{"id":1750,"date":"2025-05-12T03:39:20","date_gmt":"2025-05-12T10:39:20","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1750"},"modified":"2025-05-29T22:50:10","modified_gmt":"2025-05-30T05:50:10","slug":"aarki-launches-encore-full-funnel-mobile-growth-platform-built-for-the-privacy-first-era","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/pr\/aarki-launches-encore-full-funnel-mobile-growth-platform-built-for-the-privacy-first-era\/","title":{"rendered":"Aarki \u63a8\u51fa Encore\uff1a\u4e3a\u9690\u79c1\u81f3\u4e0a\u65f6\u4ee3\u6253\u9020\u7684\u5168\u6e20\u9053\u79fb\u52a8\u589e\u957f\u5e73\u53f0"},"content":{"rendered":"<p><em>Encore \u5c06\u7528\u6237\u83b7\u53d6\u548c\u91cd\u65b0\u5b9a\u4f4d\u4e0e\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc\u4f18\u5316\u548c SKAN 4-ready \u5b9a\u4f4d\u76f8\u7ed3\u5408\uff0c\u4ee5\u63a8\u52a8 iOS \u548c Android \u4e0a\u66f4\u667a\u80fd\u3001\u66f4\u5feb\u901f\u7684\u79fb\u52a8\u589e\u957f\u3002<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-1024x576.png\" alt=\"\" class=\"wp-image-1795\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-1536x864.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/05\/Encore-Thumbnail-2-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u65e7\u91d1\u5c71 \u2013 2025 \u5e74 5 \u6708 12 \u65e5<\/strong> \u2014<a href=\"https:\/\/www.aarki.com\/zh\/\" target=\"_blank\" rel=\"noreferrer noopener\"> \u963f\u57fa<\/a>\u4eca\u65e5\u5ba3\u5e03\u63a8\u51fa\u65b0\u4e00\u4ee3\u673a\u5668\u5b66\u4e60\u5e73\u53f0 Encore\uff0c\u65e8\u5728\u5e2e\u52a9\u79fb\u52a8\u8425\u9500\u4eba\u5458\u5728\u5f53\u4eca\u9690\u79c1\u81f3\u4e0a\u7684\u73af\u5883\u4e0b\uff0c\u5b9e\u73b0\u5168\u6e20\u9053\u589e\u957f\u548c\u7ee9\u6548\u63d0\u5347\u3002Encore \u65e8\u5728\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u7528\u6237\u83b7\u53d6\u548c\u66f4\u5f3a\u5927\u7684\u7559\u5b58\uff0c\u878d\u5408\u4e86\u52a8\u6001\u5b9a\u4f4d\u3001\u6301\u7eed\u6a21\u578b\u6f14\u8fdb\u548c SKAN 4 \u5c31\u7eea\u4f18\u5316\u529f\u80fd\u3002\u00a0<\/p>\n\n\n\n<p>Encore \u662f\u4e1a\u754c\u552f\u4e00\u4e00\u4e2a\u91c7\u7528\u9690\u79c1\u4f18\u5148\u6846\u67b6\u7684\u7edf\u4e00\u5e73\u53f0\uff0c\u652f\u6301 iOS \u548c Android \u5e73\u53f0\u4e0a\u7684\u7528\u6237\u83b7\u53d6 (UA) \u548c\u8bbf\u5ba2\u627e\u56de (RT)\uff0c\u4ece\u800c\u91ca\u653e\u5f3a\u5927\u7684\u534f\u540c\u6548\u5e94\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u548c\u957f\u671f\u7528\u6237\u7559\u5b58\u3002Encore \u7531 Aarki \u4e13\u6709\u7684 AI \u57fa\u7840\u67b6\u6784\u63d0\u4f9b\u652f\u6301\u2014\u2014\u5305\u62ec 1,000 \u591a\u53f0\u81ea\u6709\u548c\u8fd0\u8425\u7684\u670d\u52a1\u5668\uff0c\u6bcf\u79d2\u53ef\u5904\u7406 600 \u4e07\u6b21\u67e5\u8be2\u2014\u2014\u52a8\u6001\u878d\u5408\u5f52\u56e0\u6570\u636e\u3001\u975e\u5f52\u56e0\u4fe1\u53f7\u548c\u5b9e\u65f6\u5e7f\u544a\u8c03\u7528\u53e0\u52a0\u5c42\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u5a92\u4f53\u6d6a\u8d39\u5e76\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e7f\u544a\u6d3b\u52a8\u6548\u7387\u3002<\/p>\n\n\n\n<p><strong>Encore \u7684\u4e3b\u8981\u4f18\u52bf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u66f4\u667a\u80fd\u7684\u5b9a\u4f4d<\/strong>\uff1a\u5229\u7528\u5168\u8c31\u6570\u636e\u6784\u5efa\u9ad8\u7cbe\u5ea6\u53d7\u4f17\u7fa4\u4f53\uff0c\u5305\u62ec\u672a\u5f52\u56e0\u7684 MMP \u6570\u636e\u548c\u5b9e\u65f6\u5e7f\u544a\u4fe1\u53f7\u3002<\/li>\n\n\n\n<li><strong>\u5168\u6f0f\u6597\u667a\u80fd<\/strong>\uff1a\u65e0\u7f1d\u7edf\u4e00 UA \u548c RT \u7b56\u7565\uff0c\u63d0\u9ad8\u5e94\u7528\u5185\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/li>\n\n\n\n<li><strong>\u6301\u7eed\u5b66\u4e60<\/strong>\uff1a\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc\u6839\u636e\u73b0\u573a\u8868\u73b0\u4fe1\u53f7\u5b9e\u65f6\u91cd\u65b0\u6821\u51c6\u6a21\u578b\u3002<\/li>\n\n\n\n<li><strong>SKAN 4-Ready \u4f18\u5316<\/strong>\uff1a\u9488\u5bf9\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u79fb\u52a8\u751f\u6001\u7cfb\u7edf\u7684\u672a\u6765\u5b9a\u4f4d\u548c\u4e0b\u884c\u6f0f\u6597\u4f18\u5316\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u201c\u5728 Aarki\uff0c\u6211\u4eec\u76f8\u4fe1\u79fb\u52a8\u8425\u9500\u7684\u672a\u6765\u5c5e\u4e8e\u7edf\u4e00\u6027\u80fd\u548c\u9690\u79c1\u7684\u5e73\u53f0\uff0c\u201d <strong>Aarki \u9996\u5e2d\u6267\u884c\u5b98 Aman Sareen<\/strong>\u201c\u501f\u52a9 Encore\uff0c\u6211\u4eec\u5c06\u63d0\u4f9b\u5168\u6e20\u9053\u89e3\u51b3\u65b9\u6848\uff0c\u8d4b\u80fd\u79fb\u52a8\u5e94\u7528\u8425\u9500\u4eba\u5458\uff0c\u4f7f\u5176\u80fd\u591f\u66f4\u667a\u80fd\u5730\u53d1\u5c55\u2014\u2014\u4ece\u7528\u6237\u83b7\u53d6\u5230\u7528\u6237\u7559\u5b58\u2014\u2014\u540c\u65f6\u5728\u9690\u79c1\u81f3\u4e0a\u7684\u4e16\u754c\u4e2d\u84ec\u52c3\u53d1\u5c55\u3002Encore \u4e0d\u4ec5\u4ec5\u662f\u4e00\u6b21\u9769\u65b0\uff0c\u66f4\u662f\u884c\u4e1a\u5982\u4f55\u6253\u9020\u667a\u80fd\u3001\u8d1f\u8d23\u4efb\u7684\u5e7f\u544a\u7684\u6839\u672c\u6027\u8f6c\u53d8\u3002\u201d<\/p>\n\n\n\n<p>\u65e9\u671f\u7ed3\u679c\u5c55\u73b0\u4e86 Encore \u7684\u5f71\u54cd\u529b\u3002\u5bf9\u4e8e\u4e00\u5bb6\u5168\u7403\u6e38\u620f\u54c1\u724c\uff0cAarki \u7684 Encore \u65b9\u6848\u4f7f\u5176\u7b2c\u4e03\u5b63\u5ea6\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS) \u63d0\u5347\u4e86 +25%\uff0c\u5355\u6b21\u5b89\u88c5\u6210\u672c (CPI) \u4e5f\u6bd4\u4e4b\u524d\u7684\u4f18\u5316\u65b9\u6cd5\u964d\u4f4e\u4e86 18%\u3002Encore \u8fd8\u63d0\u4f9b\u5185\u90e8\u521b\u610f\u5de5\u4f5c\u5ba4\uff0c\u7528\u4e8e\u5b9e\u65f6\u5e7f\u544a\u7b56\u7565\u548c\u6548\u679c\u4f18\u5316\u3002\u901a\u8fc7\u6301\u7eed\u5b66\u4e60\u3001\u52a8\u6001\u53d7\u4f17\u521b\u5efa\u548c\u8de8\u751f\u547d\u5468\u671f\u4f18\u5316\uff0cEncore \u5e2e\u52a9\u54c1\u724c\u52a0\u901f\u589e\u957f\uff0c\u540c\u65f6\u5efa\u7acb\u957f\u671f\u7528\u6237\u4fe1\u4efb\u3002<\/p>\n\n\n\n<p>\u5341\u56db\u5e74\u6765\uff0cAarki \u4e00\u76f4\u81f4\u529b\u4e8e\u5f00\u62d3 AI \u9a71\u52a8\u7684\u79fb\u52a8\u589e\u957f\u89e3\u51b3\u65b9\u6848\u3002\u5982\u4eca\uff0c\u516c\u53f8\u6bcf\u79d2\u5904\u7406 500 \u4e07\u4e2a\u5e7f\u544a\u8bf7\u6c42\uff0c\u8986\u76d6\u5168\u7403\u8d85\u8fc7 100 \u4ebf\u53f0\u8bbe\u5907\uff0c\u4e3a\u6570\u767e\u5bb6\u9886\u5148\u54c1\u724c\u548c\u53d1\u5e03\u5546\u5e26\u6765\u53ef\u8861\u91cf\u7684\u6210\u679c\u3002Aarki Post-Back \u89e3\u51b3\u65b9\u6848\u5e2e\u52a9\u54c1\u724c\u5229\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u6316\u6398\u65b0\u7528\u6237\u83b7\u53d6\u548c\u7559\u5b58\u673a\u4f1a\uff0c\u51ed\u501f\u6b64\u89e3\u51b3\u65b9\u6848\u7684\u6210\u529f\uff0cAarki \u7ee7\u7eed\u5f15\u9886\u540e IDFA \u65f6\u4ee3\uff0c\u4ee5\u9690\u79c1\u4f18\u5148\u7684\u521b\u65b0\u9a71\u52a8\u79fb\u52a8\u589e\u957f\uff0c\u63a8\u52a8\u79fb\u52a8\u5e7f\u544a\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u3002<\/p>\n\n\n\n<p><em>\u8981\u4e86\u89e3\u6709\u5173 Encore \u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8bbf\u95ee\uff1a&nbsp;<a href=\"https:\/\/marketing.aarki.com\/encore\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/marketing.aarki.com\/encore<\/a>.<\/em><\/p>\n\n\n\n<p><strong>\u5173\u4e8e Aarki<\/strong><\/p>\n\n\n\n<p>Aarki \u662f\u4e00\u4e2a\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u79fb\u52a8\u589e\u957f\u5e73\u53f0\uff0c\u901a\u8fc7\u52a8\u6001\u5b9a\u4f4d\u3001\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc\u4f18\u5316\u548c\u9690\u79c1\u4f18\u5148\u7684\u521b\u65b0\uff0c\u63d0\u4f9b\u5168\u6e20\u9053\u7ee9\u6548\u3002Aarki \u670d\u52a1\u4e8e\u5168\u7403\u9886\u5148\u7684\u54c1\u724c\u548c\u51fa\u7248\u5546\uff0c\u7ed3\u5408\u5148\u8fdb\u7684\u673a\u5668\u5b66\u4e60\u3001\u521b\u610f\u7b56\u7565\u548c\u81ea\u6709\u57fa\u7840\u8bbe\u65bd\uff0c\u52a9\u529b\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u7528\u6237\u83b7\u53d6\u3001\u66f4\u5f3a\u5927\u7684\u7559\u5b58\u7387\u548c\u66f4\u5353\u8d8a\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002Aarki \u603b\u90e8\u4f4d\u4e8e\u65e7\u91d1\u5c71\uff0c\u5e76\u5728\u5317\u7f8e\u3001\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u4ee5\u53ca\u4e9a\u592a\u5730\u533a\u8bbe\u6709\u529e\u4e8b\u5904\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Encore unifies User Acquisition and Retargeting with deep neural network optimization and SKAN 4-ready targeting to drive smarter, faster mobile growth across iOS and Android. San Francisco, CA \u2013 May &#8230;<\/p>","protected":false},"author":15,"featured_media":1794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/zh\/pr\/aarki-launches-encore-full-funnel-mobile-growth-platform-built-for-the-privacy-first-era\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era\" \/>\n<meta property=\"og:description\" content=\"Encore unifies User Acquisition and Retargeting with deep neural network optimization and SKAN 4-ready targeting to drive smarter, faster mobile growth across iOS and Android. 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