{"id":2202,"date":"2025-12-16T13:40:32","date_gmt":"2025-12-16T21:40:32","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=2202"},"modified":"2025-12-16T13:40:33","modified_gmt":"2025-12-16T21:40:33","slug":"2025-wrapped-aarkis-year-in-review","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/2025-wrapped-aarkis-year-in-review\/","title":{"rendered":"2025\u5e74\u56de\u987e\uff1aAarki\u7684\u5e74\u5ea6\u603b\u7ed3"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-1024x576.png\" alt=\"\" class=\"wp-image-2205\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/Frame-427321437-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5728\u5373\u5c06\u7ed3\u675f\u8fd9\u5177\u6709\u91cc\u7a0b\u7891\u610f\u4e49\u7684\u4e00\u5e74\u4e4b\u9645\uff0c\u662f\u65f6\u5019\u56de\u987e\u4e00\u4e0b\u60a8\u4e0e Aarki \u643a\u624b\u5f00\u542f\u7684\u6548\u679c\u8425\u9500\u4e4b\u65c5\u4e86\u3002\u6b22\u8fce\u9605\u8bfb\u6211\u4eec\u7684 2025 \u5e74 Aarki \u56de\u987e\u3002\u8fd9\u4e00\u5e74\uff0c\u7b56\u7565\u3001\u4fe1\u53f7\u548c\u89c4\u6a21\u7684\u8fd0\u7528\uff0c\u5c06\u6548\u679c\u8425\u9500\u4ece\u7eb7\u7e41\u5608\u6742\u7684\u4fe1\u606f\u8f6c\u5316\u4e3a\u60a8\u53ef\u4ee5\u4fe1\u8d56\u7684\u5207\u5b9e\u6210\u679c\u3002.&nbsp;<\/p>\n\n\n\n<p>\u4ece\u8868\u73b0\u6700\u4f73\u7684\u8425\u9500\u6d3b\u52a8\u548c\u7a81\u7834\u6027\u91cc\u7a0b\u7891\uff0c\u5230\u6548\u7387\u63d0\u5347\u548c\u672a\u6765\u53d1\u5c55\u52bf\u5934\uff0c\u8fd9\u662f\u6211\u4eec\u5bf9\u5168\u5e74\u8425\u9500\u6f0f\u6597\u7684\u5168\u9762\u56de\u987e\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u6570\u636e\u3001\u6545\u4e8b\u4ee5\u53ca\u672a\u6765\u5c55\u671b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-tracks-your-most-played-campaigns-in-2025\"><strong>\u70ed\u95e8\u66f2\u76ee\uff1a2025 \u5e74\u4f60\u73a9\u5f97\u6700\u591a\u7684\u6218\u5f79<\/strong><\/h2>\n\n\n\n<p>\u5c31\u50cf\u4f60\u6700\u559c\u6b22\u7684\u64ad\u653e\u5217\u8868\u4e00\u6837\uff0c\u6709\u4e9b\u5ba3\u4f20\u6d3b\u52a8\u83b7\u5f97\u4e86\u66f4\u591a\u7684\u66dd\u5149\u65f6\u95f4\u548c\u66f4\u597d\u7684\u6548\u679c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-retargeting\"><strong>1. \u91cd\u5b9a\u5411<\/strong><\/h3>\n\n\n\n<p>Android \u4ecd\u7136\u662f\u5927\u89c4\u6a21\u91cd\u65b0\u8fde\u63a5\u7528\u6237\u7684\u5f3a\u5927\u5de5\u5177\u3002\u65e0\u8bba\u662f\u91cd\u65b0\u5438\u5f15\u6d41\u5931\u7528\u6237\uff0c\u8fd8\u662f\u4fc3\u4f7f\u9ad8\u4ef7\u503c\u7528\u6237\u56de\u5f52\uff0cAndroid \u91cd\u5b9a\u5411\u90fd\u80fd\u5728\u4e0d\u540c\u53d7\u4f17\u7fa4\u4f53\u4e2d\u53d6\u5f97\u6301\u7eed\u7a33\u5b9a\u7684\u6548\u679c\u3002.<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u5e73\u53f0\u4e0d\u65ad\u53d8\u5316\uff0c\u4f46\u6211\u4eec\u7cbe\u51c6\u7684\u53d7\u4f17\u5b9a\u4f4d\u548c\u4f18\u5316\u7684\u521b\u610f\u4f9d\u7136\u6709\u6548\uff0c\u786e\u4fdd iOS \u7528\u6237\u5728\u5408\u9002\u7684\u65f6\u95f4\u63a5\u6536\u5230\u5408\u9002\u7684\u4fe1\u606f\u3002iOS \u91cd\u5b9a\u5411\u5df2\u6210\u4e3a\u60a8\u5168\u6e20\u9053\u8425\u9500\u7b56\u7565\u7684\u6838\u5fc3\u652f\u67f1\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-user-acquisition-ua\"><strong>2. \u7528\u6237\u83b7\u53d6 (UA)<\/strong><\/h3>\n\n\n\n<p>iOS \u65b0\u7528\u6237\u83b7\u53d6\u901f\u5ea6\u5e76\u672a\u653e\u7f13\u3002\u901a\u8fc7\u7cbe\u51c6\u5b9a\u4f4d\u76f8\u4f3c\u53d7\u4f17\u548c\u6570\u636e\u9a71\u52a8\u7684\u7ade\u4ef7\u7b56\u7565\uff0c\u60a8\u6301\u7eed\u589e\u957f\u9ad8\u8d28\u91cf\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u4ece\u800c\u63a8\u52a8\u4e86\u540e\u7eed\u8f6c\u5316\u3002\u201cSKAN \u592a\u96be\u4e86\u3002\u201d \u4ece\u6765\u6ca1\u6709\u5ba2\u6237\u8fd9\u4e48\u8bf4\u8fc7\u3002.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-aarki-influencer-network\"><strong>3. Aarki \u5f71\u54cd\u8005\u7f51\u7edc<\/strong><\/h3>\n\n\n\n<p>\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u5df2\u6210\u4e3a\u8f6c\u5316\u5f15\u64ce\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u54c1\u724c\u63a8\u5e7f\u624b\u6bb5\u3002\u65e9\u671f\u7ed3\u679c\u663e\u793a\uff0c\u5c06\u7f51\u7ea2\u6d41\u91cf\u6574\u5408\u5230\u6548\u679c\u8425\u9500\u4e2d\uff0c\u53ef\u5e26\u6765\u8d85\u8fc7 301 \u4e07\u4ebf\u500d\u7684\u5b58\u6b3e\u8f6c\u5316\u7387\u63d0\u5347\u3002\u901a\u8fc7 Aarki \u7f51\u7ea2\u7f51\u7edc\uff0c\u6211\u4eec\u5c06\u9ad8\u8f6c\u5316\u7387\u7684\u521b\u4f5c\u8005\u5185\u5bb9\u76f4\u63a5\u5bfc\u5165\u6211\u4eec\u7684\u6280\u672f\u6808\uff0c\u5728\u4e0d\u727a\u7272\u5185\u5bb9\u771f\u5b9e\u6027\u7684\u524d\u63d0\u4e0b\uff0c\u5927\u89c4\u6a21\u5730\u5b9e\u73b0\u91cd\u5b9a\u5411\u548c\u4f18\u5316\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-creative-studio\"><strong>4. \u521b\u610f\u5de5\u4f5c\u5ba4<\/strong><\/h3>\n\n\n\n<p>\u65e0\u8bba\u5728\u54ea\u4e2a\u5e73\u53f0\uff0c\u5408\u9002\u7684\u521b\u610f\u90fd\u80fd\u63d0\u5347\u6548\u679c\u3002\u6211\u4eec\u7684\u521b\u610f\u5de5\u4f5c\u5ba4\u8ba9\u60a8\u80fd\u591f\u5feb\u901f\u6d4b\u8bd5\u3001\u8fed\u4ee3\u5e76\u63a8\u5e7f\u6210\u529f\u7684\u521b\u610f\uff0c\u4f7f\u5176\u9002\u7528\u4e8e\u5404\u79cd\u5c4f\u5e55\u5c3a\u5bf8\u3001\u683c\u5f0f\u548c\u53d7\u4f17\u7fa4\u4f53\u3002.<\/p>\n\n\n\n<p>\u8fd9\u56db\u9996\u66f2\u76ee\u5171\u540c\u6784\u6210\u4e86\u4e00\u5f20\u5b8c\u6574\u7684\u4e13\u8f91\u3002\u6bcf\u4e2a\u5143\u7d20\u90fd\u548c\u8c10\u8fd0\u4f5c\uff0c\u6700\u7ec8\u5448\u73b0\u51fa\u7684\u6548\u679c\u4e0e\u5176\u8bf4\u662f\u566a\u97f3\uff0c\u4e0d\u5982\u8bf4\u662f\u4fe1\u53f7\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-repeat-mode-pressing-play-on-performance\"><strong>\u91cd\u590d\u6a21\u5f0f\uff1a\u6309\u4e0b\u64ad\u653e\u952e<\/strong><\/h2>\n\n\n\n<p>\u5982\u679c\u67d0\u4e2a\u65b9\u6cd5\u594f\u6548\uff0c\u4f60\u5c31\u518d\u8bd5\u4e00\u6b21\uff0c <em>\u518d\u6b21<\/em>.<\/p>\n\n\n\n<p>2025\u5e74\uff0c\u4f60\u4eec\u6301\u7eed\u6295\u653eAarki\u5e7f\u544a\u3002\u4f60\u4eec\u6ca1\u6709\u91c7\u7528\u4e00\u6b21\u6027\u7684\u63a8\u5e7f\u6d3b\u52a8\uff0c\u800c\u662f\u91c7\u53d6\u4e86\u6301\u7eed\u3001\u89c4\u6a21\u5316\u7684\u7b56\u7565\uff0c\u8ba9\u5e7f\u544a\u6548\u679c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4e0d\u65ad\u7d2f\u79ef\u3002\u7ed3\u679c\u5982\u4f55\uff1f<br><br><strong>\u4e00\u5e74\u5185\u652f\u51fa\u589e\u52a0 3 \u500d\uff0c\u6548\u7387\u5374\u4e1d\u6beb\u4e0d\u51cf\u3002.<\/strong><\/p>\n\n\n\n<p>\u539f\u56e0\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7a33\u5b9a\u6027\u4f18\u4e8e\u6ce2\u52a8\u6027<\/strong>\u89c4\u6a21\u5316\u4e0d\u4ec5\u4ec5\u662f\u589e\u52a0\u6295\u5165\uff0c\u66f4\u91cd\u8981\u7684\u662f\u66f4\u660e\u667a\u5730\u6295\u5165\u3002\u901a\u8fc7\u53ef\u590d\u5236\u7684\u6a21\u5f0f\u5e76\u5438\u53d6\u7ecf\u9a8c\u6559\u8bad\uff0c\u4f60\u5c31\u80fd\u5b9e\u73b0\u5e73\u7a33\u589e\u957f\u3002.<\/li>\n\n\n\n<li><strong>\u4fe1\u566a\u6bd4<\/strong>\u4e0e\u5176\u5c06\u9884\u7b97\u6d6a\u8d39\u5728\u8986\u76d6\u9762\u5e7f\u3001\u6548\u679c\u4e0d\u4f73\u7684\u53d7\u4f17\u7fa4\u4f53\u4e0a\uff0c\u4e0d\u5982\u5229\u7528\u6570\u636e\u9a71\u52a8\u7684\u4f18\u5316\uff0c\u5c06\u8d44\u91d1\u96c6\u4e2d\u6295\u5165\u5230\u771f\u6b63\u91cd\u8981\u7684\u5730\u65b9\u3002.<\/li>\n\n\n\n<li><strong>\u8868\u73b0\u8282\u594f<\/strong>\u901a\u8fc7\u6709\u6548\u63a7\u5236\u5e7f\u544a\u6295\u653e\u8282\u594f\u5e76\u987e\u53ca\u53d7\u4f17\u75b2\u52b3\u5ea6\uff0c\u60a8\u5b9e\u73b0\u4e86\u89c4\u6a21\u5316\u7684\u5f3a\u52b2\u56de\u62a5\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-campaign-spotlight-one-that-went-platinum\"><strong>\u6d3b\u52a8\u4eae\u70b9\uff1a\u4e00\u6b3e\u8363\u83b7\u767d\u91d1\u5956\u7684\u5e7f\u544a\u3002<\/strong><\/h2>\n\n\n\n<p>\u6bcf\u5e74\u90fd\u4f1a\u6709\u4e00\u9996\u7279\u522b\u70ed\u95e8\u7684\u6b4c\u66f2\uff0c\u800c\u8fd9\u9996\u6b4c\u4e0d\u4ec5\u4ec5\u662f\u767b\u4e0a\u4e86\u6392\u884c\u699c\u3002\u5b83\u706b\u904d\u5168\u7403\u3002<em> \u94c2\u3002.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-130-over-d7-roas-goals\"><strong>+130% \u8d85\u8fc7 D7 ROAS \u76ee\u6807<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/explore.aarki.com\/130-over-d7-roas-goal-a-global-gaming-publishers-ios-ua-growth-story\/\">\u4e0e\u4e00\u5bb6\u5168\u7403\u6e38\u620f\u53d1\u884c\u5546\u5408\u4f5c<\/a>, Aarki \u5c06 iOS \u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u63d0\u5347\u5230\u4e86\u65b0\u7684\u9ad8\u5ea6\uff0c\u540c\u65f6\u5728\u5feb\u901f\u589e\u957f\u7684\u60c5\u51b5\u4e0b\u4fdd\u6301\u4e86\u6548\u7387\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>28\u500d <\/strong>\u6bcf\u5468\u652f\u51fa\u5728 6 \u5468\u5185\u9010\u6b65\u589e\u52a0<\/li>\n\n\n\n<li><strong>41\u4e2a\u5730\u7406 <\/strong>\u89e3\u950110\u4e2a\u6218\u5f79<\/li>\n\n\n\n<li><strong>$63K+ <\/strong>\u4e24\u4e2a\u6708\u5185\u6bcf\u65e5\u652f\u51fa<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-worked-strategy-over-hype\"><strong>\u6210\u529f\u539f\u56e0\uff1a\u7b56\u7565\u80dc\u4e8e\u7092\u4f5c<\/strong><\/h3>\n\n\n\n<p>\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u9ad8\u989d\u6295\u5165\u7684\u95ee\u9898\uff0c\u66f4\u662f\u53ef\u63a7\u7684\u3001\u6570\u636e\u9a71\u52a8\u7684\u6267\u884c\u7684\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6a21\u578b\u9a71\u52a8\u7684\u7ade\u4ef7\u4e0e\u8282\u594f\u63a7\u5236\uff1a<\/strong> \u6df1\u5ea6\u5b66\u4e60\u6a21\u578b\u80fd\u591f\u5438\u6536\u6ce2\u52a8\u5e76\u5b9e\u65f6\u8c03\u6574\u652f\u51fa\uff0c\u4ece\u800c\u5927\u89c4\u6a21\u5730\u4fdd\u6301\u7a33\u5b9a\u6027\u3002.<\/li>\n\n\n\n<li><strong>\u9ad8QPS\u5bb9\u91cf\uff1a<\/strong> \u6211\u4eec\u7684\u6280\u672f\u6bcf\u79d2\u53ef\u5904\u7406\u6570\u767e\u4e07\u4e2a\u4fe1\u53f7\uff0c\u786e\u4fdd\u6a21\u578b\u6027\u80fd\u5373\u4f7f\u5728\u538b\u529b\u4e0b\u4e5f\u80fd\u4fdd\u6301\u654f\u9510\u3002.<\/li>\n\n\n\n<li><strong>\u65e5\u5e38\u76d1\u63a7\u4e0e\u4f18\u5316\uff1a<\/strong> \u5206\u6790\u5e08\u6bcf\u5929\u5ba1\u67e5\u56de\u4f20\u6570\u636e\uff0c\u8c03\u6574\u4e0d\u540c\u5730\u533a\u7684\u9884\u7b97\uff0c\u5e76\u4e0e\u5ba2\u6237\u5bc6\u5207\u5408\u4f5c\uff0c\u4ee5\u4fbf\u505a\u51fa\u7075\u6d3b\u7684\u51b3\u7b56\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u6b21\u6d3b\u52a8\u4e0d\u4ec5\u8bc1\u660e\u4e86\u89c4\u6a21\u5316\u662f\u53ef\u80fd\u7684\uff0c\u800c\u4e14\u8fd8\u8bc1\u660e\u4e86\u89c4\u6a21\u5316\u53ef\u4ee5\u662f\u53ef\u6301\u7eed\u7684\u3001\u5feb\u901f\u7684\u548c\u9ad8\u6548\u7684\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2025-vibe-check-less-waste-more-signal\"><strong>2025 \u5e74\u5c55\u671b\uff1a\u51cf\u5c11\u6d6a\u8d39\uff0c\u589e\u5f3a\u4fe1\u53f7<\/strong><\/h2>\n\n\n\n<p>\u8bf4\u5b9e\u8bdd\uff0c\u5982\u4eca\u7684\u6548\u679c\u8425\u9500\u4fe1\u606f\u7eb7\u7e41\u590d\u6742\u3002\u5e73\u53f0\u5728\u53d8\uff0c\u53d7\u4f17\u5728\u8f6c\u79fb\uff0c\u9884\u7b97\u4e5f\u5728\u7f29\u51cf\u3002.<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c2025\u5e74\u7684\u6574\u4f53\u6c1b\u56f4\u5982\u4f55\u5462\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-less-waste\"><strong>\u51cf\u5c11\u6d6a\u8d39<\/strong><\/h3>\n\n\n\n<p>\u901a\u8fc7\u66f4\u667a\u80fd\u7684\u53d7\u4f17\u5b9a\u4f4d\u548c\u4f18\u5316\u4fe1\u53f7\uff0c\u6bcf\u4e00\u5206\u94b1\u90fd\u53d1\u6325\u4e86\u66f4\u5927\u7684\u4f5c\u7528\uff0c\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u4e86\u4f4e\u6548\u679c\u66dd\u5149\u7684\u652f\u51fa\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-smarter-retargeting\"><strong>\u66f4\u667a\u80fd\u7684\u91cd\u5b9a\u5411<\/strong><\/h3>\n\n\n\n<p>\u901a\u8fc7\u4f18\u5316\u76f8\u4f3c\u53d7\u4f17\u7fa4\u4f53\u3001\u5408\u5e76\u53d7\u4f17\u4ee5\u53ca\u667a\u80fd\u5730\u5b89\u6392\u5e7f\u544a\u987a\u5e8f\uff0c\u91cd\u5b9a\u5411\u53d8\u5f97\u66f4\u52a0\u76f8\u5173\uff0c\u91cd\u590d\u6027\u66f4\u4f4e\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cleaner-roas\"><strong>\u66f4\u6e05\u6d01\u7684 ROAS<\/strong><\/h3>\n\n\n\n<p>\u66f4\u7cbe\u51c6\u7684\u7ec6\u5206\u3001\u66f4\u5408\u7406\u7684\u7ade\u4ef7\u903b\u8f91\u548c\u66f4\u6e05\u6670\u7684\u5f52\u56e0\u8def\u5f84\u5e26\u6765\u4e86\u66f4\u6e05\u6670\u3001\u66f4\u5177\u53ef\u64cd\u4f5c\u6027\u7684\u56de\u62a5\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ltv-glow-ups-on-repeat\"><strong>LTV \u7684\u534e\u4e3d\u8715\u53d8\u5faa\u73af<\/strong><\/h3>\n\n\n\n<p>\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u4e0d\u4ec5\u63d0\u9ad8\u4e86\uff0c\u800c\u4e14\u53d8\u6210\u4e86\u4e00\u4e2a\u53ef\u4ee5\u9884\u6d4b\u6027\u63a7\u5236\u7684\u6307\u6807\u3002\u8fd9\u662f\u5efa\u7acb\u5728\u8d28\u91cf\u800c\u975e\u6570\u91cf\u4e4b\u4e0a\u7684\u589e\u957f\u3002.<\/p>\n\n\n\n<p>\u8fd9\u4e0d\u662f\u8fd0\u6c14\u3002\u8fd9\u662f <em>\u6570\u636e\u9a71\u52a8\u7684\u7ee9\u6548<\/em>, \u62e8\u5165\u4fe1\u53f7\uff0c\u800c\u975e\u566a\u58f0\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-next-season-preview-2026-is-your-growth-era\"><strong>\u4e0b\u4e00\u5b63\u5c55\u671b\uff1a2026\u5e74\u662f\u4f60\u7684\u6210\u957f\u65f6\u4ee3<\/strong><\/h2>\n\n\n\n<p>\u5982\u679c\u8bf42025\u5e74\u662f\u79ef\u7d2f\u52bf\u5934\u7684\u4e00\u5e74\uff0c, <strong>2026 \u5e74\u7684\u4e3b\u9898\u662f\u52a0\u901f\u589e\u957f\u3002.<\/strong><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5373\u5c06\u53d1\u6325\u4f5c\u7528\u7684\u56e0\u7d20\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lower-cpas\"><strong>\u964d\u4f4e\u6ce8\u518c\u4f1a\u8ba1\u5e08\u4eba\u6570<\/strong><\/h3>\n\n\n\n<p>\u9884\u6d4b\u5efa\u6a21\u548c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7ade\u4ef7\u5c06\u4ece\u7b2c\u4e00\u5370\u8c61\u5f00\u59cb\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\uff0c\u540c\u65f6\u63d0\u5347\u7528\u6237\u8d28\u91cf\u3002.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stickier-ltv\"><strong>\u66f4\u7c98\u6027\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c<\/strong><\/h3>\n\n\n\n<p>\u901a\u8fc7\u66f4\u7cbe\u51c6\u7684\u7528\u6237\u7ec6\u5206\u548c\u7fa4\u4f53\u5b66\u4e60\uff0c\u7528\u6237\u5c06\u4fdd\u6301\u53c2\u4e0e\u5ea6\uff0c\u5e76\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u521b\u9020\u66f4\u591a\u4ef7\u503c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-smarter-full-funnel-plays\"><strong>\u66f4\u667a\u80fd\u7684\u5168\u6e20\u9053\u8425\u9500\u7b56\u7565<\/strong><\/h3>\n\n\n\n<p>\u6211\u4eec\u6b63\u5728\u62d3\u5c55\u65b0\u7684\u6e20\u9053\uff0c\u5e76\u5728\u91cd\u5b9a\u5411\u3001\u7528\u6237\u83b7\u53d6\u3001\u5f71\u54cd\u8005\u7f51\u7edc\u548c\u521b\u610f\u7b49\u65b9\u9762\u8fdb\u884c\u66f4\u6df1\u5165\u7684\u6574\u5408\u2014\u2014\u8fd9\u4e00\u5207\u90fd\u7531\u4eba\u5de5\u667a\u80fd\u534f\u8c03\uff0c\u8ba9\u6bcf\u4e00\u5206\u94b1\u90fd\u53d1\u6325\u66f4\u5927\u7684\u4f5c\u7528\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-capabilities-on-the-horizon\"><strong>\u5373\u5c06\u51fa\u73b0\u7684\u65b0\u529f\u80fd<\/strong><\/h3>\n\n\n\n<p>\u4e0b\u4e00\u5f20\u4e13\u8f91\u5df2\u7ecf\u5728\u5236\u4f5c\u4e2d\u2014\u2014\u800c\u4e14\u662f\u6211\u4eec\u8fc4\u4eca\u4e3a\u6b62\u6700\u5177\u96c4\u5fc3\u7684\u4f5c\u54c1\uff01&nbsp;<\/p>\n\n\n\n<p><strong>\u8054\u7cfb\u6211\u4eec\u7684\u56e2\u961f<\/strong> \u5f00\u59cb\u5236\u5b9a\u60a8\u7684 2026 \u5e74\u53d1\u5c55\u8def\u7ebf\u56fe\u3002. <a href=\"https:\/\/www.aarki.com\/zh\/contact-us\/\">\u8ba9\u6211\u4eec\u4e00\u8d77\u521b\u9020\u7eaa\u5f55\u5427\uff01<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>As we close out a landmark year, it\u2019s time to rewind the tracks that defined your performance marketing journey with Aarki. Welcome to our 2025 Aarki Wrapped. The year strategy, &#8230;<\/p>","protected":false},"author":22,"featured_media":2205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2025 Wrapped: Aarki\u2019s Year in Review - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/zh\/insights\/2025-wrapped-aarkis-year-in-review\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Wrapped: Aarki\u2019s Year in Review\" \/>\n<meta property=\"og:description\" content=\"As we close out a landmark year, it\u2019s time to rewind the tracks that defined your performance marketing journey with Aarki. 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