{"id":2158,"date":"2025-12-12T01:57:59","date_gmt":"2025-12-12T09:57:59","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=2158"},"modified":"2025-12-15T15:00:40","modified_gmt":"2025-12-15T23:00:40","slug":"solving-the-supply-commodification-problem","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/solving-the-supply-commodification-problem\/","title":{"rendered":"\u89e3\u51b3\u4f9b\u5e94\u5546\u54c1\u5316\u95ee\u9898"},"content":{"rendered":"<figure class=\"wp-block-image is-resized size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/Option-1-Dark-1024x576.png\" alt=\"\" class=\"wp-image-2151\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/Option-1-Dark-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/Option-1-Dark-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/Option-1-Dark-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/Option-1-Dark-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/Option-1-Dark-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/11\/Option-1-Dark.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u968f\u7740\u5e94\u7528\u5185\u5e7f\u544a\u89c4\u6a21\u7684\u4e0d\u65ad\u6269\u5927\uff0c\u5e7f\u544a\u4e3b\u671f\u671b\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09\u80fd\u591f\u63d0\u4f9b\u8986\u76d6\u9762\u5e7f\u3001\u7cbe\u51c6\u6295\u653e\u4e14\u9ad8\u6548\u7684\u670d\u52a1\u3002\u7136\u800c\uff0c\u4e00\u4e2a\u957f\u671f\u5b58\u5728\u7684\u7ed3\u6784\u6027\u6311\u6218\u9650\u5236\u4e86\u8fd9\u79cd\u6f5c\u529b\u7684\u53d1\u6325\uff1a <strong>\u5927\u591a\u6570\u5e94\u7528\u5185\u5e93\u5b58\u5e76\u975e\u4efb\u4f55\u5355\u4e00\u5408\u4f5c\u4f19\u4f34\u72ec\u6709\u3002<\/strong>. \u540c\u4e00\u4e2a\u5e7f\u544a\u66dd\u5149\u673a\u4f1a\u901a\u8fc7\u591a\u6761\u4f9b\u5e94\u6e20\u9053\u8d2d\u4e70\uff0c\u5bfc\u81f4\u6548\u7387\u4f4e\u4e0b\u3001\u7ade\u4ef7\u6210\u672c\u865a\u9ad8\uff0c\u4ee5\u53ca\u5a92\u4f53\u7ecf\u6d4e\u72b6\u51b5\u6df7\u4e71\u3002.<\/p>\n\n\n\n<p>\u8fd9\u4f1a\u7ed9\u5e7f\u544a\u4e3b\u9020\u6210\u6e20\u9053\u51b2\u7a81\uff0c\u5bfc\u81f4\u5e7f\u544a\u652f\u51fa\u6d6a\u8d39\u548c\u6548\u679c\u4e0d\u7a33\u5b9a\u3002\u8fd9\u5c31\u5f15\u51fa\u4e86\u4e00\u4e2a\u95ee\u9898\uff1a <strong>\u201c<\/strong><em>\u4e3a\u4ec0\u4e48\u8981\u4e0e\u591a\u4e2a\u53ef\u80fd\u4ece\u540c\u4e00\u4f9b\u5e94\u5546\u91c7\u8d2d\u7684\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\uff1f<\/em>\u201d<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u914d\u9001\u670d\u52a1\u63d0\u4f9b\u5546 (DSP) \u800c\u8a00\uff0c\u8fd9\u65e2\u662f\u6311\u6218\u4e5f\u662f\u673a\u9047\u3002\u901a\u8fc7\u4f9b\u5e94\u94fe\u8def\u5f84\u4f18\u5316 (SPO)\u3001\u4e00\u6d41\u7684\u673a\u5668\u5b66\u4e60\u548c\u6570\u636e\u9a71\u52a8\u7684\u9884\u7b97\u4f18\u5316\uff0c\u76f4\u63a5\u89e3\u51b3\u4f9b\u5e94\u94fe\u91cd\u590d\u95ee\u9898\uff0cDSP \u53ef\u4ee5\u63d0\u9ad8\u6548\u7387\uff0c\u5e76\u4e3a\u5408\u4f5c\u4f19\u4f34\u521b\u9020\u53ef\u8861\u91cf\u7684\u4ef7\u503c\u3002.<\/p>\n\n\n\n<p>\u5728 Aarki\uff0c\u6211\u4eec\u628a\u8fd9\u770b\u4f5c\u662f\u4e00\u4e2a\u4f9b\u5e94\u8bbe\u8ba1\u95ee\u9898\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u7ade\u4ef7\u95ee\u9898\u3002\u6211\u4eec\u7684 DSP \u4e13\u6ce8\u4e8e\u4f18\u5316\u5e94\u7528\u5185\u5e7f\u544a\u8d44\u6e90\u7684\u83b7\u53d6\u65b9\u5f0f\u3002\u8fd9\u51cf\u5c11\u4e86\u5197\u4f59\u8def\u5f84\uff0c\u660e\u786e\u4e86\u7ecf\u6d4e\u6548\u76ca\uff0c\u5e76\u63d0\u9ad8\u4e86\u76f8\u540c\u5a92\u4f53\u6295\u8d44\u7684\u56de\u62a5\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-core-problem-fragmented-and-redundant-in-app-supply\"><strong>\u6838\u5fc3\u95ee\u9898\uff1a\u5e94\u7528\u5185\u4f9b\u5e94\u5206\u6563\u4e14\u5197\u4f59<\/strong><\/h2>\n\n\n\n<p>\u5728\u5f53\u4eca\u7684\u79fb\u52a8\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u5927\u591a\u6570\u53d1\u5e03\u5546\u901a\u8fc7 AppLovin MAX\u3001Google AdMob \u6216 Unity LevelPlay \u7b49\u805a\u5408\u5e73\u53f0\u5c06\u5e7f\u544a\u8d44\u6e90\u5206\u53d1\u7ed9\u591a\u4e2a SSP\u3001\u4ea4\u6613\u5e73\u53f0\u548c\u5e7f\u544a\u7f51\u7edc\uff1b\u8fd9\u4e9b\u5e73\u53f0\u968f\u540e\u518d\u5c06\u5e7f\u544a\u8d44\u6e90\u51fa\u552e\u7ed9 DSP \u6216\u76f4\u63a5\u51fa\u552e\u7ed9\u5e7f\u544a\u4e3b\u3002\u8fd9\u79cd\u591a\u8def\u5f84\u6a21\u5f0f\u4f7f\u53d1\u5e03\u5546\u80fd\u591f\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e7f\u544a\u586b\u5145\u7387\u548c ARPDAU\uff0c\u4f46\u5bf9\u4e8e\u4e70\u65b9\u800c\u8a00\uff0c\u5374\u5bfc\u81f4\u4e86\u7ade\u4ef7\u683c\u5c40\u7684\u788e\u7247\u5316\uff0c\u8fdb\u800c\u53ef\u80fd\u5bfc\u81f4\u2026\u2026 <strong>\u51fa\u4ef7<\/strong> <strong>\u590d\u5236<\/strong>, \u5176\u4e2d\uff0c\u76f8\u540c\u7684\u5e7f\u544a\u4f4d\u901a\u8fc7\u591a\u4e2a\u4e2d\u95f4\u5546\u4ee5\u5404\u79cd\u5b9a\u4ef7\u6a21\u5f0f\u63d0\u4f9b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-supply-commodification-means-in-in-app-advertising\"><strong>\u5e94\u7528\u5185\u5e7f\u544a\u4e2d\u7684\u201c\u4f9b\u5e94\u5546\u54c1\u5316\u201d\u610f\u5473\u7740\u4ec0\u4e48<\/strong><\/h3>\n\n\n\n<p>\u5f53\u76f8\u540c\u7684\u5e7f\u544a\u8d44\u6e90\uff08\u5e94\u7528\u5185\u7684\u5e7f\u544a\u4f4d\uff09\u53ef\u4ee5\u901a\u8fc7\u591a\u4e2a\u6e20\u9053\u83b7\u53d6\u65f6\uff0c\u5546\u54c1\u5316\u5c31\u53d1\u751f\u4e86\u2014\u2014\u4f8b\u5982\uff0c\u540c\u4e00\u4e2a MAX \u53d1\u884c\u5546\u7684\u5e7f\u544a\u4f4d\u88ab\u51fa\u552e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76f4\u63a5\u901a\u8fc7\u4e2d\u4ecb\u65b9\u62e5\u6709\u7684\u4ea4\u6613\u6240\u8fdb\u884c\u4ea4\u6613\u2014\u2014 <\/strong>AppLovin Exchange\u3001Google ADX \u6216 Unity Exchange<\/li>\n\n\n\n<li><strong>\u901a\u8fc7 MAX \u8ba4\u8bc1\u7684 SDK \u548c\/\u6216\u7011\u5e03\u5f0f\u7ade\u4ef7\u5668<\/strong> \uff08\u4f8b\u5982 Liftoff\u3001DigitalTurbine\uff08\u539f\u540d Fyber\uff09\u3001InMobi \u6216\u5176\u4ed6\u53ef\u63d2\u5165 MAX \u7cfb\u7edf\u7684\u8f6f\u4ef6\uff09<\/li>\n\n\n\n<li><strong>\u901a\u8fc7\u7ecf\u9500\u5546<\/strong> \u63d0\u4f9b\u95f4\u63a5\u9014\u5f84<br><\/li>\n<\/ul>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c, <strong>DSP\u53ef\u4ee5\u901a\u8fc7\u591a\u4e2aSSP\u89e6\u8fbe\u76f8\u540c\u7684\u66dd\u5149\u91cf\u3002<\/strong>, \u4ed6\u4eec\u5b9e\u9645\u8d2d\u4e70\u7684\u5546\u54c1\u79cd\u7c7b\u5dee\u5f02\u4e0d\u5927\u3002.<\/p>\n\n\n\n<p>\u5bf9\u5e7f\u544a\u5546\u800c\u8a00\uff0c\u8fd9\u8868\u73b0\u4e3a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e0d\u5fc5\u8981\u7684\u9891\u9053\u51b2\u7a81 <\/strong>\u2014 \u4e0e\u591a\u4e2a\u4ece\u540c\u4e00 SSP \u6216\u7f51\u7edc\u8d2d\u4e70\u670d\u52a1\u7684 DSP \u6216\u7f51\u7edc\u5408\u4f5c<\/li>\n\n\n\n<li><strong>\u91cd\u590d\u7ade\u6807<\/strong> \u2014 \u901a\u8fc7\u4e0d\u540c\u7684 SSP \u5bf9\u540c\u4e00\u5c55\u793a\u673a\u4f1a\u8fdb\u884c\u591a\u6b21\u7ade\u4ef7\u3002.<\/li>\n\n\n\n<li><strong>\u4e0d\u900f\u660e\u5b9a\u4ef7<\/strong> \u2014 \u4e0d\u660e\u786e\u7684\u6210\u4ea4\u7387\u548c\u4e0d\u4e00\u81f4\u7684\u7ade\u4ef7\u673a\u5236\uff08\u4f8b\u5982\uff1a\u7011\u5e03\u5f0f\u7ade\u4ef7\u4e0e SDK \u7ade\u4ef7\uff09\u3002.<\/li>\n\n\n\n<li><strong>\u6d6a\u8d39\u7684\u5a92\u4f53\u9884\u7b97<\/strong> \u2014 \u4f9b\u5e94\u94fe\u5404\u73af\u8282\u8d39\u7528\u589e\u52a0\u3001\u5ef6\u8fdf\u4e0a\u5347\u548c\u6548\u7387\u4f4e\u4e0b\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u4e0d\u52a0\u4ee5\u63a7\u5236\uff0c\u8fd9\u4e9b\u4f4e\u6548\u73b0\u8c61\u4f1a\u524a\u5f31\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\uff0c\u5e76\u626d\u66f2 eCPM\u3001CPI \u548c ROAS \u7b49\u6210\u672c\u6548\u76ca\u6307\u6807\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-dsp-opportunity-turning-supply-complexity-into-advertiser-value\"><strong>DSP \u7684\u673a\u9047\uff1a\u5c06\u4f9b\u5e94\u590d\u6742\u6027\u8f6c\u5316\u4e3a\u5e7f\u544a\u4e3b\u4ef7\u503c<\/strong><\/h2>\n\n\n\n<p>\u4f9b\u5e94\u590d\u6742\u6027\u4e0d\u4f1a\u6d88\u5931\u3002Aarki \u6ca1\u6709\u5c06\u8fd9\u79cd\u590d\u6742\u6027\u8f6c\u5ac1\u7ed9\u5e7f\u544a\u4e3b\uff0c\u800c\u662f\u79ef\u6781\u5e94\u5bf9\u3002\u6211\u4eec\u7684 DSP \u5e73\u53f0\u62e5\u6709\u8d2d\u4e70\u903b\u8f91\u3001\u7ade\u4ef7\u667a\u80fd\u548c\u62a5\u544a\u57fa\u7840\u8bbe\u65bd\uff0c\u80fd\u591f\u5c06\u91cd\u53e0\u7684\u4f9b\u5e94\u8def\u5f84\u8f6c\u5316\u4e3a\u66f4\u6e05\u6670\u3001\u66f4\u9ad8\u6548\u7684\u89e6\u8fbe\u540c\u4e00\u7528\u6237\u7684\u9014\u5f84\u3002\u8fd9\u610f\u5473\u7740\u53ef\u4ee5\u51cf\u5c11\u91cd\u590d\u5c55\u793a\u9020\u6210\u7684\u9884\u7b97\u6d6a\u8d39\uff0c\u5e76\u66f4\u6e05\u6670\u5730\u5efa\u7acb\u652f\u51fa\u3001\u589e\u91cf\u8986\u76d6\u548c\u56de\u62a5\u4e4b\u95f4\u7684\u8054\u7cfb\u3002.<\/p>\n\n\n\n<p>\u4e3a\u4e86\u5e94\u5bf9\u8fd9\u79cd\u60c5\u51b5\uff0cAarki \u5df2\u7ecf\u91c7\u7528\u4e86\u4ee5\u4e0b\u89e3\u51b3\u65b9\u6848\u6765\u63d0\u9ad8\u6bcf\u4e00\u7f8e\u5143\u5a92\u4f53\u6295\u5165\u7684\u6548\u7387\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-a-supply-path-optimization-spo\"><strong>A. \u4f9b\u5e94\u94fe\u8def\u5f84\u4f18\u5316\uff08SPO\uff09<\/strong><\/h4>\n\n\n\n<p>Aarki \u5c06 SPO \u89c6\u4e3a <strong>\u6838\u5fc3\u5dee\u5f02\u5316\u6218\u7565<\/strong>. \u3002 \u6211\u4eec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6574\u5408\u51fa\u7248\u5546\u8bbf\u95ee\u6743\u9650 <strong>\u503c\u5f97\u4fe1\u8d56\u7684\u9ad8\u8d28\u91cf\u8fde\u63a5<\/strong><\/li>\n\n\n\n<li>\u5229\u7528\u6570\u636e\u9a71\u52a8\u578b\u5ba1\u8ba1 <strong>\u5730\u56fe\u91cd\u53e0<\/strong> \u5e76\u6d88\u9664\u5197\u4f59\u8def\u5f84<\/li>\n\n\n\n<li>\u8c08\u5224 <strong>\u6709\u5229<\/strong> <strong>\u4ea4\u6362\u4ea4\u6613<\/strong> \u964d\u4f4e\u4e2d\u95f4\u5546\u4f63\u91d1\u7387<\/li>\n\n\n\n<li>\u4f18\u5316\u8def\u5f84\u7684\u8bc4\u5206\u76ee\u6807\uff1a\n<ul class=\"wp-block-list\">\n<li>\u80dc\u7387\u6548\u7387<\/li>\n\n\n\n<li>\u4ef7\u683c\u7a33\u5b9a\u6027<\/li>\n\n\n\n<li>\u5ef6\u8fdf\u548c\u900f\u660e\u5ea6<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u6700\u5c0f\u5316\u767e\u5206\u6bd4 <strong>\u8f6c\u552e\u5370\u8c61<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-b-unlock-creative-rendering-as-a-differentiator\"><strong>B. \u91ca\u653e\u521b\u610f\u6e32\u67d3\u7684\u5dee\u5f02\u5316\u4f18\u52bf<\/strong><\/h4>\n\n\n\n<p>\u6bcf\u4e2aSSP\u90fd\u652f\u6301\u540c\u4e00\u53d1\u884c\u5546\u4e0d\u540c\u7684\u521b\u610f\u6e32\u67d3\u529f\u80fd\uff1a\u683c\u5f0f\u3001\u6587\u4ef6\u5927\u5c0f\u3001\u53ef\u64ad\u653e\u652f\u6301\u548c\u7247\u5c3e\u5361\u3002Aarki\u5229\u7528\u8fd9\u4e9b\u529f\u80fd\u6620\u5c04\u8fd9\u4e9b\u5dee\u5f02\u5e76\u52a0\u4ee5\u5229\u7528\u3002 <strong>\u4f7f\u4f9b\u5e94\u53bb\u5546\u54c1\u5316\u3002.<\/strong><\/p>\n\n\n\n<p>Aarki \u4e0d\u628a\u6e32\u67d3\u5dee\u5f02\u89c6\u4e3a\u95ee\u9898\uff0c\u800c\u662f\u5c06\u5176\u8f6c\u5316\u4e3a\u4f18\u52bf\u3002\u6211\u4eec\u4e0e SSP \u5408\u4f5c\uff0c\u7cbe\u5fc3\u7b56\u5212\u5e76\u4f18\u5316\u521b\u610f\u529f\u80fd\uff0c\u4f7f\u5176\u66f4\u597d\u5730\u5951\u5408\u5e7f\u544a\u4e3b\u7684 KPI\u3002\u6211\u4eec\u901a\u8fc7\u8def\u5f84\u5206\u914d\u5e7f\u544a\u5c55\u793a\uff0c\u4e3a\u6bcf\u4e2a\u5e94\u7528\u548c\u7528\u6237\u89e3\u9501\u5408\u9002\u7684\u683c\u5f0f\u548c\u6e32\u67d3\u65b9\u5f0f\uff0c\u4ece\u800c\u786e\u4fdd\u5e7f\u544a\u4f53\u9a8c\u4e0e\u73af\u5883\u548c\u76ee\u6807\u76f8\u5339\u914d\u3002\u5173\u952e\u9a71\u52a8\u56e0\u7d20\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5728\u53d1\u5e03\u5546\u548cSSP\u652f\u6301\u7684\u60c5\u51b5\u4e0b\uff0c\u542f\u7528\u66f4\u4e30\u5bcc\u7684\u683c\u5f0f\uff08\u89c6\u9891\u3001\u53ef\u64ad\u653e\u5185\u5bb9\u3001\u4ea4\u4e92\u5f0f\u7247\u5c3e\u5361\uff09\u3002<\/strong><\/li>\n\n\n\n<li><strong>\u786e\u4fdd\u5728\u4e0d\u540c\u7684 SDK \u548c\u8bbe\u5907\u4e0a\u5b9e\u73b0\u4e00\u81f4\u7684\u9ad8\u4fdd\u771f\u6e32\u67d3\u6548\u679c<\/strong><\/li>\n\n\n\n<li><strong>\u5728\u6574\u4e2a\u8425\u9500\u65c5\u7a0b\u4e2d\uff08\u54c1\u724c\u63a8\u5e7f\u3001\u5b89\u88c5\u91cf\u3001\u91cd\u5b9a\u5411\uff09\uff0c\u5c06\u521b\u610f\u80fd\u529b\u4e0e\u8425\u9500\u6d3b\u52a8\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u5bf9\u4e8e\u5e7f\u544a\u5546\u800c\u8a00\uff0c\u8fd9\u53ef\u4ee5\u5c06\u201c\u540c\u8d28\u5316\u201d\u7684\u5e7f\u544a\u66dd\u5149\u8f6c\u5316\u4e3a\u5dee\u5f02\u5316\u7684\u5e7f\u544a\u8d44\u6e90\uff0c\u5e2e\u52a9\u4ed6\u4eec\u7684\u521b\u610f\u8131\u9896\u800c\u51fa\uff0c\u53d6\u5f97\u66f4\u597d\u7684\u6548\u679c\u3002.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-c-harness-data-with-best-in-class-machine-learning-nbsp\"><strong>C. \u5229\u7528\u4e00\u6d41\u7684\u673a\u5668\u5b66\u4e60\u6280\u672f\u9a7e\u9a6d\u6570\u636e&nbsp;<\/strong><\/h4>\n\n\n\n<p>\u4e0b\u4e00\u4ee3DSP\u4e0d\u4ec5\u6839\u636e\u7528\u6237\u884c\u4e3a\u8bad\u7ec3\u6a21\u578b\uff0c\u800c\u4e14\u8fd8\u6839\u636e\u2026\u2026 <strong>\u4f9b\u5e94\u8def\u5f84\u6548\u7387\u4fe1\u53f7<\/strong>. Aarki \u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u4e0d\u4ec5\u5bf9\u7528\u6237\u884c\u4e3a\u8fdb\u884c\u8bc4\u5206\uff0c\u8fd8\u5c06\u6027\u80fd\u9884\u6d4b\u4e0e\u586b\u5145\u7387\u3001\u5ef6\u8fdf\u3001\u62cd\u5356\u5bc6\u5ea6\u548c eCPM \u7b49\u6548\u7387\u6307\u6807\u76f8\u7ed3\u5408\u3002\u8fd9\u4f7f\u5f97 Aarki \u80fd\u591f\u52a8\u6001\u5730\u5c06\u51fa\u4ef7\u8def\u7531\u5230\u517c\u987e\u6027\u80fd\u3001\u89c4\u6a21\u548c\u4ef7\u683c\u7684\u6700\u4f73\u8def\u5f84\u3002.<\/p>\n\n\n\n<p>\u4e3b\u8981\u7279\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u673a\u5668\u5b66\u4e60\u4f18\u5316<\/strong> \u8d2d\u4e70\u884c\u4e3a\u4f1a\u5c06\u6d41\u91cf\u5f15\u5bfc\u81f3\u90a3\u4e9b\u5728\u6027\u80fd\u3001\u4ef7\u683c\u548c\u6e32\u67d3\u6548\u7387\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u7684\u8d44\u6e90\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u6218\u7565\u6d41\u91cf\u6765\u6e90 <\/strong>\u786e\u4fdd Aarki DSP \u62e5\u6709\u5fc5\u8981\u7684\u4fe1\u53f7\uff0c\u4ee5\u4fbf\u4ee3\u8868\u6211\u4eec\u7684\u5e7f\u544a\u5546\u505a\u51fa\u6b63\u786e\u7684\u51b3\u7b56<\/li>\n<\/ul>\n\n\n\n<p>\u5229\u7528\u8fd9\u4e9b\u5173\u952e\u7279\u6027\uff0c\u300a\u65b9\u821f\uff1a\u751f\u5b58\u8fdb\u5316\u300b\u5c06\u81ea\u8eab\u5b9a\u4f4d\u4e3a\u4e00\u5bb6\u2026\u2026 <strong>\u667a\u80fd\u4f9b\u5e94\u94fe\u7b56\u5c55\u4eba<\/strong>, \u4e0d\u4ec5\u4ec5\u662f\u4e70\u5bb6\uff1a<\/p>\n\n\n\n<p>\u201c\u6211\u4eec\u5e76\u975e\u8d2d\u4e70\u6bcf\u4e00\u6b21\u66dd\u5149\u673a\u4f1a\u3002\u6211\u4eec\u8d2d\u4e70\u7684\u662f\u2026\u2026\u201d <em>\u6b63\u786e\u7684<\/em> \u901a\u8fc7\u6700\u7b80\u6d01\u7684\u8def\u5f84\u8fdb\u884c\u66dd\u5149\uff0c\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u5197\u4f59\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e7f\u544a\u4e3b\u7684\u4ef7\u503c\u3002\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-d-cannibalization-risk-is-real-but-small-nbsp\"><strong>D. \u540c\u7c7b\u76f8\u98df\u98ce\u9669\u786e\u5b9e\u5b58\u5728\uff0c\u4f46\u5f88\u5c0f&nbsp;<\/strong><\/h4>\n\n\n\n<p>\u5e7f\u544a\u4e3b\u7ecf\u5e38\u62c5\u5fc3\u901a\u8fc7\u591a\u4e2a\u9700\u6c42\u65b9\u5e73\u53f0 (DSP) \u4e0e\u540c\u4e00\u4f9b\u5e94\u5546\u5408\u4f5c\u662f\u591a\u4f59\u4e14\u4f4e\u6548\u7684\u3002\u8fd9\u79cd\u62c5\u5fe7\u867d\u7136\u53ef\u4ee5\u7406\u89e3\uff0c, <a href=\"https:\/\/liftoff.ai\/resources\/case-study\/unity\/\">\u7814\u7a76<\/a> \u8868\u660e <strong>\u5b9e\u9645\u7684\u540c\u7c7b\u76f8\u98df\u98ce\u9669 <\/strong>\u540c\u4e00\u5e7f\u544a\u5546\u7684\u76f8\u540c\u5e7f\u544a\u673a\u4f1a\u662f <strong>\u76f8\u5bf9\u8f83\u5c0f<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u539f\u56e0\u5f88\u7b80\u5355\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0d\u540c\u7684DSP\u548c\u7f51\u7edc <strong>\u4f18\u5148\u8003\u8651\u4e0d\u540c\u7684\u4fe1\u53f7 <\/strong>\u8bc4\u4f30\u5176\u6d41\u91cf\u4e0e\u540c\u884c\u76f8\u6bd4\u7684\u6c34\u5e73\u3002<\/li>\n\n\n\n<li>\u5386\u53f2\u4e1a\u7ee9\u6570\u636e\u662f <strong>\u5e76\u975e\u5546\u54c1<\/strong>, \u5e76\u4e14\uff0c\u5373\u4f7f\u662f\u76f8\u540c\u7684\u5e7f\u544a\u673a\u4f1a\uff0c\u4e5f\u80fd\u5e2e\u52a9\u533a\u5206\u5408\u4f5c\u4f19\u4f34 A \u548c\u5408\u4f5c\u4f19\u4f34 B \u7684\u9884\u6d4b\u7ed3\u679c\uff01<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-supply-intelligence-as-the-new-competitive-advantage\"><strong>\u7ed3\u8bba\uff1a\u4f9b\u5e94\u94fe\u60c5\u62a5\u662f\u65b0\u7684\u7ade\u4e89\u4f18\u52bf<\/strong><\/h2>\n\n\n\n<p>\u5728\u4e00\u4e2a\u5e94\u7528\u5185\u5e93\u5b58\u8bbf\u95ee\u6743\u9650\u57fa\u672c\u7edf\u4e00\u7684\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c, <strong>\u5355\u51ed\u8bbf\u95ee\u6743\u9650\u5df2\u4e0d\u8db3\u4ee5\u533a\u5206\u6570\u5b57\u4fe1\u53f7\u5904\u7406\u5668 (DSP)\u3002<\/strong>. \u91cd\u8981\u7684\u662f\u2026\u2026 <strong>\u5982\u4f55\u667a\u80fd\u5730\u7ba1\u7406\u8fd9\u79cd\u8bbf\u95ee\u6743\u9650<\/strong>.<\/p>\n\n\n\n<p>\u5e94\u7528\u5185\u4f9b\u5e94\u7684\u5546\u54c1\u5316&nbsp; <strong>\u91cd\u65b0\u5b9a\u4e49DSP\u5dee\u5f02\u5316<\/strong>. \u95ee\u9898\u4e0d\u518d\u662f\u8c01\u80fd\u83b7\u5f97\u8d44\u6e90\uff0c\u800c\u662f\u8c01\u80fd\u83b7\u5f97\u8d44\u6e90\u3002 <strong>\u8c01\u80fd\u66f4\u597d\u5730\u7ba1\u7406\u8bbf\u95ee\u6743\u9650<\/strong>.<\/p>\n\n\n\n<p>\u83b7\u80dc\u7684DSP\u5c06\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e86\u89e3\u5e94\u7528\u5185\u4f9b\u5e94\u7684\u590d\u6742\u6027\u3002.<\/li>\n\n\n\n<li>\u4e3a\u5e7f\u544a\u5546\u5e26\u6765\u900f\u660e\u5ea6\u548c\u6548\u7387\u3002.<\/li>\n\n\n\n<li>\u5229\u7528\u6570\u636e\u548c\u673a\u5668\u5b66\u4e60\uff0c\u8ba9\u6bcf\u4e00\u6b21\u66dd\u5149\u90fd\u53d1\u6325\u4f5c\u7528\u3002.<br><\/li>\n<\/ul>\n\n\n\n<p>\u901a\u8fc7\u89e3\u51b3\u788e\u7247\u5316\u96be\u9898\uff0cDSP \u4e0d\u4ec5\u80fd\u63d0\u5347\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\uff0c\u8fd8\u80fd\u91cd\u65b0\u5b9a\u4e49\u81ea\u8eab\u5728\u79fb\u52a8\u5e7f\u544a\u4ef7\u503c\u94fe\u4e2d\u4f5c\u4e3a\u503c\u5f97\u4fe1\u8d56\u3001\u9ad8\u6548\u5408\u4f5c\u4f19\u4f34\u7684\u89d2\u8272\u3002\u5728 Aarki\uff0c\u8fd9\u4e00\u5207\u90fd\u59cb\u4e8e\u5c06\u4f9b\u5e94\u60c5\u62a5\u89c6\u4e3a\u6838\u5fc3\u4ea7\u54c1\uff0c\u800c\u975e\u4e8b\u540e\u8865\u5145\u3002.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>\u4f5c\u8005\u7b80\u4ecb<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image alignfull size-full\"><a href=\"https:\/\/www.linkedin.com\/in\/areeb-ahmad-1b18a132\/\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"819\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/E04JW7Q4UP4-U08S02SL2JK-4b68f5153bd8-1024-modified.png\" alt=\"\" class=\"wp-image-2164\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/E04JW7Q4UP4-U08S02SL2JK-4b68f5153bd8-1024-modified.png 819w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/E04JW7Q4UP4-U08S02SL2JK-4b68f5153bd8-1024-modified-300x300.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/E04JW7Q4UP4-U08S02SL2JK-4b68f5153bd8-1024-modified-150x150.png 150w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/E04JW7Q4UP4-U08S02SL2JK-4b68f5153bd8-1024-modified-768x768.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/12\/E04JW7Q4UP4-U08S02SL2JK-4b68f5153bd8-1024-modified-12x12.png 12w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p><a href=\"https:\/\/www.linkedin.com\/in\/areeb-ahmad-1b18a132\/\">\u963f\u96f7\u5e03\u00b7\u827e\u54c8\u8fc8\u5fb7<\/a> Areeb \u9886\u5bfc Aarki \u7684\u6218\u7565\u5408\u4f5c\uff0c\u8d1f\u8d23\u4ece\u4f9b\u5e94\u94fe\u548c\u79fb\u52a8\u8425\u9500\u4f19\u4f34 (MMP) \u5230\u6570\u636e\u548c\u5173\u952e\u751f\u6001\u7cfb\u7edf\u5408\u4f5c\u4f19\u4f34\u7684\u5404\u9879\u5de5\u4f5c\u3002\u51ed\u501f\u5728 Moloco \u548c AdColony\uff08\u73b0\u4e3a DigitalTurbine\uff09\u7684\u4e30\u5bcc\u884c\u4e1a\u7ecf\u9a8c\uff0cAreeb \u5bf9\u6784\u5efa\u53ef\u6269\u5c55\u3001\u9ad8\u5f71\u54cd\u529b\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u6709\u7740\u654f\u9510\u7684\u6d1e\u5bdf\u529b\u3002\u5728 Aarki\uff0c\u4ed6\u901a\u8fc7\u5c06\u4e1a\u52a1\u62d3\u5c55\u4e0e\u4ea7\u54c1\u76f8\u7ed3\u5408\uff0c\u586b\u8865\u4e86\u5173\u952e\u7684\u7a7a\u767d\uff0c\u4ece\u800c\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u548c\u516c\u53f8\u521b\u9020\u65b0\u7684\u4ef7\u503c\u3002.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator 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