For years, the industry has accepted the second-price auction model as the gold standard for auctioning inventory. Under this model, the buyer with the highest bid wins the auction but only pays slightly higher than the second-highest price (thus the second-price name). This often encourages aggressive bidding, given the likelihood that they will pay a lower price. While buyers often benefited from this strategy, publishers were not able to maximize the value of their inventory and sell it for the price advertisers in the market actually valued their campaigns.
We are always improving our proprietary creative platform, Aarki Studio, and are very excited to announce our updates of the playable slots widget that makes building playable ads even easier.
Ad creative can make or break your app marketing campaign. An ad creative that’s catchy, relevant, and based on the user experience will grab the user's attention and boost engagement. Otherwise, it will most likely be ignored, along with all the other ads they see every day.
There have been many recent advancements in targeting capabilities, opening marketers to a new set of creative possibilities. Gone are the days when knowing only the demographics of your target audiences was enough to show them relevant creative ads. Users have become more demanding and ad creatives need granular-level personalization to be successful.
Responsive ad creative has changed the rules of the mobile advertising game by allowing a full-screen ad experience on all devices. But as phone screens have significantly changed during the past two years with newer phone models often being taller than older generation phones, it could occasionally be challenging to have pixel perfect creatives for new devices.With our latest update to responsive tools in our proprietary creative platform, Aarki Studio, that is no longer a problem.
The rapid growth of the mobile app advertising market has led to a significant increase in mobile ad fraud and ad fraud sophistication.
We are excited to announce that automated creative testing is now available in Aarki’s programmatic advertising platform, Aarki Encore.
We continue our updates to Aarki Studio to simplify navigation and actions.
We continue to make improvements to our proprietary platform Aarki Encore and are excited to announce that Encore now supports publisher app age rating targeting. This update enables us to check the App Store age rating and target apps that are age appropriate, such as 13+ rated apps for some games and apps that have age requirements.
We are excited to announce usability updates in our proprietary creative platform, Aarki Studio, which aim to simplify the process of creating engaging and catchy creative ads.
The mobile programmatic industry has seen a lot of advancements in technology and targeting strategies in recent years. To keep up with the dynamically evolving market and to improve our product, we continuously make usability updates in Aarki DSP.
Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Adjust Audience Builder simplifies the process. We are excited to go deeper in our integration—automating Adjust audience delivery and audience updates to our buying platform. This allows advertisers to create customized user lists and push them directly to campaigns.
We are excited to announce new navigation and design updates in our proprietary creative platform, Aarki Studio, which aim to simplify the campaign management process.
Mobile advertising continues to grow at a rapid pace, thus, industry leading companies are adopting more innovative technologies and new strategies for acquiring and retaining high LTV users.
See how Aarki redefines mobile programmatic app marketing.
We have seen a major shift to programmatic buying with a focus on creative optimization over the last few years. Marketers are beginning to notice the impact of creative on ROI and on the overall success of an app marketing campaign. Keeping up with the dynamic changes in the industry, Aarki helps advertisers deliver superior app marketing performance through the unification of dynamic creative optimization and programmatic media buying via its proprietary creative platform, Aarki Studio.
Transparency is the key to a programmatic advertising campaign success. Aarki Encore, our proprietary mobile advertising platform, takes campaign transparency to the next level by letting advertisers track campaign performance, creative variants, and media placement in real-time, and make real-time decisions to help their campaign drive stronger ROI.
We are excited to announce this new feature, added to Aarki Encore, our proprietary mobile advertising platform that aims to simplify the process of creating engaging and catchy creatives.
Aarki Encore includes a visual timeline interface for managing animations. The new scrubbing feature allows advertisers to review the timeline at any point and see all animation elements, without needing to preview the animation. Scrubbing removes that extra step and makes it much easier to review and fine-tune animation without leaving the editor interface.
The funny thing about working in advertising is that you are often the final consumer of your own work. There is an unexplained sense of joy when you come across a well-made and delivered video ad. With more marketers assigning dollars to the power of video, technical requirements and standards are evolving.
Aarki Studio Launches at ad:tech – First Multiscreen Creative Ad Platform Built for Ease of Use
We just rolled out a suite of updates to our self-serve portal to better enable our publisher and advertiser partners to create, manage and track their ad campaigns. It's now easier than ever to determine bid price, integrate ad creatives and seamlessly manage targeting. You can still access all of the great features previously offered but with a more streamlined and intuitive look. We applied the new purple color scheme we rolled out earlier this Spring to keep inline with Aarki's new brand, including our new logo and a more stylized workspace.
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