{"id":1621,"date":"2025-03-28T02:58:39","date_gmt":"2025-03-28T09:58:39","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1621"},"modified":"2025-04-07T20:28:13","modified_gmt":"2025-04-08T03:28:13","slug":"know-where-your-app-users-go-next-drive-retargeting-with-app-hive-analysis","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/know-where-your-app-users-go-next-drive-retargeting-with-app-hive-analysis\/","title":{"rendered":"\u4e86\u89e3\u60a8\u7684\u5e94\u7528\u7528\u6237\u4e0b\u4e00\u6b65\u7684\u53bb\u5411\uff1a\u901a\u8fc7 App Hive \u5206\u6790\u63a8\u52a8\u91cd\u65b0\u5b9a\u4f4d"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-1024x576.jpg\" alt=\"\" class=\"wp-image-1648\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-1024x576.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-300x169.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-768x432.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-1536x864.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting-18x10.jpg 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-Blog-2-Banner-1-Retargeting.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u5b89\u88c5\u91cf\u5374\u6ca1\u6709\u589e\u52a0\u2014\u2014\u7559\u5b58\u7387\u624d\u662f\u4f60\u4fdd\u6301\u7ade\u4e89\u529b\u7684\u5173\u952e\uff0c\u800c\u91cd\u5b9a\u5411\u5219\u662f\u4f60\u4fdd\u6301\u9886\u5148\u7684\u52a8\u529b\u3002.<\/strong><\/p>\n\n\n\n<p>2024\u5e74\uff0c\u5168\u7403\u79fb\u52a8\u5e94\u7528\u548c\u6e38\u620f\u6d88\u8d39\u652f\u51fa\u98d9\u5347\u81f31270\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f15.713\u4e07\u4ebf\u7f8e\u5143\u3002\u7136\u800c\uff0c\u8fd9\u4e00\u589e\u957f\u5e76\u975e\u7531\u65b0\u7528\u6237\u63a8\u52a8\u2014\u2014<strong>\u5e94\u7528\u5b89\u88c5\u91cf\u6b63\u5728\u4e0b\u964d\u3002.<\/strong> \u5168\u7403\u5e94\u7528\u603b\u5b89\u88c5\u91cf\u540c\u6bd4\u4e0b\u964d 2.31 \u4e07\u4ebf\u6b21\uff0c\u8868\u660e\u5e02\u573a\u5df2\u8d8b\u4e8e\u9971\u548c\u3002.<sup data-fn=\"ceec347c-8283-4525-ad38-1649f41a8f3b\" class=\"fn\"><a href=\"#ceec347c-8283-4525-ad38-1649f41a8f3b\" id=\"ceec347c-8283-4525-ad38-1649f41a8f3b-link\">1<\/a><\/sup> \u6e38\u620f\u5b89\u88c5\u91cf\u8fdb\u4e00\u6b65\u4e0b\u964d\uff0c\u81ea 2021 \u5e74\u4ee5\u6765\u4e0b\u964d\u4e86 6%\u3002.<sup data-fn=\"1bb55fce-9a06-4a2b-b5da-f8e4ce8153db\" class=\"fn\"><a href=\"#1bb55fce-9a06-4a2b-b5da-f8e4ce8153db\" id=\"1bb55fce-9a06-4a2b-b5da-f8e4ce8153db-link\">2<\/a><\/sup><a href=\"https:\/\/sensortower.com\/state-of-mobile-2025\"> <\/a> \u5728\u50cf\u7f8e\u56fd\u8fd9\u6837\u7684\u53d1\u8fbe\u7684\u4e00\u7ebf\u5e02\u573a\uff0c\u7528\u6237\u83b7\u53d6\u6210\u672c\u7684\u4e0a\u5347\u901f\u5ea6\u8d85\u8fc7\u4e86\u7528\u6237\u589e\u957f\u901f\u5ea6\u7684\u653e\u7f13\u3002.<\/p>\n\n\n\n<p>\u6311\u6218\u4e0d\u4ec5\u5728\u4e8e\u83b7\u53d6\u7528\u6237\uff0c\u66f4\u5728\u4e8e\u5982\u4f55\u4fdd\u6301\u7528\u6237\u53c2\u4e0e\u5ea6\u5e76\u8ba9\u4ed6\u4eec\u518d\u6b21\u8bbf\u95ee\u3002\u5f53\u7528\u6237\u88ab\u89c6\u4e3a\u2018\u6d41\u5931\u7528\u6237\u2019\u65f6\uff0c\u8fd9\u4e00\u6311\u6218\u5c31\u663e\u5f97\u66f4\u52a0\u8270\u5de8\u3002\u2019 <a href=\"https:\/\/www.aarki.com\/zh\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\">\u91cd\u5b9a\u5411<\/a> \u662f\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u7684\u65b9\u6cd5\uff0c\u4f46\u5728 Aarki\uff0c\u6211\u4eec\u66f4\u8fdb\u4e00\u6b65\u2014\u2014\u5206\u6790\u7528\u6237\u5982\u4f55\u5728\u5e94\u7528\u7a0b\u5e8f\u751f\u6001\u7cfb\u7edf\u4e2d\u79fb\u52a8\uff0c\u4ee5\u53d1\u73b0\u66f4\u667a\u80fd\u3001\u66f4\u6709\u6548\u7684\u91cd\u5b9a\u5411\u673a\u4f1a\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-winning-retargeting-with-a-holistic-app-hive-view\">\u5229\u7528 App Hive \u7684\u6574\u4f53\u89c6\u89d2\u8d62\u5f97\u91cd\u5b9a\u5411\u8425\u9500<\/h2>\n\n\n\n<p>\u7528\u6237\u5e76\u975e\u5b64\u7acb\u5730\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u3002\u4ed6\u4eec\u4f1a\u5728\u4e0d\u540c\u7684\u5e94\u7528\u7a0b\u5e8f\u4e4b\u95f4\u6d41\u7545\u5207\u6362\u2014\u2014\u4ece\u5065\u8eab\u5e94\u7528\u7a0b\u5e8f\u5207\u6362\u5230\u5916\u5356\u670d\u52a1\uff0c\u7136\u540e\u518d\u8df3\u8f6c\u5230\u624b\u673a\u6e38\u620f\u6216\u793e\u4ea4\u5e73\u53f0\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXepVjCi7CE7be9N1UqXqw3NSj9XV-mfd0Sn6pfdhHdRhPI9KDubrLoNKOCXgj24PsNmI2mFDpzeHkthtmYjdFo9H_QA71G1ewhEmv5Q4hUErL9sm7uJg987UCHqcRcprqcMHatSVA?key=pn8mdI9AH3q0gIMrOXwFyYML\" alt=\"\" style=\"width:784px;height:auto\"\/><\/figure>\n\n\n\n<p>\u5e73\u5747\u800c\u8a00\uff0c\u667a\u80fd\u624b\u673a\u7528\u6237\u6bcf\u5e74\u4f1a\u6d4f\u89c8 40 \u5230 100 \u4e2a\u5e94\u7528\u7a0b\u5e8f\uff0c\u4f46\u53ea\u6709 10 \u5230 15 \u4e2a\u5e94\u7528\u7a0b\u5e8f\u4f1a\u6210\u4e3a\u4ed6\u4eec\u65e5\u5e38\u751f\u6d3b\u7684\u4e00\u90e8\u5206\u3002. <strong>\u6211\u4eec\u79f0\u4e4b\u4e3a\u5e94\u7528\u8702\u5de2\u2014\u2014\u4e00\u4e2a\u52a8\u6001\u7684\u3001\u76f8\u4e92\u4f9d\u5b58\u7684\u7a7a\u95f4\uff0c\u5176\u4e2d\u6bcf\u4e2a\u5e94\u7528\u90fd\u5728\u5851\u9020\u7528\u6237\u884c\u4e3a\u65b9\u9762\u53d1\u6325\u4f5c\u7528\u3002.<\/strong><\/p>\n\n\n\n<p>\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u5e76\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u8425\u9500\u4eba\u5458\u9700\u8981\u901a\u8fc7\u6570\u636e\u9a71\u52a8\u7684\u65b9\u5f0f\u4e86\u89e3\u7528\u6237\u4e0b\u4e00\u6b65\u7684\u53bb\u5411\uff0c\u7136\u540e\u5229\u7528\u91cf\u8eab\u5b9a\u5236\u7684\u91cd\u5b9a\u5411\u7b56\u7565\u91cd\u65b0\u5438\u5f15\u4ed6\u4eec\u3002\u8fd9\u5c31\u662f\u2026\u2026 <strong>Aarki \u7684\u5e94\u7528\u8702\u5de2\u5206\u6790<\/strong> \u5229\u7528\u6df1\u5ea6\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\uff0c\u63d0\u4f9b\u98a0\u8986\u6027\u7684\u4f18\u52bf\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smarter-retargeting-starts-with-the-app-hive-analysis\">\u66f4\u667a\u80fd\u7684\u91cd\u5b9a\u5411\u59cb\u4e8e App Hive \u5206\u6790<\/h2>\n\n\n\n<p>\u4e86\u89e3\u7528\u6237\u4e0b\u4e00\u6b65\u7684\u884c\u52a8\u662f\u5b9e\u73b0\u66f4\u667a\u80fd\u91cd\u5b9a\u5411\u7684\u5173\u952e\u3002App Hive \u5206\u6790\u5c06\u8fd9\u79cd\u6d1e\u5bdf\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u5c42\u6b21\uff0c\u5b83\u6839\u636e\u7528\u6237\u5728\u5b9e\u9645\u5e94\u7528\u4e2d\u7684\u884c\u4e3a\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u7ec4\u3002.<\/p>\n\n\n\n<p>\u901a\u8fc7\u7ed8\u5236\u8de8\u5e94\u7528\u7528\u6237\u79fb\u52a8\u6a21\u5f0f\u56fe\uff0c\u6211\u4eec\u521b\u5efa\u6570\u636e\u9a71\u52a8\u578b\u4ea7\u54c1\u3002 <strong>\u2018\u5408\u6210\u961f\u5217\u2019<\/strong> \u5e2e\u52a9\u5e7f\u544a\u5546\u89e6\u8fbe\u6700\u6709\u53ef\u80fd\u53c2\u4e0e\u3001\u8f6c\u5316\u548c\u7559\u5b58\u7684\u7528\u6237\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-ai-and-massive-data-infrastructure-help-build-synthesized-cohorts\">\u4eba\u5de5\u667a\u80fd\u548c\u6d77\u91cf\u6570\u636e\u57fa\u7840\u8bbe\u65bd\u5982\u4f55\u5e2e\u52a9\u6784\u5efa\u5408\u6210\u961f\u5217<\/h3>\n\n\n\n<p>\u6211\u4eec\u65b9\u6cd5\u7684\u6838\u5fc3\u662f <strong>\u5927\u89c4\u6a21\u5e7f\u544a\u4fe1\u53f7\u5904\u7406<\/strong> \u548c <strong>\u9ad8\u7ea7\u4eba\u5de5\u667a\u80fd\u5efa\u6a21<\/strong>, \u65e8\u5728\u53d1\u73b0\u5e94\u7528\u96c6\u7fa4\u4e2d\u5e94\u7528\u4e4b\u95f4\u7684\u5173\u8054\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u7684\u5177\u4f53\u64cd\u4f5c\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5168\u7403\u89c4\u6a21\u6570\u636e\u5904\u7406<\/strong><strong><br><\/strong>\u6211\u4eec\u7684\u57fa\u7840\u8bbe\u65bd\u6d41\u7a0b <strong>\u6bcf\u59292200\u4ebf\u6b21\u7ade\u4ef7\u62cd\u5356<\/strong>. \u8fd9\u79cd\u5bf9\u5e7f\u544a\u6280\u672f\u751f\u6001\u7cfb\u7edf\u65e0\u4e0e\u4f26\u6bd4\u7684\u53ef\u89c1\u6027\uff0c\u4f7f\u5f97\u8de8\u6240\u6709\u5e94\u7528\u7c7b\u522b\u521b\u5efa\u7cbe\u7ec6\u5316\u7684\u7528\u6237\u7fa4\u7ec4\u6210\u4e3a\u53ef\u80fd\u3002.<\/li>\n\n\n\n<li><strong>\u7528\u4e8e\u884c\u4e3a\u5206\u6790\u7684\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc<\/strong><strong><br><\/strong>Aarki \u7684 AI \u6a21\u578b\uff0c\u7531\u2026\u2026\u9a71\u52a8 <strong>\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc\uff08DNN\uff09<\/strong>, \u68c0\u6d4b\u4f1a\u8bdd\u9891\u7387\u3001\u5e94\u7528\u5207\u6362\u884c\u4e3a\u548c\u4e92\u52a8\u8d8b\u52bf\u7b49\u65b9\u9762\u7684\u6a21\u5f0f\u3002\u8fd9\u4e9b\u591a\u5c42\u6b21\u7684\u6d1e\u5bdf\u8d85\u8d8a\u4e86\u4f20\u7edf\u7684\u7528\u6237\u7ec6\u5206\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u786e\u5b9a\u9ad8\u751f\u547d\u5468\u671f\u4ef7\u503c\u7528\u6237\u63a5\u4e0b\u6765\u6700\u6709\u53ef\u80fd\u5728\u54ea\u91cc\u4e92\u52a8\u3002.<\/li>\n\n\n\n<li><strong>\u5408\u6210\u6570\u636e\u4ee5\u63d0\u9ad8\u7cbe\u5ea6<\/strong><strong><br><\/strong>\u4e3a\u4e86\u6539\u8fdb\u6211\u4eec\u7684\u6821\u51c6\u6a21\u578b\uff0c\u6211\u4eec\u5229\u7528 <strong>\u5408\u6210\u6570\u636e<\/strong> \u8be5\u65b9\u6cd5\u9884\u5148\u751f\u6210\u6b63\u8d1f\u6837\u672c\uff0c\u4ee5\u51cf\u5c11\u91cd\u5b9a\u5411\u5e7f\u544a\u7cfb\u5217\u7684\u51b7\u542f\u52a8\u6548\u7387\u4f4e\u4e0b\u95ee\u9898\u3002\u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u9884\u6d4b\u51c6\u786e\u7387\uff0c\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u6d6a\u8d39\uff0c\u5e76\u52a0\u5feb\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-insights-to-actionable-targeting\">\u4ece\u6d1e\u5bdf\u5230\u53ef\u6267\u884c\u7684\u76ee\u6807\u5b9a\u4f4d<\/h3>\n\n\n\n<p>\u501f\u52a9\u5408\u6210\u7528\u6237\u7fa4\u7ec4\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u83b7\u5f97\u9884\u6d4b\u4f18\u52bf\u3002\u5206\u6790\u5e94\u7528\u7c7b\u522b\u7684\u7528\u6237\u7fa4\u7ec4\u6709\u52a9\u4e8e\u8bc6\u522b\u4e92\u8865\u7684\u5e94\u7528\u7c7b\u522b\uff0c\u4ece\u800c\u4fc3\u8fdb\u8de8\u5e94\u7528\u4e92\u52a8\u3002.<\/p>\n\n\n\n<p>\u4e3a\u4e86\u8fdb\u4e00\u6b65\u8bf4\u660e\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u7684 <a href=\"https:\/\/www.aarki.com\/zh\/insights\/the-app-stickiness-index-and-why-it-matters-for-user-retention\/\"><strong>\u5e94\u7528\u7c98\u6027\u6307\u6570<\/strong><\/a> \u63a2\u8ba8\u4e0d\u540c\u5e94\u7528\u7c7b\u522b\u5982\u4f55\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u7559\u4f4f\u7528\u6237\uff0c\u4ece\u800c\u4e3a\u957f\u671f\u7528\u6237\u53c2\u4e0e\u8d8b\u52bf\u63d0\u4f9b\u53e6\u4e00\u5c42\u89c1\u89e3\u3002.<\/p>\n\n\n\n<p>\u6211\u4eec\u4ee5\u91d1\u878d\u79d1\u6280\u5e94\u7528\u7684\u5408\u6210\u7528\u6237\u7fa4\u4e3a\u4f8b\u3002\u91d1\u878d\u79d1\u6280\u7528\u6237\u7ecf\u5e38\u5728\u4e0d\u540c\u7684\u5e94\u7528\u7c7b\u522b\u4e4b\u95f4\u5207\u6362\uff0c\u5176\u4e2d\u6e38\u620f\u5e94\u7528\u5c24\u4e3a\u7a81\u51fa\u3002\u8fd9\u4e00\u6d1e\u5bdf\u5bf9\u4e8e\u91cd\u5b9a\u5411\u7b56\u7565\u81f3\u5173\u91cd\u8981\uff0c\u5b83\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u6839\u636e\u7528\u6237\u884c\u4e3a\u5b9a\u5236\u5e7f\u544a\uff0c\u4f8b\u5982\u6295\u653e\u6e38\u620f\u4e3b\u9898\u7684\u521b\u610f\u5e7f\u544a\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"424\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image.png\" alt=\"\" class=\"wp-image-1628\" style=\"box-shadow:var(--wp--preset--shadow--natural);width:544px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image.png 791w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image-300x161.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image-768x412.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/image-18x10.png 18w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-deeper-insights-across-app-categories\">\u6df1\u5165\u4e86\u89e3\u5404\u7c7b\u5e94\u7528<\/h3>\n\n\n\n<p>\u8fd9\u53ea\u662f\u5408\u6210\u7528\u6237\u7fa4\u7ec4\u5982\u4f55\u6316\u6398\u6709\u4ef7\u503c\u7684\u8de8\u5e94\u7528\u6d1e\u5bdf\u7684\u4e00\u4e2a\u4f8b\u5b50\u3002\u5728 <a href=\"https:\/\/marketing.aarki.com\/retention-radar-2025\"><strong>Aarki \u7559\u5b58\u96f7\u8fbe 2025<\/strong><\/a>, \u6211\u4eec\u5df2\u7ecf\u8fdb\u884c\u4e86\u4e00\u9879 <strong>\u9488\u5bf9\u591a\u4e2a\u5e94\u7528\u7c7b\u522b\u7684\u5168\u9762 App Hive \u5206\u6790<\/strong>\u2014\u2014\u5305\u62ec\u6e38\u620f\u548c\u975e\u6e38\u620f\u9886\u57df\u2014\u2014\u63ed\u793a\u4e86\u5173\u952e\u7684\u53c2\u4e0e\u6a21\u5f0f\uff0c\u5e2e\u52a9\u5e7f\u544a\u5546\u6539\u8fdb\u5176\u5b9a\u5411\u7b56\u7565\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marketing.aarki.com\/retention-radar-2025\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-1024x559.jpg\" alt=\"\" class=\"wp-image-1637\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-1024x559.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-300x164.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-768x419.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-1536x838.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-2048x1117.jpg 2048w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/Retention-Radar-2025-Mockup-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-your-users-are-hopping-across-the-app-hive-are-you-keeping-up-tap-into-aarki-s-app-hive-advantage-and-craft-smarter-retargeting-strategies-get-in-touch-with-us-now\">\u60a8\u7684\u7528\u6237\u6b63\u5728 App Hive \u4e0a\u9891\u7e41\u5207\u6362\u2014\u2014\u60a8\u662f\u5426\u8ddf\u4e0a\u4e86\u4ed6\u4eec\u7684\u6b65\u4f10\uff1f\u5229\u7528 Aarki \u7684 App Hive \u4f18\u52bf\uff0c\u5236\u5b9a\u66f4\u667a\u80fd\u7684\u91cd\u5b9a\u5411\u7b56\u7565\u3002. <a href=\"https:\/\/www.aarki.com\/zh\/contact-us\/\">\u7acb\u5373\u8054\u7cfb\u6211\u4eec\u3002.<\/a><\/h5>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/marketing.aarki.com\/aarki-app-solute-masterclass\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-1024x576.png\" alt=\"\" class=\"wp-image-1668\" style=\"width:676px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-1024x576.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-300x169.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-768x432.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner-18x10.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/03\/ARR-MC-1-Event-Banner.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"ceec347c-8283-4525-ad38-1649f41a8f3b\"><a href=\"https:\/\/techcrunch.com\/2024\/12\/18\/app-downloads-decline-2-3-in-2024-but-consumer-spending-grows-to-127b\/\">\u636e TechCrunch \u62a5\u9053\uff0c2024 \u5e74\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u91cf\u5c06\u4e0b\u964d 2.31 \u4e07\u4ebf\u6b21\uff0c\u4f46\u6d88\u8d39\u8005\u652f\u51fa\u5c06\u589e\u957f\u81f3 1270 \u4ebf\u7f8e\u5143\u3002<\/a> <a href=\"#ceec347c-8283-4525-ad38-1649f41a8f3b-link\" aria-label=\"\u8df3\u8f6c\u5230\u811a\u6ce8\u5f15\u7528 1\">\u21a9\ufe0e<\/a><\/li><li id=\"1bb55fce-9a06-4a2b-b5da-f8e4ce8153db\"><a href=\"https:\/\/sensortower.com\/state-of-mobile-2025\">2025\u5e74\u79fb\u52a8\u901a\u4fe1\u73b0\u72b6\uff0c\u4f20\u611f\u5668\u5854<\/a> <a href=\"#1bb55fce-9a06-4a2b-b5da-f8e4ce8153db-link\" aria-label=\"\u8df3\u8f6c\u5230\u811a\u6ce8\u5f15\u7528 2\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Competition is rising, installs are not\u2014retention is how you stay in the race, and retargeting is the fuel that keeps you ahead. In 2024, global consumer spending in mobile apps &#8230;<\/p>","protected":false},"author":4,"featured_media":1648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":"[{\"content\":\"<a href=\\\"https:\/\/techcrunch.com\/2024\/12\/18\/app-downloads-decline-2-3-in-2024-but-consumer-spending-grows-to-127b\/\\\">App downloads decline 2.3% in 2024, but consumer spending grows to $127B, TechCrunch<\/a>\",\"id\":\"ceec347c-8283-4525-ad38-1649f41a8f3b\"},{\"content\":\"<a href=\\\"https:\/\/sensortower.com\/state-of-mobile-2025\\\">State of Mobile 2025, Sensor Tower<\/a>\",\"id\":\"1bb55fce-9a06-4a2b-b5da-f8e4ce8153db\"}]"},"categories":[13],"tags":[],"class_list":["post-1621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Know Where Your App Users Go Next: Drive Retargeting with App Hive Analysis - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/zh\/insights\/know-where-your-app-users-go-next-drive-retargeting-with-app-hive-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know Where Your App Users Go Next: Drive Retargeting with App Hive Analysis\" \/>\n<meta property=\"og:description\" content=\"Competition is rising, installs are not\u2014retention is how you stay in the race, and retargeting is the fuel that keeps you ahead. 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