{"id":1941,"date":"2025-07-24T04:02:42","date_gmt":"2025-07-24T11:02:42","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1941"},"modified":"2025-07-31T09:06:15","modified_gmt":"2025-07-31T16:06:15","slug":"tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/tearing-it-down-to-build-it-better-lessons-from-rebuilding-a-dsp-from-scratch\/","title":{"rendered":"\u63a8\u5012\u91cd\u6765\uff0c\u7cbe\u76ca\u6c42\u7cbe\uff1a\u4ece\u96f6\u5f00\u59cb\u91cd\u5efaDSP\u7684\u7ecf\u9a8c\u6559\u8bad"},"content":{"rendered":"
\"\"<\/figure>\n\n\n

\u4f5c\u8005\u7b80\u4ecb<\/mark><\/p>Aman Sareen \u662f Aarki \u7684\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u4ed6\u4ece\u5934\u5f00\u59cb\u9886\u5bfc\u4e86\u516c\u53f8 DSP \u7684\u5168\u9762\u91cd\u5efa\u2014\u2014\u5305\u62ec\u4ea7\u54c1\u3001\u6587\u5316\u548c\u4ee3\u7801\u3002.<\/strong> \u4ed6\u66fe\u4e24\u6b21\u62c5\u4efb\u5e7f\u544a\u6280\u672f\u516c\u53f8\u7684CEO\uff08\u7b2c\u4e00\u6b21\u662f\u57282012\u5e74\u521b\u5efaDSP\u5e73\u53f0\uff0c\u5f53\u65f6\u53d1\u8a93\u518d\u4e5f\u4e0d\u5e72\u8fd9\u884c\u4e86\u2026\u2026\u4f46\u91cd\u5efa\u7684\u6311\u6218\u5b9e\u5728\u592a\u8bf1\u4eba\u4e86\uff09\u3002Aman\u75f4\u8ff7\u4e8e\u771f\u6b63\u6709\u6548\u7684\u6548\u679c\u8425\u9500\uff1a\u6ce8\u91cd\u9690\u79c1\u3001\u8986\u76d6\u6574\u4e2a\u8425\u9500\u6f0f\u6597\uff0c\u5e76\u4e14\u4ee5\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u800c\u975e\u865a\u8363\u6307\u6807\u4e3a\u5bfc\u5411\u3002\u4ed6\u4f4f\u5728\u65e7\u91d1\u5c71\u90ca\u5916\uff0c\u767d\u5929\u7ecf\u8425\u7740Aarki\u516c\u53f8\uff0c\u665a\u4e0a\u5219\u5728\u81ea\u5bb6\u540e\u9662\u91cc\u517b\u7740\u9e21\u3001\u5154\u5b50\u548c\u4e24\u6761\u5927\u72d7\u3002\u5982\u6709\u9700\u8981\uff0c\u4ed6\u53ef\u4ee5\u63d0\u4f9b\u9e21\u86cb\u548c\u5e7f\u544a\u6280\u672f\u65b9\u9762\u7684\u771f\u77e5\u707c\u89c1\u3002.<\/mark><\/cite><\/blockquote><\/figure>\n\n\n\n

2023\u5e741\u6708\u6211\u63a5\u4efbAarki\u9996\u5e2d\u6267\u884c\u5b98\u4e00\u804c\u65f6\uff0c\u516c\u53f8\u6b63\u5904\u4e8e\u5341\u5b57\u8def\u53e3\u3002\u6838\u5fc3\u4ea7\u54c1\u65e5\u6e10\u8001\u5316\uff0c\u4f01\u4e1a\u6587\u5316\u7f13\u6162\u4e14\u5c42\u7ea7\u68ee\u4e25\uff0c\u9500\u552e\u6d41\u7a0b\u7e41\u7410\u4f4e\u6548\u3002\u8fd9\u5e76\u975e\u7b80\u5355\u7684\u4f18\u5316\u5de5\u4f5c\uff0c\u800c\u662f\u9700\u8981\u5f7b\u5e95\u7684\u6539\u9769\u3002.<\/p>\n\n\n\n

\u4f5c\u4e3a\u521b\u59cb\u4eba\uff0c\u6211\u4e4b\u524d\u66fe\u767d\u624b\u8d77\u5bb6\u6253\u9020\u8fc7\u4e00\u5bb6\u6210\u529f\u7684\u521d\u521b\u516c\u53f8\u3002\u4f46\u626d\u8f6c\u4e7e\u5764\u5b8c\u5168\u662f\u53e6\u4e00\u56de\u4e8b\u3002\u4e0e\u4ece\u96f6\u5f00\u59cb\u4e0d\u540c\uff0c\u626d\u8f6c\u4e00\u5bb6\u73b0\u6709\u516c\u53f8\u610f\u5473\u7740\u8981\u4e0e\u6839\u6df1\u8482\u56fa\u7684\u4e60\u60ef\u3001\u9648\u65e7\u7684\u601d\u7ef4\u6a21\u5f0f\u4ee5\u53ca\u6297\u62d2\u53d8\u9769\u7684\u4f01\u4e1a\u6587\u5316\u4f5c\u6597\u4e89\u3002\u5931\u8d25\u7684\u6982\u7387\uff1f\u975e\u5e38\u9ad8\u3002\u6210\u529f\u4e5f\u8fdc\u975e\u553e\u624b\u53ef\u5f97\u3002.<\/p>\n\n\n\n

\u4ee5\u4e0b\u662f\u6211\u4eec\u91c7\u53d6\u7684\u65b9\u6cd5\u4ee5\u53ca\u6211\u4eec\u4ece\u4e2d\u5f97\u5230\u7684\u7ecf\u9a8c\uff1a<\/p>\n\n\n\n

1. \u5766\u8bda\u9762\u5bf9\u95ee\u9898\u6240\u5728<\/strong><\/h3>\n\n\n\n

\u7b2c\u4e00\u6b65\u5e76\u975e\u5faa\u5e8f\u6e10\u8fdb\u5730\u6539\u8fdb\uff0c\u800c\u662f\u8fdb\u884c\u4e86\u4e00\u6b21\u6781\u5176\u5766\u8bda\u7684\u8bc4\u4f30\u3002\u6211\u4eec\u516c\u5f00\u76f4\u9762\u95ee\u9898\u6240\u5728\uff0c\u4ece\u6280\u672f\u67b6\u6784\u5230\u5185\u90e8\u6d41\u7a0b\uff0c\u65e0\u4e00\u4f8b\u5916\u3002\u8fd9\u79cd\u900f\u660e\u5316\u4ee4\u4eba\u4e0d\u9002\uff0c\u5374\u81f3\u5173\u91cd\u8981\u3002\u6211\u4eec\u4e0d\u518d\u50cf Aarki 1.0 \u90a3\u6837\u8eb2\u5728\u5c42\u5c42\u5d4c\u5957\u548c\u95ed\u95e8\u8ba8\u8bba\u80cc\u540e\uff0c\u800c\u662f\u9009\u62e9\u5766\u8bda\u5730\u9762\u5bf9\u73b0\u5b9e\u3002.<\/p>\n\n\n\n

2. \u91cd\u65b0\u5f00\u59cb\uff0c\u5e76\u4e14\u8bf4\u5230\u505a\u5230<\/strong><\/h3>\n\n\n\n

\u6211\u4eec\u5e76\u975e\u53ea\u662f\u5bf9\u4ea7\u54c1\u8fdb\u884c\u5fae\u8c03\uff0c\u800c\u662f\u5f7b\u5e95\u63a8\u5012\u91cd\u6765\u3002\u6211\u4eec\u505c\u6b62\u9500\u552e\uff0c\u62c6\u9664\u4e86\u8fc7\u65f6\u7684\u6280\u672f\u6808\uff0c\u5e76\u8ba9\u6574\u4e2a\u56e2\u961f\u6295\u5165\u5230\u4ea7\u54c1\u91cd\u5efa\u4e2d\u3002\u8fd9\u4ee4\u4eba\u80c6\u6218\u5fc3\u60ca\uff01\u6536\u5165\u505c\u6ede\uff0c\u9500\u552e\u4e5f\u968f\u4e4b\u505c\u6b62\uff0c\u4f46\u8fd9\u8ba9\u6211\u4eec\u80fd\u591f\u5168\u795e\u8d2f\u6ce8\u5730\u6253\u9020\u4e00\u6b3e\u771f\u6b63\u5951\u5408\u5f53\u4eca\u5e02\u573a\u7684\u4ea7\u54c1\u3002\u8fd9\u610f\u5473\u7740\u6211\u4eec\u5c06\u9690\u79c1\u4f18\u5148\u7b56\u7565\u6df1\u5ea6\u878d\u5165\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u4e8b\u540e\u6dfb\u52a0\uff0c\u5e76\u5c06\u7528\u6237\u7559\u5b58\u91cd\u65b0\u89c6\u4e3a\u6838\u5fc3\u589e\u957f\u9a71\u52a8\u529b\uff0c\u800c\u975e\u4e8b\u540e\u8865\u6551\u3002.<\/p>\n\n\n\n

3. \u6587\u5316\u8f6c\u578b\u6bd4\u6280\u672f\u8f6c\u578b\u66f4\u96be<\/strong><\/h3>\n\n\n\n

\u6bd4\u91cd\u5efa\u6280\u672f\u66f4\u5177\u6311\u6218\u6027\u7684\u662f\u91cd\u5851\u4f01\u4e1a\u6587\u5316\u3002Aarki 1.0 \u5c42\u7ea7\u8fc7\u591a\uff0c\u6c9f\u901a\u6e20\u9053\u5c01\u95ed\uff0c\u4fe1\u606f\u5b64\u5c9b\u6797\u7acb\uff0c\u7f3a\u4e4f\u95ee\u8d23\u673a\u5236\u3002\u900f\u660e\u5ea6\u6781\u4f4e\u3002\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u505a\u51fa\u4e86\u4e00\u4e2a\u8270\u96be\u7684\u51b3\u5b9a\uff1a\u91cd\u5efa\u56e2\u961f\u672c\u8eab\u3002\u539f\u56e2\u961f\u8fd1 80% \u7684\u6210\u5458\u79bb\u804c\uff0c\u6211\u4eec\u66f4\u6362\u4e86\u6574\u4e2a\u9500\u552e\u56e2\u961f\u3002.<\/p>\n\n\n\n

\u6211\u4eec\u4f18\u5148\u8003\u8651\u91cd\u89c6\u900f\u660e\u5ea6\u3001\u8d23\u4efb\u611f\u548c\u4e3b\u4eba\u7fc1\u7cbe\u795e\u7684\u5019\u9009\u4eba\u3002\u6211\u4eec\u5b9e\u65bd\u4e86\u6e05\u6670\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)\u3001\u53ef\u89c1\u7684\u7ee9\u6548\u8861\u91cf\u6807\u51c6\u548c\u4e25\u683c\u7684\u95ee\u8d23\u673a\u5236\u3002JIRA \u548c Confluence \u4e0d\u4ec5\u6210\u4e3a\u6280\u672f\u5c42\u9762\u7684\u57fa\u7840\u5de5\u5177\uff0c\u66f4\u6210\u4e3a\u6784\u5efa\u5f00\u653e\u900f\u660e\u7684\u7ec4\u7ec7\u6587\u5316\u7684\u57fa\u77f3\u3002\u5982\u4eca\u7684 Aarki \u4f9d\u9760\u5f00\u653e\u7684\u6c9f\u901a\u3001\u5feb\u901f\u7684\u53cd\u9988\u5faa\u73af\u548c\u5766\u8bda\u7684\u95ee\u8d23\u5236\u84ec\u52c3\u53d1\u5c55\u3002.<\/p>\n\n\n\n

4. \u5728\u62db\u8058\u56f0\u96be\u65f6\u671f\u5982\u4f55\u62db\u52df\u4eba\u624d<\/strong><\/h3>\n\n\n\n

\u5728\u516c\u53f8\u8f6c\u578b\u671f\u62db\u8058\u5e76\u975e\u6613\u4e8b\u3002\u8c01\u613f\u610f\u52a0\u5165\u4e00\u5bb6\u88ab\u8ba4\u4e3a\u6b63\u5728\u8d70\u5411\u5931\u8d25\u7684\u516c\u53f8\uff0c\u5c24\u5176\u662f\u5728\u4e0e\u89c4\u6a21\u66f4\u5927\u3001\u8d44\u91d1\u66f4\u96c4\u539a\u7684\u7ade\u4e89\u5bf9\u624b\u6297\u8861\u7684\u60c5\u51b5\u4e0b\uff1f\u901a\u5e38\u53ea\u6709\u4e24\u7c7b\u5019\u9009\u4eba\u611f\u5174\u8da3\uff1a\u4e00\u7c7b\u662f\u90a3\u4e9b\u5bf9\u516c\u53f8\u613f\u666f\u6df1\u4fe1\u4e0d\u7591\u7684\u4eba\uff08\u901a\u5e38\u6765\u81ea\u6211\u4e4b\u524d\u7684\u56e2\u961f\u6216\u4eba\u8109\u5708\uff09\uff0c\u53e6\u4e00\u7c7b\u5766\u767d\u8bf4\u662f\u6211\u4eec\u7b2c\u4e09\u6216\u7b2c\u56db\u7684\u9009\u62e9\u3002\u57f9\u517b\u9886\u5bfc\u529b\u9700\u8981\u4e0d\u65ad\u63d0\u5347\u4eba\u624d\u6c34\u5e73\uff0c\u6700\u521d\u6211\u4eec\u53ea\u80fd\u62db\u63fd\u5230\u4efb\u4f55\u80fd\u5438\u5f15\u5230\u7684\u4eba\uff0c\u7136\u540e\u968f\u7740\u516c\u53f8\u53d1\u5c55\u52bf\u5934\u9010\u6e10\u660e\u6717\uff0c\u518d\u9010\u6b65\u5f15\u5165\u66f4\u4f18\u79c0\u7684\u4eba\u624d\u3002\u8fd9\u79cd\u505a\u6cd5\u6216\u8bb8\u663e\u5f97\u51b7\u9177\u65e0\u60c5\uff0c\u4f46\u8d44\u6e90\u6709\u9650\u548c\u5f62\u52bf\u7d27\u8feb\uff0c\u6211\u4eec\u4e0d\u5f97\u4e0d\u91c7\u53d6\u52a1\u5b9e\u7684\u6001\u5ea6\u3002\u5f88\u591a\u65f6\u5019\uff0c\u6211\u771f\u7684\u611f\u89c9\u4e00\u5207\u90fd\u53ef\u80fd\u5d29\u6e83\uff0c\u4f46\u6211\u4eec\u4ece\u672a\u653e\u5f03\uff0c\u800c\u662f\u4e0d\u65ad\u5730\u6539\u8fdb\u548c\u52a0\u5f3a\u6211\u4eec\u7684\u56e2\u961f\u3002.<\/p>\n\n\n\n

5. \u4ea7\u54c1\u5353\u8d8a\u9a71\u52a8\u4e00\u5207<\/strong><\/h3>\n\n\n\n

\u6211\u4eec\u5168\u65b0\u7684DSP\u5e73\u53f0Encore\u4ece\u96f6\u5f00\u59cb\u6784\u5efa\uff0c\u65e8\u5728\u5b9e\u73b0\u5168\u6e20\u9053\u8425\u9500\u6548\u679c\u3001\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc\u3001SKAN4\u5408\u89c4\u6027\u4ee5\u53ca\u4ee5\u7528\u6237\u7559\u5b58\u4e3a\u5bfc\u5411\u7684\u8425\u9500\u76ee\u6807\u3002\u6211\u4eec\u59cb\u7ec8\u4e13\u6ce8\u4e8e\u4ea7\u54c1\u5353\u8d8a\u6027\uff0c\u6df1\u4fe1\u597d\u7684\u4ea7\u54c1\u80dc\u8fc7\u4efb\u4f55\u9500\u552e\u8bdd\u672f\u3002\u65e9\u671f\u7684\u5e02\u573a\u9a8c\u8bc1\u5f3a\u5316\u4e86\u8fd9\u4e00\u4fe1\u5ff5\uff0c\u4f46\u5931\u8d25\u7684\u98ce\u9669\u59cb\u7ec8\u5982\u5f71\u968f\u5f62\u3002.<\/p>\n\n\n\n

6. \u5c06\u76c8\u5229\u80fd\u529b\u4f5c\u4e3a\u4e00\u95e8\u5b66\u79d1<\/strong><\/h3>\n\n\n\n

\u6211\u4eec\u5e76\u975e\u4e00\u5f00\u59cb\u5c31\u8ffd\u6c42\u201c\u4e0d\u60dc\u4e00\u5207\u4ee3\u4ef7\u7684\u589e\u957f\u201d\u3002\u76f8\u53cd\uff0c\u6211\u4eec\u5c06\u76c8\u5229\u80fd\u529b\u89c6\u4e3a\u4e00\u79cd\u51c6\u5219\u548c\u9a8c\u8bc1\u6307\u6807\u3002\u8fd9\u79cd\u65b9\u6cd5\u9700\u8981\u6211\u4eec\u505a\u51fa\u8270\u96be\u7684\u6289\u62e9\uff0c\u4e25\u683c\u63a7\u5236\u8d44\u6e90\u4f7f\u7528\uff0c\u5e76\u4e0d\u65ad\u6743\u8861\u5229\u5f0a\u3002\u867d\u7136\u8fd9\u6781\u5177\u6311\u6218\u6027\uff0c\u4f46\u8fd9\u79cd\u4e25\u8c28\u7684\u4f5c\u98ce\u6700\u7ec8\u6210\u4e3a\u6211\u4eec\u626d\u4e8f\u4e3a\u76c8\u6218\u7565\u7684\u57fa\u77f3\uff0c\u4e5f\u9ed8\u9ed8\u5730\u5411\u6211\u4eec\u5185\u90e8\u53d1\u51fa\u4fe1\u53f7\uff1a\u6211\u4eec\u6b63\u8d70\u5728\u6b63\u786e\u7684\u9053\u8def\u4e0a\u3002.<\/p>\n\n\n\n

7. \u7ed9\u5e26\u9886\u4f01\u4e1a\u626d\u4e8f\u4e3a\u76c8\u7684\u521b\u59cb\u4eba\u7684\u7ecf\u9a8c\u6559\u8bad<\/strong><\/h3>\n\n\n\n

\u5982\u679c\u4f60\u6b63\u9762\u4e34\u8f6c\u578b\uff0c\u6700\u6b8b\u9177\u7684\u73b0\u5b9e\u662f\uff1a\u8f6c\u578b\u5e76\u975e\u5faa\u5e8f\u6e10\u8fdb\u3002\u5b83\u9700\u8981\u5927\u80c6\u679c\u65ad\u7684\u884c\u52a8\uff0c\u5e76\u63a5\u53d7\u53ef\u80fd\u60e8\u8d25\u7684\u73b0\u5b9e\u3002\u4f46\u5982\u679c\u4f60\u5168\u8eab\u5fc3\u6295\u5165\uff0c\u5766\u8bda\u76f8\u5f85\uff0c\u52c7\u5f80\u76f4\u524d\uff0c\u4f60\u5c31\u6709\u673a\u4f1a\u91cd\u5851\u7684\u4e0d\u4ec5\u662f\u4f60\u7684\u4ea7\u54c1\uff0c\u66f4\u662f\u6574\u4e2a\u7ec4\u7ec7\u7684\u57fa\u56e0\u3002.<\/p>\n\n\n\n

    \n
  • \u900f\u660e\u5ea6\uff1a<\/strong> \u5373\u4f7f\u4f1a\u5e26\u6765\u75db\u82e6\uff0c\u4e5f\u8981\u4fdd\u6301\u5f7b\u5e95\u7684\u5f00\u653e\u6001\u5ea6\u3002.<\/li>\n\n\n\n
  • \u95ee\u8d23\u5236\uff1a<\/strong> \u660e\u786e\u6307\u6807\u3001\u7ed3\u679c\u548c\u9884\u671f\u76ee\u6807\u3002.<\/li>\n\n\n\n
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