The Mission Brief: It’s Time For a New Play
- This gamified fintech app was seeing solid installs, but post-install momentum was losing steam.
- Most users installed, completed one or two favorable actions, then became dormant.
- SMS nudges worked for a while, but ROI was dipping, and global reach was limited.
Retargeting was layered onto UA and SMS efforts, and also tracked against them.
All channels saw measurable lift, proving that the right layer makes the whole stack stronger.
| Challenge | Why Retargeting Was The Advantage |
|---|---|
| Churn post-D7, after completing one or two actions | RT reached users at the right time, not just any time |
| SMS costs creeping upward | RT let them scale globally without carrier fees, reducing dependency on SMS |
| No internal RT benchmarks | Side-by-side test against UA & SMS gave clean, incremental lift |
| Limited internal bandwidth | Aarki handled pacing, creatives, timezone ops |
What Happened Behind The Scenes
- The campaign ran on supervised AI models, which meant continuous oversight from Aarki’s analyst team to adapt to real-time performance.
- Aarki’s global growth team was able to coordinate everything across time zones from launch timing to creative support, ensuring execution stayed aligned.
Why This Isn’t Just a +25% ROAS Story
This was their first RT campaign. It beat their benchmarks. It outperformed SMS.
And it proved that:
- RT can extend value from users already acquired, without chasing new ones
- Global bursts don’t require heavy ops if you have the right execution partner
- Lean teams can still win big, if every campaign is a learning loop, not a one-off shot
About Aarki
Aarki helps mobile apps turn intent into impact with AI-powered programmatic advertising. From reactivating dormant users to scaling global burst campaigns, we bring together creative optimization, predictive bidding, and managed support that actually delivers. If you’re ready to turn performance into a competitive edge, we’re ready to build with you.
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