{"id":1533,"date":"2025-02-23T19:41:19","date_gmt":"2025-02-24T03:41:19","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1533"},"modified":"2025-02-24T07:05:59","modified_gmt":"2025-02-24T15:05:59","slug":"aarki-at-mama-goa-2025-charting-the-future-of-retention-marketing","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/event-capsule\/aarki-at-mama-goa-2025-charting-the-future-of-retention-marketing\/","title":{"rendered":"Aarki \u5728 AppsFlyer MAMA Goa 2025 \u5927\u4f1a\u4e0a\u53d1\u8868\u8bb2\u8bdd\uff1a\u5c55\u671b\u7528\u6237\u7559\u5b58\u8425\u9500\u7684\u672a\u6765"},"content":{"rendered":"<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.185), 16px);\">AppsFlyer MAMA Goa 2025 \u5927\u4f1a\u73b0\u573a\u6c14\u6c1b\u70ed\u70c8\u3002\u4f5c\u4e3a\u9ec4\u91d1\u8d5e\u52a9\u5546\uff0cAarki \u6709\u5e78\u4e0e\u884c\u4e1a\u9886\u8896\u3001\u601d\u60f3\u5148\u950b\u548c\u51b3\u7b56\u8005\u5e76\u80a9\u800c\u7acb\uff0c\u5171\u540c\u63a2\u8ba8\u79fb\u52a8\u5e7f\u544a\u6280\u672f\u7684\u672a\u6765\u53d1\u5c55\u65b9\u5411\u3002\u4eca\u5e74\uff0c\u4e0e\u4f1a\u8005\u7684\u8ba8\u8bba\u7126\u70b9\u4e0d\u518d\u5c40\u9650\u4e8e\u7528\u6237\u83b7\u53d6\uff0c\u800c\u662f\u7740\u773c\u4e8e\u7528\u6237\u7559\u5b58\u3002\u7528\u6237\u7559\u5b58\u6210\u4e3a\u5927\u4f1a\u7684\u6838\u5fc3\u8bae\u9898\uff0c\u800c Aarki \u4e5f\u79ef\u6781\u53c2\u4e0e\u5176\u4e2d\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/1-3.png\" alt=\"\" class=\"wp-image-1534\" style=\"width:461px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaways-that-matter\"><strong>\u5173\u952e\u8981\u70b9<\/strong><\/h2>\n\n\n\n<p style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.185), 16px);\">MAMA Goa 2025 \u91cd\u70b9\u4ecb\u7ecd\u4e86\u79fb\u52a8\u5e7f\u544a\u6280\u672f\u9886\u57df\u7684\u5173\u952e\u8f6c\u53d8\uff0c\u884c\u4e1a\u9886\u5bfc\u8005\u4eec\u5c06\u76ee\u5149\u805a\u7126\u4e8e\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u7559\u5b58\u7387\u7684\u4e0b\u4e00\u4e2a\u524d\u6cbf\u9886\u57df\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retention-is-everything\"><strong>\u7559\u5b58\u7387\u81f3\u5173\u91cd\u8981<\/strong><\/h2>\n\n\n\n<p>\u968f\u7740\u83b7\u5ba2\u6210\u672c\u4e0d\u65ad\u4e0a\u5347\u548c\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u6709\u4e00\u70b9\u5f88\u660e\u786e\uff1a\u83b7\u53d6\u7528\u6237\u53ea\u662f\u6210\u529f\u7684\u4e00\u534a\u2014\u2014\u7559\u4f4f\u7528\u6237\u624d\u662f\u771f\u6b63\u7684\u5236\u80dc\u4e4b\u9053\u3002.<\/p>\n\n\n\n<p>\u5168\u7403\u5e94\u7528\u5b89\u88c5\u91cf\u4e0b\u964d\u4e862.31\u4e07\u4ebf\u6b21\uff0c\u8fd9\u8868\u660e\u5e94\u7528\u751f\u6001\u7cfb\u7edf\u65e5\u8d8b\u6210\u719f\uff0c\u7ade\u4e89\u4e5f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u6fc0\u70c8\u3002\u5728\u4eca\u5929\u7684\u2026\u2026 <a href=\"https:\/\/marketing.aarki.com\/retention-radar-2025?utm_source=Aarki+event+blog+post+-+MAMA+Goa&amp;utm_medium=website&amp;utm_campaign=retention-radar-2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>App Hive<\/strong><\/a>\u8fd9\u662f\u4e00\u4e2a\u52a8\u6001\u7684\u3001\u76f8\u4e92\u4f9d\u5b58\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u5176\u4e2d\u6bcf\u4e2a\u5e94\u7528\u90fd\u5bf9\u6574\u4f53\u7528\u6237\u884c\u4e3a\u6d41\u7a0b\u505a\u51fa\u8d21\u732e\u2014\u2014\u7528\u6237\u53ef\u4ee5\u65e0\u7f1d\u5730\u5728\u5e94\u7528\u4e4b\u95f4\u5207\u6362\uff0c\u4ee5\u6ee1\u8db3\u60c5\u611f\u548c\u529f\u80fd\u9700\u6c42\u3002\u867d\u7136\u4e00\u53f0\u666e\u901a\u8bbe\u5907\u4e0a\u901a\u5e38\u4f1a\u5b89\u88c5 80-100 \u4e2a\u5e94\u7528\uff0c\u4f46\u53ea\u6709 10-15 \u4e2a\u4f1a\u6210\u4e3a\u7528\u6237\u7684\u65e5\u5e38\u4e60\u60ef\uff0c\u56e0\u6b64\u7528\u6237\u7559\u5b58\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\u3002.<\/p>\n\n\n\n<p>\u6211\u4eec\u7684\u5206\u6790\u8868\u660e\uff0c\u7528\u6237\u7559\u5b58\u7387\u4ec5\u63d0\u9ad8 10%\uff0c\u5c31\u80fd\u5e26\u6765\u9ad8\u8fbe 90% \u7684\u5229\u6da6\u589e\u957f\u3002\u83b7\u5ba2\u5e26\u6765\u7528\u6237\uff0c\u800c\u7559\u5b58\u5219\u8ba9\u7528\u6237\u4fdd\u6301\u53c2\u4e0e\u5ea6\uff0c\u4ece\u800c\u91ca\u653e\u957f\u671f\u4ef7\u503c\u5e76\u521b\u9020\u8de8\u5e94\u7528\u5408\u4f5c\u673a\u4f1a\u3002\u90a3\u4e9b\u4f18\u5148\u8003\u8651\u7528\u6237\u7559\u5b58\u7684\u54c1\u724c\u2014\u2014\u901a\u8fc7\u4e2a\u6027\u5316\u4f53\u9a8c\u3001\u7528\u6237\u518d\u6fc0\u6d3b\u7b56\u7565\u548c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u4f18\u5316\u2014\u2014\u624d\u80fd\u83b7\u5f97\u53ef\u6301\u7eed\u7684\u6210\u529f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-driven-programmatic-is-reshaping-roi\"><strong>\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\u6b63\u5728\u91cd\u5851\u6295\u8d44\u56de\u62a5\u7387<\/strong><\/h2>\n\n\n\n<p>\u81ea\u52a8\u5316\u8fd8\u4e0d\u591f\u2014\u2014\u7ed3\u679c\u624d\u662f\u5173\u952e\u3002MAMA Goa \u5927\u4f1a\u4e0a\u7684\u8ba8\u8bba\u518d\u6b21\u5f3a\u8c03\uff0c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e0d\u518d\u53ea\u662f\u4e00\u4e2a\u6d41\u884c\u8bcd\uff0c\u800c\u662f\u80fd\u591f\u4f18\u5316\u5e7f\u544a\u652f\u51fa\u3001\u7cbe\u51c6\u5b9a\u4f4d\u5e76\u5e26\u6765\u53ef\u8861\u91cf\u5f71\u54cd\u7684\u98a0\u8986\u6027\u53d8\u9769\u3002\u81ea\u52a8\u5316\u4e0e\u667a\u80fd\u4e4b\u95f4\u7684\u533a\u522b\uff0c\u6b63\u662f\u6210\u529f\u7684\u5173\u952e\u6240\u5728\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-1024x288.png\" alt=\"\" class=\"wp-image-1536\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-1024x288.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-300x84.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-768x216.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-1536x432.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1-18x5.png 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/MAMA-Goa-Post-event-photos-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-emerging-trends-in-mobile-marketing-insights-from-appsflyer\"><strong>\u79fb\u52a8\u8425\u9500\u65b0\u5174\u8d8b\u52bf\uff1a\u6765\u81ea AppsFlyer \u7684\u6d1e\u5bdf<\/strong><\/h2>\n\n\n\n<p>\u968f\u7740\u884c\u4e1a\u7684\u53d1\u5c55\uff0c\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u2014\u2014\u4f8b\u5982\u6211\u4eec\u4e0e AppsFlyer \u4e0d\u65ad\u62d3\u5c55\u7684\u5408\u4f5c\u2014\u2014\u6b63\u5728\u5f25\u5408\u8861\u91cf\u3001\u4f18\u5316\u548c\u7559\u5b58\u8425\u9500\u4e4b\u95f4\u7684\u9e3f\u6c9f\uff0c\u4e3a\u5e7f\u544a\u4e3b\u521b\u9020\u65b0\u7684\u589e\u957f\u673a\u9047\u3002AppsFlyer \u6700\u4ee4\u4eba\u5174\u594b\u7684\u6536\u83b7\u4e4b\u4e00\u662f\u79fb\u52a8\u8425\u9500\u683c\u5c40\u7684\u8f6c\u53d8\u3002.&nbsp;<\/p>\n\n\n\n<p>\u8425\u9500\u4eba\u5458\u8d8a\u6765\u8d8a\u610f\u8bc6\u5230\uff0ciOS \u7528\u6237\u83b7\u53d6\u548c\u91cd\u5b9a\u5411\u662f\u4e00\u4e2a\u5c1a\u672a\u5145\u5206\u5229\u7528\u7684\u673a\u9047\u3002Aarki \u9884\u89c1\u5230\u4e86\u8fd9\u4e00\u8f6c\u53d8\uff0c\u5e76\u589e\u5f3a\u4e86\u6211\u4eec\u7684 iOS \u7528\u6237\u83b7\u53d6\u548c\u91cd\u5b9a\u5411\u529f\u80fd\uff0c\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u5728\u6570\u636e\u9a71\u52a8\u7684\u4e16\u754c\u4e2d\u91cd\u65b0\u5438\u5f15\u7528\u6237\u3001\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u5e76\u6700\u5927\u5316\u7528\u6237\u7ec8\u8eab\u4ef7\u503c (LTV)\u3002.<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5168\u7403\u8d85\u8fc7\u4e00\u534a\u7684\u8425\u9500\u4eba\u5458\u90fd\u5728\u6295\u8d44\u6709\u673a\u793e\u4ea4\u548c\u7f51\u7ea2\u8425\u9500\uff0c\u5370\u5ea6\u5e94\u7528\u589e\u957f\u8425\u9500\u4eba\u5458\u4e5f\u8d8a\u6765\u8d8a\u591a\u5730\u5c06\u8fd9\u4e9b\u6e20\u9053\u7eb3\u5165\u5176\u7ee9\u6548\u9884\u7b97\u4e2d\u3002.<\/p>\n\n\n\n<p>Aarki \u7684\u7f51\u7ea2\u7f51\u7edc\u4e0d\u4ec5\u8ba9\u5e7f\u544a\u4e3b\u80fd\u591f\u53c2\u4e0e\u7ade\u4e89\u6fc0\u70c8\u7684\u7f51\u7ea2\u8425\u9500\u9886\u57df\uff0c\u66f4\u80fd\u5e2e\u52a9\u4ed6\u4eec\u62d3\u5c55\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u63d0\u5347\u7528\u6237\u4e92\u52a8\uff0c\u5e76\u7cbe\u51c6\u8ffd\u8e2a\u8425\u9500\u6548\u679c\u3002\u901a\u8fc7\u5c06\u7f51\u7ea2\u8425\u9500\u6d3b\u52a8\u4e0e\u53ef\u8861\u91cf\u7684\u5f52\u56e0\u5206\u6790\u65e0\u7f1d\u6574\u5408\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u786e\u4fdd\u6bcf\u4e00\u5206\u8425\u9500\u9884\u7b97\u90fd\u53d1\u6325\u6700\u5927\u6548\u7528\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-what-s-next-for-aarki\">\u5c55\u671b\u672a\u6765\uff1aAarki \u7684\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u6211\u4eec\u4e0d\u4ec5\u8ffd\u968f\u6f6e\u6d41\uff0c\u66f4\u5f15\u9886\u6f6e\u6d41\u3002\u968f\u7740\u884c\u4e1a\u5411\u66f4\u667a\u80fd\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7528\u6237\u7559\u5b58\u7b56\u7565\u8f6c\u578b\uff0cAarki \u6b63\u5f15\u9886\u6f6e\u6d41\uff0c\u91cd\u65b0\u5b9a\u4e49\u65e0\u9650\u53ef\u80fd\u3002\u5e02\u573a\u77ac\u606f\u4e07\u53d8\uff0c\u6211\u4eec\u81f4\u529b\u4e8e\u786e\u4fdd\u5408\u4f5c\u4f19\u4f34\u59cb\u7ec8\u8d70\u5728\u65f6\u4ee3\u524d\u6cbf\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1456\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4.jpg\" alt=\"\" class=\"wp-image-1557\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4.jpg 2200w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-300x199.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-1024x678.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-768x508.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-1536x1017.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-2048x1355.jpg 2048w, https:\/\/www.aarki.com\/wp-content\/uploads\/2025\/02\/DSC6569-2-4-18x12.jpg 18w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n<p>\u8877\u5fc3\u611f\u8c22 Aarki\u3001AppsFlyer \u4ee5\u53ca\u6240\u6709\u6770\u51fa\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u662f\u4f60\u4eec\u8ba9 MAMA Goa 2025 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