{"id":138,"date":"2023-05-17T12:16:00","date_gmt":"2023-05-17T19:16:00","guid":{"rendered":"https:\/\/aarki.com\/?p=138"},"modified":"2024-03-23T15:14:48","modified_gmt":"2024-03-23T22:14:48","slug":"androids-evolution-as-a-mobile-marketing-platform-the-journey-from-gaid-to-googles-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/androids-evolution-as-a-mobile-marketing-platform-the-journey-from-gaid-to-googles-privacy-sandbox\/","title":{"rendered":"\u79fb\u52a8\u9690\u79c1\u4e4b\u65c5\uff1a\u4ece GAID \u5230 Google \u9690\u79c1\u6c99\u76d2"},"content":{"rendered":"<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-1024x453.png\" alt=\"Android's Evolution as a Mobile Marketing Platform\" class=\"wp-image-634\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-1024x453.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-300x133.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-768x339.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-1536x679.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2023\/05\/Android-Evolution-Blog-Header-2048x905.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Android \u5df2\u7ecf\u7262\u7262\u786e\u7acb\u4e86\u5176\u4f5c\u4e3a&nbsp;<a href=\"https:\/\/gs.statcounter.com\/os-market-share\/mobile\/worldwide\/#monthly-201301-202303\" rel=\"noreferrer noopener\" target=\"_blank\">\u5168\u7403\u6700\u5927\u7684\u79fb\u52a8\u64cd\u4f5c\u7cfb\u7edf<\/a>\uff0c\u81ea 2014 \u5e74\u4ee5\u6765\uff0cAndroid \u5360\u636e\u4e86\u5168\u7403\u8d85\u8fc7 50% \u7684\u5e02\u573a\u4efd\u989d\u3002\u8fd9\u4e00\u4efd\u989d\u7a33\u6b65\u589e\u957f\u2014\u2014\u5230 2022 \u5e74\u5e95\u8fbe\u5230 71.8%\u3002\u51ed\u501f\u5982\u6b64\u5e7f\u6cdb\u7684\u8986\u76d6\u8303\u56f4\uff0cAndroid \u957f\u671f\u4ee5\u6765\u4e00\u76f4\u662f\u79fb\u52a8\u8425\u9500\u6d3b\u52a8\u7684\u9996\u9009\u5e73\u53f0\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002\u6bd5\u7adf\uff0c\u9009\u62e9\u4e00\u4e2a\u80fd\u591f\u8986\u76d6\u76ee\u6807\u53d7\u4f17\u7684\u6e20\u9053\u5f88\u91cd\u8981\u3002\u8fd8\u6709\u4ec0\u4e48\u6bd4\u4e00\u4e2a\u53ef\u4ee5\u8986\u76d6\u5982\u6b64\u5e9e\u5927\u7684\u4e16\u754c\u4eba\u53e3\u7684\u79fb\u52a8\u64cd\u4f5c\u7cfb\u7edf\u66f4\u597d\u7684\u9009\u62e9\u5462\uff1f<br><br>\u4f46\u662f\uff0c\u5728\u9009\u62e9\u5728\u4f55\u5904\u5ba3\u4f20\u60a8\u7684\u79fb\u52a8\u5e94\u7528\u65f6\uff0c\u8986\u76d6\u8303\u56f4\u5e7f\u53ea\u662f\u9700\u8981\u8003\u8651\u7684\u56e0\u7d20\u4e4b\u4e00\u3002\u8fd9\u80af\u5b9a\u4e0d\u662f\u79fb\u52a8\u8425\u9500\u4eba\u5458\u9009\u62e9\u5728 Android \u4e0a\u505a\u5e7f\u544a\u7684\u552f\u4e00\u539f\u56e0\u3002&nbsp;<br><br>\u968f\u7740\u82f9\u679c iOS 14.5 \u7684\u63a8\u51fa\uff0c\u79fb\u52a8\u8425\u9500\u4eba\u5458\u7ecf\u5386\u4e86\u8270\u96be\u56f0\u82e6\uff0c\u8fd9\u610f\u5473\u7740 Android \u5728\u5e7f\u544a\u9884\u7b97\u4e2d\u7684\u4efd\u989d\u6709\u6240\u63d0\u5347\u3002Android \u64cd\u4f5c\u7cfb\u7edf\u7684\u6301\u7eed\u66f4\u65b0\u548c\u5b9a\u671f\u6dfb\u52a0\u65b0\u529f\u80fd\u4e5f\u6709\u52a9\u4e8e\u5438\u5f15\u66f4\u591a\u652f\u51fa\u3002\u4ed6\u4eec\u8c28\u614e\u7684\u4e3e\u63aa\u548c\u4e0e\u884c\u4e1a\u7684\u516c\u5f00\u5bf9\u8bdd\u610f\u5473\u7740\uff0c\u5c3d\u7ba1 Android \u9690\u79c1\u6c99\u76d2\u7684\u5168\u9762\u53d1\u5e03\u5373\u5c06\u5e26\u6765\u91cd\u5927\u53d8\u5316\uff0c\u4f46\u5e7f\u544a\u5546\u4e0d\u592a\u53ef\u80fd\u79bb\u5f00\u8be5\u5e73\u53f0\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u5feb\u901f\u94fe\u63a5<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google\u5e7f\u544aID\u4ecb\u7ecd<\/li>\n\n\n\n<li>\u63a8\u51fa\u65b0\u7684\u5e7f\u544a\u5f62\u5f0f<\/li>\n\n\n\n<li>iOS 14.5 \u4e4b\u540e\u8f6c\u5411 Android<\/li>\n\n\n\n<li>Android 12 \u53d1\u5e03<\/li>\n\n\n\n<li>\u6700\u65b0\u66f4\u65b0\uff1aGoogle \u7684 Android \u9690\u79c1\u6c99\u76d2<\/li>\n\n\n\n<li>\u884c\u4e1a\u601d\u60f3\u9886\u8896\u8c08 Android \u9690\u79c1\u6c99\u76d2<\/li>\n\n\n\n<li>\u7ed3\u8bba<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Google\u5e7f\u544aID\u4ecb\u7ecd<\/h2>\n\n\n\n<p>\u8fd9\u4e00\u5207\u59cb\u4e8e 2013 \u5e74\u63a8\u51fa\u7684 Google \u5e7f\u544a ID (GAID)\uff0c\u901a\u5e38\u4e0e Android \u5e7f\u544a ID (AAID) \u4e92\u6362\u4f7f\u7528\uff0c\u4f5c\u4e3a\u00a0<a href=\"https:\/\/android-developers.googleblog.com\/2013\/10\/google-play-services-40.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play \u670d\u52a1\u7248\u672c 4.0<\/a>\u3002GAID \u662f\u5206\u914d\u7ed9\u6bcf\u53f0 Android \u8bbe\u5907\u7684\u552f\u4e00\u6807\u8bc6\u7b26\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u6295\u653e\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\uff0c\u800c\u4e0d\u4f1a\u6cc4\u9732\u7528\u6237\u7684\u8eab\u4efd\u6216\u4e2a\u4eba\u4fe1\u606f\u3002\u5728\u6b64\u4e4b\u524d\uff0c\u5e7f\u544a\u5546\u5fc5\u987b\u4f9d\u9760 Cookie \u548c IP \u5730\u5740\u7b49\u6807\u8bc6\u7b26\u6765\u5b9a\u4f4d\u7279\u5b9a\u7528\u6237\u3002\u8fd9\u4e9b\u65b9\u6cd5\u901a\u5e38\u4e0d\u592a\u51c6\u786e\u6216\u53ef\u9760\uff0c\u5e76\u7ed9\u7528\u6237\u5e26\u6765\u4e86\u4e25\u91cd\u7684\u9690\u79c1\u95ee\u9898\u3002<\/p>\n\n\n\n<p><br><br>\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0cGoogle \u63a8\u51fa\u4e86 Google Advertising ID\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u4e00\u79cd\u66f4\u52a0\u9690\u79c1\u53cb\u597d\u7684\u8ddf\u8e2a\u7528\u6237\u548c\u6295\u653e\u5b9a\u5411\u5e7f\u544a\u7684\u65b9\u5f0f\u3002\u9664\u4e86\u4f7f\u7528 Android ID \u7b49\u6807\u8bc6\u7b26\u4e4b\u5916\uff0cGAID \u7684\u63a8\u51fa\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u66f4\u591a\u9009\u62e9\uff0c\u800c Android ID \u4ece\u672a\u88ab\u8bbe\u8ba1\u7528\u4e8e\u5e7f\u544a\u76ee\u7684\u3002\u7528\u6237\u4e0d\u518d\u9700\u8981\u62c5\u5fc3\u4ed6\u4eec\u7684\u4e2a\u4eba\u4fe1\u606f\u88ab\u5e7f\u544a\u4e3b\u8bbf\u95ee\u3002GAID \u5728\u591a\u79cd\u8bbe\u5907\u4e0a\u7684\u51c6\u786e\u6027\u548c\u4e00\u81f4\u6027\u4e5f\u4f7f\u5e7f\u544a\u4e3b\u53d7\u76ca\uff0c\u56e0\u4e3a\u5b83\u4e0e\u7528\u6237\u7684 Google \u5e10\u6237\u76f8\u5173\u8054\u3002\u8fd9\u610f\u5473\u7740\u5e7f\u544a\u4e3b\u53ef\u4ee5\u8ddf\u8e2a\u4ed6\u4eec\u5728\u5404\u79cd\u5e94\u7528\u548c\u8bbe\u5907\u4e0a\u7684\u6d3b\u52a8\uff0c\u4ece\u800c\u5168\u9762\u4e86\u89e3\u7528\u6237\u7684\u5174\u8da3\u548c\u504f\u597d\u3002\u8fd9\u4f7f\u4ed6\u4eec\u80fd\u591f\u6295\u653e\u4e0e\u7528\u6237\u9700\u6c42\u76f8\u5173\u7684\u4e2a\u6027\u5316\u5e7f\u544a\uff0c\u5e76\u6700\u7ec8\u4e3a\u4ed6\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\u5e26\u6765\u66f4\u9ad8\u7684\u53c2\u4e0e\u7387\u548c\u66f4\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u63a8\u51fa\u65b0\u7684\u5e7f\u544a\u5f62\u5f0f<\/h2>\n\n\n\n<p>\u5728 GAID \u63a8\u51fa\u540e\u7684\u51e0\u5e74\u91cc\uff0cAndroid \u4e0d\u65ad\u53d1\u5e03\u66f4\u591a\u521b\u65b0\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f\u5e7f\u544a\u5bf9\u4e8e\u5e7f\u544a\u5546\u548c\u7528\u6237\u6765\u8bf4\u90fd\u662f\u66f4\u52a0\u65e0\u7f1d\u7684\u4f53\u9a8c\u3002<br><\/p>\n\n\n\n<p>Android \u6700\u5438\u5f15\u4eba\u7684\u7279\u6027\u4e4b\u4e00\u662f\u5b83\u662f\u4e00\u4e2a\u5f00\u6e90\u5e73\u53f0\u3002\u5b83\u5141\u8bb8\u5f00\u53d1\u4eba\u5458\u6839\u636e\u81ea\u5df1\u7684\u610f\u613f\u4fee\u6539\u64cd\u4f5c\u7cfb\u7edf\u3002\u7531\u4e8e\u7cfb\u7edf\u7684\u6027\u8d28\uff0c\u4ed6\u4eec\u80fd\u591f\u57f9\u517b\u4e00\u4e2a\u5e9e\u5927\u800c\u6d3b\u8dc3\u7684\u5f00\u53d1\u8005\u793e\u533a\uff0c\u4ed6\u4eec\u4e0d\u65ad\u6d4b\u8bd5\u65b0\u6280\u672f\u3002\u8fd9\u89e3\u91ca\u4e86\u4e3a\u4ec0\u4e48 Android \u4e0a\u7684\u8bb8\u591a\u65b0\u529f\u80fd\u90fd\u6bd4\u7ade\u4e89\u5bf9\u624b\u5148\u63a8\u51fa\u3002\u8fd9\u4e9b\u529f\u80fd\u5305\u62ec\u65b0\u7684\u5e7f\u544a\u683c\u5f0f\u3002\u9996\u5148\u8fdb\u5165 Android \u64cd\u4f5c\u7cfb\u7edf\u7684\u4e24\u79cd\u5e7f\u544a\u683c\u5f0f\u662f\u8bd5\u7528\u5e7f\u544a\u548c\u4e92\u52a8\u63d2\u9875\u5f0f\u5e7f\u544a\u3002<br><br><a href=\"https:\/\/adwords.googleblog.com\/2015\/12\/trial-run-ads-interactive-interstitials-beta.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u8bd5\u8fd0\u884c\u5e7f\u544a<\/a>\u4e8e 2015 \u5e74\u63a8\u51fa\uff0c\u662f\u4e00\u79cd\u5e94\u7528\u5e7f\u544a\u683c\u5f0f\uff0c\u5141\u8bb8\u7528\u6237\u5728\u4e0b\u8f7d\u4e4b\u524d\u901a\u8fc7\u6d41\u5f0f\u4f20\u8f93\u5e94\u7528\u5185\u5bb9\u6765\u73a9\u6e38\u620f\u957f\u8fbe 60 \u79d2\u3002\u8fd9\u79cd\u8eab\u4e34\u5176\u5883\u7684\u6f14\u793a\u589e\u52a0\u4e86\u5b89\u88c5\u5e94\u7528\u7684\u7528\u6237\u5bf9\u73a9\u6e38\u620f\u611f\u5174\u8da3\u7684\u53ef\u80fd\u6027\u3002\u7136\u540e\uff0c\u5f00\u53d1\u4eba\u5458\u53ef\u4ee5\u5438\u5f15\u90a3\u4e9b\u6839\u636e\u4ed6\u4eec\u5df2\u7ecf\u4f53\u9a8c\u8fc7\u7684\u5185\u5bb9\u9009\u62e9\u6e38\u620f\u7684\u66f4\u5408\u683c\u7684\u7528\u6237\u3002<br><br>\u8bd5\u8fd0\u884c\u5e7f\u544a\u4e0a\u7ebf\u65f6\uff0c\u8fd8\u9644\u5e26\u4e86\u4e92\u52a8\u63d2\u9875\u5e7f\u544a\u7684\u6d4b\u8bd5\u7248\u3002&nbsp;<a href=\"https:\/\/adwords.googleblog.com\/2015\/12\/trial-run-ads-interactive-interstitials-beta.html#:~:text=Get%20ultra%2Dcreative%20with%20customized%20mobile%20ads\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e92\u52a8\u63d2\u9875\u5e7f\u544a<\/a>&nbsp;\u662f HTML5 \u5e7f\u544a\uff0c\u53ef\u63d0\u4f9b\u9488\u5bf9\u6bcf\u4e2a\u5e7f\u544a\u5ba2\u6237\u7684\u5e94\u7528\u91cf\u8eab\u5b9a\u5236\u7684\u7528\u6237\u4f53\u9a8c\u3002\u5b83\u4eec\u5141\u8bb8\u5e7f\u544a\u5ba2\u6237\u4f7f\u7528 HTML5 \u800c\u4e0d\u662f\u6807\u51c6\u6a21\u677f\uff0c\u52a8\u6001\u63d0\u53d6\u6570\u636e\uff0c\u5e76\u63d0\u4f9b\u65e0\u9650\u5b9a\u5236\u7684\u81ea\u5b9a\u4e49\u4f53\u9a8c\u3002\u4e0e\u4ee5\u524d\u7684\u683c\u5f0f\u4e0d\u540c\uff0c\u8fd9\u4e0d\u4ec5\u9650\u4e8e\u6e38\u620f\u5e94\u7528\uff0c\u5b83\u8fd8\u63d0\u4f9b\u72ec\u7279\u7684\u6d4b\u8bd5\u548c\u4f18\u5316\u529f\u80fd\u3002\u8fd9\u79cd\u683c\u5f0f\u591a\u5e74\u6765\u4e00\u76f4\u5728\u7a33\u6b65\u53d1\u5c55\uff0c\u5c31\u50cf\u201c<strong>\u53ef\u73a9\u5e7f\u544a<\/strong>&#039; \u4eca\u5929\u7684\u683c\u5f0f\u3002<br><br>\u65b0\u7684\u5e7f\u544a\u683c\u5f0f\u662f\u5438\u5f15\u65b0\u53d7\u4f17\u6216\u66f4\u597d\u5730\u5b9a\u4f4d\u73b0\u6709\u53d7\u4f17\u7684\u7edd\u4f73\u65b9\u5f0f\u3002\u5b83\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u5e7f\u544a\u5546\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u8ba9\u4ed6\u4eec\u5728\u62e5\u6324\u7684\u79fb\u52a8\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u3002\u968f\u7740\u65b0\u6280\u672f\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u5e7f\u544a\u5546\u5229\u7528 Android \u7684\u7075\u6d3b\u6027\u6765\u62e5\u62b1\u521b\u65b0\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">iOS 14.5 \u4e4b\u540e\u8f6c\u5411 Android<\/h2>\n\n\n\n<p>2021 \u5e74 4 \u6708\uff0c\u82f9\u679c\u53d1\u5e03\u4e86 iOS 14.5\uff0c\u5f15\u5165\u4e86\u65b0\u7684\u9690\u79c1\u529f\u80fd\uff0c\u8ba9\u7528\u6237\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u5e94\u7528\u7a0b\u5e8f\u6536\u96c6\u548c\u4f7f\u7528\u5176\u6570\u636e\u7684\u65b9\u5f0f\u3002\u6b64\u6b21\u66f4\u65b0\u7684\u4e00\u4e2a\u5173\u952e\u529f\u80fd\u662f&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e94\u7528\u7a0b\u5e8f\u8ddf\u8e2a\u900f\u660e\u5ea6 (ATT)<\/a>&nbsp;\u6846\u67b6\u8981\u6c42\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u4eba\u5458\u5728\u51fa\u4e8e\u5e7f\u544a\u76ee\u7684\u8ddf\u8e2a\u7528\u6237\u5728\u5176\u4ed6\u516c\u53f8\u7684\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7ad9\u4e0a\u7684\u6d3b\u52a8\u4e4b\u524d\uff0c\u5fc5\u987b\u83b7\u5f97\u7528\u6237\u7684\u660e\u786e\u540c\u610f\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5f53\u7528\u6237\u6253\u5f00\u8bbe\u7f6e\u4e3a\u8ddf\u8e2a\u5176\u6d3b\u52a8\u7684\u5e94\u7528\u7a0b\u5e8f\u65f6\uff0c\u4ed6\u4eec\u9996\u5148\u4f1a\u770b\u5230\u4e00\u4e2a\u63d0\u793a\uff0c\u8981\u6c42\u83b7\u5f97\u8ddf\u8e2a\u8bb8\u53ef\u3002\u7136\u540e\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u5728\u6bcf\u4e2a\u5e94\u7528\u7a0b\u5e8f\u4e0a\u5141\u8bb8\u6216\u62d2\u7edd\u8ddf\u8e2a\u3002<br><br><\/p>\n\n\n\n<p>\u6b64\u6b21\u66f4\u65b0\u5bf9\u6574\u4e2a\u79fb\u52a8\u8425\u9500\u884c\u4e1a\u9020\u6210\u4e86\u5de8\u5927\u51b2\u51fb\u3002\u51e0\u4e2a\u6708\u524d\u2014\u2014\u751a\u81f3\u5728\u66f4\u65b0\u53d1\u5e03\u4e4b\u524d\u2014\u2014\u4e25\u91cd\u4f9d\u8d56\u7528\u6237\u7ea7\u6570\u636e\u7684\u5e7f\u544a\u4e3b\u5c31\u4e0d\u5f97\u4e0d\u60f3\u51fa\u4e00\u4e2a\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u4fbf\u7ee7\u7eed\u5411\u5408\u9002\u7684\u7528\u6237\u6295\u653e\u5e7f\u544a\uff0c\u540c\u65f6\u4fdd\u6301\u4e0e\u4ee5\u524d\u76f8\u540c\u7684\u6548\u679c\u6c34\u5e73\u3002<br><br>\u5f53\u5e7f\u544a\u5546\u7eb7\u7eb7\u63a8\u51fa\u5b9e\u9a8c\u6027\u89e3\u51b3\u65b9\u6848\uff0c\u8bd5\u56fe\u627e\u5230\u53ef\u884c\u7684\u65b9\u6cd5\u65f6\uff0c\u5927\u91cf\u5e7f\u544a\u9884\u7b97\u88ab\u8f6c\u79fb\u5230\u4e86\u66f4\u53ef\u9760\u7684\u5e73\u53f0\u2014\u2014Android\u3002&nbsp;<br><br>iOS 14.5 \u53d1\u5e03\u4ec5\u4e24\u5468\u540e\uff0c\u4e00\u4e9b\u8425\u9500\u4eba\u5458\u5df2\u7ecf\u53d1\u73b0&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2021\/05\/19\/ios-145-causes-massive-shift-in-ad-spend-to-android\/?sh=332306ab20d7\" target=\"_blank\" rel=\"noreferrer noopener\">Android \u4e0a\u7684\u5e7f\u544a\u652f\u51fa\u5728 8% \u5230 21% \u4e4b\u95f4<\/a>\u3002iOS \u5e7f\u544a\u6536\u5165\u4e0b\u964d\u4e86 9%\u3002\u4e3a iOS \u7684\u53d8\u5316\u5bfb\u627e\u5b8c\u7f8e\u89e3\u51b3\u65b9\u6848\u7684\u56f0\u96be\u53d8\u5f97\u66f4\u52a0\u660e\u663e\uff0c\u56e0\u4e3a&nbsp;<a href=\"https:\/\/www.businesswire.com\/news\/home\/20230308005067\/en\/Gaming-App-Install-Ad-Spend-Reaches-26.7-Billion-Globally-Despite-Slowing-Growth-in-Installs-According-to-New-AppsFlyer-Report\" target=\"_blank\" rel=\"noreferrer noopener\">Android \u6e38\u620f\u5e94\u7528\u603b\u5b89\u88c5\u91cf\u589e\u957f 8%<\/a>&nbsp;2022 \u5e74\uff0ciOS \u7684 CPI \u4e0b\u964d\u4e86 5%\u3002iOS \u7684 CPI \u4e5f\u5927\u5e45\u4e0a\u5347\uff0c\u800c Android \u5219\u4fdd\u6301\u7a33\u5b9a\u3002<br><br>\u867d\u7136\u8fd9\u4e0d\u4e00\u5b9a\u662f Android \u7684\u53d8\u5316\u5bfc\u81f4\u4e86\u8fd9\u79cd\u60c5\u51b5\uff0c\u4f46\u6b63\u662f\u7531\u4e8e\u8be5\u64cd\u4f5c\u7cfb\u7edf\u7684\u7a33\u5b9a\u6027\uff0c\u5e7f\u544a\u5546\u5f53\u65f6\u5c06\u5176\u89c6\u4e3a\u66f4\u53ef\u9760\u7684\u9009\u62e9\uff0c\u4ece\u800c\u5bfc\u81f4\u5e7f\u544a\u652f\u51fa\u7684\u8f6c\u53d8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Android 12 \u53d1\u5e03<\/h2>\n\n\n\n<p>\u7136\u800c\uff0c\u6bcf\u4e2a\u4eba\u90fd\u77e5\u9053\uff0cAndroid \u505a\u51fa\u6539\u53d8\u4ee5\u9002\u5e94\u65e5\u76ca\u589e\u957f\u7684\u7528\u6237\u9690\u79c1\u62c5\u5fe7\u53ea\u662f\u65f6\u95f4\u95ee\u9898\u3002\u867d\u7136\u82f9\u679c\u5728 2021 \u5e74\u53d1\u5e03\u4e86 ATT\uff0c\u4f46\u4eba\u4eec\u53d1\u73b0\u8c37\u6b4c\u5df2\u7ecf\u5728\u81f4\u529b\u4e8e\u4e00\u9879\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u8ba1\u5212&nbsp;<a href=\"https:\/\/blog.google\/products\/chrome\/building-a-more-private-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e24\u5e74\u524d\uff082019 \u5e74\uff09\uff0c\u8c37\u6b4c\u9690\u79c1\u6c99\u76d2\u88ab\u62ab\u9732<\/a>\u3002\u4e0e\u8c37\u6b4c\u5728 2013 \u5e74\u89e3\u51b3\u9690\u79c1\u95ee\u9898\u7684\u65b9\u5f0f\u7c7b\u4f3c\uff08\u63a8\u51fa GAID\uff09\uff0c\u4ed6\u4eec\u518d\u6b21\u5c1d\u8bd5\u63d0\u51fa\u4e00\u79cd\u89e3\u51b3\u65b9\u6848\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u4fdd\u62a4\u7528\u6237\u9690\u79c1\uff0c\u8fd8\u53ef\u4ee5\u786e\u4fdd\u5185\u5bb9\u5728\u4e92\u8054\u7f51\u4e0a\u514d\u8d39\u63d0\u4f9b\u3002&nbsp;<br><br>\u7531\u4e8e\u4ed6\u4eec\u5e0c\u671b\u5f00\u53d1\u65b0\u7684\u7f51\u7edc\u6807\u51c6\uff0c\u540c\u65f6\u4e0d\u65ad\u5bfb\u6c42\u884c\u4e1a\u53cd\u9988\uff0c\u8fd9\u662f\u4e00\u4e2a\u6f2b\u957f\u7684\u8fc7\u7a0b\u3002\u7136\u800c\uff0c\u968f\u7740 Android 12 \u7684\u53d1\u5e03\uff0c\u5e7f\u544a\u5546\u7ec8\u4e8e\u770b\u5230\u4e86\u8fd9\u4e00\u4e3e\u63aa\u7684\u8fdb\u5c55\u3002<br><br>\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\uff0c\u6700\u660e\u663e\u7684\u53d8\u5316\u662f&nbsp;<a href=\"https:\/\/android-developers.googleblog.com\/2021\/05\/android-security-and-privacy-recap.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u9690\u79c1\u63a7\u5236\u9762\u677f<\/a>\uff1a\u7b80\u6d01\u660e\u4e86\u7684\u65f6\u95f4\u7ebf\u89c6\u56fe\uff0c\u8ba9\u7528\u6237\u80fd\u591f\u66f4\u597d\u5730\u4e86\u89e3\u548c\u63a7\u5236\u5e94\u7528\u5982\u4f55\u8bbf\u95ee\u5176\u6570\u636e\u3002\u9664\u4e86\u66f4\u8f7b\u677e\u5730\u67e5\u770b\u8fd9\u4e9b\u4fe1\u606f\u5916\uff0c\u5b83\u8fd8\u5141\u8bb8\u7528\u6237\u7acb\u5373\u66f4\u6539\u5e94\u7528\u6709\u6743\u8bbf\u95ee\u7684\u6743\u9650\u3002<\/p>\n\n\n\n<p><br><br>\u5728 Android 12 \u53d1\u5e03\u7684\u540c\u65f6\uff0c\u8c37\u6b4c\u5728 Google Play \u4e0a\u63a8\u51fa\u4e86\u4e00\u4e2a\u540d\u4e3a&nbsp;<a href=\"https:\/\/blog.google\/products\/google-play\/data-safety\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6570\u636e\u5b89\u5168\u90e8\u5206<\/a>\u8fd9\u9879\u65b0\u653f\u7b56\u8981\u6c42\u5f00\u53d1\u8005\u5728\u5176\u5e94\u7528\u7684 Play Store \u9875\u9762\u4e0a\u63d0\u4f9b\u6709\u5173\u5176\u5e94\u7528\u6536\u96c6\u548c\u4f7f\u7528\u7684\u6570\u636e\u7684\u4fe1\u606f\u3002\u8fd9\u5305\u62ec\u6709\u5173\u6536\u96c6\u7684\u6570\u636e\u7c7b\u578b\u3001\u6570\u636e\u7684\u4f7f\u7528\u65b9\u5f0f\u4ee5\u53ca\u662f\u5426\u4e0e\u7b2c\u4e09\u65b9\u5171\u4eab\u7684\u4fe1\u606f\u3002<br><br>\u867d\u7136\u5728\u9690\u79c1\u6c99\u76d2\u9996\u6b21\u516c\u5e03\u540e\uff0c\u5176\u4e2d\u4e00\u4e9b\u53d8\u5316\u53ef\u80fd\u662f\u610f\u6599\u4e4b\u4e2d\u7684\uff0c&nbsp;<strong>\u5bf9\u4e8e\u5e7f\u544a\u5546\u6765\u8bf4\uff0cAndroid 12 \u6700\u5927\u7684\u4e0d\u540c\u5728\u4e8e GAID \u7684\u7ba1\u7406\u65b9\u5f0f<\/strong>\u3002\u4ece\u4e00\u5f00\u59cb\u2014\u2014\u5f53 GAID \u9996\u6b21\u63a8\u51fa\u65f6\u2014\u2014\u7528\u6237\u5c31\u53ef\u4ee5\u9009\u62e9\u9000\u51fa\u5b9a\u5411\u5e7f\u544a\u3002\u4f46\u662f\uff0c\u9664\u4e86\u76f4\u63a5\u5e7f\u544a\u4e4b\u5916\uff0cGAID \u4ecd\u53ef\u7528\u4e8e\u6709\u9650\u7684\u76ee\u7684\uff0c\u4f8b\u5982\u5f52\u56e0\u3001\u5206\u6790\u548c\u6b3a\u8bc8\u9884\u9632\u3002\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u968f\u65f6\u9009\u62e9\u91cd\u7f6e\u4ed6\u4eec\u7684 GAID\uff0c\u4ece\u800c\u6709\u6548\u5730\u5220\u9664\u6536\u96c6\u5230\u7684\u6709\u5173\u4ed6\u4eec\u7684\u4efb\u4f55\u4e2a\u4eba\u6570\u636e\uff0c\u91cd\u65b0\u5f00\u59cb\u3002\u4f7f\u7528 Android 12 \u7528\u6237\u6709\u66f4\u591a\u9009\u62e9\u3002\u9664\u4e86\u80fd\u591f\u91cd\u7f6e GAID \u4e4b\u5916\uff0c\u7528\u6237\u73b0\u5728\u53ef\u4ee5\u5b8c\u5168\u5220\u9664\u5b83\u3002\u4e00\u65e6\u7528\u6237\u9009\u62e9\u9000\u51fa\uff0cGAID \u5c06\u88ab\u5b8c\u5168\u6e05\u9664\u5e76\u66f4\u6539\u4e3a&nbsp;<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/6048248?hl=en\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e00\u4e32\u96f6<\/a>.&nbsp;<br><br>\u8bdd\u867d\u5982\u6b64\uff0c\u8c37\u6b4c\u6b63\u5728\u52aa\u529b\u786e\u4fdd GAID \u7684\u66ff\u4ee3\u65b9\u6848\u5230\u4f4d\u3002&nbsp;<strong>\u4e0e ATT \u4e0d\u540c\u7684\u662f\uff0c\u8fd9\u4e9b\u53d8\u5316\u90fd\u4e0d\u4f1a\u7acb\u5373\u53d1\u751f<\/strong>\u6216\u8005\u6ca1\u6709\u884c\u4e1a\u5229\u76ca\u76f8\u5173\u8005\u7684\u53cd\u9988\uff0c\u56e0\u6b64\u5e7f\u544a\u5546\u4ecd\u7136\u4f1a\u6709\u4e00\u4e2a\u53ef\u9760\u7684\u5e73\u53f0\u6765\u6295\u653e\u5e7f\u544a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6700\u65b0\u66f4\u65b0\uff1aGoogle \u7684 Android \u9690\u79c1\u6c99\u76d2<\/h2>\n\n\n\n<p>\u7ee7 Android 12 \u62a2\u5148\u9884\u89c8\u540e\uff0c\u8c37\u6b4c\u671f\u5f85\u5df2\u4e45\u7684\u9690\u79c1\u6c99\u76d2\u6d4b\u8bd5\u7248\u4e8e\u4eca\u5e74\u521d\u53d1\u5e03\u3002\u4f46\u9690\u79c1\u6c99\u76d2\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u5b83\u4e3a\u4f55\u518d\u6b21\u9707\u64bc\u6574\u4e2a\u884c\u4e1a\uff1f<br><br>\u6839\u636e&nbsp;<a href=\"https:\/\/privacysandbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Sandbox \u7f51\u7ad9<\/a>\uff0c\u8be5\u8ba1\u5212\u7684\u76ee\u6807\u662f\u901a\u8fc7\u51cf\u5c11\u8de8\u7f51\u7ad9\u548c\u8de8\u5e94\u7528\u7a0b\u5e8f\u8ddf\u8e2a\u6765\u5e73\u8861\u7528\u6237\u9690\u79c1\u4e0e\u4f01\u4e1a\u548c\u5f00\u53d1\u8005\u7684\u9700\u6c42\uff0c\u540c\u65f6\u4ecd\u4fdd\u6301\u5728\u7ebf\u5185\u5bb9\u5bf9\u6240\u6709\u4eba\u514d\u8d39\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u6709\u4e9b\u4eba\u53ef\u80fd\u4f1a\u8bf4\u8c37\u6b4c\u7684\u9690\u79c1\u6c99\u76d2\u4e0e\u82f9\u679c\u7684\u5e94\u7528\u8ddf\u8e2a\u900f\u660e\u5ea6\u76f8\u5ab2\u7f8e\uff0c\u4f46\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u3002\u5b83\u4eec\u662f\u4e24\u79cd\u622a\u7136\u4e0d\u540c\u7684\u89e3\u51b3\u5728\u7ebf\u8ddf\u8e2a\u9690\u79c1\u95ee\u9898\u7684\u65b9\u6cd5\u3002&nbsp;<br><br>ATT \u8981\u6c42\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u4eba\u5458\u901a\u8fc7\u5f39\u51fa\u6d88\u606f\u83b7\u5f97\u7528\u6237\u540c\u610f\uff0c\u7136\u540e\u624d\u80fd\u5728\u5176\u4ed6\u516c\u53f8\u62e5\u6709\u7684\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7ad9\u4e0a\u8ddf\u8e2a\u7528\u6237\u6570\u636e\u4ee5\u7528\u4e8e\u5e7f\u544a\u76ee\u7684\u3002Google \u7684\u9690\u79c1\u6c99\u76d2\u63d0\u4f9b\u4e86\u9690\u79c1\u4fdd\u62a4 API\uff0c\u53ef\u5728\u4e0d\u6cc4\u9732\u4e2a\u4eba\u7528\u6237\u6570\u636e\u7684\u60c5\u51b5\u4e0b\u5b9e\u73b0\u4e2a\u6027\u5316\u5e7f\u544a\u3002&nbsp;<br><br>\u968f\u7740 GAID \u5373\u5c06\u5f03\u7528\uff0c\u8fd9\u4e9b API \u65e8\u5728\u5e2e\u52a9\u5e7f\u544a\u5546\u5411\u5177\u6709\u76f8\u4f3c\u5174\u8da3\u7684\u7528\u6237\u7fa4\u4f53\u6295\u653e\u76f8\u5173\u5e7f\u544a\uff0c\u800c\u4e0d\u4f1a\u6cc4\u9732\u4e2a\u4eba\u7528\u6237\u6570\u636e\u3002<br><br>Privacy Sandbox for Android \u5305\u542b\u4e09\u4e2a\u4e3b\u8981 API\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developer.android.com\/design-for-safety\/privacy-sandbox\/topics\" rel=\"noreferrer noopener\" target=\"_blank\">Android \u4e3b\u9898 API<\/a>&nbsp;\u2013 \u4e00\u79cd\u9690\u79c1\u4fdd\u62a4 API\uff0c\u4f7f\u5e7f\u544a\u7f51\u7edc\u80fd\u591f\u6839\u636e\u8de8\u5e94\u7528\u7a0b\u5e8f\u7684\u5174\u8da3\u627e\u5230\u7528\u6237\u3002<\/li>\n\n\n\n<li>FLEDGE\uff08\u73b0\u79f0\u4e3a&nbsp;<a href=\"https:\/\/developer.chrome.com\/en\/docs\/privacy-sandbox\/fledge\/\" rel=\"noreferrer noopener\" target=\"_blank\">\u53d7\u4fdd\u62a4\u53d7\u4f17 API<\/a>) \u2013 \u4e00\u79cd\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u53d7\u4f17\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\uff0c\u9002\u7528\u4e8e\u518d\u8425\u9500\u548c\u5176\u4ed6\u9700\u8981\u81ea\u5b9a\u4e49\u53d7\u4f17\u7684\u60c5\u51b5\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/developer.android.com\/design-for-safety\/privacy-sandbox\/attribution\" rel=\"noreferrer noopener\" target=\"_blank\">\u5f52\u56e0\u62a5\u544a API<\/a>&nbsp;\u2013 \u5728 GAID \u5f03\u7528\u540e\u63d0\u4f9b\u5f52\u56e0\u529f\u80fd\u548c\u62a5\u544a\u7684\u5de5\u5177\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u867d\u7136 ATT \u5728\u7528\u6237\u9009\u62e9\u9000\u51fa\u65f6\u5b9e\u9645\u4e0a\u4f1a\u6d88\u9664\u4e2a\u6027\u5316\u5e7f\u544a - \u800c\u65e0\u9700\u91c7\u53d6\u66f4\u6666\u6da9\u96be\u61c2\u7684\u65b9\u6cd5\uff0c\u4f46\u9690\u79c1\u6c99\u76d2\u786e\u4fdd\u5373\u4f7f\u6ca1\u6709 GAID\uff0c\u8fd9\u4ecd\u7136\u662f\u53ef\u80fd\u7684\u3002&nbsp;<br><br>\u7136\u800c\uff0c\u8c37\u6b4c\u627f\u8ba4\u8fd9\u4e9b\u53d8\u5316\u7ed9\u5e7f\u544a\u5e26\u6765\u4e86\u65b0\u7684\u9650\u5236\u2014\u2014\u7279\u522b\u662f\u5728\u5f52\u56e0\u548c\u5b9a\u4f4d\u65b9\u9762\u3002\u5373\u4fbf\u5982\u6b64\uff0c\u8c37\u6b4c\u4ecd\u5728\u7ee7\u7eed\u5f00\u53d1\u65b0\u7684\u6846\u67b6\u548c API\uff0c\u4ee5\u5e2e\u52a9\u5728\u7ef4\u62a4\u7528\u6237\u9690\u79c1\u7684\u540c\u65f6\u4fdd\u6301\u4e2a\u6027\u5316\u5e7f\u544a\u3002\u56e0\u6b64\uff0c\u5bf9\u4e8e\u53ef\u9760\u7684\u79fb\u52a8\u5e7f\u544a\uff0cAndroid \u4ecd\u7136\u662f\u9996\u9009\u3002<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u884c\u4e1a\u601d\u60f3\u9886\u8896\u8c08 Android \u9690\u79c1\u6c99\u76d2<\/h2>\n\n\n\n<p>\u4e3a\u4e86\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u9690\u79c1\u6c99\u76d2\u7684\u672a\u6765\u53d1\u5c55\uff0c\u6211\u4eec\u53ec\u96c6\u4e86\u6765\u81ea\u4e3b\u8981\u79fb\u52a8\u6d4b\u91cf\u5e73\u53f0 (MMP)\uff08\u5982 AppsFlyer\u3001Branch\u3001Kochava\u3001Singular \u548c Tenjin\uff09\u7684\u9876\u5c16\u884c\u4e1a\u4e13\u5bb6\u6765\u5206\u4eab\u4ed6\u4eec\u7684\u89c2\u70b9\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ea0cb840 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1885\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1.png\" alt=\"Alex Bauer Branch\" class=\"wp-image-640\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1.png 4000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-1024x483.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-768x362.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-1536x724.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial1-2048x965.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1885\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2.png\" alt=\"Gadi Eliashiv Singular\" class=\"wp-image-641\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2.png 4000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-1024x483.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-768x362.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-1536x724.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial2-2048x965.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1885\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3.png\" alt=\"Mark Kellogg Kochava\" class=\"wp-image-642\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3.png 4000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-300x141.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-1024x483.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-768x362.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-1536x724.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/03\/Android-Evolution-Blog-Testimonial3-2048x965.png 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ed3\u8bba<\/h2>\n\n\n\n<p>\u968f\u7740\u6280\u672f\u4ee5\u4e0d\u53ef\u9884\u6d4b\u7684\u65b9\u5f0f\u4e0d\u65ad\u53d1\u5c55\uff0c\u79fb\u52a8\u5e7f\u544a\u7684\u672a\u6765\u4ecd\u4e0d\u786e\u5b9a\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u5f88\u660e\u663e\uff0c\u8be5\u884c\u4e1a\u5fc5\u987b\u7ee7\u7eed\u524d\u8fdb\u5e76\u9002\u5e94\u4ee5\u4fdd\u6301\u76f8\u5173\u6027\u3002\u00a0<br><br>\u867d\u7136\u672a\u6765\u53ef\u80fd\u4f1a\u53d1\u751f\u610f\u60f3\u4e0d\u5230\u7684\u53d8\u5316\uff0c\u4f46\u51e0\u4e4e\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0cAndroid \u7684\u5e02\u573a\u4efd\u989d\u5c06\u4fdd\u6301\u5f3a\u52b2\u3002\u6b64\u5916\uff0cGoogle \u6b63\u5728\u91c7\u53d6\u6df1\u601d\u719f\u8651\u548c\u534f\u4f5c\u7684\u65b9\u5f0f\u6765\u5b9e\u65bd\u9690\u79c1\u53d8\u66f4 - \u4e0e\u5e94\u7528\u5f00\u53d1\u8005\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\u7b49\u884c\u4e1a\u5229\u76ca\u76f8\u5173\u8005\u5bc6\u5207\u5408\u4f5c - \u4ee5\u786e\u4fdd\u4e3a\u6240\u6709\u76f8\u5173\u65b9\uff08\u800c\u4e0d\u4ec5\u4ec5\u662f\u6700\u7ec8\u7528\u6237\uff09\u63d0\u4f9b\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u3002\u51ed\u501f\u5176\u5e7f\u6cdb\u7684\u8986\u76d6\u8303\u56f4\u3001\u521b\u65b0\u7684\u529f\u80fd\u548c\u7075\u6d3b\u6027\uff0c\u60a8\u53ef\u4ee5\u4fe1\u8d56 Android \u6210\u4e3a\u79fb\u52a8\u8425\u9500\u4eba\u5458\u7684\u9996\u9009\u3002<br><em><br><\/em>\u6709\u5174\u8da3\u5728 Android \u4e0a\u4e3a\u60a8\u7684\u5e94\u7528\u63a2\u7d22\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u5417\uff1f\u00a0<a href=\"https:\/\/www.aarki.com\/zh\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5728\u6b64\u5411\u6211\u4eec\u53d1\u9001\u6d88\u606f<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u81ea 2014 \u5e74\u4ee5\u6765\uff0cAndroid \u5df2\u7a33\u56fa\u786e\u7acb\u5176\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u79fb\u52a8\u64cd\u4f5c\u7cfb\u7edf\u7684\u5730\u4f4d\uff0c\u5360\u636e\u5168\u7403\u5e02\u573a\u4efd\u989d\u8d85\u8fc7 50%\u3002\u8fd9\u4e00\u4efd\u989d\u6301\u7eed\u589e\u957f\uff0c\u5728\u2026\u2026\u65f6\u5df2\u8fbe\u5230 71.8%\u3002<\/p>","protected":false},"author":5,"featured_media":634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[31,30,24,28,25,29,26,27],"class_list":["post-138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-aaid","tag-android-advertising-id","tag-android-mobile-marketing-platform","tag-future-of-mobile-advertising","tag-gaid","tag-google-advertising-id","tag-google-privacy-sandbox","tag-google-privacy-sandbox-for-android"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Android&#039;s Evolution as a Mobile Marketing Platform: The Journey from GAID to Google\u2019s Privacy Sandbox - Aarki<\/title>\n<meta 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