{"id":1982,"date":"2025-08-04T00:40:21","date_gmt":"2025-08-04T07:40:21","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1982"},"modified":"2025-08-04T00:57:43","modified_gmt":"2025-08-04T07:57:43","slug":"how-this-fintech-apps-smart-retargeting-lifted-roas-25-while-holding-cpi-below-10","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/success-stories\/how-this-fintech-apps-smart-retargeting-lifted-roas-25-while-holding-cpi-below-10\/","title":{"rendered":"\u8fd9\u6b3e\u91d1\u878d\u79d1\u6280\u5e94\u7528\u5982\u4f55\u901a\u8fc7\u667a\u80fd\u91cd\u5b9a\u5411\u5c06\u5e7f\u544a\u652f\u51fa\u63d0\u5347\u81f3 25%\uff0c\u540c\u65f6\u5c06\u6bcf\u6b21\u8f6c\u5316\u6210\u672c (CPI) \u63a7\u5236\u5728 $10 \u4ee5\u4e0b"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-1024x576.png\" alt=\"\" class=\"wp-image-1988\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Case-Study-Banner-3.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-mission-brief-it-s-time-for-a-new-play\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b7d3\" class=\"has-inline-color\">\u4efb\u52a1\u7b80\u62a5\uff1a\u662f\u65f6\u5019\u4e0a\u6f14\u65b0\u5267\u4e86<\/mark><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8fd9\u6b3e\u6e38\u620f\u5316\u7684\u91d1\u878d\u79d1\u6280\u5e94\u7528\u5b89\u88c5\u91cf\u7a33\u6b65\u589e\u957f\uff0c\u4f46\u5b89\u88c5\u540e\u7684\u589e\u957f\u52bf\u5934\u5374\u5728\u9010\u6e10\u51cf\u5f31\u3002.<\/li>\n\n\n\n<li>\u5927\u591a\u6570\u7528\u6237\u5b89\u88c5\u540e\uff0c\u5b8c\u6210\u4e86\u4e00\u4e24\u9879\u6709\u76ca\u7684\u64cd\u4f5c\uff0c\u7136\u540e\u5c31\u505c\u6b62\u4e86\u4f7f\u7528\u3002.<\/li>\n\n\n\n<li>\u77ed\u4fe1\u63d0\u9192\u4e00\u5ea6\u6709\u6548\uff0c\u4f46\u6295\u8d44\u56de\u62a5\u7387\u9010\u6e10\u4e0b\u964d\uff0c\u5168\u7403\u8986\u76d6\u8303\u56f4\u4e5f\u6709\u9650\u3002.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-1024x480.png\" alt=\"\" class=\"wp-image-1972\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-1024x480.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-768x360.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-1536x720.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1-18x8.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-reality-testimonial-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-1024x480.png\" alt=\"\" class=\"wp-image-1973\" style=\"width:785px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-1024x480.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-768x360.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-1536x720.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge-18x8.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Goa-Challenge.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-retargeting-was-layered-onto-ua-and-sms-efforts-and-also-tracked-against-them\"><strong><mark style=\"background-color:#aeea00;color:#00b7d3\" class=\"has-inline-color\">\u6211\u4eec\u5c06\u91cd\u5b9a\u5411\u7b56\u7565\u53e0\u52a0\u5728\u7528\u6237\u8bbf\u95ee\u548c\u77ed\u4fe1\u8425\u9500\u6d3b\u52a8\u4e4b\u4e0a\uff0c\u5e76\u5bf9\u8fd9\u4e9b\u6d3b\u52a8\u8fdb\u884c\u4e86\u8ddf\u8e2a\u3002.<\/mark><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">\u6240\u6709\u6e20\u9053\u90fd\u51fa\u73b0\u4e86\u53ef\u8861\u91cf\u7684\u63d0\u5347\uff0c\u8bc1\u660e\u6b63\u786e\u7684\u5c42\u7ea7\u80fd\u591f\u589e\u5f3a\u6574\u4e2a\u5806\u6808\u7684\u5f3a\u5ea6\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-1024x480.png\" alt=\"\" class=\"wp-image-1974\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-1024x480.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-768x360.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-1536x720.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework-18x8.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/08\/Atlas-Reality-Framework.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#005141\" class=\"has-inline-color\"><strong>\u6311\u6218<\/strong><\/mark><\/th><th class=\"has-text-align-left\" data-align=\"left\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#005141\" class=\"has-inline-color\">\u4e3a\u4ec0\u4e48\u91cd\u5b9a\u5411\u662f\u4f18\u52bf\u6240\u5728<\/mark><\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">D7\u4e4b\u540e\u7684\u4eba\u5458\u6d41\u52a8\u60c5\u51b5<br>\u5b8c\u6210\u4e00\u9879\u6216\u4e24\u9879\u884c\u52a8<\/td><td class=\"has-text-align-left\" data-align=\"left\">RT\u5728\u6070\u5f53\u7684\u65f6\u673a\u89e6\u8fbe\u4e86\u7528\u6237\uff0c\u800c\u4e0d\u662f\u5728\u4efb\u4f55\u65f6\u95f4\u3002<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u77ed\u4fe1\u6210\u672c\u9010\u6e10\u4e0a\u5347<\/td><td class=\"has-text-align-left\" data-align=\"left\">RT \u4f7f\u4ed6\u4eec\u80fd\u591f\u5728\u5168\u7403\u8303\u56f4\u5185\u6269\u5c55\u4e1a\u52a1\u800c\u65e0\u9700\u652f\u4ed8\u8fd0\u8425\u5546\u8d39\u7528\uff0c\u4ece\u800c\u51cf\u5c11\u4e86\u5bf9\u77ed\u4fe1\u7684\u4f9d\u8d56\u3002<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u6ca1\u6709\u5185\u90e8RT\u57fa\u51c6\u6d4b\u8bd5<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u4e0e UA \u548c SMS \u8fdb\u884c\u5e76\u6392\u6d4b\u8bd5\uff0c\u7ed3\u679c\u663e\u793a\u63d0\u5347\u5e45\u5ea6\u660e\u663e\u4e14\u7a33\u6b65\u589e\u957f\u3002<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">\u5185\u90e8\u5e26\u5bbd\u6709\u9650<\/td><td class=\"has-text-align-left\" data-align=\"left\">Aarki\u8d1f\u8d23\u8282\u594f\u628a\u63a7\u3001\u521b\u610f\u548c\u65f6\u533a\u8fd0\u8425\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-happened-behind-the-scenes\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b7d3\" class=\"has-inline-color\">\u5e55\u540e\u53d1\u751f\u4e86\u4ec0\u4e48<\/mark><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8be5\u7ade\u9009\u6d3b\u52a8\u91c7\u7528\u76d1\u7763\u5f0f\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u8fd0\u884c\uff0c, <\/strong>\u8fd9\u610f\u5473\u7740 Aarki \u7684\u5206\u6790\u56e2\u961f\u9700\u8981\u6301\u7eed\u76d1\u7763\uff0c\u4ee5\u9002\u5e94\u5b9e\u65f6\u8868\u73b0\u3002.<\/li>\n\n\n\n<li><strong>Aarki\u7684\u5168\u7403\u589e\u957f\u56e2\u961f\u80fd\u591f\u8de8\u65f6\u533a\u534f\u8c03\u6240\u6709\u4e8b\u5b9c\u3002<\/strong> \u4ece\u53d1\u5e03\u65f6\u95f4\u5230\u521b\u610f\u652f\u6301\uff0c\u786e\u4fdd\u6267\u884c\u59cb\u7ec8\u4fdd\u6301\u4e00\u81f4\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-this-isn-t-just-a-25-roas-story\"><mark style=\"background-color:#aeea00;color:#00b7d3\" class=\"has-inline-color\"><strong>\u4e3a\u4ec0\u4e48\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a<\/strong> <strong>+25% ROAS \u6545\u4e8b<\/strong><\/mark><\/h2>\n\n\n\n<p>\u8fd9\u662f\u4ed6\u4eec\u9996\u6b21\u6295\u653eRT\u5e7f\u544a\u6d3b\u52a8\uff0c\u7ed3\u679c\u8d85\u51fa\u9884\u671f\uff0c\u751a\u81f3\u8d85\u8fc7\u4e86\u77ed\u4fe1\u5e7f\u544a\u3002.<\/p>\n\n\n\n<p><strong>\u4e8b\u5b9e\u8bc1\u660e\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RT \u53ef\u4ee5\u5145\u5206\u5229\u7528\u73b0\u6709\u7528\u6237\u7684\u4ef7\u503c\uff0c\u800c\u65e0\u9700\u8ffd\u6c42\u65b0\u7528\u6237\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u62e5\u6709\u5408\u9002\u7684\u6267\u884c\u4f19\u4f34\uff0c\u5168\u7403\u7206\u53d1\u5e76\u4e0d\u9700\u8981\u8017\u8d39\u5927\u91cf\u4eba\u529b\u3002<\/li>\n\n\n\n<li>\u5373\u4f7f\u56e2\u961f\u7cbe\u7b80\uff0c\u5982\u679c\u6bcf\u6b21\u8425\u9500\u6d3b\u52a8\u90fd\u662f\u4e00\u4e2a\u5b66\u4e60\u5faa\u73af\uff0c\u800c\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u5c1d\u8bd5\uff0c\u4e5f\u80fd\u53d6\u5f97\u5de8\u5927\u6210\u529f\u3002<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-about-aarki\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00b7d3\" class=\"has-inline-color\">\u5173\u4e8e Aarki<\/mark><\/h5>\n\n\n\n<p>Aarki \u5229\u7528\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\uff0c\u5e2e\u52a9\u79fb\u52a8\u5e94\u7528\u5c06\u7528\u6237\u610f\u56fe\u8f6c\u5316\u4e3a\u5b9e\u9645\u6548\u679c\u3002\u4ece\u91cd\u65b0\u6fc0\u6d3b\u6c89\u7761\u7528\u6237\u5230\u6269\u5c55\u5168\u7403\u7a81\u53d1\u5e7f\u544a\u6d3b\u52a8\uff0c\u6211\u4eec\u6574\u5408\u4e86\u521b\u610f\u4f18\u5316\u3001\u9884\u6d4b\u7ade\u4ef7\u548c\u6258\u7ba1\u652f\u6301\uff0c\u786e\u4fdd\u5e7f\u544a\u6548\u679c\u663e\u8457\u3002\u5982\u679c\u60a8\u51c6\u5907\u597d\u5c06\u5e7f\u544a\u6548\u679c\u8f6c\u5316\u4e3a\u7ade\u4e89\u4f18\u52bf\uff0c\u6211\u4eec\u968f\u65f6\u4e3a\u60a8\u670d\u52a1\u3002 <a href=\"https:\/\/www.aarki.com\/zh\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u51c6\u5907\u597d\u4e0e\u60a8\u643a\u624b\u5171\u5efa\u3002.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4efb\u52a1\u7b80\u62a5\uff1a\u662f\u65f6\u5019\u91c7\u53d6\u65b0\u7b56\u7565\u4e86\u3002\u91cd\u5b9a\u5411\u7b56\u7565\u88ab\u53e0\u52a0\u5230\u7528\u6237\u83b7\u53d6\u548c\u77ed\u4fe1\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u5e76\u4e0e\u5b83\u4eec\u8fdb\u884c\u5bf9\u6bd4\u8ffd\u8e2a\u3002\u6240\u6709\u6e20\u9053\u90fd\u53d6\u5f97\u4e86\u53ef\u8861\u91cf\u7684\u63d0\u5347\uff0c\u8bc1\u660e\u2026\u2026<\/p>","protected":false},"author":15,"featured_media":1977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"yoast_head":"<!-- This site is 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