{"id":151,"date":"2023-03-22T15:01:00","date_gmt":"2023-03-22T22:01:00","guid":{"rendered":"https:\/\/aarki.com\/?p=151"},"modified":"2024-03-24T13:30:02","modified_gmt":"2024-03-24T20:30:02","slug":"scaling-your-mobile-app-a-guide-to-global-expansion","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/scaling-your-mobile-app-a-guide-to-global-expansion\/","title":{"rendered":"\u5e94\u7528\u5168\u7403\u5316\u589e\u957f\uff1a\u7528\u6237\u89c4\u6a21\u6269\u5c55\u6307\u5357"},"content":{"rendered":"<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Header-1024x453.png\" alt=\"Scaling Your Mobile App: Guide to Global Expansion \" class=\"wp-image-649\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Header-1024x453.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Header-300x133.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Header-768x339.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Header-1536x679.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Header-2048x905.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6269\u5927\u5e94\u7528\u7528\u6237\u7fa4\u7684\u6700\u5927\u673a\u4f1a\u53ef\u80fd\u5728\u4e8e\u60a8\u6240\u5728\u56fd\u5bb6\/\u5730\u533a\u4e4b\u5916\uff0c\u56e0\u6b64\u4e3a\u60a8\u7684\u79fb\u52a8\u5e94\u7528\u5efa\u7acb\u56fd\u9645\u5f71\u54cd\u529b\u53ef\u4ee5\u5e2e\u52a9\u60a8\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e94\u7528\u7684\u6210\u529f\u7387\u3002\u6709\u8fd9\u4e48\u591a\u6210\u529f\u7684\u5e94\u7528\u5168\u7403\u5316\u6848\u4f8b\uff0c\u60a8\u662f\u4e0d\u662f\u5e94\u8be5\u5c1d\u8bd5\u4e00\u4e0b\uff1f&nbsp;<\/p>\n\n\n\n<p><strong>\u5feb\u901f\u94fe\u63a5<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#global\">\u8d70\u5411\u5168\u7403\u7684\u91cd\u8981\u6027<\/a><\/li>\n\n\n\n<li><a href=\"#goals\">\u8bbe\u5b9a\u76ee\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807<\/a><\/li>\n\n\n\n<li><a href=\"#budgets\">\u89c4\u5212\u9884\u7b97<\/a><\/li>\n\n\n\n<li><a href=\"#machine\">\u673a\u5668\u5b66\u4e60\u6a21\u578b\u548c\u6570\u636e<\/a><\/li>\n\n\n\n<li><a href=\"#creative\">\u521b\u610f\u7b56\u7565<\/a><\/li>\n\n\n\n<li><a href=\"#checklist\">\u521b\u610f\u6e05\u5355<\/a><\/li>\n\n\n\n<li><a href=\"#reporting\">\u62a5\u544a<\/a><\/li>\n<\/ol>\n\n\n\n<p><a><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"global\">\u8d70\u5411\u5168\u7403\u7684\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u5728\u6df1\u5165\u63a2\u8ba8\u4e4b\u524d\uff0c\u4e86\u89e3\u8d70\u5411\u5168\u7403\u5316\u7684\u91cd\u8981\u6027\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e0d\u65ad\u53d8\u5316\u7684\u5168\u7403\u683c\u5c40\u51f8\u663e\u4e86\u5728\u8425\u9500\u6d3b\u52a8\u4e2d\u4f18\u5148\u8003\u8651\u79fb\u52a8\u5e94\u7528\u5168\u7403\u5316\u7684\u5fc5\u8981\u6027\u3002\u7531\u4e8e\u653f\u5e9c\u653f\u7b56\u548c\u884c\u4e1a\u6cd5\u89c4\u968f\u65f6\u53ef\u80fd\u53d1\u751f\u53d8\u5316\uff08\u8fd9\u4e9b\u53d8\u5316\u53ef\u80fd\u4f1a\u5728\u77ac\u95f4\u5bf9\u8425\u9500\u6d3b\u52a8\u4ea7\u751f\u5de8\u5927\u5f71\u54cd\uff09\uff0c\u56e0\u6b64\u5236\u5b9a\u5168\u9762\u7684\u5168\u7403\u6218\u7565\u81f3\u5173\u91cd\u8981\u3002\u8be5\u6218\u7565\u5e94\u8003\u8651\u5230\u5f53\u5730\u51c6\u5219\u4ee5\u53ca\u6587\u5316\u5dee\u5f02\u3002\u7ecf\u6d4e\u53d8\u5316\u4f1a\u6781\u5927\u5730\u5f71\u54cd\u7528\u6237\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u56e0\u6b64\u6839\u636e\u5e02\u573a\u91cf\u8eab\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002\u4f18\u5148\u8003\u8651\u79fb\u52a8\u5e94\u7528\u7684\u5168\u7403\u5316\u5c06\u786e\u4fdd\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u4e0e\u6bcf\u4e2a\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\uff0c\u63a8\u52a8\u53c2\u4e0e\u548c\u8f6c\u5316\uff0c\u5e76\u6700\u7ec8\u53d6\u5f97\u6210\u529f\u3002&nbsp;<a><\/a><\/p>\n\n\n\n<p>\u5728\u5168\u7403\u8303\u56f4\u5185\u62d3\u5c55\u60a8\u7684\u79fb\u52a8\u5e94\u7528\u4e0d\u4ec5\u80fd\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8\u60a8\u7684\u6210\u529f\u7387\uff0c\u8fd8\u80fd\u4e3a\u60a8\u7684\u6536\u5165\u63d0\u4f9b\u4fdd\u969c\u3002\u6574\u5408\u591a\u4e2a\u56fd\u5bb6\u7684\u5e02\u573a\u4efd\u989d\u53ef\u4ee5\u51cf\u5c11\u60a8\u5bf9\u5355\u4e00\u5e02\u573a\u7684\u4f9d\u8d56\uff0c\u5e76\u786e\u4fdd\u4e1a\u52a1\u7684\u957f\u671f\u53ef\u6301\u7eed\u6027\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u987a\u5229\u5b8c\u6210\u4ece\u672c\u5730\u5230\u5168\u7403\u7684\u8fc7\u6e21\uff0c\u60a8\u9700\u8981\u5236\u5b9a\u7b56\u7565\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u60a8\u5728\u5f00\u59cb\u4e4b\u524d\u9700\u8981\u8003\u8651\u7684\u5173\u952e\u70b9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"goals\">\u8bbe\u5b9a\u76ee\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807<\/h2>\n\n\n\n<p>\u5e94\u7528\u8425\u9500\u7b56\u7565\u7684\u6210\u529f\u5e94\u4e0e\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u6302\u94a9\u3002\u6709\u6548\u6269\u5c55\u9700\u8981\u4e3a\u6bcf\u4e2a\u533a\u57df\u8bbe\u5b9a\u4e00\u5957\u660e\u786e\u7684\u76ee\u6807\u3002\u5728\u6df1\u5165\u5168\u7403\u5316\u4e16\u754c\u4e4b\u524d\uff0c\u5148\u5f04\u6e05\u695a\u60a8\u7684\u603b\u4f53\u76ee\u6807\u662f\u4ec0\u4e48\u3002\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u8005\u901a\u5e38\u5e0c\u671b\u5b9e\u73b0\u4e09\u4ef6\u4e8b\uff1a\u66f4\u591a\u4e0b\u8f7d\u91cf\u3001\u66f4\u591a\u6536\u5165\u548c\u6301\u7eed\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u3002\u8981\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\uff0c\u60a8\u9700\u8981\u8861\u91cf\u4ee5\u4e0b KPI\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u6b21\u5b89\u88c5\u6210\u672c (CPI)&nbsp;<\/li>\n\n\n\n<li>\u6bcf\u6b21\u91cd\u65b0\u6fc0\u6d3b\u6210\u672c (CPR)<\/li>\n\n\n\n<li>\u6bcf\u5343\u6b21\u5c55\u793a\u8d39\u7528 (CPM)<\/li>\n\n\n\n<li>\u70b9\u51fb\u7387 (CTR)<\/li>\n\n\n\n<li>\u8f6c\u5316\u7387\uff08CR\uff09<\/li>\n\n\n\n<li>\u7559\u5b58\u7387\uff08RR\uff09<\/li>\n\n\n\n<li>\u6405\u52a8<\/li>\n\n\n\n<li>\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV)<\/li>\n\n\n\n<li>\u6295\u8d44\u56de\u62a5\u7387 (ROI)<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b KPI \u7684\u57fa\u51c6\u5728\u6bcf\u4e2a\u5730\u533a\u90fd\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u56e0\u6b64\u914d\u7f6e\u5206\u6790\u3001\u8fdb\u884c\u7814\u7a76\u5e76\u6839\u636e\u5e02\u573a\u8bbe\u5b9a\u6b63\u786e\u7684\u671f\u671b\u975e\u5e38\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1885\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-3.png\" alt=\"Chris Kim, Director User Acquisition MobilityWare\" class=\"wp-image-659\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-3.png 4000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-3-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-3-1024x483.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-3-768x362.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-3-1536x724.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-3-2048x965.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"budgets\">\u89c4\u5212\u9884\u7b97<\/h2>\n\n\n\n<p>\u5b9a\u4e49\u597d KPI \u540e\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u89c4\u5212\u9884\u7b97\u3002\u6700\u597d\u5148\u4ece\u5c0f\u9884\u7b97\u5f00\u59cb\uff0c\u8ba9\u60a8\u7684\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u6709\u65f6\u95f4\u4e86\u89e3\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\u3002\u5b8c\u6210\u6b64\u9636\u6bb5\u540e\uff0c\u60a8\u53ef\u4ee5\u589e\u52a0\u652f\u51fa\u3002\u5f53\u60a8\u5904\u7406\u5c11\u91cf\u8d44\u91d1\u65f6\uff0c\u5ba1\u614e\u7684\u8d22\u52a1\u51b3\u7b56\u975e\u5e38\u91cd\u8981\u3002\u8ba9\u60a8\u7684\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u6307\u5bfc\u60a8\u786e\u5b9a\u6d4b\u8bd5\u6d3b\u52a8\u7684\u65f6\u95f4\uff0c\u5e76\u786e\u4fdd\u8bbe\u7f6e\u62a5\u544a\u4ee5\u5bc6\u5207\u76d1\u63a7\u6d3b\u52a8\u4ea7\u751f\u6548\u679c\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u7684\u4e00\u4f4d\u5ba2\u6237\u5728\u591a\u4e2a\u56fd\u5bb6\/\u5730\u533a\u7ba1\u7406\u591a\u6b3e\u6e38\u620f\u5e94\u7528\u65b9\u9762\u7ecf\u9a8c\u4e30\u5bcc\uff0c\u4ed6\u5efa\u8bae\u4e3a\u5e7f\u544a\u6d3b\u52a8\u8bbe\u5b9a\u5207\u5408\u5b9e\u9645\u7684\u76ee\u6807\u81f3\u5173\u91cd\u8981\u3002\u7b2c\u4e00\u6b65\u662f\u4f30\u7b97\u60a8\u5373\u5c06\u63a8\u51fa\u7684\u5e02\u573a\u4e2d\u53ef\u4ee5\u9884\u671f\u7684 CPI\u3002\u7136\u540e\uff0c\u6839\u636e\u4ece\u5408\u4f5c\u4f19\u4f34\u5904\u83b7\u5f97\u7684\u6570\u636e\u548c CPI \u57fa\u51c6\uff0c\u786e\u5b9a\u8be5\u5e02\u573a\u662f\u5426\u9002\u5408\u6d4b\u8bd5\uff0cCPI \u662f\u5426\u6700\u4f73\uff0c\u4ee5\u53ca\u60a8\u662f\u5426\u53ef\u4ee5\u9884\u671f\u5728\u8be5\u5e02\u573a\u83b7\u5229\u3002\u5982\u679c\u60a8\u5728\u5e02\u573a\u4e0a\u7ebf\uff0c&nbsp;<strong>\u4ece\u4f4e\u9884\u7b97\u5f00\u59cb\uff0c\u8db3\u4ee5\u652f\u6301\u4e86\u89e3\u5e02\u573a\u6240\u9700\u7684\u65f6\u95f4\u3002&nbsp;<\/strong>\u5982\u679c\u7ed3\u679c\u662f\u79ef\u6781\u7684 - \u5373\u5982\u679c ROI \u9884\u6d4b\u6a21\u578b\u662f\u79ef\u6781\u7684 - \u60a8\u53ef\u4ee5\u9010\u6b65\u589e\u52a0\u9884\u7b97\uff0c\u540c\u65f6\u5173\u6ce8 CPI \u548c ROI\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u4f4d\u5ba2\u6237\u63d0\u5230\uff0c\u4ed6\u4eec\u8ba4\u4e3a&nbsp;<strong>\u5730\u533a<\/strong>&nbsp;\u4ee5\u6838\u5fc3\u7528\u6237\u6240\u5728\u5730\u4e3a\u8d77\u70b9\u3002<strong>&nbsp;\u9884\u7b97\u5206\u914d<\/strong>&nbsp;\u53e6\u4e00\u65b9\u9762\uff0c\u4ed6\u4eec\u901a\u5e38\u5c06\u5927\u7ea6 80% \u7684\u8425\u9500\u9884\u7b97\u7528\u4e8e\u6838\u5fc3\u5e02\u573a\uff0c\u800c\u5269\u4f59\u7684\u9884\u7b97\u5219\u7528\u4e8e\u6d4b\u8bd5\u5176\u4ed6\u5730\u7406\u4f4d\u7f6e\uff0c\u4ee5\u5bfb\u627e\u53ef\u80fd\u7684\u673a\u4f1a\u3002\u81f3\u4e8e&nbsp;<strong>KPI \u8bbe\u7f6e\uff0c&nbsp;<\/strong>\u4ed6\u4eec\u4e13\u6ce8\u4e8e\u5e94\u7528\u5185\u8d2d\u4e70\uff0c\u7b2c 7 \u5929\u6295\u8d44\u56de\u62a5\u7387\u8868\u73b0\u662f\u8861\u91cf\u6e20\u9053\u524d\u666f\u7684\u5173\u952e\u6307\u6807\u3002\u5f53\u7136\uff0c\u5e02\u573a\u8c03\u67e5\u4e5f\u662f\u4ed6\u4eec\u8d70\u5411\u5168\u7403\u5316\u7684\u91cd\u8981\u90e8\u5206\uff0c\u56e0\u4e3a\u5b83\u4eec\u662f\u6570\u636e\u9a71\u52a8\u672c\u5730\u5316\u7684\u57ab\u811a\u77f3\u3002<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"machine\">\u673a\u5668\u5b66\u4e60\u6a21\u578b\u548c\u6570\u636e<\/h2>\n\n\n\n<p>\u5728\u5168\u7403\u5316\u65b9\u9762\uff0c\u9009\u62e9\u5408\u9002\u7684\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u81f3\u5173\u91cd\u8981\u3002\u4e3a\u4e86\u786e\u4fdd\u5e7f\u544a\u6d3b\u52a8\u7684\u53ef\u6269\u5c55\u6027\uff0c\u4e0e\u5177\u6709\u5168\u7403\u5f71\u54cd\u529b\u7684\u9700\u6c42\u65b9\u5e73\u53f0 (DSP) \u5408\u4f5c\u975e\u5e38\u91cd\u8981\u3002\u5bfb\u627e\u62e5\u6709\u5168\u7403\u6570\u636e\u4e2d\u5fc3\u5e76\u4e0e\u5927\u578b\u548c\u672c\u5730\u4ea4\u6613\u6240\u5efa\u7acb\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684 DSP\uff0c\u56e0\u4e3a\u8fd9\u53ef\u4ee5\u786e\u4fdd\u4e0d\u540c\u5e7f\u544a\u683c\u5f0f\u5728\u4e0d\u540c\u5e02\u573a\u7684\u8986\u76d6\u8303\u56f4\u3002<\/p>\n\n\n\n<p>\u4f46\u8fd9\u4e0d\u4ec5\u4ec5\u5173\u4e4e\u62a5\u9053\u3002\u53e6\u4e00\u4e2a\u533a\u5206\u4f18\u79c0\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u7684\u56e0\u7d20\u662f\u4ed6\u4eec\u4e13\u6ce8\u4e8e\u6784\u5efa\u9884\u6d4b\u6a21\u578b\uff0c\u4ee5\u53ca\u4ed6\u4eec\u8bc6\u522b\u54ea\u4e9b\u6570\u636e\u5bf9\u8bad\u7ec3\u673a\u5668\u5b66\u4e60\u6a21\u578b\u6709\u4ef7\u503c\u7684\u80fd\u529b\u3002\u5bfb\u627e\u80fd\u591f\u63d0\u4f9b\u5b9a\u5236\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u8fd9\u4e9b\u7b97\u6cd5\u7ecf\u8fc7\u4e0b\u5c42\u6f0f\u6597 KPI \u8bad\u7ec3\uff0c\u53ef\u9488\u5bf9\u6ce8\u518c\u3001\u9500\u552e\u548c\u8d2d\u4e70\u7b49\u4e8b\u4ef6\u8fdb\u884c\u4f18\u5316\u3002\u4e30\u5bcc\u7684\u5de5\u5177\u8ba9\u60a8\u53ef\u4ee5\u8f7b\u677e\u5171\u4eab\u6570\u636e\uff0c\u8fd9\u662f\u53e6\u4e00\u4e2a\u9700\u8981\u8003\u8651\u7684\u56e0\u7d20\u3002<br><br>\u6b64\u5916\uff0c\u62e5\u6709\u4e00\u4e2a\u4e0e\u884c\u4e1a\u540c\u6b65\u53d1\u5c55\u7684\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u81f3\u5173\u91cd\u8981\u3002\u6570\u5b57\u5e7f\u544a\u662f\u4e00\u4e2a\u4e0d\u65ad\u53d8\u5316\u7684\u9886\u57df\uff0c\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u662f\u6210\u529f\u7684\u5173\u952e\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4e00\u4e2a\u5728\u521b\u610f\u80fd\u529b\u548c\u673a\u5668\u5b66\u4e60\u6a21\u578b\u4e0a\u8fdb\u884c\u521b\u65b0\u4ee5\u6ee1\u8db3\u5e7f\u544a\u5546\u548c\u751f\u6001\u7cfb\u7edf\u7684\u9700\u6c42\u548c\u8981\u6c42\u7684\u5408\u4f5c\u4f19\u4f34\u5c06\u975e\u5e38\u6709\u4ef7\u503c\u3002\u901a\u8fc7\u5229\u7528\u6700\u65b0\u6280\u672f\u5e76\u7d27\u8ddf\u884c\u4e1a\u8d8b\u52bf\uff0c\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5b9e\u73b0\u8425\u9500\u76ee\u6807\uff0c\u540c\u65f6\u786e\u4fdd\u6700\u5927\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1885\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-1.png\" alt=\"Suzanne Kimm, Head of Ad Operations, Head of Client Success, Aarki\" class=\"wp-image-657\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-1.png 4000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-1-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-1-1024x483.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-1-768x362.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-1-1536x724.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-1-2048x965.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creative\">\u521b\u610f\u7b56\u7565<\/h2>\n\n\n\n<p>\u5e7f\u544a\u521b\u610f\u662f\u60a8\u54c1\u724c\u7684\u4ee3\u8868\uff0c\u4e5f\u662f\u79fb\u52a8\u5e7f\u544a\u5ba3\u4f20\u7684\u652f\u67f1\u3002\u7cbe\u5fc3\u7b56\u5212\u7684\u521b\u610f\u7b56\u7565\u53ef\u80fd\u662f\u60a8\u5168\u7403\u5316\u9053\u8def\u4e0a\u7684\u738b\u724c\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528\u60a8\u7684\u6570\u636e\u6765\u6307\u5bfc\u60a8\u7684\u5e7f\u544a\u5e76\u6295\u653e\u9488\u5bf9\u7279\u5b9a\u53d7\u4f17\u7684\u521b\u610f\u3002\u672c\u5730\u5316\u60a8\u7684\u5e7f\u544a\u521b\u610f\u4ee5\u9002\u5e94\u4e0d\u540c\u7684\u5e02\u573a\u3002Aarki \u7684\u4f17\u591a\u5168\u7403\u5e7f\u544a\u6d3b\u52a8\u7684\u8fc7\u5f80\u8868\u73b0\u8868\u660e\uff0c\u6700\u672c\u5730\u5316\u7684\u5e7f\u544a\u6bd4\u6807\u51c6\u7684\u975e\u7ffb\u8bd1\u5e7f\u544a\u6548\u679c\u66f4\u597d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1885\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-2.png\" alt=\"Sungpil Lee, Head of Sales Aarki\" class=\"wp-image-658\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-2.png 4000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-2-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-2-1024x483.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-2-768x362.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-2-1536x724.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Scaling-Your-Mobile-App-Blog-Testimonial-2-2048x965.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<p>\u4e3a\u4e86\u5e2e\u52a9\u60a8\u5f00\u62d3\u65b0\u9886\u57df\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4efd\u6e05\u5355\uff0c\u4e00\u5b9a\u80fd\u589e\u5f3a\u60a8\u7684\u521b\u610f\u5e7f\u544a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"checklist\">\u521b\u610f\u6e05\u5355<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;1. \u5173\u6ce8\u6587\u5316\uff0c\u800c\u4e0d\u662f\u5355\u7eaf\u7684\u7ffb\u8bd1<\/h3>\n\n\n\n<p>\u4e86\u89e3\u60a8\u8981\u8fdb\u5165\u7684\u5730\u533a\uff0c\u5e76\u5728\u60a8\u7684\u5e7f\u544a\u521b\u610f\u4e2d\u771f\u5b9e\u5730\u53cd\u6620\u8be5\u5730\u533a\u3002\u7559\u610f\u5e02\u573a\u2014\u2014\u8003\u8651\u4ed6\u4eec\u7684\u559c\u597d\u548c\u89c4\u683c\u2014\u2014\u662f\u4e0e\u5168\u7403\u89c2\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u91cd\u8981\u4e00\u6b65\u3002\u6211\u4eec\u5728\u97e9\u56fd\u7684\u521b\u610f\u4e13\u5bb6\u5e2e\u52a9\u6211\u4eec\u4e86\u89e3\u4e86\u6211\u4eec\u5728\u5f53\u5730\u5e02\u573a\u4ee5\u53ca\u4e9a\u592a\u5730\u533a\u770b\u5230\u7684\u4e00\u4e9b\u8bbe\u8ba1\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p>\u97e9\u56fd\u9ad8\u7ea7\u521b\u610f\u4e13\u5bb6 JunHyung Hong \u8ba4\u4e3a\uff0c\u97e9\u56fd\u4eba\u559c\u6b22\u4fdd\u6301\u672c\u5730\u5316\u2014\u2014\u66f4\u559c\u6b22\u4f7f\u7528\u672c\u56fd\u8bed\u8a00\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u5927\u591a\u6570\u7528\u6237\u9009\u62e9\u5927\u5c4f\u5e55\u8bbe\u5907\uff0c\u8fd9\u6709\u52a9\u4e8e\u89e3\u91ca\u4e3a\u4ec0\u4e48&nbsp;<a href=\"http:\/\/www.businesskorea.co.kr\/news\/articleView.html?idxno=20720\" rel=\"noreferrer noopener\" target=\"_blank\">\u89c6\u9891<\/a>&nbsp;\u6bd4\u5176\u4ed6\u5730\u533a\u66f4\u53d7\u6b22\u8fce\u3002\u8fd9\u5bf9\u8425\u9500\u4eba\u5458\u6765\u8bf4\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u673a\u4f1a\uff0c\u56e0\u4e3a\u89c6\u9891\u521b\u610f\u66f4\u5584\u4e8e\u5c55\u793a\u5e94\u7528\u5e76\u7a81\u51fa\u5176\u529f\u80fd\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u97e9\u56fd\uff0c\u5b57\u4f53\u3001\u989c\u8272\u548c\u8bbe\u8ba1\u5143\u7d20\u81f3\u5173\u91cd\u8981\u3002JunHyung \u8bf4\u8fd9\u5b8c\u5168\u53d6\u51b3\u4e8e\u5e94\u7528\u7a0b\u5e8f\u7684\u6982\u5ff5\uff0c\u4f46\u7b80\u5355\u7684\u8bbe\u8ba1\u548c\u5b57\u4f53\u6700\u80fd\u5438\u5f15\u89c2\u4f17\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u97e9\u56fd\uff0c\u7528\u6237\u53d7\u79fb\u52a8\u5e7f\u544a\u521b\u610f\u5143\u7d20\u7684\u5f71\u54cd\uff0c\u800c\u897f\u65b9\u53d7\u4f17\u5219\u66f4\u5173\u6ce8\u53f7\u53ec\u6027\u7528\u8bed\u548c\u5e7f\u544a\u4ea7\u54c1\u3002\u97e9\u56fd\u79fb\u52a8\u5e7f\u544a\u53d7\u8bbe\u8ba1\u5143\u7d20\uff08\u5b57\u4f53\u3001\u989c\u8272\u3001\u8fc7\u6e21\u548c\u6548\u679c\uff09\u7684\u5f71\u54cd\uff0c\u8fd9\u4e9b\u5143\u7d20\u4f1a\u5f71\u54cd\u53d7\u4f17\u7684\u53c2\u4e0e\u5ea6\u3002\u8fd9\u4e9b\u8bbe\u8ba1\u5143\u7d20\u8bc1\u660e\u4e86\u79fb\u52a8\u5e94\u7528\u7684\u4ef7\u503c\u4ee5\u53ca\u5b83\u662f\u5426\u503c\u5f97\u4fe1\u8d56\u3002\u4e0e\u7cbe\u5fc3\u5236\u4f5c\u7684\u52a8\u753b\u5e7f\u544a\u6216\u5f00\u7bb1\u5373\u7528\u7684\u6982\u5ff5\u76f8\u6bd4\uff0c\u89c6\u89c9\u5438\u5f15\u529b\u5f3a\u4e14\u7b80\u7ea6\u7684\u5e7f\u544a\u5728\u8fd9\u91cc\u66f4\u53d7\u6b22\u8fce\u3002<\/p>\n\n\n\n<p>\u5c31\u8d8b\u52bf\u800c\u8a00\uff0c\u97e9\u56fd\u8bbe\u8ba1\u4ee5\u7b80\u6d01\u4e3a\u4e3b\uff0c\u901a\u8fc7\u5b57\u4f53\u3001\u6784\u56fe\u548c\u8272\u5f69\u56fe\u6848\u6765\u4f53\u73b0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;&nbsp;&nbsp;2. \u5c06\u6587\u672c\u4e0e\u56fe\u50cf\u5206\u5f00<\/h3>\n\n\n\n<p>\u5728\u751f\u4ea7\u8fc7\u7a0b\u4e2d\uff0c\u5c06\u6587\u672c\u5d4c\u5165\u56fe\u7247\u53ef\u80fd\u5f88\u65b9\u4fbf\uff0c\u4f46\u5728\u5c1d\u8bd5\u672c\u5730\u5316\u60a8\u7684\u5e94\u7528\u65f6\uff0c\u8fd9\u4f1a\u5bfc\u81f4\u5ef6\u8fdf\u5e76\u589e\u52a0\u6210\u672c\u3002\u56e0\u6b64\uff0c\u8bf7\u786e\u4fdd\u5c3d\u53ef\u80fd\u5c06\u6587\u672c\u4e0e\u56fe\u7247\u5206\u5f00\u3002\u8fd9\u5c06\u4f7f\u60a8\u7684\u526f\u672c\u7ffb\u8bd1\u53d8\u5f97\u5bb9\u6613\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp; &nbsp;3. \u6ce8\u610f\u7a7a\u95f4<\/h3>\n\n\n\n<p>\u5728\u5f53\u4eca\u9ad8\u5ea6\u4e92\u8054\u7684\u4e16\u754c\u91cc\uff0c\u6211\u4eec\u4ea4\u6d41\u7684\u8bdd\u8bed\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u591a\u3002\u56e0\u6b64\uff0c\u627e\u5230\u4e00\u79cd\u8ba9\u60a8\u7684\u8bdd\u8bed\u8131\u9896\u800c\u51fa\u7684\u65b9\u6cd5\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u65e2\u9002\u7528\u4e8e\u60a8\u7684\u5e94\u7528\u5185\u5bb9\uff0c\u4e5f\u9002\u7528\u4e8e\u60a8\u7684\u5e7f\u544a\u6587\u6848\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e0d\u540c\u7684\u8bed\u8a00\u5728\u8bbe\u8ba1\u4e2d\u9700\u8981\u4e0d\u540c\u7684\u7a7a\u95f4\u91cf\u3002\u8fd9\u662f\u56e0\u4e3a\u5728\u7279\u5b9a\u8bed\u8a00\u4e2d\uff0c\u4f20\u8fbe\u76f8\u540c\u5185\u5bb9\u9700\u8981\u66f4\u591a\uff08\u6216\u66f4\u5c11\uff09\u7684\u5355\u8bcd\u3002\u4f8b\u5982\uff0c\u4ece\u82f1\u8bed\u7ffb\u8bd1\u6210\u897f\u73ed\u7259\u8bed\u6216\u6cd5\u8bed\u7b49\u8bed\u8a00\u53ef\u80fd\u4f1a\u5bfc\u81f4&nbsp;<a href=\"https:\/\/eriksen.com\/language\/text-expansion\/\" rel=\"noreferrer noopener\" target=\"_blank\">20-25% \u6269\u5c55<\/a>\u3002\u7ffb\u8bd1\u6210\u5fb7\u8bed\u53ef\u80fd\u4f1a\u5bfc\u81f4\u66f4\u5927\u7684\u6269\u5c55 - \u591a\u8fbe 35%\u3002\u4e2d\u6587\u3001\u97e9\u8bed\u548c\u65e5\u8bed\u7684\u7ed3\u679c\u5219\u76f8\u53cd\uff0c\u901a\u5e38\u4f1a\u6536\u7f29\u3002\u7ffb\u8bd1\u6587\u672c\u65f6\u9700\u8981\u8003\u8651\u7684\u4e00\u70b9\u662f\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u4e3a\u67d0\u4e9b\u7ffb\u8bd1\u7559\u51fa\u66f4\u591a\u7a7a\u95f4\uff0c\u800c\u5176\u4ed6\u7ffb\u8bd1\u4e2d\u53ef\u80fd\u4f1a\u51fa\u73b0\u7a7a\u767d\u3002\u4e3a\u907f\u514d\u8fd9\u79cd\u60c5\u51b5\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u5e94\u7528\u8bbe\u8ba1\u8003\u8651\u5230\u4e0d\u540c\u8bed\u8a00\u548c\u4e0d\u540c\u7c7b\u578b\u6587\u672c\u7684\u6240\u6709\u672a\u6765\u53ef\u80fd\u6027 - 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id=\"reporting\">\u62a5\u544a<\/h2>\n\n\n\n<p>\u62a5\u544a\u900f\u660e\u5ea6\u4f7f\u5e7f\u544a\u4e3b\u548c\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u80fd\u591f\u6df1\u5165\u4e86\u89e3\u6548\u679c\u6570\u636e\u5e76\u8fdb\u884c\u7cbe\u7ec6\u4f18\u5316\u3002\u8fdb\u5165\u65b0\u5e02\u573a\u65f6\uff0c\u8bf7\u4e0e\u62e5\u6709\u5408\u9002\u62a5\u544a\u5de5\u5177\u7684\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\uff0c\u4ee5\u786e\u4fdd\u4f18\u5316\u4ee5\u6709\u4ef7\u503c\u7684\u6548\u679c\u6570\u636e\u4e3a\u6307\u5bfc\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u7528\u6237\u5171\u4eab IDFA \u7684 Android \u5e94\u7528\u5e7f\u544a\u4e3b\u548c iOS 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href=\"https:\/\/www.aarki.com\/zh\/contact-us\/\">\u8054\u7cfb\u6211\u4eec&nbsp;<\/a>\u6709\u95ee\u9898\u3002&nbsp;&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u62d3\u5c55\u5e94\u7528\u7528\u6237\u7fa4\u7684\u6700\u5927\u673a\u4f1a\u53ef\u80fd\u5c31\u5728\u4f60\u672c\u56fd\u4ee5\u5916\uff0c\u56e0\u6b64\uff0c\u4e3a\u4f60\u7684\u79fb\u52a8\u5e94\u7528\u5efa\u7acb\u56fd\u9645\u5f71\u54cd\u529b\u53ef\u4ee5\u5e2e\u52a9\u4f60\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u5e94\u7528\u7684\u6f5c\u529b\u2026\u2026<\/p>","protected":false},"author":5,"featured_media":647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[33,36,37,32,35,34],"class_list":["post-151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-grow-app-user-base","tag-machine-learning-models-and-data","tag-mobile-app-creative-strategies","tag-scaling-your-mobile-app","tag-setting-goals-and-kpis","tag-successful-app-globalization"],"yoast_head":"<!-- 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content=\"https:\/\/www.aarki.com\/zh\/insights\/scaling-your-mobile-app-a-guide-to-global-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"Aarki\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T22:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-24T20:30:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/03\/Scaling-Your-Mobile-App-Blog-Header-1024x453.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carla\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta 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