{"id":1174,"date":"2024-10-23T02:12:09","date_gmt":"2024-10-23T09:12:09","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1174"},"modified":"2024-10-23T02:12:12","modified_gmt":"2024-10-23T09:12:12","slug":"6-dos-and-donts-of-mobile-retargeting","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/6-dos-and-donts-of-mobile-retargeting\/","title":{"rendered":"\u79fb\u52a8\u91cd\u5b9a\u5411\u7684 6 \u4e2a\u6ce8\u610f\u4e8b\u9879"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"442\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/HeaderImage-Dos-and-donts-of-retargeting.jpg\" alt=\"Do's and Don'ts of Mobile Retargeting\" class=\"wp-image-1187\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/HeaderImage-Dos-and-donts-of-retargeting.jpg 1000w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/HeaderImage-Dos-and-donts-of-retargeting-300x133.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/HeaderImage-Dos-and-donts-of-retargeting-768x339.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/HeaderImage-Dos-and-donts-of-retargeting-18x8.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u60a8\u7684\u5e94\u7528\u7528\u6237\u5df2\u7ecf\u8868\u73b0\u51fa\u5174\u8da3\uff0c\u4f46\u81ea\u7136\u800c\u7136\u5730\u53ef\u80fd\u4f1a\u6d41\u5931\u3002\u73b0\u5728\u662f\u60a8\u8ba9\u4ed6\u4eec\u91cd\u65b0\u56de\u6765\u7684\u673a\u4f1a\u2014\u2014\u4f46\u5982\u4f55\u5728\u4e0d\u8ba9\u4ed6\u4eec\u653e\u5f03\u4f7f\u7528\u5e94\u7528\u7684\u60c5\u51b5\u4e0b\u505a\u5230\u8fd9\u4e00\u70b9\u5462\uff1f<\/p>\n\n\n\n<p><strong>\u91cd\u5b9a\u5411\u662f\u4e00\u79cd\u5e73\u8861\u4e4b\u4e3e\uff0c\u5b83\u65e2\u80fd\u63d0\u9192\u7528\u6237\u5f53\u521d\u4e0b\u8f7d\u4f60\u7684\u5e94\u7528\u7684\u539f\u56e0\uff0c\u53c8\u4e0d\u4f1a\u663e\u5f97\u91cd\u590d\u6216\u4ee4\u4eba\u53cd\u611f\u3002.<\/strong> \u5982\u679c\u505a\u5f97\u597d\uff0c\u5c31\u50cf\u53d1\u51fa\u4e86\u4e00\u4efd\u4ed6\u4eec\u65e0\u6cd5\u62d2\u7edd\u7684\u3001\u6070\u9022\u5176\u65f6\u7684\u9080\u8bf7\u51fd\u3002\u5982\u679c\u505a\u5f97\u4e0d\u597d\uff0c\u53ea\u4f1a\u628a\u4ed6\u4eec\u8d8a\u63a8\u8d8a\u8fdc\u3002.<\/p>\n\n\n\n<p>\u4e3a\u4e86\u5e2e\u52a9\u60a8\u5728\u91cd\u5b9a\u5411\u8425\u9500\u4e2d\u6e38\u5203\u6709\u4f59\uff0c\u6211\u4eec\u6574\u7406\u4e86\u4ee5\u4e0b\u5185\u5bb9\uff1a <a href=\"https:\/\/www.aarki.com\/zh\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\">\u79fb\u52a8\u7aef\u91cd\u5b9a\u5411\u5b8c\u6574\u6307\u5357<\/a>. \u65e0\u8bba\u60a8\u662f\u60f3\u91cd\u65b0\u6fc0\u6d3b\u4f11\u7720\u7528\u6237\uff0c\u8fd8\u662f\u60f3\u91cd\u65b0\u6fc0\u53d1\u8fc7\u53bb\u8d2d\u4e70\u8005\u7684\u5174\u8da3\uff0c\u672c\u8d44\u6e90\u90fd\u5c06\u6df1\u5165\u63a2\u8ba8\u91cd\u5b9a\u5411\u6210\u529f\u7684\u673a\u5236\u3002.<\/p>\n\n\n\n<p>\u8fd8\u5728\u72b9\u8c6b\u91cd\u5b9a\u5411\u8425\u9500\u4e0e\u7528\u6237\u83b7\u53d6\u76f8\u6bd4\u662f\u5426\u503c\u5f97\u6295\u5165\u7cbe\u529b\uff1f\u8fd9\u662f\u8bb8\u591a\u5e94\u7528\u8425\u9500\u4eba\u5458\u90fd\u66fe\u601d\u8003\u8fc7\u7684\u95ee\u9898\u3002\u4e0d\u59a8\u770b\u770b\u6211\u4eec\u7684\u5bf9\u6bd4\u5206\u6790\uff1a <a href=\"https:\/\/www.aarki.com\/zh\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/\">\u91cd\u5b9a\u5411\u4e0e\u7528\u6237\u83b7\u53d6<\/a> \u5e2e\u52a9\u60a8\u6743\u8861\u4e24\u79cd\u65b9\u6cd5\u7684\u5229\u5f0a\u3002\u5267\u900f\u4e00\u4e0b\uff1a\u91cd\u5b9a\u5411\u5e7f\u544a\u901a\u5e38\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u56de\u62a5\uff0c\u4f46\u524d\u63d0\u662f\u60a8\u5fc5\u987b\u638c\u63e1\u5176\u4e2d\u7684\u6280\u5de7\u3002.<\/p>\n\n\n\n<p>\u9274\u4e8e\u6b64\uff0c\u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u4e00\u4e0b\u79fb\u52a8\u91cd\u5b9a\u5411\u7684\u6ce8\u610f\u4e8b\u9879\u3002\u8fd9\u91cc\u5217\u51fa\u7684\u6bcf\u4e00\u9879\u6700\u4f73\u5b9e\u8df5\u90fd\u65e8\u5728\u5e2e\u52a9\u60a8\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\uff0c\u786e\u4fdd\u60a8\u4e0d\u4ec5\u80fd\u89e6\u8fbe\u7528\u6237\uff0c\u8fd8\u80fd\u771f\u6b63\u4e0e\u4ed6\u4eec\u4ea7\u751f\u5171\u9e23\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-set-clear-measurable-goals-for-retargeting\"><strong>1. \u4e3a\u518d\u8425\u9500\u8bbe\u5b9a\u6e05\u6670\u3001\u53ef\u8861\u91cf\u7684\u76ee\u6807<\/strong><\/h3>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-06f01a2771ef062ac94346c7b1016467\"><strong>\u4e0d\uff1a <\/strong>\u5728\u6ca1\u6709\u660e\u786e\u76ee\u6807\u7684\u60c5\u51b5\u4e0b\u542f\u52a8\u91cd\u5b9a\u5411\u8425\u9500\u6d3b\u52a8\u3002\u5982\u679c\u4e0d\u6e05\u695a\u6210\u529f\u7684\u6807\u51c6\uff0c\u5c31\u4f1a\u6d6a\u8d39\u9884\u7b97\u5e76\u626d\u66f2\u7ed3\u679c\u3002\u5bf9\u6240\u6709\u7528\u6237\u91c7\u7528\u76f8\u540c\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u4e5f\u65e0\u6cd5\u83b7\u5f97\u6240\u9700\u7684\u6d1e\u5bdf\u6216\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-dee3b22d54adae3d5586634ba2fd22f3\"><strong>\u505a\uff1a <\/strong>\u5728\u4ea7\u54c1\u4e0a\u7ebf\u524d\uff0c\u8bbe\u5b9a\u5177\u4f53\u3001\u53ef\u8861\u91cf\u7684\u76ee\u6807\u3002\u91cd\u70b9\u5173\u6ce8\u4f60\u662f\u60f3\u91cd\u65b0\u6fc0\u6d3b\u6c89\u7761\u7528\u6237\u3001\u63d0\u5347\u8d2d\u4e70\u91cf\u8fd8\u662f\u63d0\u9ad8\u5e94\u7528\u53c2\u4e0e\u5ea6\u3002\u5c06\u6bcf\u4e2a\u76ee\u6807\u4e0e\u76f8\u5173\u7684\u6307\u6807\uff08\u4f8b\u5982\u6bcf\u6b21\u5b89\u88c5\u6210\u672c (CPI)\u3001\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS) \u6216\u7528\u6237\u7559\u5b58\u7387\uff09\u76f8\u5339\u914d\u3002.<\/p>\n\n\n\n<p>\u5728\u542f\u52a8\u4efb\u4f55\u91cd\u5b9a\u5411\u8425\u9500\u6d3b\u52a8\u4e4b\u524d\uff0c\u4f60\u9700\u8981\u5bf9\u6210\u529f\u6709\u6e05\u6670\u7684\u8ba4\u8bc6\u3002\u4f60\u7a76\u7adf\u60f3\u8981\u5b9e\u73b0\u4ec0\u4e48\u76ee\u6807\uff1f\u662f\u60f3\u8d62\u56de\u90a3\u4e9b\u4ece\u672a\u8d2d\u4e70\u8fc7\u7684\u7528\u6237\uff0c\u8fd8\u662f\u60f3\u91cd\u65b0\u5438\u5f15\u90a3\u4e9b\u5df2\u7ecf\u4e0d\u518d\u6d3b\u8dc3\u7684\u8001\u5ba2\u6237\uff1f\u7b54\u6848\u5c06\u51b3\u5b9a\u4f60\u7684\u6574\u4e2a\u8425\u9500\u7b56\u7565\u3002.<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u5e0c\u671b\u91cd\u65b0\u5438\u5f15\u6c89\u7761\u7528\u6237\uff0c\u5219\u5e94\u91cd\u70b9\u5173\u6ce8\u6bcf\u6b21\u5b89\u88c5\u6210\u672c (CPI) \u548c\u7528\u6237\u7559\u5b58\u7387\u7b49\u6307\u6807\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u60a8\u7684\u76ee\u6807\u662f\u91cd\u65b0\u6fc0\u6d3b\u4e0d\u6d3b\u8dc3\u7684\u8d2d\u4e70\u8005\uff0c\u5219\u5e94\u91cd\u70b9\u5173\u6ce8\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS)\u3002.<\/p>\n\n\n\n<p>\u6bcf\u4e2a\u76ee\u6807\u90fd\u9700\u8981\u4e0d\u540c\u7684\u521b\u610f\u7b56\u7565\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u56e0\u6b64\u63d0\u524d\u786e\u5b9a\u8fd9\u4e9b\u76ee\u6807\u5bf9\u4e8e\u8861\u91cf\u60a8\u7684\u6210\u529f\u548c\u4f18\u5316\u60a8\u7684\u652f\u51fa\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-granularity-and-audience-segmentation\"><strong>2. \u7c92\u5ea6\u548c\u53d7\u4f17\u7ec6\u5206<\/strong><\/h3>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-221903c431f51091bd608fc948cdbda1\"><strong>\u4e0d\uff1a <\/strong>\u5c06\u6240\u6709\u53d7\u4f17\u89c6\u4e3a\u4e00\u4e2a\u540c\u8d28\u7fa4\u4f53\u3002\u9488\u5bf9\u6240\u6709\u7528\u6237\u6295\u653e\u76f8\u540c\u4fe1\u606f\u7684\u8986\u76d6\u5f0f\u5e7f\u544a\u6d3b\u52a8\u4f1a\u5bfc\u81f4\u4e92\u52a8\u7387\u4f4e\u4e0b\u548c\u5e7f\u544a\u9884\u7b97\u6d6a\u8d39\u3002.<\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-5729f0898320cdb8a1b13d04e4a3bff1\"><strong>\u505a\uff1a <\/strong>\u7cbe\u51c6\u7ec6\u5206\u53d7\u4f17\u3002\u6839\u636e\u7528\u6237\u884c\u4e3a\uff08\u4f8b\u5982\u95f2\u7f6e\u5929\u6570\u3001\u7ec8\u8eab\u4ef7\u503c\u6216\u5e94\u7528\u5185\u6d3b\u8dc3\u5ea6\uff09\u8fdb\u884c\u5206\u7c7b\uff0c\u5e76\u4e3a\u6bcf\u4e2a\u7fa4\u4f53\u91cf\u8eab\u5b9a\u5236\u4e2a\u6027\u5316\u4fe1\u606f\u3002\u4fe1\u606f\u4f20\u9012\u8d8a\u7cbe\u51c6\uff0c\u6548\u679c\u5c31\u8d8a\u597d\u3002.<\/p>\n\n\n\n<p>\u5e76\u975e\u6240\u6709\u7528\u6237\u90fd\u4e00\u6837\u2014\u2014\u4f60\u7684\u91cd\u5b9a\u5411\u5e7f\u544a\u7cfb\u5217\u4e5f\u5e94\u8be5\u5982\u6b64\u3002\u53d7\u4f17\u7ec6\u5206\u8d8a\u7cbe\u7ec6\uff0c\u6548\u679c\u5c31\u8d8a\u597d\u3002\u4f60\u53ef\u4ee5\u628a\u5b83\u60f3\u8c61\u6210\u6839\u636e\u6bcf\u4e2a\u7528\u6237\u5728\u4f60\u5e94\u7528\u4e0a\u7684\u72ec\u7279\u4f7f\u7528\u5386\u7a0b\uff0c\u4e3a\u4ed6\u4eec\u91cf\u8eab\u5b9a\u5236\u5e7f\u544a\u3002.<\/p>\n\n\n\n<p>\u6839\u636e\u7528\u6237\u884c\u4e3a\u5bf9\u7528\u6237\u8fdb\u884c\u7ec6\u5206\uff1a\u4f8b\u5982\uff0c\u6309\u7528\u6237\u4e0d\u6d3b\u8dc3\u5929\u6570\u3001\u7d2f\u8ba1\u8d2d\u4e70\u4ef7\u503c\u6216\u6e38\u620f\u8fdb\u5ea6\u8fdb\u884c\u5206\u7ec4\u3002\u6bcf\u4e2a\u7ec6\u5206\u7fa4\u4f53\u90fd\u4ee3\u8868\u7740\u4e00\u6b21\u673a\u4f1a\uff0c\u53ef\u4ee5\u9488\u5bf9\u7528\u6237\u4e0e\u5e94\u7528\u4e92\u52a8\u7684\u4e0d\u540c\u9636\u6bb5\uff0c\u7cbe\u5fc3\u6253\u9020\u4e0e\u4e4b\u5bf9\u8bdd\u7684\u4fe1\u606f\u3002.<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5df2\u7ecf\u8d2d\u4e70\u8fc7\u5e94\u7528\u4f46\u51e0\u5468\u90fd\u6ca1\u6253\u5f00\u8fc7\u5e94\u7528\u7684\u7528\u6237\u53ef\u80fd\u9700\u8981\u63d0\u9192\u4ed6\u4eec\u9519\u8fc7\u4e86\u4ec0\u4e48\uff0c\u800c\u9996\u6b21\u5b89\u88c5\u7684\u7528\u6237\u53ef\u80fd\u9700\u8981\u989d\u5916\u7684\u63a8\u52a8\u624d\u80fd\u5b8c\u6210\u9996\u6b21\u4ea4\u6613\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u5229\u7528\u6df1\u5ea6\u94fe\u63a5\u63d0\u5347\u7528\u6237\u4f53\u9a8c<\/strong><\/h3>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-dec728f005c4446a3b75d746620723e1\"><strong>\u4e0d\uff1a <\/strong>\u5c06\u7528\u6237\u91cd\u5b9a\u5411\u5230\u901a\u7528\u4e3b\u9875\u3002\u5f3a\u8feb\u4ed6\u4eec\u81ea\u884c\u6d4f\u89c8\u5e94\u7528\u4f1a\u589e\u52a0\u4ed6\u4eec\u5728\u8f6c\u5316\u524d\u6d41\u5931\u7684\u98ce\u9669\u3002.<\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-98fd5aff37b06e92179af72b7eb7cc4d\"><strong>\u505a\uff1a <\/strong>\u5229\u7528\u6df1\u5ea6\u94fe\u63a5\u76f4\u63a5\u5f15\u5bfc\u7528\u6237\u8bbf\u95ee\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u5185\u5bb9\u3002\u5c06\u4ed6\u4eec\u5e26\u5230\u4ed6\u4eec\u4e0a\u6b21\u4e92\u52a8\u8fc7\u7684\u4ea7\u54c1\u3001\u4f18\u60e0\u6216\u9875\u9762\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u7528\u6237\u6469\u64e6\u5e76\u63d0\u9ad8\u8f6c\u5316\u7387\u3002.<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u7684\u76ee\u6807\u662f\u91cd\u65b0\u5438\u5f15\u7528\u6237\uff0c\u5c31\u4e0d\u8981\u8ba9\u4ed6\u4eec\u4e3a\u6b64\u4ed8\u51fa\u52aa\u529b\u3002. <strong>\u6df1\u5ea6\u94fe\u63a5<\/strong> \u5b83\u53ef\u4ee5\u5f15\u5bfc\u7528\u6237\u76f4\u63a5\u8bbf\u95ee\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u7279\u5b9a\u5185\u5bb9\u6216\u4ea7\u54c1\u3002\u4e0e\u5176\u5c06\u4ed6\u4eec\u5e26\u5230\u5e94\u7528\u7684\u901a\u7528\u4e3b\u9875\uff0c\u4e0d\u5982\u5c06\u4ed6\u4eec\u76f4\u63a5\u5e26\u5230\u4e0a\u6b21\u79bb\u5f00\u7684\u9875\u9762\uff0c\u6216\u8005\u5e26\u4ed6\u4eec\u67e5\u770b\u4e13\u5c5e\u4f18\u60e0\u3002.<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u7528\u6237\u70b9\u51fb\u4e86\u4e00\u5219\u5c55\u793a\u978b\u5b50\u7684\u5e7f\u544a\uff0c\u6df1\u5ea6\u94fe\u63a5\u5e94\u8be5\u76f4\u63a5\u5c06\u4ed6\u4eec\u5f15\u5bfc\u81f3\u5e94\u7528\u5185\u7684\u76f8\u5e94\u4ea7\u54c1\u9875\u9762\u3002\u7528\u6237\u8d8a\u5bb9\u6613\u4ece\u4e0a\u6b21\u79bb\u5f00\u7684\u5730\u65b9\u7ee7\u7eed\u6d4f\u89c8\uff0c\u8f6c\u5316\u7387\u5c31\u8d8a\u9ad8\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u627e\u5230\u5408\u9002\u7684\u5e7f\u544a\u9891\u6b21\u5e73\u8861\u70b9<\/strong><\/h3>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-fa9ca35cb3606986cf353eef0e414278\"><strong>\u4e0d\uff1a <\/strong>\u8fc7\u5ea6\u9891\u7e41\u5730\u6295\u653e\u5e7f\u544a\u4f1a\u4ee4\u7528\u6237\u611f\u5230\u538c\u70e6\u3002\u53cd\u590d\u63a5\u89e6\u540c\u4e00\u5e7f\u544a\u4f1a\u5bfc\u81f4\u5e7f\u544a\u75b2\u52b3\uff0c\u8fdb\u800c\u5f15\u53d1\u8d1f\u9762\u54c1\u724c\u60c5\u7eea\u3001\u964d\u4f4e\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u6700\u7cdf\u7cd5\u7684\u662f\uff0c\u8fd8\u4f1a\u5bfc\u81f4\u7528\u6237\u5378\u8f7d\u5e94\u7528\u3002.<\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-8bed5dc6bd7a3717001d5af89c431503\"><strong>\u505a\uff1a <\/strong>\u4f7f\u7528\u9891\u6b21\u63a7\u5236\u6765\u9650\u5236\u7528\u6237\u770b\u5230\u5e7f\u544a\u7684\u9891\u7387\u3002\u8bbe\u7f6e\u9608\u503c\uff0c\u786e\u4fdd\u7528\u6237\u6070\u5230\u597d\u5904\u5730\u770b\u5230\u60a8\u7684\u5e94\u7528\uff0c\u65e2\u80fd\u6fc0\u53d1\u4ed6\u4eec\u7684\u5174\u8da3\uff0c\u53c8\u4e0d\u4f1a\u663e\u5f97\u8fc7\u4e8e\u70e6\u4eba\u3002.<\/p>\n\n\n\n<p>\u5e7f\u544a\u6295\u653e\u9891\u7387\u5728\u91cd\u5b9a\u5411\u5e7f\u544a\u4e2d\u81f3\u5173\u91cd\u8981\u3002\u5e7f\u544a\u5c55\u793a\u592a\u5c11\uff0c\u7528\u6237\u53ef\u80fd\u5b8c\u5168\u5fd8\u8bb0\u4f60\u7684\u5e94\u7528\uff1b\u5e7f\u544a\u5c55\u793a\u592a\u591a\uff0c\u7528\u6237\u5219\u53ef\u80fd\u611f\u5230\u538c\u70e6\uff0c\u5bfc\u81f4\u5378\u8f7d\u5e94\u7528\u6216\u4ea7\u751f\u5e7f\u544a\u75b2\u52b3\u3002\u627e\u5230\u5408\u9002\u7684\u5e7f\u544a\u6295\u653e\u9891\u7387\uff0c\u65e2\u80fd\u4fdd\u6301\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u53c8\u4e0d\u4f1a\u8ba9\u4ed6\u4eec\u611f\u5230\u538c\u70e6\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<p>\u4e3a\u4e86\u4fdd\u6301\u7528\u6237\u5174\u8da3\uff0c\u4e86\u89e3\u7528\u6237\u5e94\u8be5\u591a\u4e45\u770b\u5230\u4e00\u6b21\u5e7f\u544a\u81f3\u5173\u91cd\u8981\u3002\u6ce8\u610f\u4e0d\u540c\u7528\u6237\u7fa4\u4f53\u7684\u53cd\u5e94\u2014\u2014\u6709\u4e9b\u7528\u6237\u53ef\u80fd\u9700\u8981\u9891\u7e41\u63d0\u9192\uff0c\u800c\u6709\u4e9b\u7528\u6237\u5219\u53ef\u80fd\u5bf9\u8fc7\u591a\u7684\u5e7f\u544a\u4ea7\u751f\u8d1f\u9762\u60c5\u7eea\u3002\u8fd9\u79cd\u5e73\u8861\u4f1a\u6839\u636e\u7528\u6237\u884c\u4e3a\u548c\u5e94\u7528\u7c7b\u522b\u800c\u6709\u6240\u4e0d\u540c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u5229\u7528\u6570\u636e\u9a71\u52a8\u7684\u521b\u610f\u9009\u62e9<\/strong><\/h3>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-5e82ef13e5a2f500127f2fcd1135ee8b\"><strong>\u4e0d\uff1a <\/strong>\u4e0d\u8981\u4f9d\u8d56\u901a\u7528\u6216\u65e0\u5173\u7684\u521b\u610f\u7d20\u6750\uff0c\u8fd9\u4e9b\u7d20\u6750\u65e0\u6cd5\u53cd\u6620\u7528\u6237\u7684\u884c\u4e3a\u8def\u5f84\u6216\u5174\u8da3\u3002\u907f\u514d\u91cd\u590d\u4f7f\u7528\u8fc7\u53bb\u53ef\u80fd\u6709\u6548\u7684\u7528\u6237\u83b7\u53d6\u5e7f\u544a\u683c\u5f0f\u6216\u8bbe\u8ba1\u3002.<\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-feb181a9cd2a5c0305d7e557422aefd1\"><strong>\u505a\uff1a <\/strong>\u4e2a\u6027\u5316\u4f60\u7684\u521b\u610f\u5185\u5bb9\u3002\u5229\u7528\u6570\u636e\u5411\u7528\u6237\u5c55\u793a\u4ed6\u4eec\u9519\u8fc7\u4e86\u4ec0\u4e48\u2014\u2014\u65e0\u8bba\u662f\u8d2d\u7269\u8f66\u91cc\u5269\u4e0b\u7684\u5546\u54c1\u3001\u4ed6\u4eec\u8fd8\u6ca1\u63a2\u7d22\u8fc7\u7684\u5e94\u7528\u529f\u80fd\uff0c\u8fd8\u662f\u4ed6\u4eec\u8fd8\u6ca1\u8fbe\u5230\u7684\u6e38\u620f\u5173\u5361\u3002.<\/p>\n\n\n\n<p>\u4f60\u77e5\u9053\u5417\uff1f <strong>\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u80fd\u5426\u6210\u529f\uff0c70% \u53d6\u51b3\u4e8e\u60a8\u7684\u521b\u610f\u3002<\/strong>\u5728\u79fb\u52a8\u7aef\u91cd\u5b9a\u5411\u8425\u9500\u4e2d\uff0c\u5f15\u4eba\u6ce8\u76ee\u7684\u89c6\u89c9\u6548\u679c\u548c\u4fe1\u606f\u5bf9\u4e8e\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\u5e76\u5f15\u5bfc\u4ed6\u4eec\u56de\u5230\u60a8\u7684\u5e94\u7528\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u5206\u6790\u7528\u6237\u884c\u4e3a\u548c\u8fc7\u5f80\u4e92\u52a8\uff0c\u60a8\u53ef\u4ee5\u5236\u4f5c\u51fa\u80fd\u591f\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\u7684\u4e2a\u6027\u5316\u521b\u610f\u5185\u5bb9\u3002.<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u653e\u5f03\u8d2d\u7269\u8f66\u7684\u7535\u5546\u7528\u6237\u53ef\u80fd\u4f1a\u5bf9\u7a81\u51fa\u663e\u793a\u4ed6\u4eec\u9057\u6f0f\u5546\u54c1\u7684\u56fe\u7247\u505a\u51fa\u53cd\u5e94\uff0c\u800c\u6e38\u620f\u7528\u6237\u53ef\u80fd\u9700\u8981\u63d0\u524d\u9884\u89c8\u65b0\u5173\u5361\u4ee5\u91cd\u65b0\u71c3\u8d77\u5174\u8da3\u3002\u67e5\u770b\u8be6\u60c5 <a href=\"https:\/\/marketing.aarki.com\/best-creative-practices-for-in-app-advertising-aarki\">\u6211\u4eec\u5173\u4e8e\u6570\u636e\u9a71\u52a8\u578b\u521b\u610f\u6700\u4f73\u5b9e\u8df5\u7684\u884c\u52a8\u6307\u5357<\/a> \u4e86\u89e3\u66f4\u591a\u89c1\u89e3\u548c\u6210\u529f\u7684\u5e7f\u544a\u8bbe\u8ba1\u771f\u5b9e\u6848\u4f8b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u5f15\u5165\u589e\u91cf\u6d4b\u8bd5<\/strong><\/h3>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-ca3984caed6a4757cd58d3b12077a5d9\"><strong>\u4e0d\uff1a <\/strong>\u4ec5\u4ec5\u56e0\u4e3a\u6307\u6807\u770b\u8d77\u6765\u4e0d\u9519\uff0c\u5c31\u5047\u8bbe\u6240\u6709\u91cd\u5b9a\u5411\u8425\u9500\u6d3b\u52a8\u90fd\u80fd\u5e26\u6765\u589e\u91cf\u4ef7\u503c\u3002\u5ffd\u7565\u589e\u91cf\u6d4b\u8bd5\u4f1a\u5bfc\u81f4\u6570\u636e\u8bef\u5bfc\u548c\u8fc7\u5ea6\u652f\u51fa\u3002.<\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-large-font-size wp-elements-ca424c554438a476148d9a418d15015e\"><strong>\u505a\uff1a <\/strong>\u4f7f\u7528\u589e\u91cf\u6d4b\u8bd5\u6765\u51c6\u786e\u8861\u91cf\u91cd\u5b9a\u5411\u5e7f\u544a\u7cfb\u5217\u7684\u771f\u5b9e\u6548\u679c\u3002\u8fd9\u5c06\u5e2e\u52a9\u60a8\u786e\u5b9a\u60a8\u7684\u5e7f\u544a\u662f\u5426\u771f\u6b63\u5e26\u6765\u4e86\u8f6c\u5316\uff0c\u8fd8\u662f\u4ec5\u4ec5\u91cd\u65b0\u5438\u5f15\u4e86\u90a3\u4e9b\u539f\u672c\u5c31\u4f1a\u8f6c\u5316\u7684\u7528\u6237\u3002.<\/p>\n\n\n\n<p>\u589e\u91cf\u6d4b\u8bd5\u662f\u771f\u6b63\u4e86\u89e3\u91cd\u5b9a\u5411\u8425\u9500\u6548\u679c\u7684\u6700\u6709\u6548\u65b9\u6cd5\u4e4b\u4e00\u3002\u5b83\u6709\u52a9\u4e8e\u786e\u5b9a\u60a8\u7684\u5e7f\u544a\u662f\u5426\u771f\u6b63\u5e26\u6765\u4e86\u989d\u5916\u7684\u8f6c\u5316\uff0c\u8fd8\u662f\u4ec5\u4ec5\u5438\u5f15\u4e86\u90a3\u4e9b\u672c\u6765\u5c31\u4f1a\u8fd4\u56de\u60a8\u5e94\u7528\u7684\u7528\u6237\u3002.<\/p>\n\n\n\n<p>\u8fd9\u9879\u6280\u672f\u80fd\u63d0\u4f9b\u6e05\u6670\u7684\u5206\u6790\uff0c\u5e2e\u52a9\u60a8\u66f4\u6709\u6548\u5730\u5206\u914d\u9884\u7b97\uff0c\u5e76\u6700\u5927\u5316\u8425\u9500\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u901a\u8fc7\u8fd0\u884c\u5bf9\u7167\u6d4b\u8bd5\uff0c\u5bf9\u6bd4\u91cd\u5b9a\u5411\u7528\u6237\u7fa4\u4f53\u548c\u975e\u91cd\u5b9a\u5411\u7528\u6237\u7fa4\u4f53\uff0c\u60a8\u53ef\u4ee5\u8861\u91cf\u589e\u91cf\u63d0\u5347\u2014\u2014\u5373\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u6240\u4ea7\u751f\u7684\u989d\u5916\u4ef7\u503c\u3002\u8fd9\u786e\u4fdd\u60a8\u7684\u91cd\u5b9a\u5411\u7b56\u7565\u4e0d\u4ec5\u80fd\u5438\u5f15\u76ee\u6807\u7528\u6237\uff0c\u8fd8\u80fd\u5e26\u6765\u5b9e\u9645\u7684\u3001\u53ef\u8861\u91cf\u7684\u7ed3\u679c\u3002.<\/p>\n\n\n\n<p>\u4f60\u4f1a\u53d1\u73b0\u589e\u91cf\u6d4b\u8bd5\u662f\u4e00\u4e2a\u975e\u5e38\u68d2\u7684\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u5c06\u4f60\u7684\u4f18\u5316\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u6c34\u5e73\uff0c\u800c\u4e14 <a href=\"https:\/\/www.aarki.com\/zh\/insights\/incrementality-testing-in-marketing\/\">\u6211\u4eec\u5728\u4e00\u7bc7\u8be6\u7ec6\u7684\u535a\u5ba2\u6587\u7ae0\u4e2d\u5bf9\u6b64\u8fdb\u884c\u4e86\u66f4\u6df1\u5165\u7684\u63a2\u8ba8\u3002.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u638c\u63e1\u91cd\u5b9a\u5411\u6280\u672f\u94fa\u5e73\u9053\u8def<\/h2>\n\n\n\n<p>\u638c\u63e1\u91cd\u5b9a\u5411\u8425\u9500\u7684\u827a\u672f\uff0c\u5c31\u80fd\u8ba9\u4f60\u8131\u9896\u800c\u51fa\u3002\u9075\u5faa\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u4f60\u53ef\u4ee5\u521b\u5efa\u66f4\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u65e2\u80fd\u91cd\u65b0\u5438\u5f15\u7528\u6237\uff0c\u53c8\u80fd\u4e3a\u4f60\u7684\u5e94\u7528\u521b\u9020\u663e\u8457\u4ef7\u503c\u3002\u8bb0\u4f4f\uff0c\u5173\u952e\u5728\u4e8e\u4e86\u89e3\u4f60\u7684\u53d7\u4f17\uff0c\u5728\u5408\u9002\u7684\u65f6\u95f4\u4f20\u9012\u5408\u9002\u7684\u4fe1\u606f\uff0c\u5e76\u5229\u7528\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u6765\u4f18\u5316\u4f60\u7684\u7b56\u7565\u3002.<\/p>\n\n\n\n<p>\u5728 Aarki\uff0c\u6211\u4eec\u6df1\u8c19\u91cd\u5b9a\u5411\u7684\u590d\u6742\u6027\uff0c\u5e76\u81f4\u529b\u4e8e\u5e2e\u52a9\u60a8\u4f18\u5316\u7b56\u7565\uff0c\u4ee5\u5b9e\u73b0\u6700\u5927\u6210\u6548\u3002\u4f5c\u4e3a\u91cd\u5b9a\u5411\u9886\u57df\u7684\u5168\u7403\u9886\u5bfc\u8005\uff0c\u6211\u4eec\u63d0\u4f9b\u7684\u4e0d\u4ec5\u4ec5\u662f\u5148\u8fdb\u7684\u5b9a\u5411\u6280\u672f\u3002.<\/p>\n\n\n\n<p>\u51ed\u501f\u6211\u4eec\u81ea\u4e3b\u7814\u53d1\u7684\u521b\u610f\u5de5\u4f5c\u5ba4\u548c\u57fa\u4e8e\u7ec6\u5206\u53d7\u4f17\u7684\u6df1\u5ea6\u94fe\u63a5\u5b9a\u5411\u6295\u653e\u7b56\u7565\uff0c\u6211\u4eec\u786e\u4fdd\u60a8\u7684\u5e7f\u544a\u5728\u5408\u9002\u7684\u65f6\u95f4\u89e6\u8fbe\u5408\u9002\u7684\u53d7\u4f17\u3002\u6211\u4eec\u81f4\u529b\u4e8e\u901a\u8fc7\u4e2a\u6027\u5316\u4e14\u9ad8\u6548\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u5e2e\u52a9\u60a8\u5c06\u5e94\u7528\u7528\u6237\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u62e5\u62a4\u8005\u3002.<\/p>\n\n\n\n<p><a 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