{"id":2028,"date":"2025-09-08T08:50:18","date_gmt":"2025-09-08T15:50:18","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=2028"},"modified":"2025-09-08T09:05:07","modified_gmt":"2025-09-08T16:05:07","slug":"skan-vs-probabilistic-vs-ssot","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/skan-vs-probabilistic-vs-ssot\/","title":{"rendered":"SKAN\u3001\u6982\u7387\u5f52\u56e0\u548c SSOT\uff1a\u627e\u5230\u6700\u9002\u5408\u4f60\u7684\u5f52\u56e0\u65b9\u6cd5"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"SKAN vs Probabilistic vs SSOT\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT.png 1920w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/SKAN-vs-Probabilistic-vs-SSOT-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<p>\u5982\u679c\u4f60\u4ece\u4e8b\u79fb\u52a8\u8425\u9500\u8db3\u591f\u957f\u7684\u65f6\u95f4\uff0c\u4f60\u53ef\u80fd\u5df2\u7ecf\u9047\u5230\u8fc7\u8fd9\u79cd\u60c5\u51b5\u3002 <em>\u201c\u771f\u76f8\u7a76\u7adf\u662f\u4ec0\u4e48\uff1f\u201d<\/em> \u76ef\u7740\u5f52\u56e0\u62a5\u544a\u770b\u4e86\u4e00\u4f1a\u513f\u3002.<\/p>\n\n\n\n<p>\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684\u4e0d\u540c\u6570\u5b57\u3002\u9690\u79c1\u53d8\u66f4\u5265\u593a\u4e86\u4f60\u6700\u559c\u6b22\u7684\u63a7\u5236\u6743\u3002\u5c31\u50cf\u5750\u8fc7\u5c71\u8f66\u4e00\u6837\uff0c\u4f60\u53ea\u80fd\u9760\u731c\u6d4b\uff0c\u800c\u4f60\u751a\u81f3\u90fd\u4e0d\u613f\u610f\u627f\u8ba4\u3002.<\/p>\n\n\n\n<p>2021\u5e74\uff0c\u7528\u6237\u5f00\u59cb\u9009\u62e9\u4e0d\u5171\u4eab\u5176\u552f\u4e00\u7684\u79fb\u52a8\u6807\u8bc6\u7b26\uff08\u79f0\u4e3a <a href=\"https:\/\/www.appsflyer.com\/glossary\/idfa\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>IDFA<\/strong><\/a>\u5c31\u662f\u8fd9\u6837\u3002 <a href=\"https:\/\/www.adjust.com\/glossary\/app-tracking-transparency\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u82f9\u679c\u5e94\u7528\u8ffd\u8e2a\u900f\u660e\u5ea6\uff08ATT\uff09<\/strong><\/a><strong> \u4e00\u5207\u90fd\u6539\u53d8\u4e86\u3002.<\/strong><\/p>\n\n\n\n<p>\u4e00\u4e2a\u5c0f\u5c0f\u7684\u5f39\u51fa\u7a97\u53e3\uff0c\u4e00\u4e2a\u5c0f\u7684\u201c<em>\u8bf7\u6c42\u5e94\u7528\u4e0d\u8981\u8ffd\u8e2a<\/em>\u201d\u7a81\u7136\u95f4\uff0c\u7528\u6237\u7ea7 ID \u6d88\u5931\u4e86\u3002\u76f4\u5230 2025 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u5927\u7ea6 <a href=\"https:\/\/www.adjust.com\/blog\/att-opt-in-rates-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">35% \u7528\u6237\u9009\u62e9\u52a0\u5165\uff08\u7565\u9ad8\u4e8e 2024 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684 34.5% \u548c 2023 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684 34%\uff09<\/a>. \u8fd9\u610f\u5473\u7740\u7edd\u5927\u591a\u6570\u4eba\u4e0d\u518d\u4e0e\u4f01\u4e1a\u5206\u4eab\u4ed6\u4eec\u7684\u6570\u636e\u3002\u786e\u5b9a\u6027\u5f52\u56e0\u65b9\u6cd5\u5df2\u4e0d\u518d\u9002\u7528\u3002.<\/p>\n\n\n\n<p>\u8fdb\u5165 <a href=\"https:\/\/www.appsflyer.com\/glossary\/skadnetwork\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SKAdNetwork (SKAN)<\/strong><\/a>, \u82f9\u679c\u7684\u9690\u79c1\u4f18\u5148\u5f52\u56e0\u6846\u67b6\u3002\u5e76\u4e0d\u5b8c\u7f8e\uff0c\u4e5f\u4e0d\u53d7\u4eba\u559c\u7231\uff0c\u4f46\u5b83\u4f1a\u4e00\u76f4\u5b58\u5728\u3002\u8fd8\u6709\u8c37\u6b4c\u7684\u2026\u2026 <a href=\"https:\/\/privacysandbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9690\u79c1\u6c99\u7bb1<\/a> \u8fd9\u5e76\u975e\u82f9\u679c\u516c\u53f8\u72ec\u6709\u7684\u73b0\u8c61\u3002.<\/p>\n\n\n\n<p>\u52a0\u5165 <strong>\u6982\u7387\u6a21\u578b<\/strong> \u4ee5\u53caMMP\u4e3b\u5bfc <strong>\u5355\u4e00\u6570\u636e\u6e90\uff08SSOT\uff09<\/strong>, \u5982\u4eca\uff0c\u8425\u9500\u4eba\u5458\u9700\u8981\u517c\u987e\u4e09\u79cd\u5f52\u56e0\u8def\u5f84\u3002.<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5b83\u4eec\u7684\u5de5\u4f5c\u539f\u7406\u3001\u4f7f\u7528\u65f6\u673a\u4ee5\u53ca\u63a5\u4e0b\u6765\u7684\u53d1\u5c55\u65b9\u5411\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-skan-actually-is-and-isn-t\">SKAN \u7684\u771f\u6b63\u542b\u4e49\uff08\u4ee5\u53ca\u5b83\u4e0d\u5305\u542b\u7684\u5185\u5bb9\uff09<\/h2>\n\n\n\n<p>\u82f9\u679c\u7684 SKAdNetwork \u662f\u4e00\u79cd\u4e0d\u4f7f\u7528\u8bbe\u5907 ID \u7684\u5f52\u56e0\u65b9\u5f0f\u3002\u5e7f\u544a\u5546\u4f1a\u6536\u5230\u6765\u81ea\u82f9\u679c\u7684\u533f\u540d\u56de\u4f20\u6570\u636e\uff0c\u4f46\u6570\u636e\u4f1a\u6709\u5ef6\u8fdf\u3002.<\/p>\n\n\n\n<p><strong>SKAN 4.0+ \u7684\u4e3b\u8981\u7279\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6ca1\u6709\u8bbe\u5907 ID<\/strong> \u2192 \u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u8bbe\u8ba1\u7406\u5ff5\u3002.<\/li>\n\n\n\n<li><strong>\u591a\u6b21\u56de\u53d1<\/strong> \u2192 \u6700\u591a\u4e09\u4e2a\uff0c\u89e3\u9501\u7b2c\u4e00\u5929\u4e4b\u540e\u7684\u4f18\u5316\u4fe1\u53f7\u3002.<\/li>\n\n\n\n<li><strong>\u8f6c\u6362\u503c\u548c\u7c97\u7565\u503c<\/strong> \u2192 \u8ffd\u8e2a\u6709\u610f\u4e49\u7684\u4e8b\u4ef6\u3002.<\/li>\n\n\n\n<li><strong>\u5206\u5c42\u6d3b\u52a8 ID<\/strong> \u2192 \u5728\u6d3b\u52a8\u7b56\u5212\u65b9\u9762\u62e5\u6709\u66f4\u5927\u7684\u7075\u6d3b\u6027\u3002.<\/li>\n\n\n\n<li><strong>\u4eba\u7fa4\u533f\u540d\u7b49\u7ea7<\/strong> \u2192 \u5b89\u88c5\u6b21\u6570\u8d8a\u591a\uff0c\u770b\u5230\u7684\u7ec6\u8282\u5c31\u8d8a\u591a\u3002.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5bf9\u5e7f\u544a\u5546\u800c\u8a00\uff0c\u8fd9\u4e3a\u4f55\u91cd\u8981\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5408\u89c4\u4f18\u5148<\/strong> \u2192 \u5b8c\u5168\u7b26\u5408\u82f9\u679c\u516c\u53f8\u7684\u89c4\u5219\u3002.<\/li>\n\n\n\n<li><strong>\u66f4\u5e72\u51c0\u7684\u6570\u636e<\/strong> \u2192 SKAN \u5b89\u88c5\u4e0d\u4f1a\u88ab\u6807\u8bb0\u4e3a\u6b3a\u8bc8\u3002.<\/li>\n\n\n\n<li><strong>\u9762\u5411\u672a\u6765<\/strong> \u2192 \u82f9\u679c\u7684\u8def\u7ebf\u56fe\u662f SKAN + AdAttributionKit\uff0c\u800c\u4e0d\u662f\u8bbe\u5907 ID\u3002.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>\u201c\u5982\u679c\u4f60\u5df2\u7ecf\u6709\u4e86\u786e\u5b9a\u6027\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u4ec0\u4e48\u8fd8\u8981\u7528\u6982\u7387\u65b9\u6cd5\u5462\uff1fSKAN \u80fd\u7ed9\u4f60\u63d0\u4f9b\u771f\u76f8\u2014\u2014\u6e05\u6670\u3001\u516c\u5e73\u3001\u9762\u5411\u672a\u6765\u3002\u201d<\/em><\/p><cite> \u2014 Rajeev Ranjan\uff0cAarki \u4ea7\u54c1\u526f\u603b\u88c1<\/cite><\/blockquote><\/figure>\n\n\n\n<p><strong>\u4f46\u8bf4\u5b9e\u8bdd\uff1a<\/strong> SKAN \u663e\u793a\u6548\u679c\u8f83\u6162\uff087-14 \u5929\uff09\uff0c\u7c92\u5ea6\u6709\u9650\uff0c\u8feb\u4f7f\u8425\u9500\u4eba\u5458\u5728\u4f18\u5316\u4e4b\u524d\u7b49\u5f85\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-probabilistic-fast-but-fragile\">\u6982\u7387\u6027\u7684\uff1a\u901f\u5ea6\u5feb\u4f46\u8106\u5f31<\/h2>\n\n\n\n<p>\u6982\u7387\u5f52\u56e0\u6a21\u578b\u5229\u7528\u7528\u6237\u884c\u4e3a\uff08\u4f8b\u5982\u8bbe\u5907\u4fe1\u53f7\u3001IP\u5730\u5740\u3001\u65f6\u95f4\u6233\uff09\u6765\u5206\u6790\u5f52\u56e0\u5173\u7cfb\u3002 <em>\u4f30\u8ba1<\/em> \u662f\u54ea\u4e2a\u5e7f\u544a\u4fc3\u6210\u4e86\u5b89\u88c5\uff1f.<\/p>\n\n\n\n<p><strong>\u8425\u9500\u4eba\u5458\u4f7f\u7528\u5b83\u7684\u539f\u56e0\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u901f\u5ea6<\/strong> \u2192 \u6570\u5c0f\u65f6\u5185\u5373\u53ef\u83b7\u5f97\u521d\u6b65\u53cd\u9988\u3002.<\/li>\n\n\n\n<li><strong>\u7c92\u5ea6<\/strong> \u2192 \u66f4\u591a\u6570\u636e\u7528\u4e8e\u6bcf\u65e5\u51fa\u4ef7\u548c\u521b\u610f\u8c03\u6574\u3002.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u4f46\u95ee\u9898\u5728\u4e8e\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6570\u636e\u4e3a\u6a21\u578b\u6570\u636e\uff0c\u672a\u7ecf\u8bc1\u5b9e\u3002.<\/li>\n\n\n\n<li>\u653f\u7b56\u4e0d\u65ad\u6536\u7d27\uff08\u82f9\u679c\u516c\u53f8\u660e\u786e\u7981\u6b62\u6307\u7eb9\u8bc6\u522b\uff09\u3002.<\/li>\n\n\n\n<li>\u89c4\u6a21\u5316\u5e94\u7528\u6548\u679c\u6700\u4f73\uff08\u5728\u4e00\u7ebf\u5e02\u573a\u5b89\u88c5\u91cf\u8d85\u8fc7 5000 \u6b21\uff09\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u8bf4 SKAN \u662f\u201c\u6709\u5ef6\u8fdf\u7684\u771f\u7406\u201d\uff0c\u90a3\u4e48\u6982\u7387\u8bba\u5c31\u662f\u201c\u5feb\u901f\u4f46\u6a21\u7cca\u201d\u3002\u5b83\u5728\u65b9\u5411\u4e0a\u6709\u7528\uff0c\u4f46\u4e0d\u8db3\u4ee5\u652f\u6491\u957f\u671f\u6218\u7565\u7684\u5236\u5b9a\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ssot-reconciling-skan-and-modeling-data-into-one-view\">SSOT\uff1a\u5c06 SKAN \u548c\u5efa\u6a21\u6570\u636e\u6574\u5408\u5230\u4e00\u4e2a\u89c6\u56fe\u4e2d<\/h2>\n\n\n\n<p>\u7edf\u4e00\u62a5\u544a\u89c6\u56fe\uff0c\u4e5f\u79f0\u4e3a\u5355\u4e00\u6570\u636e\u6e90 (SSOT)\uff0c\u7531 MMP \u6784\u5efa\uff0c\u5c06 SKAN \u56de\u4f20\u4e0e\u6982\u7387\u548c\u5efa\u6a21\u5f52\u56e0\u5408\u5e76\uff0c\u4ee5\u521b\u5efa\u4e00\u4e2a\u534f\u8c03\u7684\u6570\u636e\u96c6\u3002.<\/p>\n\n\n\n<p><strong>\u8425\u9500\u4eba\u5458\u559c\u6b22\u5b83\u7684\u539f\u56e0\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6d88\u9664 SKAN \u548c MMP \u6570\u636e\u4e4b\u95f4\u7684\u91cd\u590d\u8ba1\u6570\u3002.<\/li>\n\n\n\n<li>\u63d0\u4f9b\u66f4\u6e05\u6670\u3001\u4e00\u81f4\u7684\u62a5\u544a\uff0c\u65b9\u4fbf\u56e2\u961f\u95f4\u5171\u4eab\u3002.<\/li>\n\n\n\n<li>\u6709\u52a9\u4e8e\u907f\u514d\u53ef\u6015\u7684\u201c\u4e24\u4e2a\u4eea\u8868\u76d8\uff0c\u4e24\u4e2a\u7b54\u6848\u201d\u95ee\u9898\u3002.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5c40\u9650\u6027\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b83\u5e76\u975e\u81ea\u8eab\u7684\u5f52\u56e0\u65b9\u6cd5\uff0c\u800c\u662f\u4e00\u4e2a\u534f\u8c03\u5c42\u3002.<\/li>\n\n\n\n<li>\u4ecd\u7136\u7ee7\u627f\u4e86 SKAN \u548c\u6982\u7387\u65b9\u6cd5\u7684\u57fa\u672c\u6743\u8861\u53d6\u820d\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u628a SSOT \u770b\u4f5c\u662f\u4fdd\u6301\u62a5\u9053\u4e00\u81f4\u6027\u7684\u88c1\u5224\uff0c\u800c\u4e0d\u662f\u8fdb\u7403\u7684\u7403\u5458\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-mmps-handle-ssot\">MMPs\u5982\u4f55\u5904\u7406SSOT<\/h3>\n\n\n\n<p>SKAN\u51fa\u73b0\u540e\uff0c\u8425\u9500\u4eba\u5458\u7a81\u7136\u6709\u4e86 <em>\u4e24\u7ec4\u6570\u5b57<\/em>SKAN\u7684\u5ef6\u8fdf\u56de\u590d\u53ca\u5176MMP\u7684\u5efa\u6a21\u62a5\u544a\uff0c\u9020\u6210\u4e86\u6df7\u4e71\u3002.<\/p>\n\n\n\n<p>\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0cMMP \u521b\u5efa\u4e86\u7edf\u4e00\u7684\u62a5\u544a\u5de5\u5177\u3002\u8fd9\u4e9b\u5de5\u5177\u672c\u8d28\u4e0a\u662f\u5c06 SKAN \u6570\u636e\u4e0e\u81ea\u8eab\u6570\u636e\u5408\u5e76\u7684\u65b9\u6cd5\u3002 <strong>\u2018\u53bb\u91cd\u2019<\/strong> \uff08\u6216\u8005\u5982\u4ed6\u4eec\u6240\u8bf4\uff0c\u2018\u53bb\u91cd\u2019\uff09\uff0c\u8fd9\u6837\u4f60\u5c31\u53ea\u770b\u5230\u4e00\u4e2a\u6570\u5b57\u4e86\u3002.<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5927\u578b\u4f01\u4e1a\u91c7\u53d6\u7684\u505a\u6cd5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>MMP<\/strong><\/th><th><strong>\u4ed6\u4eec\u5bf9\u7edf\u4e00\u6d4b\u91cf\u7684\u770b\u6cd5<\/strong><\/th><th><strong>\u8fd9\u5bf9\u8425\u9500\u4eba\u5458\u610f\u5473\u7740\u4ec0\u4e48<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>AppsFlyer<\/strong><\/td><td><strong>\u5355\u4e00\u6570\u636e\u6e90\uff08SSOT\uff09<\/strong><\/td><td>\u5c06 SKAN \u6570\u636e\u4e0e\u5176\u4ed6 iOS \u4fe1\u53f7\u5408\u5e76\uff0c\u5e76\u6807\u8bb0\u91cd\u590d\u9879\uff0c\u786e\u4fdd\u6bcf\u6b21\u5b89\u88c5\u53ea\u88ab\u8ba1\u6570\u4e00\u6b21\u3002\u4ece\u800c\u4e3a\u60a8\u63d0\u4f9b\u66f4\u6e05\u6670\u3001\u66f4\u201c\u771f\u5b9e\u201d\u7684\u5b89\u88c5\u91cf\u548c\u6536\u5165\u6570\u636e\u3002.<a href=\"https:\/\/www.appsflyer.com\/blog\/measurement-analytics\/ssot-bridging-data-gaps\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"> \u4e86\u89e3\u66f4\u591a<\/a><\/td><\/tr><tr><td><strong>\u5206\u652f<\/strong><\/td><td><strong>\u7edf\u4e00\u5206\u6790<\/strong><\/td><td>\u5c06 SKAN\u3001Apple Ads\u3001IDFA\/IDFV \u7b49\u6570\u636e\u6574\u5408\u5230\u4e00\u4e2a\u89c6\u56fe\u4e2d\u3002\u6709\u52a9\u4e8e\u53d1\u73b0 SKAN \u6807\u8bb0\u4e3a\u81ea\u7136\u6d41\u91cf\u4f46\u5b9e\u9645\u4e0a\u6765\u81ea\u4ed8\u8d39\u63a8\u5e7f\u7684\u5b89\u88c5\u91cf\u3002. <a href=\"https:\/\/help.branch.io\/docs\/unified-analytics?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e86\u89e3\u66f4\u591a<\/a><\/td><\/tr><tr><td><strong>\u5355\u6570<\/strong><\/td><td><strong>\u7edf\u4e00\u6d4b\u91cf<\/strong><\/td><td>\u6574\u5408 SKAN \u548c MMP \u6570\u636e\uff0c\u5e76\u589e\u52a0\u66f4\u957f\u7684\u7528\u6237\u7fa4\u89c6\u56fe\uff08\u6700\u957f 35 \u5929\uff09\u3002\u6709\u52a9\u4e8e\u51cf\u5c11\u865a\u9ad8\u7684\u81ea\u7136\u6d41\u91cf\u548c\u91cd\u590d\u8ba1\u7b97\u7684\u5b89\u88c5\u91cf\u3002. <a href=\"https:\/\/www.singular.net\/blog\/unified-measurement\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e86\u89e3\u66f4\u591a<\/a><\/td><\/tr><tr><td><strong>\u79d1\u6070\u74e6<\/strong><\/td><td><strong>SKAN Insights &amp; Explorer<\/strong><\/td><td>\u5f3a\u5927\u7684 SKAN \u6570\u636e\u4eea\u8868\u76d8\u548c\u5206\u6790\u5de5\u5177\u3002\u5b83\u80fd\u8ba9\u4f60\u6df1\u5165\u4e86\u89e3\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u548c\u6210\u672c\uff0c\u4f46\u5b83\u5e76\u975e\u4ec5\u4ec5\u63d0\u4f9b\u4e00\u4e2a\u201c\u5355\u4e00\u6570\u5b57\u201d\uff0c\u800c\u662f\u66f4\u4fa7\u91cd\u4e8e\u8ba9\u4f60\u5206\u6790\u7ec6\u8282\u3002.<a href=\"https:\/\/www.kochava.com\/blog\/analyzing-your-skadnetwork-data-in-kochava\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"> \u4e86\u89e3\u66f4\u591a<\/a><\/td><\/tr><tr><td><strong>\u8c03\u6574<\/strong><\/td><td><strong>\u5e76\u6392\u62a5\u544a<\/strong><\/td><td>\u5c06 SKAN \u548c\u8bbe\u5907\u7ea7\u7ed3\u679c\u5e76\u6392\u663e\u793a\uff0c\u800c\u4e0d\u662f\u5408\u5e76\u663e\u793a\u3002\u5982\u679c\u60a8\u60f3\u540c\u65f6\u67e5\u770b\u4e24\u79cd\u89c6\u56fe\u5e76\u81ea\u884c\u5224\u65ad\uff0c\u8fd9\u5c06\u975e\u5e38\u6709\u7528\u3002.<a href=\"https:\/\/www.adjust.com\/blog\/side-by-side-device-data-and-skadnetwork-data-adjust\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"> \u4e86\u89e3\u66f4\u591a<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aarki-s-take\">\u963f\u57fa\u7684\u89c2\u70b9<\/h3>\n\n\n\n<p>\u8fd9\u4e9b\u5de5\u5177\u5bf9\u4e8e\u62a5\u544a\u7cfb\u7edf\u8fd0\u884c\u72b6\u51b5\u975e\u5e38\u5b9e\u7528\u3002\u6ca1\u6709\u4eba\u5e0c\u671b\u770b\u5230\u4e24\u4e2a\u4eea\u8868\u76d8\u663e\u793a\u4e0d\u540c\u7684\u4fe1\u606f\u3002\u4f46\u8bf7\u8bb0\u4f4f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SSOT\u662f\u5173\u4e8e <strong>\u62a5\u544a\u4e00\u81f4\u6027<\/strong>, \u8fd9\u4e0d\u662f\u4e00\u79cd\u65b0\u7684\u5f52\u56e0\u65b9\u6cd5\u3002.<\/li>\n\n\n\n<li>\u5b83\u4ecd\u7136\u7ee7\u627f\u4e86 SKAN \u7684\u5ef6\u8fdf\u548c\u9608\u503c\u3002.<\/li>\n\n\n\n<li>\u6700\u7b80\u6d01\u3001\u6700\u5177\u524d\u77bb\u6027\u7684\u8def\u5f84\u4ecd\u7136\u662f <strong>\u8fd0\u884c\u5728 SKAN \u672c\u8eab\u4e0a<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>SSOT \u53ef\u4ee5\u5e73\u6ed1\u62a5\u544a\u6ce2\u52a8\uff0c\u4f46\u60a8\u7684\u4f18\u5316\u7b56\u7565\u4ecd\u7136\u53d6\u51b3\u4e8e\u60a8\u662f\u5426\u60f3\u8981 <strong>\u5e72\u51c0\u6570\u636e\uff08SKAN\uff09<\/strong>, <strong>\u66f4\u5feb\u7684\u8bfb\u53d6\uff08\u6982\u7387\u6027\uff09<\/strong>, \u6216\u8005 <strong>\u5408\u5e76\u89c6\u56fe\uff08SSOT\uff09<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-a-practical-framework\">\u5982\u4f55\u9009\u62e9\uff1a\u4e00\u4e2a\u5b9e\u7528\u7684\u6846\u67b6<\/h2>\n\n\n\n<p>\u4e0d\u540c\u7684\u5e7f\u544a\u4e3b\u9700\u8981\u4e0d\u540c\u7684\u8bbe\u7f6e\u3002\u4ee5\u4e0b\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u7406\u89e3\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e25\u683c\u7684\u53cd\u6b3a\u8bc8\u89c4\u5b9a\uff1f<\/strong> \u2192 \u53ea\u4f7f\u7528 SKAN \u534f\u8bae\u3002\u7531\u4e8e\u82f9\u679c\u516c\u53f8\u63a7\u5236\u7740\u8be5\u4fe1\u53f7\uff0c\u6b3a\u8bc8\u6027\u5b89\u88c5\u4e0d\u4f1a\u88ab\u6807\u8bb0\u3002.<\/li>\n\n\n\n<li><strong>\u5bbd\u677e\u7684\u53cd\u6b3a\u8bc8\u89c4\u5219\uff0c\u9700\u8981\u4ea4\u6613\u91cf\uff1f<\/strong> \u2192 \u4f7f\u7528 SSOT\uff08PB + SKAN \u6df7\u5408\uff09\u8fdb\u884c\u89c4\u6a21\u5316\u3002.<\/li>\n\n\n\n<li><strong>\u4f4eAT&amp;T\u9009\u62e9\u52a0\u5165\u7387\uff1f<\/strong> \u2192 SKAN \u662f\u60a8\u5b9e\u73b0\u6709\u6548\u4f20\u64ad\u7684\u9ed8\u8ba4\u9014\u5f84\u3002.<\/li>\n\n\n\n<li><strong>\u5bf9\u5df2\u83b7\u5f97AT&amp;T\u7528\u6237\u8bb8\u53ef\u7684\u7528\u6237\u8fdb\u884c\u518d\u8425\u9500\uff1f<\/strong> \u2192 \u5728\u5176\u4e0a\u53e0\u52a0\u6982\u7387\u91cd\u5b9a\u5411\u3002.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-1024x576.png\" alt=\"\" class=\"wp-image-2029\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/09\/image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-expect-in-a-skan-campaign\">SKAN \u6d3b\u52a8\u9884\u671f\u5185\u5bb9<\/h2>\n\n\n\n<p>\u8425\u9500\u4eba\u5458\u7ecf\u5e38\u4f1a\u95ee\uff1a <em>\u201c\u5934\u4e24\u5468\u4f1a\u53d1\u751f\u4ec0\u4e48\uff1f\u201d<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7b2c1-5\u5929<\/strong> \u2192 \u4ec5\u4e00\u6b21\u56de\u53d1\uff0c\u5b89\u88c5\u6570\u636e\u6709\u9650<\/li>\n\n\n\n<li><strong>\u7b2c7-14\u5929<\/strong> \u2192 \u5ef6\u8fdf\u7684\u62a5\u544a\u5f00\u59cb\u9646\u7eed\u5230\u6765\u3002CPI \u548c ROAS \u8d8b\u4e8e\u7a33\u5b9a\u3002.<\/li>\n\n\n\n<li><strong>\u4f18\u5316\u5f00\u59cb<\/strong> \u2192 \u8fbe\u5230\u9690\u79c1\u9608\u503c\u540e\uff0c\u8f6c\u5316\u4ef7\u503c\uff08\u5b89\u88c5 \u2192 \u52a0\u5165\u8d2d\u7269\u8f66 \u2192 \u8d2d\u4e70\uff09\u624d\u4f1a\u751f\u6548\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u4e13\u4e1a\u63d0\u793a\uff1a\u4e0d\u8981\u5728\u7b2c 3 \u5929\u60ca\u614c\u5730\u6682\u505c SKAN \u6d3b\u52a8\u3002\u7ed9\u5b83\u6bcf\u5929 $500\u2013$1,000 \u7684\u8fd0\u884c\u65f6\u95f4\uff0c\u8ba9\u5b83\u8de8\u8d8a\u9608\u503c\u5e76\u5c55\u73b0\u771f\u6b63\u7684\u6027\u80fd\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aarki-s-take-balanced-not-blinded\">Aarki\u7684\u89c2\u70b9\uff1a\u5e73\u8861\u800c\u975e\u76f2\u76ee<\/h2>\n\n\n\n<p>\u5728 Aarki\uff0c\u6211\u4eec\u4e0d\u91c7\u7528\u4e00\u5200\u5207\u7684\u65b9\u6cd5\u3002\u6211\u4eec\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b8c\u5168\u652f\u6301 SKAN 4.0+<\/strong> \u2192 \u591a\u6b21\u56de\u4f20\uff0c\u7c97\u7565\u503c\u548c\u7cbe\u7ec6\u503c\uff0c\u6d3b\u52a8\u5c42\u7ea7\u7ed3\u6784\u3002.<\/li>\n\n\n\n<li><strong>\u7075\u6d3b\u7684\u6846\u67b6<\/strong> \u2192 \u6839\u636e\u60a8\u7684\u6b3a\u8bc8\u89c4\u5219\u548c\u62a5\u544a\u76ee\u6807\uff0c\u53ef\u4ee5\u662f\u4ec5 SKAN\u3001\u6982\u7387\u6027\u6216 SSOT\u3002.<\/li>\n\n\n\n<li><strong>\u5df2\u9a8c\u8bc1\u7684\u96c6\u6210<\/strong> \u2192 AppsFlyer\u3001Adjust \u548c Singular \u5df2\u7ecf\u8fc7\u9a8c\u8bc1\u3002.<\/li>\n\n\n\n<li><strong>\u542f\u7528\u5de5\u5177<\/strong> \u2192 \u901a\u8fc7\u57fa\u51c6\u6d4b\u8bd5\u3001\u51b3\u7b56\u6811\u548c\u6b3a\u8bc8\u5f71\u54cd\u5206\u6790\u6765\u6307\u5bfc\u8bbe\u7f6e\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aarki-is-skan-ready-with-privacy-first-ua-rt-at-scale-now-and-beyond\">Aarki \u5df2\u505a\u597d SKAN \u51c6\u5907\uff0c\u53ef\u5927\u89c4\u6a21\u5b9e\u73b0\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u7528\u6237\u83b7\u53d6\u548c\u5b9e\u65f6\u63a8\u9001\uff0c\u73b0\u5728\u53ca\u672a\u6765\u7686\u662f\u5982\u6b64\u3002<\/h3>\n\n\n\n<p>\u76ee\u524diOS\u5e7f\u544a\u8d44\u6e90\uff0895-98%\uff09\u5927\u90e8\u5206\u90fd\u5df2\u901a\u8fc7SKAN\u6295\u653e\u3002\u8fd9\u610f\u5473\u7740\u5e7f\u544a\u4e3b\u9009\u62e9\u5408\u89c4\u65b9\u6848\u4e0d\u4f1a\u635f\u5931\u89c4\u6a21\u3002\u771f\u6b63\u7684\u6311\u6218\u5728\u4e8e\u5982\u4f55\u8bbe\u7f6e\u548c\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u3002.<\/p>\n\n\n\n<p>Aarki \u56f4\u7ed5 SKAN 4.0+ \u91cd\u5efa\u4e86\u6846\u67b6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u539f\u751f\u56de\u4f20\u6444\u5165<\/strong> \u5b83\u80fd\u591f\u5904\u7406\u82f9\u679c\u516c\u53f8\u5ef6\u8fdf\u7684\u3001\u533f\u540d\u5316\u7684\u6570\u636e\uff0c\u800c\u4e0d\u4f1a\u53d7\u5230\u9ed1\u5ba2\u653b\u51fb\u3002.<\/li>\n\n\n\n<li><strong>\u8f6c\u6362\u4ef7\u503c\u7075\u6d3b\u6027<\/strong> \u8fd9\u6837\uff0c\u6a21\u5f0f\u5c31\u53ef\u4ee5\u8ddf\u8e2a\u6240\u6709\u4e09\u4e2a SKAN \u56de\u4f20\u4e2d\u7684\u6b63\u786e\u4e8b\u4ef6\u3002.<\/li>\n\n\n\n<li><strong>\u7ade\u9009\u5c42\u7ea7\u652f\u6301<\/strong> \u5728\u4e0d\u8fc7\u65e9\u89e6\u53ca\u9690\u79c1\u9608\u503c\u7684\u524d\u63d0\u4e0b\u8fdb\u884c\u7ec4\u7ec7\u548c\u4f18\u5316\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u4e0a\u9762\u518d\u94fa\u4e0a\u4e00\u5c42 <strong>\u91c7\u53d6\u5e73\u8861\u7684\u65b9\u6cd5 <\/strong><a href=\"https:\/\/www.aarki.com\/zh\/insights\/mobile-app-user-acquisition-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u7528\u6237\u83b7\u53d6\uff08UA\uff09<\/strong><\/a><strong> \u548c <\/strong><a href=\"https:\/\/www.aarki.com\/zh\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u91cd\u5b9a\u5411\uff08RT\uff09<\/strong><\/a>, \u4e24\u8005\u90fd\u65e8\u5728\u9075\u5b88\u82f9\u679c\u7684\u9690\u79c1\u89c4\u5219\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u5728\u4e0d\u727a\u7272\u5408\u89c4\u6027\u7684\u524d\u63d0\u4e0b\u83b7\u5f97\u89c4\u6a21\u4f18\u52bf\u3002.<\/p>\n\n\n\n<p>\u76ee\u6807\u662f\u8ba9\u56e2\u961f <strong>\u9009\u62e9<\/strong>\uff1aSKAN \u7528\u4e8e\u6e05\u6d01\u62a5\u544a\uff0cSSOT \u7528\u4e8e\u4ee5\u6570\u91cf\u4e3a\u4f18\u5148\u8003\u8651\u7684\u60c5\u51b5\uff0c\u4ee5\u53ca\u5728 ATT \u540c\u610f\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u6982\u7387\u6027\u518d\u8425\u9500\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-skan-5-0-and-privacy-sandbox\"><strong>\u5c55\u671b\u672a\u6765\uff1aSKAN 5.0 \u548c\u9690\u79c1\u6c99\u76d2<\/strong><\/h2>\n\n\n\n<p>\u82f9\u679c\u516c\u53f8\u7684 SKAN 5.0 \u627f\u8bfa\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u66f4\u5feb\u7684\u56de\u53d1\u901f\u5ea6<\/strong> \uff08\u4ee5\u5c0f\u65f6\u800c\u975e\u5929\u4e3a\u5355\u4f4d\uff09\u3002.<\/li>\n\n\n\n<li><strong>\u5185\u7f6e\u589e\u91cf<\/strong> \uff08\u7ec8\u4e8e\u627e\u5230\u4e86\u4e00\u79cd\u8861\u91cf\u63d0\u5347\u7684\u65b9\u6cd5\uff09\u3002.<\/li>\n\n\n\n<li><strong>\u91cd\u5b9a\u5411\u652f\u6301<\/strong> \uff08\u9690\u79c1\u5b89\u5168\u7684\u518d\u8425\u9500\uff09\u3002.<br><\/li>\n<\/ul>\n\n\n\n<p>\u5728\u5b89\u5353\u7cfb\u7edf\u4e0a\uff0c, <strong>\u9690\u79c1\u6c99\u7bb1<\/strong> \u5c06\u63a8\u51fa\u5176\u81ea\u8eab\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u7efc\u5408\u8861\u91cf\u6807\u51c6\u3002\u6362\u53e5\u8bdd\u8bf4\uff1a\u9690\u79c1\u4fdd\u62a4\u7684\u6d6a\u6f6e\u4e0d\u4ec5\u6ca1\u6709\u9000\u53bb\uff0c\u53cd\u800c\u66f4\u52a0\u5f3a\u52b2\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaway\"><strong>\u8981\u70b9\u603b\u7ed3<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65af\u5361\u6069<\/strong> = \u5e72\u51c0\u3001\u786e\u5b9a\u6027\u3001\u7b26\u5408\u9690\u79c1\u89c4\u5b9a\u3002.<\/li>\n\n\n\n<li><strong>\u6982\u7387<\/strong> = \u5feb\u901f\u3001\u65b9\u5411\u6027\u5f3a\uff0c\u4f46\u5bf9\u653f\u7b56\u654f\u611f\u3002.<\/li>\n\n\n\n<li><strong>SSOT<\/strong> = \u7ecf\u6838\u5bf9\u7684\u62a5\u544a\uff0c\u800c\u4e0d\u662f\u5b83\u81ea\u5df1\u7684\u65b9\u6cd5\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u4f60\u4e0d\u5fc5 <em>\u7231<\/em> SKAN\u3002\u4f46\u4f60\u5fc5\u987b\u63a5\u53d7\u5b83\u3002\u800c\u4e14\uff0c\u4f60\u8d8a\u65e9\u5f00\u59cb\u6784\u5efa\u4f60\u7684 SKAN \u64cd\u4f5c\u624b\u518c\uff0c\u5f53 SKAN 5.0 \u548c\u9690\u79c1\u6c99\u76d2\u6210\u4e3a\u9ed8\u8ba4\u8bbe\u7f6e\u65f6\uff0c\u8fc7\u6e21\u5c31\u4f1a\u8d8a\u5bb9\u6613\u3002.<\/p>\n\n\n\n<p>\u9690\u79c1\u89c4\u5219\u4e0d\u4f1a\u6539\u53d8\uff0c\u4f46\u60a8\u7684\u589e\u957f\u53ef\u4ee5\u3002\u65e0\u8bba\u60a8\u9009\u62e9 SKAN\u3001\u6982\u7387\u8bba\u8fd8\u662f SSOT\uff0c\u52a0\u5165\u6211\u4eec\uff0c\u6240\u6709\u9014\u5f84\u90fd\u5c06\u52a9\u60a8\u5b9e\u73b0\u589e\u957f\u3002. <a href=\"https:\/\/www.aarki.com\/zh\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c55\u73b0\u4f60\u7684\u4f18\u52bf\u3002.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u4f60\u4ece\u4e8b\u79fb\u52a8\u8425\u9500\u8db3\u591f\u4e45\uff0c\u4f60\u53ef\u80fd\u7ecf\u5e38\u4f1a\u9047\u5230\u8fd9\u6837\u7684\u60c5\u51b5\uff1a\u76ef\u7740\u5f52\u56e0\u62a5\u544a\uff0c\u4e0d\u77e5\u6240\u63aa\u3002\u4e0d\u540c\u6765\u6e90\u7684\u6570\u636e\u5404\u4e0d\u76f8\u540c\uff0c\u9690\u79c1\u53d8\u66f4\u4e5f\u53ef\u80fd\u5bfc\u81f4\u6570\u636e\u4e22\u5931\u2026\u2026<\/p>","protected":false},"author":15,"featured_media":2030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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