{"id":2039,"date":"2025-09-16T04:29:17","date_gmt":"2025-09-16T11:29:17","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=2039"},"modified":"2025-09-16T05:15:11","modified_gmt":"2025-09-16T12:15:11","slug":"ios-attribution-in-2026-5-things-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/ios-attribution-in-2026-5-things-marketers-need-to-know\/","title":{"rendered":"2026 \u5e74 iOS \u5f52\u56e0\u5206\u6790\uff1a\u8425\u9500\u4eba\u5458\u9700\u8981\u4e86\u89e3\u7684 5 \u4ef6\u4e8b"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"iOS Attribution in 2026: 5 Things marketers need to know\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version.png 1920w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/Option-2-Light-version-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<p>\u82f9\u679c\u4e0d\u65ad\u6539\u5199\u89c4\u5219\uff0c\u8425\u9500\u4eba\u5458\u4e5f\u4e0d\u65ad\u8c03\u6574\u7b56\u7565\u3002\u5230\u4e862026\u5e74\uff0ciOS\u4e0a\u7684\u5f52\u56e0\u5206\u6790\u4e0d\u4ec5\u4ec5\u662f\u8ddf\u4e0a\u65f6\u4ee3\u7684\u6b65\u4f10\uff0c\u66f4\u662f\u8981\u4e3a\u672a\u6765\u505a\u597d\u89c4\u5212\uff0c\u8ba9\u9690\u79c1\u548c\u6027\u80fd\u6700\u7ec8\u80fd\u591f\u5171\u5b58\u3002.<\/p>\n\n\n\n<p>\u8fd9\u4e0d\u662f\u53e6\u4e00\u7bc7\u5173\u4e8e\u201c\u4ec0\u4e48\u662fSKAN\uff08SKAdNetwork\uff09\uff1f\u201d\u7684\u89e3\u91ca\u6587\u7ae0\u3002\u60a8\u5e94\u8be5\u5df2\u7ecf\u4e86\u89e3\u4e86\u3002\u672c\u6587\u5c06\u5c55\u671b2026\u5e74\u7684\u53d1\u5c55\u73b0\u72b6\uff0c\u63a2\u8ba8\u60a8\u5c06\u9762\u4e34\u7684\u6311\u6218\uff0c\u4ee5\u53ca\u771f\u6b63\u6709\u6548\u7684\u7b56\u7565\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-idfa-opt-ins-are-practically-gone\"><strong>IDFA\u9009\u62e9\u52a0\u5165\u529f\u80fd\u5b9e\u9645\u4e0a\u5df2\u7ecf\u6d88\u5931<\/strong><\/h3>\n\n\n\n<p>Adjust \u62a5\u544a\u79f0\uff0c2025 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5168\u7403\u5e94\u7528\u8ffd\u8e2a\u900f\u660e\u5ea6 (ATT) \u9009\u62e9\u52a0\u5165\u7387\u4ec5\u4e3a 35%\u3002<sup data-fn=\"b87b296e-6f72-418e-8045-f5d9e4670daa\" class=\"fn\"><a id=\"b87b296e-6f72-418e-8045-f5d9e4670daa-link\" href=\"#b87b296e-6f72-418e-8045-f5d9e4670daa\">1<\/a><\/sup>. 2024 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0cSingular \u5728\u5168\u7403\u8303\u56f4\u5185\u4ec5\u8ffd\u8e2a\u4e86 13.85% \u53f0\u53ef\u8ffd\u8e2a\u8bbe\u5907\uff0c\u4f4e\u4e8e 2023 \u5e74\u7b2c\u56db\u5b63\u5ea6\u7684 18.9% \u53f0\u3002.<sup data-fn=\"b8e63f92-ce49-47f8-8664-65ad95d7d1ac\" class=\"fn\"><a id=\"b8e63f92-ce49-47f8-8664-65ad95d7d1ac-link\" href=\"#b8e63f92-ce49-47f8-8664-65ad95d7d1ac\">2<\/a><\/sup><\/p>\n\n\n\n<p>\u5bf9\u4e8e\u5927\u591a\u6570\u5e7f\u544a\u6d3b\u52a8\u800c\u8a00\uff0c\u786e\u5b9a\u6027\u7684\u8bbe\u5907\u7ea7\u5f52\u56e0\u5df2\u4e0d\u518d\u662f\u53ef\u9760\u7684\u57fa\u7840\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-1024x576.png\" alt=\"ATT opt-in rates by app vertical QoQ 2023 to 2025\" class=\"wp-image-2042\" style=\"width:932px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/ATT-Opt-In-Rates.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ud83d\udc49 <strong>\u6211\u4eec\u7684\u89c2\u70b9\uff1a<\/strong> \u90a3\u4e9b\u4ecd\u7136\u56f4\u7ed5 IDFA \u8bbe\u8ba1\u8425\u9500\u6d3b\u52a8\u7684\u8425\u9500\u4eba\u5458\u5df2\u7ecf\u843d\u4f0d\u4e86\u3002\u7528\u6237\u9009\u62e9\u52a0\u5165\u7684\u6570\u636e\u91cf\u6bcf\u5b63\u5ea6\u90fd\u5728\u51cf\u5c11\uff0c\u5373\u4f7f\u5b58\u5728\uff0c\u4e5f\u9c9c\u6709\u4ee3\u8868\u6027\u3002\u6700\u4f18\u79c0\u7684\u56e2\u961f\u4f1a\u7740\u773c\u4e8e\u9ed8\u8ba4\u9009\u62e9\u9000\u51fa\u7684\u4e16\u754c\uff0c\u6784\u5efa\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u5f52\u56e0\u4f53\u7cfb\uff0c\u5373\u4f7f IDFA \u5b8c\u5168\u6d88\u5931\uff0c\u8fd9\u4e9b\u4f53\u7cfb\u4e5f\u4e0d\u4f1a\u5d29\u6e83\u3002. <strong>\u5c06\u6bcf\u4e00\u6b21\u9009\u62e9\u52a0\u5165\u90fd\u89c6\u4e3a\u989d\u5916\u7684\u9a8c\u8bc1\uff0c\u800c\u4e0d\u662f\u51fa\u53d1\u70b9\u3002.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-skan-4-0-is-the-standard-skan-5-0-is-the-future\"><strong>SKAN 4.0 \u662f\u6807\u51c6\uff0cSKAN 5.0 \u662f\u672a\u6765\u3002.<\/strong><\/h3>\n\n\n\n<p>\u5230 2024 \u5e74\u521d\uff0cAppsFlyer \u5df2\u8ffd\u8e2a\u4e86 2000 \u591a\u4e2a\u5e94\u7528\u7a0b\u5e8f\u4e2d\u8d85\u8fc7 2.4 \u4ebf\u6b21 SKAN 4 \u56de\u4f20\u3002.<sup data-fn=\"5c9a8b14-587b-41fb-9dfb-81a2fc842908\" class=\"fn\"><a id=\"5c9a8b14-587b-41fb-9dfb-81a2fc842908-link\" href=\"#5c9a8b14-587b-41fb-9dfb-81a2fc842908\">3<\/a><\/sup> \u6b64\u540e\uff0cSKAN \u7684\u5e94\u7528\u8d8a\u6765\u8d8a\u5e7f\u6cdb\uff0c\u5230 2025 \u5e74\uff0c\u5927\u591a\u6570 iOS \u5e7f\u544a\u7cfb\u5217\u90fd\u5c06\u4f18\u5148\u91c7\u7528 SKAN\u3002.<\/p>\n\n\n\n<p>\u4f46\u771f\u6b63\u7684\u8f6c\u53d8\u5728\u4e8e\u63a5\u4e0b\u6765\u7684\u53d1\u5c55\u3002\u9884\u8ba1\u5c06\u4e8e 2026 \u5e74\u63a8\u51fa\u7684 SKAN 5.0 \u627f\u8bfa\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u66f4\u5feb\u7684\u54cd\u5e94\u901f\u5ea6\uff0c\u51e0\u5c0f\u65f6\u5185\u5373\u53ef\u5b8c\u6210\u54cd\u5e94\uff0c\u800c\u4e0d\u662f\u51e0\u5929\u3002.<\/li>\n\n\n\n<li>\u5185\u7f6e <a href=\"https:\/\/www.aarki.com\/zh\/insights\/incrementality-testing-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u589e\u91cf\u6d4b\u8bd5<\/a>.<\/li>\n\n\n\n<li>\u9690\u79c1\u5b89\u5168 <a href=\"https:\/\/www.aarki.com\/zh\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u91cd\u65b0\u5b9a\u4f4d<\/a> \u652f\u6301\u3002.<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>\u6211\u4eec\u7684\u89c2\u70b9\uff1a<\/strong> \u5f88\u591a\u8425\u9500\u4eba\u5458\u4ecd\u5728\u52aa\u529b\u9002\u5e94 SKAN 4 \u7684\u5b66\u4e60\u66f2\u7ebf\u3002SKAN 5 \u7ec8\u5c06\u5230\u6765\uff0c\u65e0\u8bba\u4f60\u662f\u5426\u51c6\u5907\u597d\uff0c\u8fc7\u6e21\u671f\u90fd\u4e0d\u4f1a\u7ed9\u4f60\u4efb\u4f55\u8ffd\u8d76\u7684\u65f6\u95f4\u3002\u73b0\u5728\u5c31\u5bf9\u8f6c\u5316\u65b9\u6848\u3001\u521b\u610f\u7b56\u7565\u548c\u589e\u91cf\u6846\u67b6\u8fdb\u884c\u538b\u529b\u6d4b\u8bd5\u7684\u56e2\u961f\uff0c\u624d\u80fd\u5728\u672a\u6765\u987a\u5229\u6269\u5c55\u3002\u8fd9\u4e0e\u5176\u8bf4\u662f\u4e3a\u4e86\u62a2\u5360\u5148\u673a\uff0c\u4e0d\u5982\u8bf4\u662f\u4e3a\u4e86\u907f\u514d\u5728\u65b0\u89c4\u5219\u5f3a\u5236\u5b9e\u65bd\u65f6\u906d\u53d7\u4ee3\u4ef7\u9ad8\u6602\u7684\u505c\u673a\u635f\u5931\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-under-100-installs-per-day-your-data-may-vanish\"><strong>\u6bcf\u65e5\u5b89\u88c5\u91cf\u4f4e\u4e8e 100 \u6b21\uff1f\u60a8\u7684\u6570\u636e\u53ef\u80fd\u4e22\u5931\u3002<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f4e\u6d41\u91cf\u7684\u63a8\u5e7f\u6d3b\u52a8\u4ecd\u7136\u4f1a\u6d88\u5931\u3002.<\/strong> \u6bcf\u65e5\u5b89\u88c5\u91cf\u4f4e\u4e8e20\u6b21\u7684\u5e7f\u544a\u7cfb\u5217\u5f80\u5f80\u4f1a\u8fbe\u5230\u201c\u96f6\u8f6c\u5316\u7387\u201d\u3002\u201d<sup data-fn=\"e58747c0-730b-407c-b179-428d93a1ae95\" class=\"fn\"><a id=\"e58747c0-730b-407c-b179-428d93a1ae95-link\" href=\"#e58747c0-730b-407c-b179-428d93a1ae95\">4<\/a><\/sup> \u82f9\u679c\u7684\u9690\u79c1\u9608\u503c\u4f1a\u5c4f\u853d\u8fd9\u4e9b\u6570\u636e\u3002.<\/li>\n\n\n\n<li><strong>\u6700\u4f73\u5b9e\u8df5\uff1a<\/strong> \u4e89\u53d6\u6bcf\u5929\u6bcf\u4e2a\u63a8\u5e7f\u6d3b\u52a8\u8fbe\u5230 100-150 \u6b21\u5b89\u88c5\uff0c\u4ee5\u89e3\u9501\u6709\u610f\u4e49\u7684\u56de\u4f20\u6548\u679c\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>\u6211\u4eec\u7684\u89c2\u70b9<\/strong><em>:<\/em> \u5c0f\u9884\u7b97\u7684\u201c\u6d4b\u8bd5\u6d3b\u52a8\u201d\u4f1a\u7ed9\u4eba\u4e00\u79cd\u6548\u7387\u5f88\u9ad8\u7684\u9519\u89c9\u3002\u4f4e\u4e8e\u82f9\u679c\u8bbe\u5b9a\u7684\u9608\u503c\uff0c\u7cfb\u7edf\u4f1a\u76f4\u63a5\u5c4f\u853d\u6570\u636e\uff0c\u8fd9\u610f\u5473\u7740\u4f60\u7684\u4f18\u5316\u662f\u57fa\u4e8e\u566a\u97f3\u800c\u975e\u771f\u5b9e\u6570\u636e\u3002\u7cbe\u660e\u7684\u8425\u9500\u4eba\u5458\u4ece\u4e00\u5f00\u59cb\u5c31\u4f1a\u9884\u7559\u9884\u7b97\u6765\u8fbe\u5230\u8fd9\u4e9b\u9608\u503c\u3002\u4f60\u53ef\u4ee5\u628a\u5b83\u770b\u4f5c\u662f\u83b7\u5f97\u6709\u6548\u4fe1\u53f7\u7684\u51c6\u5165\u95e8\u69db\u3002\u5982\u679c\u4f60\u65e0\u6cd5\u627f\u62c5\u8db3\u591f\u7684\u6d41\u91cf\uff0c\u5c31\u4e0d\u80fd\u79f0\u4e4b\u4e3a\u6d4b\u8bd5\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hybrid-measurement-becomes-default\"><strong>\u6df7\u5408\u8ba1\u91cf\u65b9\u5f0f\u6210\u4e3a\u9ed8\u8ba4\u8bbe\u7f6e<\/strong><\/h2>\n\n\n\n<p>\u5355\u4e00\u65b9\u6cd5\u5df2\u65e0\u6cd5\u6db5\u76d6\u6240\u6709\u65b9\u9762\u3002\u7cbe\u660e\u7684\u8425\u9500\u4eba\u5458\u6b63\u5728\u91c7\u7528\u591a\u5c42\u53e0\u52a0\u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65af\u5361\u6069<\/strong> \u2192 \u6e05\u6670\u3001\u5408\u89c4\u7684\u5f52\u5c5e\u3002.<\/li>\n\n\n\n<li><strong>\u6982\u7387\u6a21\u578b<\/strong> \u2192 \u5feb\u901f\u3001\u5b9a\u5411\u7684\u8bfb\u53d6\u3002.<\/li>\n\n\n\n<li><strong>MMP\u96c6\u6210<\/strong> \u2192 \u7075\u6d3b\u7684\u62a5\u544a\u65b9\u5f0f\u3002.<\/li>\n\n\n\n<li><strong>SSOT\u6846\u67b6<\/strong> \u2192 \u5c06\u4e00\u5207\u878d\u5408\u4e3a\u4e00\u4e2a\u771f\u7406\u3002.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/marketing.aarki.com\/hubfs\/ea0744e21bf31046a21f93bbc54f1a0e2a77e758472ad52c247734bdc5e946a3.png\" alt=\"Venn diagram of SKAN, Probabilisticv, MMP and SSOT.\" style=\"width:488px;height:auto\"\/><\/figure>\n\n\n\n<p>\ud83d\udc49 <strong>\u6211\u4eec\u7684\u89c2\u70b9\uff1a<\/strong> 2026 \u5e74\u7684\u5f52\u56e0\u5206\u6790\u4e0d\u518d\u662f\u5355\u4e00\u5de5\u5177\u5c31\u80fd\u89e3\u51b3\u7684\u95ee\u9898\u3002\u4ec5\u4ec5\u4f9d\u8d56 SKAN \u4f1a\u62d6\u6162\u4f60\u7684\u901f\u5ea6\uff1b\u4ec5\u4ec5\u4f9d\u8d56\u6982\u7387\u6a21\u578b\u4f1a\u8ba9\u4f60\u9762\u4e34\u5408\u89c4\u98ce\u9669\uff1b\u4ec5\u4ec5\u4f9d\u8d56 MMP \u63a7\u5236\u9762\u677f\u5219\u4f1a\u7559\u4e0b\u6f0f\u6d1e\u3002\u771f\u6b63\u6210\u529f\u7684\u8425\u9500\u4eba\u5458\u662f\u90a3\u4e9b\u80fd\u591f\u5c06\u8fd9\u4e9b\u5de5\u5177\u6574\u5408\u5230\u4e00\u4e2a\u7edf\u4e00\u7684\u5de5\u4f5c\u6d41\u7a0b\u4e2d\uff0c\u5e76\u5c06 SKAN \u6570\u636e\u548c\u6a21\u578b\u6570\u636e\u6574\u5408\u5230\u4e00\u4e2a\u8d22\u52a1\u548c\u4ea7\u54c1\u56e2\u961f\u771f\u6b63\u4fe1\u4efb\u7684\u89c6\u56fe\u4e2d\u7684\u8425\u9500\u4eba\u5458\u3002\u6df7\u5408\u6a21\u5f0f\u4e0d\u518d\u662f\u5b9e\u9a8c\u6027\u7684\uff0c\u800c\u662f\u884c\u4e1a\u6807\u6746\u3002. <a href=\"https:\/\/www.aarki.com\/zh\/insights\/skan-vs-probabilistic-vs-ssot\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u627e\u5230\u4f60\u6700\u6ee1\u610f\u7684\u5f52\u56e0\u65b9\u5f0f\u3002.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-smart-marketers-should-do-in-2026\"><strong>2026\u5e74\uff0c\u7cbe\u660e\u7684\u8425\u9500\u4eba\u5458\u5e94\u8be5\u505a\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u4eca\u5e74\u5236\u80dc\u4e4b\u9053\u4e0d\u5728\u4e8e\u6295\u673a\u53d6\u5de7\uff0c\u800c\u5728\u4e8e\u6253\u4e0b\u6301\u4e45\u7684\u57fa\u7840\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u91cd\u65b0\u8bbe\u8ba1\u8f6c\u6362\u65b9\u6848<\/strong>\u5c06\u7b2c 0 \u5929\u81f3\u7b2c 35 \u5929\u7684\u884c\u52a8\u4e0e\u5b9e\u9645\u4e1a\u52a1\u6210\u679c\u8054\u7cfb\u8d77\u6765\uff0c\u800c\u4e0d\u662f\u4e0e\u865a\u8363\u6307\u6807\u8054\u7cfb\u8d77\u6765\u3002.<\/li>\n\n\n\n<li><strong>SKAN 5 \u8ba1\u5212<\/strong>\u73b0\u5728\u5c31\u5f00\u59cb\u6d4b\u8bd5\u589e\u91cf\u548c\u91cd\u5b9a\u5411\u8bbe\u7f6e\u3002.<\/li>\n\n\n\n<li><strong>\u9608\u503c\u9884\u7b97<\/strong>\u5931\u8d25\u7684\u5ba3\u4f20\u6d3b\u52a8\u6c38\u8fdc\u4e0d\u4f1a\u516c\u5e03\u771f\u5b9e\u6570\u636e\u3002.<\/li>\n\n\n\n<li><strong>\u63a8\u52a8\u5b89\u88c5<\/strong>\u4f18\u5316\u76ee\u6807\u5305\u62ec\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS)\u3001\u7528\u6237\u7559\u5b58\u7387\u548c\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (LTV)\u3002\u5b89\u88c5\u91cf\u53ea\u662f\u7b2c\u4e00\u6b65\uff0c\u800c\u975e\u6700\u7ec8\u76ee\u6807\u3002.<\/li>\n\n\n\n<li><strong>\u5bf9\u9f50 UA \u548c RT<\/strong>\u968f\u7740\u7528\u6237\u83b7\u53d6\u6210\u672c\u7684\u4e0a\u5347\uff0c\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u8fdb\u884c\u91cd\u5b9a\u5411\u5df2\u4e0d\u518d\u662f\u53ef\u9009\u9879\u3002.<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>\u6211\u4eec\u7684\u89c2\u70b9\uff1a<\/strong> 2026 \u5e74\u6700\u4f18\u79c0\u7684\u8425\u9500\u4eba\u5458\u4e0d\u4f1a\u8ffd\u9010\u77ed\u671f\u6377\u5f84\uff0c\u800c\u662f\u6784\u5efa\u53ef\u6301\u7eed\u7684\u7b56\u7565\u3002\u4ed6\u4eec\u6df1\u77e5\u4ec5\u4ec5\u4f9d\u9760\u7528\u6237\u83b7\u53d6\u6210\u672c\u8fc7\u9ad8\uff0c\u56e0\u6b64\u4ece\u4e00\u5f00\u59cb\u5c31\u5c06\u91cd\u5b9a\u5411\u8425\u9500\u7eb3\u5165\u8003\u91cf\u3002\u4ed6\u4eec\u660e\u767d\u201c\u4f4e\u6210\u672c\u6d4b\u8bd5\u201d\u53ea\u662f\u4e2a\u795e\u8bdd\uff0c\u6240\u4ee5\u4f1a\u9884\u7559\u9884\u7b97\u4ee5\u5e94\u5bf9\u5404\u79cd\u6311\u6218\u3002\u4ed6\u4eec\u4e5f\u660e\u767d\u5b89\u88c5\u91cf\u53ea\u662f\u5f00\u59cb\u800c\u975e\u7ed3\u675f\uff0c\u56e0\u6b64\u4f1a\u4f18\u5316\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS) \u548c\u7528\u6237\u7ec8\u8eab\u4ef7\u503c (LTV)\u3002\u5728\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u4e16\u754c\u91cc\uff0c\u589e\u957f\u7684\u5173\u952e\u5728\u4e8e\u592f\u5b9e\u57fa\u7840\u3002.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bottom-line\"><strong>\u5e95\u7ebf<\/strong><\/h2>\n\n\n\n<p>2026 \u5e74\u7684\u76ee\u6807\u4e0d\u662f\u627e\u5230\u7075\u4e39\u5999\u836f\uff0c\u800c\u662f\u6784\u5efa\u4e00\u4e2a\u5728\u9690\u79c1\u4fdd\u62a4\u4e0b\u84ec\u52c3\u53d1\u5c55\u3001\u80fd\u591f\u5728\u82f9\u679c SKAdNetwork \u4e0a\u6269\u5c55\u3001\u5e76\u5728\u901f\u5ea6\u548c\u5408\u89c4\u6027\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u7684\u5f39\u6027\u8861\u91cf\u4f53\u7cfb\u3002.<\/p>\n\n\n\n<p>\u6210\u529f\u7684\u8425\u9500\u4eba\u5458\u4e0d\u4f1a\u662f\u90a3\u4e9b\u8ffd\u9010\u6377\u5f84\u7684\u4eba\uff0c\u800c\u662f\u90a3\u4e9b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u4e3a SKAN 5.0 \u505a\u51c6\u5907\u7684\u540c\u65f6\uff0c\u6295\u8d44 SKAN 4.0\u3002<\/li>\n\n\n\n<li>\u667a\u80fd\u5206\u5c42\u6df7\u5408\u6a21\u578b<\/li>\n\n\n\n<li>\u4e00\u65e6\u4ed6\u4eec\u83b7\u5f97\u76ee\u6807\uff0c\u5c31\u5c3d\u5feb\u91cd\u65b0\u5b9a\u4f4d\u76ee\u6807\u3002<\/li>\n\n\n\n<li>\u4e0d\u8981\u628a\u9690\u79c1\u89c6\u4e3a\u969c\u788d\uff0c\u800c\u8981\u628a\u5b83\u89c6\u4e3a\u7ade\u6280\u573a\u3002<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>\u6211\u4eec\u7684\u89c2\u70b9<\/strong><em>:<\/em> \u9690\u79c1\u89c4\u5219\u4e0d\u4f1a\u6d88\u5931\uff0c\u4f46\u589e\u957f\u4e5f\u4e0d\u4f1a\u6d88\u5931\u3002\u95ee\u9898\u5728\u4e8e\uff0c\u4f60\u662f\u4e3a\u8fc7\u53bb\u7684\u89c4\u5219\u6784\u5efa\u5f52\u56e0\u5206\u6790\u4f53\u7cfb\uff0c\u8fd8\u662f\u4e3a\u672a\u6765\u7684\u673a\u9047\u6784\u5efa\u5f52\u56e0\u5206\u6790\u4f53\u7cfb\u3002.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-citations\">\u5f15\u7528\uff1a<\/h6>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"b87b296e-6f72-418e-8045-f5d9e4670daa\"><a href=\"https:\/\/www.adjust.com\/blog\/att-opt-in-rates-2025\/\">\u8c03\u6574\u3002. <em>ATT 2025 \u5e74\u9009\u62e9\u52a0\u5165\u8d39\u7387\u3002.<\/em><\/a> <a href=\"#b87b296e-6f72-418e-8045-f5d9e4670daa-link\" aria-label=\"\u8df3\u8f6c\u5230\u811a\u6ce8\u5f15\u7528 1\">\u21a9\ufe0e<\/a><\/li><li id=\"b8e63f92-ce49-47f8-8664-65ad95d7d1ac\"><a href=\"https:\/\/www.singular.net\/blog\/att-opt-in-rates-2024\/\">\u5355\u6570\u3002. <em>ATT 2024 \u5e74\u81ea\u613f\u52a0\u5165\u8d39\u7387\u3002.<\/em><\/a> <a href=\"#b8e63f92-ce49-47f8-8664-65ad95d7d1ac-link\" aria-label=\"\u8df3\u8f6c\u5230\u811a\u6ce8\u5f15\u7528 2\">\u21a9\ufe0e<\/a><\/li><li id=\"5c9a8b14-587b-41fb-9dfb-81a2fc842908\"><a href=\"https:\/\/www.appsflyer.com\/blog\/trends-insights\/skan-data-learnings\/\">AppsFlyer\u3002. <em>SKAN \u6570\u636e\u5b66\u4e60\u3002.<\/em><\/a>  <a href=\"#5c9a8b14-587b-41fb-9dfb-81a2fc842908-link\" aria-label=\"\u8df3\u8f6c\u5230\u811a\u6ce8\u5f15\u7528 3\">\u21a9\ufe0e<\/a><\/li><li id=\"e58747c0-730b-407c-b179-428d93a1ae95\"><em><a href=\"https:\/\/www.moloco.com\/blog\/skan-industry-benchmarks-best-practices-actionable-strategies-for-improving-attribution\">SKAN \u884c\u4e1a\u57fa\u51c6\u548c\u7b56\u7565\u3002.<\/a><\/em> <a href=\"#e58747c0-730b-407c-b179-428d93a1ae95-link\" aria-label=\"\u8df3\u8f6c\u5230\u811a\u6ce8\u5f15\u7528 4\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Apple keeps rewriting the rules. Marketers keep rewriting their playbooks. And in 2026, attribution on iOS is not just about keeping up, it\u2019s about planning for a future where privacy &#8230;<\/p>","protected":false},"author":22,"featured_media":2045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":"[{\"content\":\"<a href=\\\"https:\/\/www.adjust.com\/blog\/att-opt-in-rates-2025\/\\\">Adjust. <em>ATT opt-in rates 2025.<\/em><\/a>\",\"id\":\"b87b296e-6f72-418e-8045-f5d9e4670daa\"},{\"content\":\"<a href=\\\"https:\/\/www.singular.net\/blog\/att-opt-in-rates-2024\/\\\">Singular. <em>ATT opt-in rates 2024.<\/em><\/a>\",\"id\":\"b8e63f92-ce49-47f8-8664-65ad95d7d1ac\"},{\"content\":\"<a href=\\\"https:\/\/www.appsflyer.com\/blog\/trends-insights\/skan-data-learnings\/\\\">AppsFlyer. <em>SKAN Data Learnings.<\/em><\/a> \",\"id\":\"5c9a8b14-587b-41fb-9dfb-81a2fc842908\"},{\"content\":\"<em><a href=\\\"https:\/\/www.moloco.com\/blog\/skan-industry-benchmarks-best-practices-actionable-strategies-for-improving-attribution\\\">SKAN industry benchmarks and strategies.<\/a><\/em>\",\"id\":\"e58747c0-730b-407c-b179-428d93a1ae95\"}]"},"categories":[13],"tags":[],"class_list":["post-2039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>iOS Attribution in 2026: 5 Things Marketers Need to Know - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/zh\/insights\/ios-attribution-in-2026-5-things-marketers-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS Attribution in 2026: 5 Things Marketers Need to Know\" \/>\n<meta property=\"og:description\" content=\"Apple keeps rewriting the rules. 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