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Cosmology Aarki Expanding Social Networking App WakuWaku Matching App

Japan has one of the strongest mobile economies in the world. According to this article, 46% of Japanese mobile app users are willing to spend money on the apps that they like. If you would like to know more about the country’s programmatic ecosystem, you can check  our insight article. Social networking apps are one of the most popular channels of communication in the digital age and they vary by country and language. With increasing numbers of consumers  depending on these types of apps to communicate, how are you preparing to capture the market with your own social networking app?

Expanding Your Social Networking Community with WakuWaku Matching App

Marketplace Apps: User Lifestyle infographic

Ever wondered what your marketplace app users are up to? One of the biggest influencers of the increase in downloads of marketplace apps is the lockdown. We saw a 17.1% growth in downloads all around the world this 2020. People are looking for ways to continue their shopping habits in the safety of their own homes.

Marketplace Apps: User Lifestyle

Aarki on AdExchanger Programmatic Power Players

We are thrilled to announce that Aarki has been added to AdExchanger’s inaugural 2020 Programmatic Power Players list, the digital marketing industry’s first searchable guide to the best agencies, tech providers, and partners in the business.

We Made the AdExchanger’s 2020 Programmatic Power Players list

Programmatic Advertising

Programmatic Advertising: The Present & the Future of Mobile Marketing


Singular’s 2020 ROI Index is here and we are honored to make prominent appearances in several categories. 

The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 billion app installs to see which mobile media sources generated the best returns. It ranks the top-performing mobile media sources on iOS and Android. The overall rankings account for the following critical performance factors:

Aarki Ranks in The Singular ROI Index 2020

Programmatic trends AI Retargeting

Mobile continues to revolutionize our lives and has become a key driver of many businesses. With eMarketer forecasting that 53% of total advertising budgets worldwide are expected to be captured by digital in 2020, this year looks prosperous for mobile advertising. In fact, it is estimated that mobile ad spending will outpace all traditional ad spending by a factor of x1.2 worldwide by 2023.

Mobile Programmatic Trends and Predictions for 2020

Re-engagement targeting audience

25% of users abandon apps after just one use, a huge problem for app advertisers. 

There were 3.7 million mobile apps in 2015 and by 2019 that number had increased to 4.9 million. With this fierce competition, many apps are failing to maintain user interests and sustain long-term engagement. Advertisers need to find ways to reactivate their apps’ lapsed users and make them active users again. This is where Aarki takes the wheel.  

Re-engagement: Basics and Beyond


One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience viewing mobile ads. 

Creative Best Practices for Designing Your Next Korean Mobile Ad


Did you know that only 30 apps are used each month by the average smartphone user? That’s why one of the challenges mobile marketers face is re-engaging their current and lapsed user base. As programmatic advertising becomes popular, more strategies and approaches are being devised to address the issues of mobile marketers - one of them being an incremental lift analysis. 

Incremental Lift Analysis: Will It Help Your Next Retargeting Campaign


We are always improving our proprietary creative platform, Aarki Studio, and are very excited to announce our updates of the playable slots widget that makes building playable ads even easier.

Slots Widget Updates in Aarki Studio

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We are pleased to announce that we have scooped up two industry awards recently, winning the “Best Creative Optimization” award at The Drums Digital Advertising Awards for Jigsaw Puzzle app and the “Most Effective In-app Advertising Campaign” award for World Series of Poker app at the Effective Mobile Marketing Awards

We Scooped Up Two Industry Awards


Mobile e-commerce, more commonly known as m-commerce, has been making waves for a while now. It is forecasted to reach revenues of $2.3 trillion by the end of 2019. The majority of m-commerce sales come from shopping apps, which are the fastest growing mobile app category with a 54% YOY growth. However, shopping apps also lose users quickly, with 86% abandoning within a month post-download. No wonder shopping apps are getting a lot of attention when it comes to retargeting.

Static vs. Dynamic Retargeting for Shopping Apps


Social Casino was one of the top-grossing mobile app categories in 2018 and has gained popularity across a wide range of audiences. 

Elevate Your Social Casino App with Retargeting


The holidays are fast approaching and the season of giving continues to put us all in good spirits. With the festivities just around the corner, one thing is clear - consumer spending is as high as ever! According to a consumer holiday report by OpenX, consumers are feeling overly optimistic about the future, with more than 70% feeling confident the economy will improve. Their optimism is fueling a growth in holiday spending, which is anticipated to grow by 5% year-over-year, including significant growth in digital shopping. 

Preparing Your Growth Marketing Budget for the Holiday Season


The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile gaming. Surprised? You shouldn’t be, since 74% of consumer spending comes from mobile games. Let’s look into a gaming category that has been winning the hearts of gamers all over the world: simulation games.

Creative Insights to Elevate your Simulation Game


Introducing Olivia Stephens, Employee of the Month

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Aarki Now Has Direct Access to Japan Premium Inventory Through Integration with Fluct


Creative Iteration Using Bayesian Multi-armed Bandits


Insights On Retargeting in the Programmatic Industry

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SOOMLA, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured. 

Aarki Recognized By SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV

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What metrics should marketers consider for retargeting?

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Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by the end of 2019. Popular real-time strategy and shooter games are major drivers of this increase, but other types of games are also contributing. Hyper-casual is a newer game genre, and one that’s seeing healthy growth.

The Year of Hyper-Casual Gaming

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Programmatic advertising continues to progress globally. In 2019, around 65% of global digital ad spend is expected to be traded programmatically, and advertisers will spend $84 billion on programmatic worldwide. The US market continues to be the front-runner in global programmatic ad spending, with $40.6 billion spent during the previous year. Second is China, which spent significantly less: $7.9 billion. But that figure doesn’t tell the entire story of China’s development as a programmatic market. 

The State of Programmatic Advertising in China

Best Practices for Retargeting

When run correctly, mobile retargeting is a powerful strategy to win back lapsed users. Our previous article covering the do's and don'ts for your first retargeting campaign explains the basics. In this article, we are offering an in-depth focus on the best practices for running a retargeting campaign. 

Make Your Next Retargeting Campaign a Hit


Mobile gaming apps consistently dominate the app market. According to MediaKix, there are 2.2 billion mobile gamers worldwide. As the largest app category, it’s no surprise that it could reach 60% market share of consumer spending by the end of 2019. For this article, we take an in-depth look into casual gaming apps. 

The Rise of Casual Gaming Apps


Strategies for Creative Iteration

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Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 million of those are mobile video viewers in the US alone. Even with those immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, are becoming a preference, according to 75% of consumers.

Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

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Grow Commerce is coming to New York and Aarki will be one of its sponsors!

Save the Date with Aarki for Grow Commerce New York 2019


Mobile is driving programmatic advertising growth worldwide. While North America is still by far the biggest programmatic market to date, making up 58% of global spend, Asia’s rapid growth rates mean it’s quickly catching up. In this article, we’ll focus on South Korea, one of the most important app markets in the world. Let’s take an in-depth look at the country’s growing programmatic market.  

Growth Factors of Programmatic Advertising in South Korea

Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a whopping 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue, and North American with $2.5 billion. This signals an opportunity for established entertainment apps to tap into new markets and for growing apps to increase audience awareness through programmatic advertising.

Acquiring high LTV users for Entertainment Apps


There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only roughly one-half of the apps are used each month. The good news: you can increase your app’s chance of being installed and used regularly by making your ads engaging. And an essential step is choosing the right ad format.

Comparing Ad Format Performance of Gaming Apps

Source: MoPub
By Michael Borgmann, Programmatic Demand Lead at Twitter

Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats


Ecommerce is on the rise. According to research from Statista, mobile eCommerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising. Read on for insights on how to grow your shopping app.

Grow Your Shopping App

Ecommerce Sequential ad sketches

Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads that best resonate with them at a specific point in time. Sequential advertising then can be seen as a form of storytelling where there is an introduction, rising action, climax, and conclusion. Read on to learn how you can apply sequential advertising to your future campaigns.

Sequential Advertising for Campaign Success


Source: AppsFlyer
By Danielle Nissan, Product Marketer at AppsFlyer

A basic audience strategy is simply not enough in today’s complex, highly competitive landscape. Users have become accustomed to receiving hyper personalized messaging relevant to their user journey, on the fly and in real time. If you don’t have a cross-platform and cross-device targeting strategy, you’re either missing out on sales or leaving money on the table, and who can afford to do that? And not using an advanced platform for measurement and attribution is a serious hindrance to your marketing efforts. But, don’t worry, we got you covered.

What’s the Buzz Around Audience Optimization?

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Answering Your Top Mobile App User Acquisition Questions


Source: mParticle 
By Abril McCloud, Director of Content at mParticle

Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle


Successful ads have three things in common: they resonate with the target audience, spark excitement, and convey a personal message. Ensuring your ads do all three can be a challenge given that the average person is exposed to 5,000 ads per day. An opportunity to leverage your way to success is by incorporating real-world, once-in-a-year events in your ads. Read on to learn how you can utilize holidays and other key events for your ad strategy.

Best Practices for Events-Based Creative


In 2019, retargeting is on the rise.

One of the programmatic trends we expect is wider use of retargeting given the growing importance of customer loyalty and the fact that it’s more efficient to retain customers than to acquire new ones.

If you’re an advertiser considering running retargeting campaigns this year, it is essential for you to know how to maximize your campaign’s performance to successfully drive growth. Below are  three tips on how you can optimize your retargeting campaign. These are based on best practices we’ve learned over the years through our experiences in running retargeting campaigns for our clients.

3 Tips to Optimize Your Retargeting Campaigns for 2019


After a lively debut in London, MoPub and Aarki are bringing Programmatic Connect to San Francisco. We've invited experts from DraftKings, N3twork, and Zynga to join us for an afternoon of knowledge sharing and lively discussions.

Join MoPub and Aarki at Programmatic Connect San Francisco


Mobile continues to change our digital lives. According to eMarketer’s latest research, among the 3.75 billion internet users worldwide in 2019, 86.2% will use a mobile phone to go online. Moreover, for the first time, over one-third of ad dollars worldwide will go to mobile in 2019. But are we taking advantage of mobile ecosystem’s rapid growth? Let’s look at some forecasts for 2019 which will take us closer to leveraging the industry’s full potential.

Programmatic Trends That Will Shape Mobile Marketing in 2019

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The new year presents a wide range of opportunities and challenges for mobile app marketers. According to a report by AppsFlyer, global app install ad spend is predicted to reach $64.1 billion by 2020. This means that launching and growing a mobile app requires powerful marketing campaigns. How advertisers can keep up depends on how well they are able to give their users exactly what they want at the right moment. Read on to learn how creative groups can help achieve optimum campaign performance.

Creative Groups for Retargeting Success

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Geo location is one way for app marketers to tailor-fit their campaigns. It enables ads to have multiple language variants based on the main language spoken at a particular geo. When we talk about tailor-fitting the ads, it’s not just about translating the ad to different languages. One of the most important things to consider when engaging with the target audience is their cultural preferences.

The Impact of Localization on Your App Marketing Campaign


With U.S. online spending during the holiday shopping season expected to grow 14.8 % this year to reach $124.1 billion, far surpassing the 2.7% growth forecasted for brick-and-mortar locations, retailers need to both expand their ability to serve more consumers and position themselves to grab a larger slice of the holiday pie.

Have You Optimized Your Ads for the Holiday Season?

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Serving the same ad over and over again will eventually create ad fatigue no matter how good the ad is performing. As ad fatigue decreases click-through rates (CTR) and return on investment (ROI), it is important to know when to refresh your ad creative. Creative refresh, or the process of offering a new creative strategy to catch users’ attention, allows a mobile app to have higher conversion rates and better marketing performance.

Creative Ideation for Refreshes

Source: Chartboost

Aarki collaborated with Chartboost, one of the largest mobile games-based growth and ad monetization platforms, to publish a case study showing superior campaign results for a casual gaming app. 

By leveraging Chartboost's large user base of mobile gamers and high-quality inventory, Aarki was able to outperform the key performance indicators (KPIs) of the retargeting campaign. 

Aarki Exceeds ROI Goals by over 800% With Chartboost

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Aarki announces its integration with Appsumer, a unified analytics platform, empowering marketers to make data-driven decisions on a daily basis.

Aarki Announces Integration with Appsumer

At Casual Connect Europe, Nicol Cseko (VP of Product at Aarki) gave a talk entitled Level Up Your App Marketing with the Power of Creatives. She advised others on how to take the performance of your mobile app campaign up a notch by leveraging data for creative optimization. She also gave insights into successes and failures for mobile app campaigns and answered why they had the outcome that they did. Learn how you too can optimize ad creatives using data and previous lessons to deliver significant improvements in ad performance. Please see the video below for the full talk.

Nicol Cseko: Innovation In Ad Technology | Casual Connect Video

Noga Laron, Head of Marketing and Growth at Playstudios IL at Aarki's Women in Mobile series

We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

Currently, women hold 31% of computing jobs, according to a study by CEB. And the good news is this number is set to continuously increase until the year of 2020.

To acknowledge and give credit to women in the mobile tech industry, we continue our blog series featuring women, game changers in the mobile industry.

Women in Mobile. Meet Noga Laron, One of the Women Game Changers in the Mobile Industry

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Have you heard of GDPR? If you haven’t, chances are you will soon.

The General Data Protection Regulation (GDPR) is a new set of laws aimed at enhancing the protection of European citizens’ personal data and increasing the obligations of organizations to deal with those data in transparent and secure ways. It applies not only to EU-based businesses, but also to all organizations outside the EU that collect and/or process the personal data of EU residents.

Are you ready for GDPR?


Aarki is attending Mobile Apps Unlocked (MAU) on April 25-26 and we’d love to meet you there! This acquisition and retention conference will bring together over 2000 leaders from top mobile brands with deep experience in mobile growth marketing for two full days of learning and networking.

Meet Aarki at MAU in Las Vegas!


We are attending Kochava Mobile Summit on Feb. 14-16 and we’d love to meet you there! This exclusive event filled with two days of sessions and a day at Sandpoint’s snowy backyard, the Schweitzer Mountain Ski Resort, brings industry leaders together to share ideas and create opportunities.

Aarki is Heading to Kochava Mobile Summit. See you there!


Aarki is heading to Mobile Growth Summit on Feb. 7-8 and we’d love to meet you there! Mobile Growth Summit is a 2-day mobile marketing community conference featuring a world-class collection of thought leaders in growth marketing, engagement, retention, monetization, data science, and analytics.

See You at Mobile Growth Summit!


Mobile apps have already changed the digital world we live in, and there’s still a lot more to look forward to this year as we continuously develop tools and strategies to make people’s lives more convenient. According to the latest research by eMarketer, in 2017 people spent 2.5 hours a day using their mobile devices, a jump of 10.3% over 2016. But have we been taking advantage of this rapid growth of the mobile ecosystem? Let’s look at some forecasts for 2018 which will take us closer to leveraging the industry’s full potential.

2018 Programmatic Predictions, Part 2: How Mobile Industry Will Shape Out

Source: Chartboost

The programmatic landscape is constantly adapting to new ad tech needs and requirements. As programmatic buying has continued to introduce more complexities, Interactive Advertising Bureau (IAB) has tasked itself with designing “new procedures to bring more clarity to the byzantine digital ad-supply chain”. This new protocol is actively being developed within the IAB, which is accepting public comments until December 15, 2017.

(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic

Most app marketers are running mobile retargeting campaigns to reactivate lapsed or existing users by driving them to re-install an app or complete post-install actions. According to a study by Adjust, retargeted users outperform new users when it comes to retention, events, and, most importantly, revenue events.

Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps (EMEA)

Source: Adjust
By James Haslam, Content Manager

Recently, Adjust released a report detailing differences of user behavior between retargeted users, and those newly acquired. With Aarki, we’re below publishing an excerpt of the article. If you’d like to read more, you can find the whole article here.

Retargeting vs New User Acquisition: A Report from Adjust


Source: AdColony

Programmatic continues to push mobile advertising forward toward new efficiencies enabling better results for advertisers and developers alike. Helping AdColony push the programmatic envelope is Aarki, one of the premiere DSPs in the mobile marketplace, with a unique creative management toolset. Like us, Aarki is focused on the highest quality creative and making sure excellent user experiences go hand-in-hand with the programmatic marketplace.

AdColony Partner Spotlight: Aarki