{"id":1864,"date":"2025-06-18T23:41:46","date_gmt":"2025-06-19T06:41:46","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1864"},"modified":"2025-09-15T01:57:50","modified_gmt":"2025-09-15T08:57:50","slug":"mobile-app-user-acquisition-strategy","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/mobile-app-user-acquisition-strategy\/","title":{"rendered":"2025\u5e74\u79fb\u52a8\u5e94\u7528\u7528\u6237\u83b7\u53d6\u7b56\u7565\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/06\/Mobile-App-User-Acquisition-Strategy-Blog-Cover-1024x576.png\" alt=\"Cover image of The Ultimate Guide to Mobile App User Acquisition Strategy in 2025\" class=\"wp-image-1869\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/06\/Mobile-App-User-Acquisition-Strategy-Blog-Cover-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/06\/Mobile-App-User-Acquisition-Strategy-Blog-Cover-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/06\/Mobile-App-User-Acquisition-Strategy-Blog-Cover-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/06\/Mobile-App-User-Acquisition-Strategy-Blog-Cover-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/06\/Mobile-App-User-Acquisition-Strategy-Blog-Cover-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/06\/Mobile-App-User-Acquisition-Strategy-Blog-Cover.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8d85\u8fc7 <a href=\"https:\/\/asomobile.net\/en\/blog\/user-acquisition-in-2025-what-strategies-will-lead-to-app-success\/\">App Store \u548c Google Play \u5546\u5e97\u5171\u6709 500 \u4e07\u4e2a\u5e94\u7528<\/a> \u90fd\u5728\u4e89\u593a\u7528\u6237\u6ce8\u610f\u529b\uff0c, <a href=\"https:\/\/techcrunch.com\/2024\/12\/18\/app-downloads-decline-2-3-in-2024-but-consumer-spending-grows-to-127b\/\">\u5373\u4f7f\u4e0b\u8f7d\u91cf\u4e0b\u964d\u4e86 2.3%<\/a>. \u9884\u7b97\u6b63\u5728\u53d1\u751f\u53d8\u5316\u3002\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4e0d\u518d\u662f\u89e6\u8fbe\u6700\u591a\u7684\u7528\u6237\uff0c\u800c\u662f\u89e6\u8fbe\u2026\u2026 <em>\u6b63\u786e\u7684<\/em> \u4e00\u4e2a\u3002.<\/p>\n\n\n\n<p>\u6570\u636e\u4e5f\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u70b9\u3002\u6839\u636e\u2026\u2026 <a href=\"https:\/\/bit.ly\/aarki-sing-q2-report\">Singular 2025\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u62a5\u544a<\/a>, Android \u5728\u5b89\u88c5\u91cf\u65b9\u9762\u9886\u5148\uff0c\u4f46 iOS \u5728\u6536\u5165\u65b9\u9762\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u4efd\u989d\u9ad8\u8fbe 89.61 \u4e07\u4ebf\u7f8e\u5143\u3002\u5728\u91d1\u878d\u79d1\u6280\u9886\u57df\uff0c\u60c5\u51b5\u4e5f\u7c7b\u4f3c\uff1aAndroid \u7684\u5b89\u88c5\u91cf\u4e3a 83.61 \u4e07\u4ebf\u7f8e\u5143\uff0c\u4f46 iOS \u7684\u6536\u5165\u4e3a 63.51 \u4e07\u4ebf\u7f8e\u5143\u3002\u8fd9\u4f20\u9012\u51fa\u7684\u4fe1\u606f\u5f88\u660e\u786e\uff1a\u4ec5\u4ec5\u8ffd\u6c42\u5b89\u88c5\u91cf\u5e76\u4e0d\u80fd\u5e26\u6765\u53ef\u6301\u7eed\u7684\u589e\u957f\u3002.<\/p>\n\n\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u9690\u79c1\u6cd5\u89c4\u7684\u4e0d\u65ad\u53d8\u5316\u6301\u7eed\u91cd\u5851\u7740\u79fb\u52a8\u5e94\u7528\u7684\u7528\u6237\u83b7\u53d6\u7b56\u7565\u3002\u884c\u4e3a\u5b9a\u5411\u7684\u4f18\u52bf\u5df2\u4e0d\u518d\u660e\u663e\uff1b\u8425\u9500\u4eba\u5458\u73b0\u5728\u66f4\u503e\u5411\u4e8e\u5229\u7528\u60c5\u5883\u4fe1\u53f7\u548c\u5168\u6e20\u9053\u8425\u9500\u7b56\u7565\u6765\u8bc6\u522b\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u540c\u65f6\u53c8\u4e0d\u635f\u5bb3\u7528\u6237\u4fe1\u4efb\u3002\u8fd9\u79cd\u8f6c\u53d8\u9700\u8981\u4e00\u79cd\u66f4\u667a\u80fd\u7684\u65b9\u6cd5\uff0c\u4e00\u79cd\u4f18\u5148\u8003\u8651\u957f\u671f\u4ef7\u503c\u548c\u900f\u660e\u5ea6\uff0c\u800c\u975e\u77ed\u671f\u6d41\u91cf\u589e\u957f\u7684\u65b9\u6cd5\u3002.<\/p>\n\n\n\n<p>\u672c\u6307\u5357\u5c06\u6df1\u5165\u63a2\u8ba8\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u4ece\u5236\u5b9a\u5e94\u7528\u7528\u6237\u83b7\u53d6\u7b56\u7565\u3001\u9009\u62e9\u5408\u9002\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5230\u8ffd\u8e2a\u54ea\u4e9b\u6307\u6807\u771f\u6b63\u91cd\u8981\uff08\u54ea\u4e9b\u65e0\u5173\u7d27\u8981\uff09\uff0c\u518d\u5230\u907f\u514d\u5e38\u89c1\u9677\u9631\uff0c\u60a8\u5c06\u627e\u5230\u5b9e\u73b0\u6301\u4e45\u589e\u957f\u6240\u9700\u7684\u6d1e\u5bdf\u3002\u8ba9\u6211\u4eec\u5f00\u59cb\u5427\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-user-acquisition-ua\">\u4ec0\u4e48\u662f\u7528\u6237\u83b7\u53d6\uff08UA\uff09\uff1f<\/h2>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u662f\u5c06\u964c\u751f\u4eba\u8f6c\u5316\u4e3a\u5e94\u7528\u7528\u6237\u7684\u827a\u672f\u3002\u53ef\u4ee5\u628a\u5b83\u60f3\u8c61\u6210\u5728\u6f5c\u5728\u7528\u6237\u7684\u6d77\u6d0b\u4e2d\u6492\u7f51\uff0c\u7136\u540e\u628a\u90a3\u4e9b\u4f1a\u7559\u4e0b\u6765\u5e76\u53d6\u5f97\u6210\u529f\u7684\u4eba\u5438\u5f15\u8fc7\u6765\u3002.<\/p>\n\n\n\n<p>\u5173\u952e\u4e0d\u5728\u4e8e\u5438\u5f15\u6240\u6709\u4eba\uff0c\u800c\u5728\u4e8e\u7528\u6070\u5f53\u7684\u65b9\u5f0f\u5438\u5f15\u76ee\u6807\u53d7\u4f17\uff0c\u65e0\u8bba\u662f\u6781\u5177\u5438\u5f15\u529b\u7684\u5e7f\u544a\u3001\u5b8c\u7f8e\u7684\u5e94\u7528\u5546\u5e97\u9875\u9762\uff0c\u8fd8\u662f\u5de7\u5999\u7684\u8425\u9500\u6d3b\u52a8\u3002\u5982\u679c\u505a\u5f97\u597d\uff0c\u7528\u6237\u83b7\u53d6\u5c31\u50cf\u5728\u80a5\u6c83\u7684\u571f\u58e4\u4e2d\u64ad\u79cd\uff0c\u7cbe\u5fc3\u57f9\u80b2\uff0c\u6700\u7ec8\u6536\u83b7\u5fe0\u8bda\u5ea6\u3001\u53c2\u4e0e\u5ea6\u548c\u6536\u76ca\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-does-a-mobile-app-user-acquisition-strategy-matter\">\u4e3a\u4ec0\u4e48\u79fb\u52a8\u5e94\u7528\u7528\u6237\u83b7\u53d6\u7b56\u7565\u5982\u6b64\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>\u6210\u529f\u7684\u79fb\u52a8\u5e94\u7528\u7528\u6237\u83b7\u53d6\u7b56\u7565\u4e0d\u4ec5\u4ec5\u662f\u5438\u5f15\u4e0b\u8f7d\u91cf\u3002\u5b83\u66f4\u5728\u4e8e\u627e\u5230\u4e0e\u5e94\u7528\u4ef7\u503c\u76f8\u7b26\u3001\u5e76\u6709\u6f5c\u529b\u63a8\u52a8\u957f\u671f\u589e\u957f\u7684\u5408\u9002\u7528\u6237\u3002\u4ee5\u4e0b\u5185\u5bb9\u5c06\u9610\u8ff0\u5176\u91cd\u8981\u6027\u4ee5\u53ca\u5982\u4f55\u6709\u6548\u5730\u8861\u91cf\u548c\u5f00\u5c55\u7528\u6237\u83b7\u53d6\u5de5\u4f5c\uff1a<\/p>\n\n\n\n<p><strong>\u53ef\u6269\u5c55\u7684\u54c1\u724c\u66dd\u5149\u5ea6<\/strong>\u6bcf\u4e00\u6b21\u6210\u529f\u7684\u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u90fd\u80fd\u63d0\u5347\u60a8\u7684\u5e94\u7528\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e94\u7528\u5e02\u573a\u4e2d\u7684\u66dd\u5149\u5ea6\u3002\u5982\u679c\u8fd0\u7528\u5f97\u5f53\uff0c\u5b83\u4e0d\u4ec5\u80fd\u5e26\u6765\u5b89\u88c5\u91cf\uff0c\u8fd8\u80fd\u521b\u9020\u52bf\u5934\uff0c\u8ba9\u60a8\u7684\u5e94\u7528\u66f4\u5bb9\u6613\u88ab\u53d1\u73b0\uff0c\u5e76\u6fc0\u53d1\u7528\u6237\u7684\u81ea\u7136\u5174\u8da3\u3002.<\/p>\n\n\n\n<p><strong>\u589e\u52a0\u6536\u5165\u673a\u4f1a<\/strong>\u7528\u6237\u4e0d\u4ec5\u4ec5\u662f\u2018\u4e0b\u8f7d\u91cf\u2019\uff0c\u4ed6\u4eec\u4e5f\u662f\u6f5c\u5728\u7684\u6536\u5165\u6765\u6e90\u3002\u901a\u8fc7\u7cbe\u51c6\u8425\u9500\u6d3b\u52a8\u83b7\u53d6\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u53ef\u4ee5\u663e\u8457\u63d0\u5347\u60a8\u7684\u7528\u6237\u7ec8\u8eab\u4ef7\u503c (LTV)\uff0c\u5c06\u666e\u901a\u7528\u6237\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u8ba2\u9605\u7528\u6237\u6216\u6d88\u8d39\u7528\u6237\u3002.<\/p>\n\n\n\n<p><strong>\u53ef\u6301\u7eed\u589e\u957f<\/strong>\u6218\u7565\u6027\u7528\u6237\u83b7\u53d6\u7684\u7d2f\u79ef\u6548\u5e94\u4e3a\u89c4\u6a21\u5316\u53d1\u5c55\u5960\u5b9a\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002\u6ce8\u91cd\u8d28\u91cf\u800c\u975e\u6570\u91cf\u7684\u5e94\u7528\u7a0b\u5e8f\u80fd\u591f\u83b7\u5f97\u66f4\u9ad8\u7684\u7528\u6237\u7559\u5b58\u7387\u3001\u66f4\u4f4e\u7684\u7528\u6237\u6d41\u5931\u7387\u548c\u66f4\u9ad8\u7684\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-core-channels-for-effective-user-acquisition\">\u6709\u6548\u7528\u6237\u83b7\u53d6\u7684\u6838\u5fc3\u6e20\u9053<\/h2>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6\u7684\u6210\u529f\u4f9d\u8d56\u4e8e\u521b\u610f\u3001\u7cbe\u51c6\u5ea6\u548c\u4e00\u5957\u5b8c\u5584\u7684\u7b56\u7565\u7ec4\u5408\u3002\u4ece\u4ed8\u8d39\u63a8\u5e7f\u5230\u81ea\u7136\u6d41\u91cf\uff0c\u6bcf\u79cd\u65b9\u6cd5\u90fd\u80fd\u4ee5\u72ec\u7279\u7684\u65b9\u5f0f\u5438\u5f15\u5e76\u8f6c\u5316\u9ad8\u4ef7\u503c\u7528\u6237\u3002\u8ba9\u6211\u4eec\u6765\u8be6\u7ec6\u4e86\u89e3\u4e00\u4e0b\u6700\u5177\u5f71\u54cd\u529b\u7684\u7b56\u7565\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paid-media-campaigns\">\u4ed8\u8d39\u5a92\u4f53\u5ba3\u4f20\u6d3b\u52a8<\/h3>\n\n\n\n<p>\u987e\u540d\u601d\u4e49\uff0c\u4ed8\u8d39\u5a92\u4f53\u6db5\u76d6\u4e86\u5e7f\u544a\u7f51\u7edc\u548c\u6e20\u9053\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u8fd9\u4e9b\u6e20\u9053\u4ed8\u8d39\u5411\u7279\u5b9a\u53d7\u4f17\u5c55\u793a\u60a8\u7684\u54c1\u724c\u3002\u5b83\u662f\u7528\u6237\u83b7\u53d6\u7684\u6838\u5fc3\uff0c\u4f46\u5e7f\u544a\u5f62\u5f0f\u7684\u9009\u62e9\u5374\u80fd\u51b3\u5b9a\u8425\u9500\u6d3b\u52a8\u7684\u6210\u8d25\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c55\u793a\u5e7f\u544a<\/strong>\u8fd9\u4e9b\u89c6\u89c9\u6a2a\u5e45\u5e7f\u544a\u975e\u5e38\u9002\u5408\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5c24\u5176\u662f\u5728\u9ad8\u6d41\u91cf\u7684\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u4e0a\uff0c\u4f46\u9700\u8981\u5f15\u4eba\u6ce8\u76ee\u7684\u8bbe\u8ba1\u548c\u7cbe\u51c6\u7684\u5b9a\u4f4d\uff0c\u4ee5\u907f\u514d\u88ab\u5ffd\u89c6\u3002.<\/li>\n\n\n\n<li><strong>\u89c6\u9891\u5e7f\u544a<\/strong>\u89c6\u9891\u5e7f\u544a\u53ef\u4ee5\u8bf4\u662f\u6700\u5177\u5438\u5f15\u529b\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u5b83\u80fd\u8ba9\u4f60\u5c55\u793a\u5e94\u7528\u7684\u5b9e\u9645\u5e94\u7528\u6548\u679c\u3002\u89c6\u9891\u5e7f\u544a\u77ed\u5c0f\u7cbe\u608d\uff0c\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u4e86\u4f18\u5316\uff0c\u662f\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\u3001\u4fc3\u8fdb\u5e94\u7528\u5b89\u88c5\u7684\u7406\u60f3\u9009\u62e9\u3002.<\/li>\n\n\n\n<li><strong>\u539f\u751f\u5e7f\u544a<\/strong>\u539f\u751f\u5e7f\u544a\u4e0e\u7528\u6237\u4f53\u9a8c\u65e0\u7f1d\u878d\u5408\uff0c\u6a21\u4eff\u5176\u6240\u5728\u5e73\u53f0\u7684\u5185\u5bb9\u3002\u5b83\u4eec\u4fb5\u5165\u6027\u66f4\u5c0f\uff0c\u56e0\u6b64\u662f\u9762\u5411\u773c\u5149\u72ec\u5230\u7528\u6237\u7684\u5e94\u7528\u7a0b\u5e8f\u7684\u7edd\u4f73\u9009\u62e9\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-app-store-optimization-aso\">\u5e94\u7528\u5546\u5e97\u4f18\u5316 (ASO)<\/h3>\n\n\n\n<p>\u5e94\u7528\u5546\u5e97\u9875\u9762\u5c31\u662f\u60a8\u5e94\u7528\u7684\u7ebf\u4e0a\u5e97\u9762\uff0c\u800c\u5e94\u7528\u5546\u5e97\u4f18\u5316 (ASO) \u5219\u786e\u4fdd\u5b83\u7f8e\u89c2\u4e14\u5438\u5f15\u4eba\u3002\u5173\u952e\u7684\u4f18\u5316\u6280\u5de7\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5173\u952e\u8bcd\u5b9a\u4f4d<\/strong>\u7814\u7a76\u76f8\u5173\u5173\u952e\u8bcd\u5e76\u5c06\u5176\u878d\u5165\u5e94\u7528\u7684\u6807\u9898\u548c\u63cf\u8ff0\u4e2d\uff0c\u4ee5\u63d0\u9ad8\u5e94\u7528\u7684\u66dd\u5149\u5ea6\u3002.<\/li>\n\n\n\n<li><strong>\u80fd\u5e26\u6765\u8f6c\u5316\u7684\u89c6\u89c9\u6548\u679c<\/strong>\u9ad8\u8d28\u91cf\u7684\u5c4f\u5e55\u622a\u56fe\u548c\u5f15\u4eba\u5165\u80dc\u7684\u9884\u89c8\u89c6\u9891\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u60a8\u7684\u70b9\u51fb\u7387\u3002.<\/li>\n\n\n\n<li><strong>\u8bc4\u5206\u548c\u8bc4\u8bba<\/strong>\u9f13\u52b1\u6ee1\u610f\u7684\u7528\u6237\u7559\u4e0b\u8bc4\u8bba\u5e76\u56de\u590d\u53cd\u9988\uff0c\u4ee5\u7ef4\u62a4\u826f\u597d\u7684\u58f0\u8a89\u3002.<\/li>\n\n\n\n<li><strong>\u672c\u5730\u5316\u5185\u5bb9<\/strong>\uff1a\u9488\u5bf9\u4e0d\u540c\u5730\u533a\u548c\u8bed\u8a00\u5b9a\u5236\u60a8\u7684\u5217\u8868\uff0c\u4ee5\u5438\u5f15\u5168\u7403\u53d7\u4f17\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-influencer-partnerships\">\u5f71\u54cd\u8005\u5408\u4f5c<\/h3>\n\n\n\n<p>\u5f71\u54cd\u8005\u80fd\u591f\u5e26\u6765\u793e\u4f1a\u8ba4\u540c\u611f\uff0c\u5e76\u80fd\u76f4\u63a5\u63a5\u89e6\u5230\u6d3b\u8dc3\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u8fd9\u4f7f\u4ed6\u4eec\u6210\u4e3a\u7528\u6237\u83b7\u53d6\u65b9\u9762\u7684\u5f3a\u5927\u52a9\u529b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u771f\u8bda\u7684\u5021\u5bfc<\/strong>\u4e0e\u7c89\u4e1d\u7fa4\u4f53\u4e0e\u76ee\u6807\u53d7\u4f17\u76f8\u7b26\u7684\u7f51\u7ea2\u5408\u4f5c\u3002\u771f\u5b9e\u7684\u4ee3\u8a00\u5f80\u5f80\u6bd4\u7cbe\u5fc3\u5236\u4f5c\u7684\u5e7f\u544a\u66f4\u80fd\u5efa\u7acb\u4fe1\u4efb\u3002.<\/li>\n\n\n\n<li><strong>\u521b\u610f\u8425\u9500\u6d3b\u52a8<\/strong>\u5229\u7528\u6709\u5f71\u54cd\u529b\u7684\u4eba\u8fdb\u884c\u5e94\u7528\u6311\u6218\u3001\u6559\u7a0b\u6216\u62a2\u5148\u4f53\u9a8c\u5185\u5bb9\uff0c\u4ee5\u5c55\u793a\u60a8\u7684\u5e94\u7528\u5728\u771f\u5b9e\u573a\u666f\u4e2d\u7684\u4ef7\u503c\u3002.<\/li>\n\n\n\n<li><strong>\u53ef\u8861\u91cf\u7684\u5f71\u54cd<\/strong>\uff1a\u901a\u8fc7\u72ec\u7279\u7684\u4fc3\u9500\u4ee3\u7801\u6216\u8054\u76df\u94fe\u63a5\u8ddf\u8e2a\u5b89\u88c5\u548c\u4e92\u52a8\u60c5\u51b5\uff0c\u4ee5\u8861\u91cf\u5f71\u54cd\u8005\u5408\u4f5c\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-and-community-building\">\u793e\u4ea4\u5a92\u4f53\u548c\u793e\u533a\u5efa\u8bbe<\/h3>\n\n\n\n<p>\u793e\u4ea4\u5a92\u4f53\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6e20\u9053\uff0c\u5b83\u8fd8\u662f\u4e0e\u6f5c\u5728\u7528\u6237\u8fdb\u884c\u6709\u610f\u4e49\u4e92\u52a8\u7684\u6865\u6881\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6709\u673a\u6210\u5206<\/strong>\u901a\u8fc7\u53d1\u5e03\u6709\u4ef7\u503c\u7684\u5e16\u5b50\u3001\u5e94\u7528\u66f4\u65b0\u548c\u7528\u6237\u6210\u529f\u6848\u4f8b\uff0c\u5efa\u7acb\u5f3a\u5927\u7684\u5f71\u54cd\u529b\uff0c\u4ece\u800c\u4fdd\u6301\u53d7\u4f17\u7684\u53c2\u4e0e\u5ea6\u3002.<\/li>\n\n\n\n<li><strong>\u5b9a\u5411\u793e\u4ea4\u5e7f\u544a<\/strong>Meta \u548c TikTok \u7b49\u5e73\u53f0\u63d0\u4f9b\u9ad8\u7ea7\u5b9a\u4f4d\u9009\u9879\uff0c\u8ba9\u60a8\u53ef\u4ee5\u6709\u6548\u5730\u89e6\u8fbe\u5c0f\u4f17\u7528\u6237\u7fa4\u4f53\u3002.<\/li>\n\n\n\n<li><strong>\u793e\u533a\u5efa\u8bbe<\/strong>\uff1a\u901a\u8fc7\u521b\u5efa\u7a7a\u95f4\uff08\u4f8b\u5982 Facebook \u7fa4\u7ec4\u3001Discord \u670d\u52a1\u5668\u6216 subreddit \u793e\u533a\uff09\u6765\u57f9\u517b\u7528\u6237\u5fe0\u8bda\u5ea6\uff0c\u7528\u6237\u53ef\u4ee5\u5728\u8fd9\u4e9b\u7a7a\u95f4\u4e2d\u8054\u7cfb\u3001\u5206\u4eab\u6280\u5de7\u5e76\u5ba3\u4f20\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unique-user-acquisition-strategies-on-android-and-ios\">Android \u548c iOS \u5e73\u53f0\u4e0a\u7684\u72ec\u7279\u7528\u6237\u83b7\u53d6\u7b56\u7565<\/h2>\n\n\n\n<p>\u4e24\u4e2a\u5e73\u53f0\uff0c\u4e24\u5957\u7b56\u7565\u3002Android \u548c iOS \u53ef\u80fd\u90fd\u662f\u9762\u5411\u540c\u4e00\u7c7b\u7528\u6237\u7684\u5e73\u53f0\uff0c\u4f46\u5f00\u542f\u5b83\u4eec\u7684\u94a5\u5319\u5374\u622a\u7136\u4e0d\u540c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ua-for-ios-precision-marketing-in-a-privacy-first-ecosystem\">iOS \u7528\u6237\u83b7\u53d6\uff1a\u5728\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u751f\u6001\u7cfb\u7edf\u4e2d\u7cbe\u51c6\u8425\u9500<\/h3>\n\n\n\n<p>iOS \u7528\u6237\u83b7\u53d6\u5df2\u6210\u4e3a\u4ee5\u9690\u79c1\u4e3a\u5bfc\u5411\u7684\u8425\u9500\u84dd\u56fe\u3002\u968f\u7740 SKAdNetwork (SKAN) 4.0 \u7684\u63a8\u51fa\uff0c\u82f9\u679c\u516c\u53f8\u52a0\u5927\u4e86\u5bf9\u805a\u5408\u62a5\u544a\u548c\u533f\u540d\u5f52\u56e0\u7684\u6295\u5165\uff0c\u4fc3\u4f7f\u8425\u9500\u4eba\u5458\u91cd\u65b0\u601d\u8003\u5982\u4f55\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6548\u679c\u3002\u867d\u7136\u786e\u5b9a\u6027\u8ffd\u8e2a\u5df2\u9010\u6e10\u5f0f\u5fae\uff0c\u4f46 iOS \u7528\u6237\u5f80\u5f80\u62e5\u6709\u66f4\u9ad8\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV)\uff0c\u8fd9\u4f7f\u4ed6\u4eec\u6210\u4e3a\u6781\u5177\u4ef7\u503c\uff08\u4e14\u6210\u672c\u9ad8\u6602\uff09\u7684\u53d7\u4f17\u7fa4\u4f53\u3002.<\/p>\n\n\n\n<p>\u4e3a\u4e86\u53d6\u5f97\u6210\u529f\uff0c\u7528\u6237\u4ee3\u7406\u7b56\u7565\u5fc5\u987b\u5c06\u521b\u9020\u529b\u4e0e\u9690\u79c1\u5408\u89c4\u6027\u76f8\u7ed3\u5408\uff0c\u5229\u7528\u4e0e SKAN \u517c\u5bb9\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5bf9\u65e9\u671f\u4fe1\u53f7\u8fdb\u884c\u5efa\u6a21\uff0c\u5e76\u6839\u636e\u56de\u4f20\u6570\u636e\uff08\u800c\u4e0d\u662f\u76f4\u63a5\u7528\u6237\u8def\u5f84\uff09\u8c03\u6574\u6b63\u5728\u8fdb\u884c\u7684\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ua-for-android-scale-flexibility-and-a-new-privacy-frontier\">Android \u7528\u6237\u4ee3\u7406\uff1a\u89c4\u6a21\u5316\u3001\u7075\u6d3b\u6027\u548c\u9690\u79c1\u65b0\u524d\u6cbf<\/h3>\n\n\n\n<p>Android \u5f00\u653e\u7684\u751f\u6001\u7cfb\u7edf\u63d0\u4f9b\u4e86\u65e0\u4e0e\u4f26\u6bd4\u7684\u8986\u76d6\u8303\u56f4\u548c\u591a\u6837\u6027\uff0c\u4f46\u4e5f\u9700\u8981\u7cbe\u5999\u7684\u7b56\u7565\u3002\u968f\u7740\u8bbe\u5907\u3001\u5236\u9020\u5546\u548c\u5e94\u7528\u5546\u5e97\u9009\u62e9\u7684\u589e\u591a\uff0cAndroid \u4e0a\u7684\u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u53ef\u4ee5\u5b9e\u73b0\u66f4\u5feb\u7684\u8fed\u4ee3\u901f\u5ea6\u3001\u66f4\u4e30\u5bcc\u7684\u5b89\u88c5\u6570\u636e\uff08\u4f8b\u5982\u5f15\u8350\u6765\u6e90\u4fe1\u606f\uff09\u4ee5\u53ca\u66f4\u5bbd\u677e\u7684\u9650\u5236\u3002.<\/p>\n\n\n\n<p>\u4f46\u98ce\u5411\u6b63\u5728\u8f6c\u53d8\uff1a\u8c37\u6b4c\u9762\u5411\u5b89\u5353\u7cfb\u7edf\u7684\u9690\u79c1\u6c99\u76d2\u6b63\u5728\u9010\u6b65\u6dd8\u6c70\u4f20\u7edf\u6807\u8bc6\u7b26\uff0c\u8fd9\u6807\u5fd7\u7740\u9690\u79c1\u4fdd\u62a4\u7684\u8f6c\u53d8\u3002\u8425\u9500\u4eba\u5458\u73b0\u5728\u5fc5\u987b\u4e3a\u7528\u6237\u6570\u636e\u7c92\u5ea6\u964d\u4f4e\u505a\u597d\u51c6\u5907\uff0c\u5e76\u91c7\u7528\u60c5\u5883\u5b9a\u5411\u3001\u9884\u6d4b\u6a21\u578b\u548c\u57fa\u4e8e\u7528\u6237\u8bb8\u53ef\u7684\u8ffd\u8e2a\u7b49\u89e3\u51b3\u65b9\u6848\uff0c\u624d\u80fd\u5728\u76d1\u7ba1\u66f4\u52a0\u4e25\u683c\u7684\u672a\u6765\u4fdd\u6301\u8425\u9500\u6548\u679c\u3002.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-think-ua-strategy-is-tricky-try-figuring-out-what-actually-worked\"><strong>\u89c9\u5f97\u7528\u6237\u83b7\u53d6\u7b56\u7565\u5f88\u68d8\u624b\uff1f\u90a3\u5c31\u8bd5\u7740\u5f04\u6e05\u695a\u54ea\u4e9b\u65b9\u6cd5\u771f\u6b63\u594f\u6548\u4e86\u3002.<\/strong><\/h4>\n\n\n\n<p>\u5f52\u56e0\u5206\u6790\u662f\u6700\u7ec8\u9636\u6bb5\uff0c\u5b83\u5c06\u51b3\u5b9a\u4f60\u7684\u8425\u9500\u6d3b\u52a8\u662f\u5426\u6210\u529f\u3002SKAN \u5efa\u8bae\u201c\u76f8\u4fe1\u8fc7\u7a0b\u201d\uff0c\u6982\u7387\u5206\u6790\u5219\u7ed9\u51fa\u201c\u731c\u6d4b\u201d\uff0c\u800c SSOT \u5219\u63d0\u4f9b\u786e\u51ff\u7684\u8bc1\u636e\uff08\u4ee5\u53ca\u4e00\u4efd\u201c\u548c\u5e73\u534f\u8bae\u201d\uff09\u3002\u5b83\u6216\u8bb8\u611f\u89c9\u50cf\u662f\u79d1\u5b66\u7814\u7a76\u548c\u76f4\u89c9\u5224\u65ad\u7684\u7ed3\u5408\uff0c\u4f46\u80fd\u5426\u6b63\u786e\u5f52\u56e0\u5206\u6790\u6b63\u662f\u533a\u5206\u4f18\u79c0\u8425\u9500\u6d3b\u52a8\u548c\u5353\u8d8a\u8425\u9500\u6d3b\u52a8\u7684\u5173\u952e\u6240\u5728\u3002. <a href=\"https:\/\/www.aarki.com\/zh\/insights\/skan-vs-probabilistic-vs-ssot\/\">\u9009\u51fa\u4f60\u6700\u559c\u6b22\u7684\u4ea6\u654c\u4ea6\u53cb\u3002.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-emerging-trends-in-user-acquisition-for-apps\">\u5e94\u7528\u7528\u6237\u83b7\u53d6\u7684\u65b0\u5174\u8d8b\u52bf<\/h2>\n\n\n\n<p>\u7a0b\u5e8f\u5316\u5e7f\u544a\u6301\u7eed\u9769\u65b0\u79fb\u52a8\u5e94\u7528\u5bfb\u627e\u548c\u57f9\u517b\u7406\u60f3\u7528\u6237\u7684\u65b9\u5f0f\u3002\u968f\u7740\u9700\u6c42\u65b9\u5e73\u53f0\u7684\u53d1\u5c55\uff0c\u5b83\u4eec\u4e0d\u518d\u4ec5\u4ec5\u5173\u6ce8\u7b80\u5355\u7684\u5b89\u88c5\u6307\u6807\uff0c\u800c\u662f\u81f4\u529b\u4e8e\u63a8\u52a8\u6709\u610f\u4e49\u7684\u7528\u6237\u4e92\u52a8\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-driven-user-predictions\">\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7528\u6237\u9884\u6d4b<\/h3>\n\n\n\n<p>\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7ade\u4ef7\u7b97\u6cd5\u73b0\u5728\u80fd\u591f\u5206\u6790\u6d77\u91cf\u7684\u7528\u6237\u884c\u4e3a\u6570\u636e\uff0c\u8bc6\u522b\u51fa\u4eba\u5de5\u64cd\u4f5c\u5458\u53ef\u80fd\u5ffd\u7565\u7684\u6a21\u5f0f\u3002\u8fd9\u4e9b\u5148\u8fdb\u7684\u9700\u6c42\u65b9\u5e73\u53f0\u4e0d\u4ec5\u80fd\u9501\u5b9a\u6f5c\u5728\u7528\u6237\uff0c\u8fd8\u80fd\u9884\u6d4b\u54ea\u4e9b\u7528\u6237\u6700\u6709\u53ef\u80fd\u6210\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u3002.<\/p>\n\n\n\n<p>\u901a\u8fc7\u5904\u7406\u5e94\u7528\u5185\u8d2d\u4e70\u5386\u53f2\u3001\u4f1a\u8bdd\u65f6\u957f\u548c\u8de8\u5e94\u7528\u4f7f\u7528\u6a21\u5f0f\u7b49\u4fe1\u53f7\uff0c, <strong>\u673a\u5668\u5b66\u4e60\u6a21\u578b\u73b0\u5728\u53ef\u4ee5\u5728\u7528\u6237\u5b89\u88c5\u4f60\u7684\u5e94\u7528\u4e4b\u524d\u5c31\u8bc6\u522b\u51fa\u9ad8\u4ef7\u503c\u7528\u6237\u3002.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-retention-first-acquisition\">\u4ee5\u7559\u5b58\u4e3a\u5148\u7684\u83b7\u5ba2\u7b56\u7565<\/h3>\n\n\n\n<p>\u7559\u5b58\u6307\u6807\u5982\u4eca\u5df2\u878d\u5165\u5230\u79fb\u52a8\u5e94\u7528\u7684\u521d\u59cb\u7528\u6237\u83b7\u53d6\u7b56\u7565\u4e2d\u3002\u73b0\u4ee3\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09\u4e0d\u4ec5\u4f18\u5316\u5b89\u88c5\u91cf\uff0c\u8fd8\u5229\u7528\u9884\u6d4b\u5206\u6790\u6765\u7cbe\u51c6\u5b9a\u4f4d\u5177\u6709\u66f4\u9ad8\u7ec8\u8eab\u4ef7\u503c\u6f5c\u529b\u7684\u7528\u6237\u3002.<\/p>\n\n\n\n<p>\u901a\u8fc7\u5206\u6790\u5b89\u88c5\u540e\u4e8b\u4ef6\u548c\u7528\u6237\u4e92\u52a8\u6a21\u5f0f\uff0c\u8fd9\u4e9b\u5e73\u53f0\u53ef\u4ee5\u5b9e\u65f6\u8c03\u6574\u7ade\u4ef7\u7b56\u7565\u3002 <strong>\u91cd\u70b9\u5173\u6ce8\u90a3\u4e9b\u65e9\u671f\u5c31\u8868\u73b0\u51fa\u5bf9\u5e94\u7528\u957f\u671f\u5fe0\u8bda\u5ea6\u7684\u7528\u6237\u3002.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.aarki.com\/zh\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\">\u91cd\u5b9a\u5411<\/a> \u5728\u83b7\u53d6\u7528\u6237\u4e4b\u540e\uff0c\u91cd\u5b9a\u5411\u8425\u9500\u4fbf\u5f00\u59cb\u53d1\u6325\u4f5c\u7528\u3002\u901a\u8fc7\u5c06\u91cd\u5b9a\u5411\u8425\u9500\u4e0e\u7528\u6237\u83b7\u53d6\u7b56\u7565\u76f8\u7ed3\u5408\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u65e0\u7f1d\u5faa\u73af\uff0c\u4ece\u800c\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u5e76\u6700\u5927\u5316\u7528\u6237\u4ef7\u503c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-privacy-centric-targeting\">\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u5b9a\u5411<\/h3>\n\n\n\n<p>\u4f20\u7edf\u6807\u8bc6\u7b26\u7684\u6dd8\u6c70\u6fc0\u53d1\u4e86\u9690\u79c1\u4fdd\u62a4\u578b\u5b9a\u5411\u65b9\u6cd5\u7684\u521b\u65b0\u3002\u5177\u6709\u524d\u77bb\u6027\u7684\u6570\u5b57\u670d\u52a1\u63d0\u4f9b\u5546 (DSP) \u6b63\u5728\u7387\u5148\u91c7\u7528\u57fa\u4e8e\u7528\u6237\u7fa4\u7ec4\u7684\u5b9a\u5411\u548c\u8bbe\u5907\u7aef\u5904\u7406\u7b49\u65b0\u65b9\u6cd5\u3002.<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u5728\u5c0a\u91cd\u7528\u6237\u9690\u79c1\u7684\u540c\u65f6\uff0c\u4fdd\u6301\u4e86\u7cbe\u51c6\u7684\u76ee\u6807\u5b9a\u4f4d\uff0c\u5229\u7528\u4e0a\u4e0b\u6587\u4fe1\u53f7\u548c\u533f\u540d\u5316\u7684\u884c\u4e3a\u6a21\u5f0f\u6765\u89e6\u8fbe\u76f8\u5173\u53d7\u4f17\u3002. <strong>\u8fd9\u79cd\u8f6c\u53d8\u4e0d\u4ec5\u4ec5\u662f\u5173\u4e8e\u5408\u89c4\u6027\uff1b\u5b83\u662f\u4e3a\u4e86\u4ece\u4e0e\u7528\u6237\u7684\u7b2c\u4e00\u6b21\u4e92\u52a8\u5f00\u59cb\uff0c\u5c31\u4e0e\u7528\u6237\u5efa\u7acb\u66f4\u53ef\u6301\u7eed\u3001\u57fa\u4e8e\u4fe1\u4efb\u7684\u5173\u7cfb\u3002.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-evolution-of-shopping-behaviors\">\u8d2d\u7269\u884c\u4e3a\u7684\u6f14\u53d8<\/h3>\n\n\n\n<p>\u5546\u4e1a\u4e0e\u5185\u5bb9\u7684\u878d\u5408\u6539\u53d8\u4e86\u7528\u6237\u53d1\u73b0\u548c\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u7684\u65b9\u5f0f\u3002\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u793e\u4ea4\u7535\u5546\u529f\u80fd\u4e3a\u7528\u6237\u83b7\u53d6\u521b\u9020\u4e86\u65b0\u7684\u89e6\u70b9\u3002.<\/p>\n\n\n\n<p>\u667a\u80fd\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09\u6b63\u5229\u7528\u8fd9\u4e00\u70b9\uff0c\u5728\u7528\u6237\u53d1\u73b0\u4ea7\u54c1\/\u670d\u52a1\u9636\u6bb5\u800c\u975e\u4ec5\u4ec5\u5728\u8d2d\u4e70\u9636\u6bb5\u8fdb\u884c\u7cbe\u51c6\u6295\u653e\u3002\u5b83\u4eec\u8ffd\u8e2a\u7528\u6237\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u7684\u590d\u6742\u884c\u4e3a\u8def\u5f84\uff0c\u4ece\u800c\u627e\u5230\u5e94\u7528\u63a8\u5e7f\u7684\u6700\u4f73\u65f6\u673a\u3002.<\/p>\n\n\n\n<p>\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u901a\u8fc7\u5b9a\u5236\u4ea7\u54c1\u9875\u9762\u7b49\u5f15\u4eba\u5165\u80dc\u7684\u4e2a\u6027\u5316\u6280\u672f\uff0c\u786e\u4fdd\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\u3002.<\/p>\n\n\n\n<p>DSP \u5e73\u53f0\u5f15\u9886\u7740\u8fd9\u573a\u53d8\u9769\uff0c\u5b83\u4eec\u62e5\u6709\u4eba\u5de5\u667a\u80fd\u3001\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u89e3\u51b3\u65b9\u6848\u4ee5\u53ca\u5bf9\u7528\u6237\u7684\u6df1\u523b\u7406\u89e3\u3002\u5b83\u4eec\u80fd\u591f\u7b56\u5212\u7cbe\u51c6\u3001\u5408\u89c4\u4e14\u4ee5\u7528\u6237\u7559\u5b58\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u6b63\u5728\u6539\u53d8\u5e94\u7528\u7a0b\u5e8f\u83b7\u53d6\u7528\u6237\u7684\u65b9\u5f0f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strategizing-user-acquisition-with-patience-and-precision\">\u8010\u5fc3\u800c\u7cbe\u51c6\u5730\u5236\u5b9a\u7528\u6237\u83b7\u53d6\u7b56\u7565<\/h2>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6\u5f88\u5c11\u662f\u77ed\u8dd1\u51b2\u523a\uff0c\u800c\u662f\u4e00\u573a\u7cbe\u5fc3\u7b56\u5212\u7684\u9a6c\u62c9\u677e\uff0c\u9700\u8981\u7ed3\u6784\u5316\u7684\u65b9\u6cd5\u3002\u867d\u7136\u5feb\u901f\u89c1\u6548\u53ef\u80fd\u5f88\u8bf1\u4eba\uff0c\u4f46\u6700\u6709\u6548\u7684\u7b56\u7565\u662f\u90a3\u4e9b\u5c0a\u91cd\u8425\u9500\u6f0f\u6597\u81ea\u7136\u8fdb\u7a0b\u7684\u7b56\u7565\u3002.<\/p>\n\n\n\n<p>\u6210\u529f\u5e76\u975e\u4e00\u8e74\u800c\u5c31\uff0c\u5c24\u5176\u662f\u5728\u79fb\u52a8\u5e94\u7528\u8425\u9500\u9886\u57df\u3002\u6bcf\u4e2a\u9636\u6bb5\u90fd\u4ee5\u524d\u4e00\u4e2a\u9636\u6bb5\u4e3a\u57fa\u7840\uff0c\u4e3a\u957f\u671f\u3001\u53ef\u6269\u5c55\u7684\u589e\u957f\u5960\u5b9a\u57fa\u7840\u3002.<\/p>\n\n\n\n<p>\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u9500\u552e\u6f0f\u6597\u5c06\u4f60\u7684\u7b56\u7565\u4ece\u5e7f\u6cdb\u8f6c\u5411\u805a\u7126\u3002. <strong>\u5b83\u786e\u4fdd\u60a8\u4e0d\u4ec5\u80fd\u83b7\u53d6\u7528\u6237\uff0c\u8fd8\u80fd\u5f15\u5bfc\u4ed6\u4eec\u7ecf\u5386\u6709\u610f\u4e49\u7684\u4e92\u52a8\u548c\u4ef7\u503c\u521b\u9020\u9636\u6bb5\u3002.<\/strong><\/p>\n\n\n\n<p>\u5f3a\u5927\u7684\u7528\u6237\u83b7\u53d6\u7b56\u7565\u5229\u7528\u6bcf\u4e2a\u9636\u6bb5\u7684\u6d1e\u5bdf\u6765\u5fae\u8c03\u8425\u9500\u6d3b\u52a8\uff0c\u9002\u5e94\u7528\u6237\u884c\u4e3a\uff0c\u5e76\u6700\u7ec8\u4ea4\u4ed8\u9ad8\u8d28\u91cf\u7684\u6210\u679c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-awareness-to-high-value-users-a-multi-stage-journey\">\u4ece\u8ba4\u77e5\u5230\u9ad8\u4ef7\u503c\u7528\u6237\uff1a\u4e00\u4e2a\u591a\u9636\u6bb5\u7684\u65c5\u7a0b<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stage-i\">\u7b2c\u4e00\u9636\u6bb5<\/h4>\n\n\n\n<p>\u65c5\u7a0b\u59cb\u4e8e <strong>\u9a7e\u9a76\u610f\u8bc6\u548c\u5b89\u88c5<\/strong>, \u9996\u5148\u8981\u5e7f\u6cdb\u6492\u7f51\uff0c\u5c3d\u53ef\u80fd\u591a\u5730\u5438\u5f15\u6f5c\u5728\u7528\u6237\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u5b89\u88c5\u6210\u672c (CPI) \u7b49\u6307\u6807\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u4f60\u9700\u8981\u5e7f\u6cdb\u6492\u7f51\uff0c\u6536\u96c6\u7528\u6237\u884c\u4e3a\u548c\u504f\u597d\u65b9\u9762\u7684\u6570\u636e\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u5173\u4e4e\u6570\u5b57\u548c\u6536\u5165\uff0c\u66f4\u91cd\u8981\u7684\u662f\u6316\u6398\u7528\u6237\u884c\u4e3a\u6a21\u5f0f\uff0c\u4ece\u800c\u53d1\u73b0\u66f4\u6df1\u5c42\u6b21\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u3002.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stage-ii\">\u7b2c\u4e8c\u9636\u6bb5<\/h4>\n\n\n\n<p>\u968f\u7740\u8425\u9500\u6d3b\u52a8\u7684\u63a8\u8fdb\uff0c\u91cd\u70b9\u4f1a\u8f6c\u79fb\u5230\u6f0f\u6597\u4e2d\u6bb5\u7684\u884c\u52a8\uff0c\u901a\u5e38\u88ab\u79f0\u4e3a\u2026\u2026 <strong>\u91cd\u8981\u7684\u4e2d\u95f4\u884c\u52a8\u3002.<\/strong> \u65e0\u8bba\u662f\u5b8c\u6210\u6ce8\u518c\u3001\u8fbe\u5230\u7279\u5b9a\u6e38\u620f\u7b49\u7ea7\uff0c\u8fd8\u662f\u4f7f\u7528\u9ad8\u7ea7\u529f\u80fd\uff0c\u8fd9\u4e9b\u884c\u4e3a\u90fd\u4e3a\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\u5960\u5b9a\u4e86\u57fa\u7840\u3002\u9488\u5bf9\u8fd9\u4e9b\u4e8b\u4ef6\u8fdb\u884c\u4f18\u5316\uff0c\u53ef\u4ee5\u786e\u4fdd\u5f15\u5bfc\u7528\u6237\u66f4\u6709\u76ee\u7684\u5730\u5b8c\u6210\u8d2d\u4e70\u6d41\u7a0b\u3002.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stage-iii\">\u7b2c\u4e09\u9636\u6bb5<\/h4>\n\n\n\n<p>\u4e0b\u4e00\u9636\u6bb5\u7684\u91cd\u70b9\u662f <strong>\u6709\u4ef7\u503c\u7684\u884c\u52a8<\/strong>, \u90a3\u4e9b\u76f4\u63a5\u4e3a\u6536\u5165\u505a\u51fa\u8d21\u732e\u7684\u7528\u6237\u3002\u7528\u6237\u5dee\u5f02\u5316\u6b63\u662f\u5728\u6b64\u53d1\u6325\u4f5c\u7528\uff0c\u5b83\u80fd\u5e2e\u52a9\u4f60\u8bc6\u522b\u53d7\u4f17\u7fa4\u4f53\u4e2d\u7684\u9ad8\u4ef7\u503c\u7ec6\u5206\u7fa4\u4f53\u3002\u6709\u4e9b\u7528\u6237\u53ef\u80fd\u8fdb\u884c\u5c0f\u989d\u4f46\u9891\u7e41\u7684\u8d2d\u4e70\uff0c\u800c\u53e6\u4e00\u4e9b\u7528\u6237\uff08\u901a\u5e38\u88ab\u79f0\u4e3a\u201c\u9cb8\u9c7c\u7528\u6237\u201d\uff09\u5219\u8d21\u732e\u4e86\u5e94\u7528\u7684\u5927\u90e8\u5206\u6536\u5165\u3002\u8ba4\u8bc6\u5230\u8fd9\u4e9b\u533a\u522b\u6709\u52a9\u4e8e\u66f4\u660e\u667a\u5730\u5206\u914d\u9884\u7b97\u548c\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stage-iv\">\u7b2c\u56db\u9636\u6bb5<\/h4>\n\n\n\n<p>\u6700\u540e\uff0c\u8be5\u7b56\u7565\u5e94\u6700\u7ec8\u5b9e\u73b0\u4f18\u5316\u3002 <strong>\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u3002.<\/strong> \u5230\u4e86\u8fd9\u4e2a\u9636\u6bb5\uff0c\u8425\u9500\u6d3b\u52a8\u5c06\u6570\u636e\u9a71\u52a8\uff0c\u5e76\u8fdb\u884c\u9ad8\u5ea6\u7cbe\u51c6\u7684\u5b9a\u5411\uff0c\u65e8\u5728\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u6700\u6d3b\u8dc3\u3001\u6700\u5177\u4ef7\u503c\u7528\u6237\u7684\u4ef7\u503c\u3002\u76ee\u6807\u4e5f\u4ece\u83b7\u53d6\u7528\u6237\u6570\u91cf\u8f6c\u5411\u76c8\u5229\u80fd\u529b\uff0c\u786e\u4fdd\u5728\u4e0d\u727a\u7272\u6548\u7387\u7684\u524d\u63d0\u4e0b\u5b9e\u73b0\u6301\u7eed\u589e\u957f\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-this-journey-works\">\u4e3a\u4ec0\u4e48\u8fd9\u6bb5\u65c5\u7a0b\u6709\u6548<\/h3>\n\n\n\n<p>\u8fd9\u79cd\u7ed3\u6784\u5316\u7684\u5206\u9636\u6bb5\u65b9\u6cd5\u786e\u4fdd\u4e86\u6240\u6709\u52aa\u529b\u90fd\u4e0d\u4f1a\u767d\u8d39\u3002\u65e9\u671f\u9636\u6bb5\u4e3a\u540e\u7eed\u7684\u6539\u8fdb\u5960\u5b9a\u4e86\u6570\u636e\u57fa\u7840\uff0c\u4ece\u800c\u80fd\u591f\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u5e76\u5408\u7406\u5206\u914d\u8d44\u6e90\u3002\u5b83\u8fd8\u8003\u8651\u5230\u4e86\u673a\u5668\u5b66\u4e60\u6a21\u578b\u8017\u65f6\u8f83\u957f\u7684\u7279\u6027\uff0c\u4f7f\u5176\u6709\u7a7a\u95f4\u5728\u6bcf\u4e2a\u9636\u6bb5\u8fdb\u884c\u8c03\u6574\u548c\u6539\u8fdb\u3002.<\/p>\n\n\n\n<p>\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u6846\u67b6\uff1b\u5b83\u662f\u4e00\u6761\u884c\u4e4b\u6709\u6548\u7684\u8def\u5f84\uff0c\u53ef\u4ee5\u5c06\u5b89\u88c5\u91cf\u8f6c\u5316\u4e3a\u5fe0\u8bda\u7684\u9ad8\u4ef7\u503c\u7528\u6237\u3002\u9075\u5faa\u5176\u5404\u4e2a\u9636\u6bb5\uff0c\u60a8\u4e0d\u4ec5\u80fd\u591f\u83b7\u53d6\u7528\u6237\uff0c\u8fd8\u80fd\u6784\u5efa\u4e00\u4e2a\u7cbe\u51c6\u4e14\u76ee\u6807\u660e\u786e\u7684\u589e\u957f\u6e20\u9053\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-programmatic-advertising-the-catalyst-for-app-growth\">\u7a0b\u5e8f\u5316\u5e7f\u544a\uff1a\u5e94\u7528\u589e\u957f\u7684\u50ac\u5316\u5242<\/h2>\n\n\n\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u6709\u4e00\u79cd\u5e7f\u544a\u65b9\u5f0f\u80fd\u591f\u7cbe\u51c6\u5730\u5728\u6070\u5f53\u7684\u65f6\u673a\uff0c\u5c06\u6700\u6070\u5f53\u7684\u4fe1\u606f\u4f20\u9012\u7ed9\u6700\u5408\u9002\u7684\u4eba\u3002\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e0d\u4ec5\u4ec5\u662f\u53e6\u4e00\u4e2a\u6e20\u9053\uff0c\u5b83\u66f4\u667a\u80fd\u3001\u66f4\u9ad8\u6548\uff0c\u80fd\u591f\u5c06\u7cbe\u51c6\u6027\u548c\u521b\u9020\u6027\u5b8c\u7f8e\u7ed3\u5408\uff0c\u4ece\u800c\u5927\u89c4\u6a21\u5730\u83b7\u53d6\u7528\u6237\u3002.<\/p>\n\n\n\n<p>\u901a\u8fc7\u5b9e\u65f6\u7ade\u4ef7\u548c\u5148\u8fdb\u7684\u7b97\u6cd5\uff0c\u65e0\u8bba\u7528\u6237\u662f\u63a2\u7d22\u65b0\u6e38\u620f\u7684\u4f11\u95f2\u73a9\u5bb6\uff0c\u8fd8\u662f\u5bfb\u627e\u4e0b\u4e00\u4e2a\u5065\u8eab\u5de5\u5177\u7684\u5065\u5eb7\u7231\u597d\u8005\uff0c\u5b83\u90fd\u80fd\u786e\u4fdd\u60a8\u7684\u5e94\u7528\u8131\u9896\u800c\u51fa\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-dsp-difference\">DSP \u7684\u533a\u522b<\/h3>\n\n\n\n<p>\u8981\u5145\u5206\u53d1\u6325\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u6f5c\u529b\uff0c\u9700\u8981\u7684\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u81ea\u52a8\u5316\u5e7f\u544a\u8d2d\u4e70\u7684\u9700\u6c42\u65b9\u5e73\u53f0 (DSP)\u3002DSP \u53ef\u4ee5\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u65b9\u6848\uff0c\u5c06\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6d1e\u5bdf\u4e0e\u521b\u610f\u7b56\u7565\u76f8\u7ed3\u5408\uff0c\u5e2e\u52a9\u60a8\u5b9e\u73b0\u76ee\u6807\u3002\u4ece\u9884\u6d4b\u5efa\u6a21\u5230\u4e2a\u6027\u5316\u5e7f\u544a\u521b\u610f\uff0cDSP \u786e\u4fdd\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u4e0e\u76ee\u6807\u53d7\u4f17\u548c\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-works\">\u4e3a\u4ec0\u4e48\u6709\u6548<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e73\u8861\u8986\u76d6\u9762\u548c\u76f8\u5173\u6027<\/strong>\u7a0b\u5e8f\u5316\u5e7f\u544a\u8ba9\u60a8\u5728\u4e0d\u727a\u7272\u7cbe\u51c6\u5ea6\u7684\u524d\u63d0\u4e0b\u5b9e\u73b0\u89c4\u6a21\u5316\uff0c\u5b9e\u65f6\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\uff0c\u786e\u4fdd\u6bcf\u4e00\u5206\u94b1\u90fd\u82b1\u5f97\u5176\u6240\u3002.<\/li>\n\n\n\n<li><strong>\u6570\u636e\u9a71\u52a8\u51b3\u7b56<\/strong>\u901a\u8fc7\u5c06\u884c\u4e3a\u6d1e\u5bdf\u4e0e\u60c5\u5883\u5b9a\u4f4d\u76f8\u7ed3\u5408\uff0cAarki \u7b49\u7a0b\u5e8f\u5316\u5e73\u53f0\u80fd\u591f\u9002\u5e94\u7528\u6237\u9700\u6c42\uff0c\u4f7f\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u4fdd\u6301\u76f8\u5173\u6027\u548c\u5f71\u54cd\u529b\u3002.<\/li>\n\n\n\n<li><strong>\u521b\u610f\u4f18\u5316<\/strong>\u5343\u7bc7\u4e00\u5f8b\u7684\u5e7f\u544a\u65f6\u4ee3\u5df2\u7ecf\u8fc7\u53bb\u3002DSP\u5e73\u53f0\u53ef\u4ee5\u8f7b\u677e\u5730\u4e3a\u4e0d\u540c\u7684\u53d7\u4f17\u5b9a\u5236\u89c6\u89c9\u6548\u679c\u548c\u4fe1\u606f\uff0c\u4ece\u800c\u63d0\u9ad8\u4e92\u52a8\u7387\u548c\u8f6c\u5316\u7387\u3002.<\/li>\n\n\n\n<li><strong>\u5e94\u5bf9\u9690\u79c1\u6311\u6218\uff1a <\/strong>\u6700\u540e\uff0cDSP \u7684\u8bbe\u8ba1\u65e8\u5728\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u9690\u79c1\u6cd5\u89c4\u3002.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u6210\u529f\u5e76\u975e\u4e00\u8e74\u800c\u5c31\u3002\u673a\u5668\u5b66\u4e60\u662f\u8fd9\u4e9b\u5e7f\u544a\u6d3b\u52a8\u7684\u6838\u5fc3\uff0c\u5b83\u9700\u8981\u65f6\u95f4\u6765\u5206\u6790\u6570\u636e\u3001\u4f18\u5316\u6a21\u578b\u5e76\u6700\u7ec8\u4ea7\u751f\u6548\u679c\u3002\u8fd9\u5e76\u975e\u901f\u6210\u4e4b\u6cd5\uff0c\u800c\u662f\u4e00\u4e2a\u5faa\u5e8f\u6e10\u8fdb\u7684\u8fc7\u7a0b\uff0c\u8010\u5fc3\u81f3\u5173\u91cd\u8981\u3002\u5b83\u5904\u7406\u7684\u6570\u636e\u8d8a\u591a\uff0c\u6548\u679c\u5c31\u8d8a\u597d\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-right-ua-partner\">\u9009\u62e9\u5408\u9002\u7684 UA \u5408\u4f5c\u4f19\u4f34<\/h2>\n\n\n\n<p>\u9009\u62e9\u7406\u60f3\u7684\u7528\u6237\u83b7\u53d6\u5408\u4f5c\u4f19\u4f34\uff0c\u5bf9\u5e94\u7528\u7684\u589e\u957f\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u5bfb\u627e\u5177\u5907\u4ee5\u4e0b\u6761\u4ef6\u7684\u5408\u4f5c\u4f19\u4f34\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5728\u5c0a\u91cd\u9690\u79c1\u7684\u524d\u63d0\u4e0b\uff0c\u5b9e\u73b0\u6570\u636e\u9a71\u52a8\u7684\u7cbe\u51c6\u5b9a\u4f4d\uff1a<\/strong> \u5229\u7528\u5148\u8fdb\u7684\u673a\u5668\u5b66\u4e60\u6280\u672f\uff0c\u5927\u89c4\u6a21\u8bc6\u522b\u548c\u9501\u5b9a\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u540c\u65f6\u4fdd\u969c\u7528\u6237\u9690\u79c1\u3002.<\/li>\n\n\n\n<li><strong>\u521b\u610f\u5353\u8d8a\uff1a<\/strong> \u5177\u5907\u4e3a\u4e0d\u540c\u53d7\u4f17\u7fa4\u4f53\u91cf\u8eab\u5b9a\u5236\u5e76\u5236\u4f5c\u548c\u53d1\u5e03\u4e2a\u6027\u5316\u3001\u5f15\u4eba\u5165\u80dc\u7684\u521b\u610f\u5185\u5bb9\u7684\u6210\u719f\u80fd\u529b\u3002.<\/li>\n\n\n\n<li><strong>\u5168\u6e20\u9053\u4f18\u5316\uff1a<\/strong> \u64c5\u957f\u4f18\u5316\u5b89\u88c5\u4ee5\u5916\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u91cd\u70b9\u5173\u6ce8\u5b89\u88c5\u540e\u4e8b\u4ef6\u3001\u7528\u6237\u7559\u5b58\u548c\u957f\u671f\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-metrics-that-define-user-acquisition-success\">\u8861\u91cf\u7528\u6237\u83b7\u53d6\u6210\u529f\u4e0e\u5426\u7684\u5173\u952e\u6307\u6807<\/h2>\n\n\n\n<p>\u8861\u91cf\u7528\u6237\u83b7\u53d6 (UA) \u6d3b\u52a8\u7684\u6210\u529f\u4e0d\u4ec5\u4ec5\u53d6\u51b3\u4e8e\u5b89\u88c5\u91cf\u3002\u6b63\u786e\u7684\u6307\u6807\u6709\u52a9\u4e8e\u60a8\u4e86\u89e3\u7528\u6237\u8d28\u91cf\u3001\u6d3b\u52a8\u6548\u7387\u548c\u957f\u671f\u76c8\u5229\u80fd\u529b\u3002\u4ee5\u4e0b\u662f\u6bcf\u4f4d\u5e94\u7528\u8425\u9500\u4eba\u5458\u90fd\u5e94\u8be5\u8ddf\u8e2a\u7684\u4e00\u4e9b\u5173\u952e\u6307\u6807\uff1a<\/p>\n\n\n\n<p><strong>\u6bcf\u6b21\u5b89\u88c5\u6210\u672c (CPI)<\/strong><strong><br><\/strong>CPI\uff08\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff09\u662f\u7528\u6237\u83b7\u53d6\u8425\u9500\u6d3b\u52a8\u7684\u57fa\u7840\u6307\u6807\uff0c\u5b83\u8861\u91cf\u7684\u662f\u83b7\u53d6\u4e00\u6b21\u5e94\u7528\u5b89\u88c5\u7684\u6210\u672c\u3002\u867d\u7136\u964d\u4f4e CPI \u662f\u7406\u60f3\u7684\uff0c\u4f46\u5e73\u8861\u6210\u672c\u548c\u7528\u6237\u8d28\u91cf\u624d\u662f\u5173\u952e\u3002.<\/p>\n\n\n\n<p><strong>\u70b9\u51fb\u7387\uff08CTR\uff09\uff1a<\/strong><strong><br><\/strong>\u70b9\u51fb\u7387 (CTR) \u6307\u7684\u662f\u7528\u6237\u770b\u5230\u5e7f\u544a\u540e\u70b9\u51fb\u8be5\u5e7f\u544a\u7684\u767e\u5206\u6bd4\u3002\u9ad8\u70b9\u51fb\u7387\u8868\u660e\u60a8\u7684\u5e7f\u544a\u521b\u610f\u548c\u4fe1\u606f\u4f20\u9012\u6709\u6548\uff0c\u80fd\u591f\u5f15\u8d77\u53d7\u4f17\u7684\u5171\u9e23\u3002.<\/p>\n\n\n\n<p><strong>\u5b89\u88c5\u540e\u4e8b\u4ef6\u5b8c\u6210\u7387\uff1a<\/strong><strong><br><\/strong>\u8ddf\u8e2a\u6ce8\u518c\u3001\u5e94\u7528\u5185\u8d2d\u4e70\u6216\u5173\u5361\u5b8c\u6210\u7b49\u64cd\u4f5c\u6709\u52a9\u4e8e\u8bc4\u4f30\u7528\u6237\u8d28\u91cf\u548c\u76ee\u6807\u5b9a\u4f4d\u7b56\u7565\u7684\u6709\u6548\u6027\u3002.<\/p>\n\n\n\n<p><strong>\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPU\uff09\uff1a<\/strong><strong><br><\/strong>ARPU\uff08\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\u8ba1\u7b97\u7684\u662f\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u6bcf\u4e2a\u7528\u6237\u4ea7\u751f\u7684\u5e73\u5747\u6536\u5165\u3002\u5b83\u6709\u52a9\u4e8e\u8861\u91cf\u60a8\u7684\u7528\u6237\u83b7\u53d6\u7b56\u7565\u5728\u63d0\u5347\u5355\u7528\u6237\u6536\u5165\u65b9\u9762\u7684\u6709\u6548\u6027\u3002.<\/p>\n\n\n\n<p><strong>\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\uff1a<\/strong><\/p>\n\n\n\n<p>ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\u91cf\u5316\u4e86\u7528\u6237\u83b7\u53d6\u5e7f\u544a\u6d3b\u52a8\u6bcf\u6295\u5165\u4e00\u7f8e\u5143\u6240\u5e26\u6765\u7684\u6536\u76ca\u3002\u5b83\u662f\u8861\u91cf\u6548\u7387\u548c\u76c8\u5229\u80fd\u529b\u7684\u7ec8\u6781\u6307\u6807\u3002.<\/p>\n\n\n\n<p><strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\uff1a<\/strong><strong><br><\/strong>\u83b7\u5ba2\u6210\u672c (CAC) \u663e\u793a\u60a8\u83b7\u53d6\u5355\u4e2a\u7528\u6237\u6240\u9700\u7684\u8d39\u7528\u3002\u8f83\u4f4e\u7684 CAC \u8868\u660e\u8425\u9500\u6d3b\u52a8\u6548\u7387\u9ad8\uff0c\u5c24\u5176\u662f\u5728\u4e0e\u5f3a\u52b2\u7684\u6536\u5165\u6307\u6807\u76f8\u7ed3\u5408\u65f6\u66f4\u662f\u5982\u6b64\u3002.<\/p>\n\n\n\n<p><strong>\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\uff1a<\/strong><strong><br><\/strong>LTV\uff08\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u8861\u91cf\u7684\u662f\u7528\u6237\u5728\u5176\u751f\u547d\u5468\u671f\u5185\u4ea7\u751f\u7684\u603b\u6536\u5165\u3002\u6210\u529f\u7684\u7528\u6237\u83b7\u53d6\u7b56\u7565\u80fd\u591f\u786e\u4fdd LTV \u663e\u8457\u9ad8\u4e8e CAC\uff08\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff09\uff0c\u4ece\u800c\u4f53\u73b0\u76c8\u5229\u80fd\u529b\u3002.<\/p>\n\n\n\n<p><strong>\u7559\u5b58\u7387\uff1a<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6\u4e4b\u540e\uff0c\u8861\u91cf\u5de5\u4f5c\u5e76\u672a\u7ed3\u675f\u3002\u5206\u6790\u7b2c 1 \u5929\u3001\u7b2c 7 \u5929\u548c\u7b2c 30 \u5929\u7684\u7559\u5b58\u7387\uff0c\u53ef\u4ee5\u6e05\u6670\u5730\u5c55\u73b0\u60a8\u7684\u5e94\u7528\u5728\u5b89\u88c5\u540e\u5982\u4f55\u6709\u6548\u5730\u7ef4\u7cfb\u7528\u6237\u7c98\u6027\u3002\u9ad8\u7559\u5b58\u7387\u53cd\u6620\u4e86\u8425\u9500\u6d3b\u52a8\u7684\u8d28\u91cf\u548c\u5e94\u7528\u7684\u4ef7\u503c\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-and-pitfalls-in-user-acquisition\">\u7528\u6237\u83b7\u53d6\u4e2d\u7684\u6311\u6218\u4e0e\u9677\u9631<\/h2>\n\n\n\n<p>\u79fb\u52a8\u5e94\u7528\u7528\u6237\u83b7\u53d6\u7b56\u7565\u5145\u6ee1\u6311\u6218\uff0c\u9700\u8981\u7cbe\u51c6\u7684\u7b56\u7565\u548c\u7075\u6d3b\u7684\u5de5\u5177\u624d\u80fd\u514b\u670d\u3002\u4e3b\u8981\u9677\u9631\u5305\u62ec\uff1a<\/p>\n\n\n\n<p><strong>\u6210\u672c\u4e0a\u5347\uff1a<\/strong> \u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e94\u7528\u7c7b\u522b\u4e2d\uff0c\u83b7\u5ba2\u6210\u672c\u4e0d\u65ad\u4e0a\u5347\uff0c\u5982\u679c\u6ca1\u6709\u7cbe\u51c6\u7684\u7528\u6237\u5b9a\u4f4d\uff0c\u76c8\u5229\u5c06\u66f4\u52a0\u96be\u4ee5\u5b9e\u73b0\u3002.<\/p>\n\n\n\n<p><strong>\u4f4e\u7559\u5b58\u7387\uff1a<\/strong> \u5438\u5f15\u90a3\u4e9b\u4e0d\u53c2\u4e0e\u4e92\u52a8\u6216\u6d41\u5931\u5f88\u5feb\u7684\u7528\u6237\u4f1a\u964d\u4f4e\u8425\u9500\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8fd9\u51f8\u663e\u4e86\u6570\u636e\u9a71\u52a8\u578b\u5b9a\u5411\u7684\u5fc5\u8981\u6027\u3002.<\/p>\n\n\n\n<p><strong>\u5e7f\u544a\u75b2\u52b3\uff1a<\/strong> \u91cd\u590d\u5e7f\u544a\u8fc7\u5ea6\u66dd\u5149\u4f1a\u964d\u4f4e\u70b9\u51fb\u7387\uff0c\u56e0\u6b64\u9700\u8981\u65b0\u9c9c\u4e14\u91cf\u8eab\u5b9a\u5236\u7684\u521b\u610f\u6765\u4fdd\u6301\u7528\u6237\u5174\u8da3\u3002.<\/p>\n\n\n\n<p><strong>\u6b3a\u8bc8\u6027\u6d41\u91cf\uff1a<\/strong> \u5e7f\u544a\u6b3a\u8bc8\uff0c\u4f8b\u5982\u865a\u5047\u5b89\u88c5\u6216\u673a\u5668\u4eba\u751f\u6210\u7684\u70b9\u51fb\uff0c\u4f1a\u8bef\u5bfc\u6307\u6807\u5e76\u8017\u5c3d\u9884\u7b97\u3002.<\/p>\n\n\n\n<p><strong>\u6570\u636e\u9690\u79c1\u5408\u89c4\u6027\uff1a<\/strong> \u8981\u9075\u5b88 GDPR \u548c CCPA \u7b49\u4e25\u683c\u6cd5\u89c4\uff0c\u5c31\u9700\u8981\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u6570\u636e\u6536\u96c6\u548c\u8425\u9500\u6d3b\u52a8\u6267\u884c\u3002.<\/p>\n\n\n\n<p><strong>\u9884\u7b97\u5206\u914d\u6548\u7387\u4f4e\u4e0b\uff1a<\/strong> \u5982\u679c\u6ca1\u6709\u9884\u6d4b\u5206\u6790\uff0c\u9884\u7b97\u5206\u914d\u53ef\u80fd\u4f1a\u504f\u5411\u8868\u73b0\u4e0d\u4f73\u7684\u6e20\u9053\uff0c\u6216\u8005\u5ffd\u7565\u9ad8\u4ef7\u503c\u7684\u673a\u4f1a\u3002.<\/p>\n\n\n\n<p><strong>\u6307\u6807\u9519\u4f4d\uff1a<\/strong> \u8fc7\u5206\u5f3a\u8c03 CPI \u6216 CTR \u7b49\u865a\u8363\u6307\u6807\u53ef\u80fd\u4f1a\u5ffd\u7565 LTV \u6216 ROAS \u7b49\u957f\u671f\u4ef7\u503c\u6307\u6807\u3002.<\/p>\n\n\n\n<p><strong>\u89c4\u6a21\u5316\u6311\u6218\uff1a<\/strong> \u968f\u7740\u8425\u9500\u6d3b\u52a8\u7684\u89c4\u6a21\u6269\u5927\uff0c\u5982\u4f55\u5728\u4fdd\u6301\u6548\u7387\u7684\u540c\u65f6\u89e6\u8fbe\u591a\u6837\u5316\u7684\u9ad8\u4ef7\u503c\u53d7\u4f17\u7fa4\u4f53\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\u3002.<\/p>\n\n\n\n<p><strong>\u521b\u610f\u65e0\u6548\uff1a<\/strong> \u8bbe\u8ba1\u7cdf\u7cd5\u7684\u5e7f\u544a\u6216\u4e0d\u76f8\u5173\u7684\u5e7f\u544a\u4fe1\u606f\u53ef\u80fd\u65e0\u6cd5\u5438\u5f15\u6ce8\u610f\u529b\u6216\u4fc3\u8fdb\u8f6c\u5316\u3002.<\/p>\n\n\n\n<p>\u5f3a\u5927\u7684 DSP \u901a\u8fc7\u4f7f\u7528 AI \u9a71\u52a8\u7684\u4f18\u5316\u3001\u9884\u6d4b\u5efa\u6a21\u548c\u52a8\u6001\u521b\u610f\u89e3\u51b3\u65b9\u6848\u6b63\u9762\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\uff0c\u4ee5\u786e\u4fdd\u5e7f\u544a\u6d3b\u52a8\u5177\u6709\u6210\u672c\u6548\u76ca\u3001\u53ef\u6269\u5c55\u6027\uff0c\u5e76\u4e0e\u7528\u6237\u53c2\u4e0e\u548c\u7559\u5b58\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-next-move-in-app-growth\">\u5e94\u7528\u589e\u957f\u7684\u4e0b\u4e00\u6b65<\/h2>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6\u53ea\u662f\u5e94\u7528\u6210\u529f\u6545\u4e8b\u7684\u5f00\u59cb\u3002\u771f\u6b63\u7684\u589e\u957f\u6765\u81ea\u4e8e\u5c06\u7528\u6237\u83b7\u53d6\u4e0e\u4ee5\u4e0b\u7b56\u7565\u65e0\u7f1d\u6574\u5408\uff1a <a href=\"https:\/\/www.aarki.com\/zh\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\">\u91cd\u65b0\u5b9a\u4f4d<\/a>, \u786e\u4fdd\u7528\u6237\u4e0d\u4ec5\u5b89\u88c5\u60a8\u7684\u5e94\u7528\uff0c\u800c\u4e14\u8fd8\u80fd\u6301\u7eed\u53c2\u4e0e\u3001\u8f6c\u5316\u5e76\u4fdd\u6301\u5fe0\u8bda\u5ea6\u3002.<\/p>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6\u56fa\u7136\u5f15\u4eba\u6ce8\u76ee\uff0c\u4f46\u91cd\u5b9a\u5411\u7b56\u7565\u5219\u5728\u5e55\u540e\u9ed8\u9ed8\u8fd0\u4f5c\uff0c\u91cd\u65b0\u4e0e\u6d41\u5931\u7528\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u5e76\u5c06\u4ed6\u4eec\u5438\u5f15\u56de\u7fa4\u3002\u6df1\u5165\u4e86\u89e3\u8fd9\u4e9b\u7b56\u7565\u5982\u4f55\u76f8\u4e92\u8865\u5145\uff0c\u8bf7\u7ee7\u7eed\u9605\u8bfb\u6211\u4eec\u7684\u2026\u2026 <a href=\"https:\/\/www.aarki.com\/zh\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/\">\u6df1\u5165\u63a2\u8ba8\u7528\u6237\u83b7\u53d6\u4e0e\u91cd\u5b9a\u5411<\/a>.<\/p>\n\n\n\n<p>\u5e94\u7528\u8425\u9500\u7684\u6210\u529f\u4e0d\u4ec5\u4ec5\u5728\u4e8e\u6295\u653e\u5e7f\u544a\u6d3b\u52a8\uff0c\u66f4\u5728\u4e8e\u7cbe\u51c6\u8425\u9500\u7684\u827a\u672f\u3002\u8fd9\u9700\u8981\u4e00\u4e2a\u80fd\u591f\u5c06\u6570\u636e\u3001\u521b\u610f\u548c\u4f18\u5316\u878d\u4f1a\u8d2f\u901a\uff0c\u6700\u7ec8\u8f6c\u5316\u4e3a\u5207\u5b9e\u6709\u6548\u7b56\u7565\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u65e0\u8bba\u60a8\u7684\u76ee\u6807\u662f\u6269\u5927\u7528\u6237\u83b7\u53d6\u89c4\u6a21\u8fd8\u662f\u63d0\u5347\u7528\u6237\u7559\u5b58\u7387\uff0cAarki \u7684\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u578b\u6548\u679c\u8425\u9500\u4e13\u957f\u90fd\u80fd\u52a9\u60a8\u4e00\u81c2\u4e4b\u529b\u3002. <a href=\"https:\/\/www.aarki.com\/zh\/contact-us\/\"><strong>\u7acb\u5373\u8054\u7cfb\u6211\u4eec<\/strong><\/a><strong>, \u8ba9\u6211\u4eec\u4e00\u8d77\u5f00\u542f\u65b0\u7684\u53ef\u80fd\u6027\u3002.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Over 5 million apps on the App Store and Google Play Store are vying for user attention, even as downloads declined by 2.3%. Budgets are shifting. More and more, it\u2019s &#8230;<\/p>","protected":false},"author":15,"featured_media":1869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Guide to Mobile App User Acquisition Strategy in 2025 - Aarki<\/title>\n<meta name=\"description\" content=\"Your mobile app user acquisition strategy shouldn\u2019t feel like guesswork. This guide shows how the best app marketers drive installs and ROAS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/zh\/insights\/mobile-app-user-acquisition-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Mobile App User Acquisition Strategy in 2025\" \/>\n<meta property=\"og:description\" content=\"Your mobile app user acquisition strategy shouldn\u2019t feel like guesswork. 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