Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Benefiting from Creative Personalization: User-Level Attribute

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There have been many recent advancements in targeting capabilities, opening marketers to a new set of creative possibilities. Gone are the days when knowing only the demographics of your target audiences was enough to show them relevant creative ads. Users have become more demanding and ad creatives need granular-level personalization to be successful.

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New Responsive Creative Builder Tools Available in Aarki Studio

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Responsive ad creative has changed the rules of the mobile advertising game by allowing a full-screen ad experience on all devices. But as phone screens have significantly changed during the past two years with newer phone models often being taller than older generation phones, it could occasionally be challenging to have pixel perfect creatives for new devices. With our latest update to responsive tools in our proprietary creative platform, Aarki Studio, that is no longer a problem. 

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Aarki Encore Adds More Anti-Fraud Checks

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The rapid growth of the mobile app advertising market has led to a significant increase in mobile ad fraud and ad fraud sophistication. 

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Aarki Puts Creative Optimization on Autopilot

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We are excited to announce that automated creative testing is now available in Aarki’s programmatic advertising platform, Aarki Encore.

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New Navigation Updates in Aarki Studio

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We continue our updates to Aarki Studio to simplify navigation and actions.

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Publisher App Category Age Targeting Now Available in Aarki Encore

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We continue to make improvements to our proprietary platform Aarki Encore and are excited to announce that Encore now supports publisher app age rating targeting. This update enables us to check the App Store age rating and target apps that are age appropriate, such as 13+ rated apps for some games and apps that have age requirements.

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Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads

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We are excited to announce usability updates in our proprietary creative platform, Aarki Studio, which aim to simplify the process of creating engaging and catchy creative ads.

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Easy Site Category Targeting in Aarki DSP

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The mobile programmatic industry has seen a lot of advancements in technology and targeting strategies in recent years. To keep up with the dynamically evolving market and to improve our product, we continuously make usability updates in Aarki DSP.

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Aarki Automates Adjust Audience Delivery

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Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Adjust Audience Builder simplifies the process. We are excited to go deeper in our integration—automating Adjust audience delivery and audience updates to our buying platform. This allows advertisers to create customized user lists and push them directly to campaigns.

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New Navigation and Design Updates in Aarki Studio

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We are excited to announce new navigation and design updates in our proprietary creative platform, Aarki Studio, which aim to simplify the campaign management process.  

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