

The State of Programmatic Advertising in the U.S.

(MoPub) Rewarded Video Ads Drive Performance For Social Casino Advertiser

Aarki Announces Its Integration With Smaato

Employee Spotlight: Joanna Escueta

Case Study: Multiplicative Algorithm - Machine Learning Optimization to Drive Higher ROI

Leveraging External Datasets for Probability Prediction by Decomposing Probabilities

Employee Spotlight: Claire Cruz

The State of Programmatic Advertising in Japan

Case Study: The Impact of Cross Promotion

Understanding Native Advertising. Part 1: Programmatic Native

Case Study: The Impact of Impression Attribution

Re-engaging Users Through Retargeting Campaign: Case Study

Aarki Announces Cost Integration with Kochava

Finding the Right Balance Between Explore vs Exploit Trade-offs. Part 1: Introduction

Aarki Announces EMEA Data Center Expansion

The Value of Real-Time Segmented Lists for Targeted Campaigns

Driving Higher Engagement with Vertical Video

How to Use App Analytics to Identify Your Ideal Target Customer

Using Non-Attributed Events to Build Lookalike Audiences

Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries

The Importance of Frequency Management

Employee Spotlight: Aram Danielyan

Transfer Learning: An Approach for ROI Optimization

Creative Optimization. Part 2: Organize, Iterate, and Challenge

Employee Spotlight: Arlene Sevilla

Dynamic Creative Optimization Set for Mobile Adoption

Successful User Acquisition Strategies for Puzzle Games

An outsider’s guide to programmatic in China

Bayesian Approach to Transfer Learning: Predicting Rare Events

Understanding Impression Attribution

Employee Spotlight: Mark Kalygulov

adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud

(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective

Creative Optimization. Part 1: The Process of Setting up Ad Creatives