{"id":1150,"date":"2024-10-09T03:00:54","date_gmt":"2024-10-09T10:00:54","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1150"},"modified":"2024-11-21T23:04:32","modified_gmt":"2024-11-22T07:04:32","slug":"the-pulse-of-in-app-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/the-pulse-of-in-app-programmatic-advertising\/","title":{"rendered":"\u5e94\u7528\u5185\u7a0b\u5e8f\u5316\u5e7f\u544a\u8109\u640f\u2014\u2014\u5b63\u5ea6\u7cfb\u5217"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/pulse-of-in-app-prog-cover-1024x495.webp\" alt=\"\" class=\"wp-image-1158\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/pulse-of-in-app-prog-cover-1024x495.webp 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/pulse-of-in-app-prog-cover-300x145.webp 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/pulse-of-in-app-prog-cover-768x371.webp 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/pulse-of-in-app-prog-cover-18x9.webp 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/10\/pulse-of-in-app-prog-cover.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u6bcf\u4e2a\u5b63\u5ea6\uff0c\u5168\u7403\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u4e0a\u90fd\u4f1a\u6d8c\u73b0\u6570\u5341\u4ebf\u4e2a\u5e94\u7528\u5185\u5e7f\u544a\u673a\u4f1a\uff0c\u6bcf\u4e2a\u673a\u4f1a\u90fd\u8574\u542b\u7740\u7528\u6237\u884c\u4e3a\u3001\u5e7f\u544a\u6548\u679c\u548c\u65b0\u5174\u8d8b\u52bf\u7684\u76f8\u5173\u4fe1\u606f\u3002Aarki \u6bcf\u79d2\u53ef\u5904\u7406\u8d85\u8fc7 500 \u4e07\u6b21\u67e5\u8be2\uff0c\u76f8\u5f53\u4e8e\u6bcf\u5b63\u5ea6 38 \u4e07\u4ebf\u6b21\u7ade\u4ef7\uff0c\u8fd9\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u72ec\u7279\u7684\u89c6\u89d2\uff0c\u4f7f\u6211\u4eec\u80fd\u591f\u5b9e\u65f6\u5256\u6790\u7528\u6237\u4e92\u52a8\u6a21\u5f0f\u548c\u5e02\u573a\u53d8\u5316\u3002.<\/p>\n\n\n\n<p>\u5728\u672c\u5b63\u5ea6\u7cfb\u5217\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u63ed\u793a\u8fd9\u4e9b\u89c1\u89e3\uff0c\u5c55\u73b0\u63a8\u52a8\u6210\u529f\u7684\u7b56\u7565\u548c\u5851\u9020\u79fb\u52a8\u589e\u957f\u672a\u6765\u7684\u8d8b\u52bf\u3002.<\/p>\n\n\n\n<p>\u6211\u4eec\u6bcf\u5b63\u5ea6\u90fd\u4f1a\u66f4\u65b0\u8fd9\u4e9b\u6d1e\u5bdf\u62a5\u544a\uff0c\u4ee5\u4fbf\u60a8\u968f\u65f6\u4e86\u89e3\u5e94\u7528\u5185\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u6700\u65b0\u8d8b\u52bf\u3002\u60a8\u53ef\u4ee5\u5728\u6211\u4eec\u5373\u5c06\u53d1\u9001\u7684\u7b80\u62a5\u4e2d\u6536\u5230\u66f4\u65b0\u901a\u77e5\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q3-2024\">2024\u5e74\u7b2c\u4e09\u5b63\u5ea6<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b63\u5ea6\u73af\u6bd4\u589e\u957f\u53ca\u8d8b\u52bf<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6574\u4f53\u589e\u957f<\/strong>\u5728\u6392\u540d\u524d\u4e09\u7684\u56fd\u5bb6\uff08\u7f8e\u56fd\u3001\u65e5\u672c\u548c\u82f1\u56fd\uff09\uff0c\u7ade\u6807\u91d1\u989d\u4ece\u7b2c\u4e8c\u5b63\u5ea6\u5230\u7b2c\u4e09\u5b63\u5ea6\u663e\u8457\u589e\u52a0\uff0c\u8fd9\u8868\u660e <strong>\u589e\u957f1.5\u500d<\/strong> \u5168\u9762\u7684\u3002.<\/li>\n\n\n\n<li><strong>\u7c7b\u522b\u6269\u5c55<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>\u751f\u6d3b\u65b9\u5f0f<\/strong> \u548c <strong>\u793e\u4ea4\u7f51\u7edc<\/strong> \u5728\u7f8e\u56fd\u5b9e\u73b0\u4e86\u5065\u5eb7\u589e\u957f\uff0c\u7ea6 <strong>25% \u751f\u957f<\/strong> \u6bcf\u4e2a\u3002.<\/li>\n\n\n\n<li>\u7c7b\u522b <strong>\u56fe\u4e66<\/strong> \u548c <strong>\u8d2d\u7269<\/strong> \u4fdd\u6301\u7a33\u5b9a\uff0c\u4f46\u589e\u5e45\u6781\u5c0f\uff08~<strong>5% \u81f3 10%<\/strong>).<\/li>\n\n\n\n<li><strong>\u7167\u7247\u548c\u89c6\u9891<\/strong> \u7565\u6709\u4e0a\u5347\uff0c\u5927\u7ea6 <strong>30%<\/strong>, \u8fd9\u53cd\u6620\u51fa\u4eba\u4eec\u5bf9\u89c6\u89c9\u5185\u5bb9\u521b\u4f5c\u5e94\u7528\u7a0b\u5e8f\u7684\u5174\u8da3\u65e5\u76ca\u6d53\u539a\u3002.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u65b0\u5174\u7c7b\u522b<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>\u6e38\u620f<\/strong> \u5728\u6240\u6709\u56fd\u5bb6\uff0c\u6295\u6807\u6570\u91cf\u4ecd\u7136\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u589e\u5e45\u8d85\u8fc7 <strong>40%<\/strong>.<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u7f51\u7edc<\/strong> \u548c <strong>\u751f\u6d3b\u65b9\u5f0f<\/strong> \u7c7b\u522b\u5df2\u663e\u793a <strong>\u4e0a\u5347\u8d8b\u52bf<\/strong> \u65e5\u672c\u548c\u7f8e\u56fd\u7684\u589e\u957f\u7387\u90fd\u63a5\u8fd1 <strong>20% \u81f3 25%<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4e0b\u964d\u7684\u7c7b\u522b\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u5de5\u5177<\/strong> \u7b2c\u4e8c\u5b63\u5ea6\u5230\u7b2c\u4e09\u5b63\u5ea6\uff0c\u7ade\u4ef7\u91cf\u4e0b\u964d\u4e86\u8fd1 25%\u3002.<\/li>\n\n\n\n<li><strong>\u5065\u5eb7\u4e0e\u5065\u8eab<\/strong> \u7ade\u4ef7\u6b21\u6570\u4e0b\u964d\u4e86\u7ea6 30%\uff0c\u53cd\u6620\u51fa\u5e7f\u544a\u4e3b\u5173\u6ce8\u70b9\u53ef\u80fd\u53d1\u751f\u4e86\u8f6c\u53d8\u3002.<\/li>\n\n\n\n<li>\u4e3a\u4e86 <strong>\u97f3\u4e50\u4e0e\u97f3\u9891<\/strong>, \u5c3d\u7ba1\u7b2c\u4e8c\u5b63\u5ea6\u51fa\u73b0\u4e86\u589e\u957f\uff0c\u4f46\u7ade\u6807\u6570\u91cf\u5374\u51fa\u73b0\u4e86\u8d85\u8fc7 18% \u7684\u663e\u8457\u4e0b\u964d\u3002.<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u7f51\u7edc<\/strong>\u7ade\u6807\u91cf\u4e0b\u964d\u4e86\u7ea6 15%\uff0c\u8868\u660e\u8be5\u7c7b\u522b\u7684\u7ade\u4e89\u6709\u6240\u51cf\u5c11\u3002.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u5404\u56fd\u5177\u4f53\u89c2\u5bdf\uff1a<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u7f8e\u56fd\uff08\u8868\u73b0\u6700\u4f73\u7684\u56fd\u5bb6\uff09<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\u7f8e\u56fd\u51fa\u73b0\u4e86\u663e\u8457\u7684 <strong>30%\u751f\u957f<\/strong> \u7b2c\u4e8c\u5b63\u5ea6\u81f3\u7b2c\u4e09\u5b63\u5ea6\u603b\u6295\u6807\u989d\u3002.<\/li>\n\n\n\n<li>\u7c7b\u522b <strong>\u6e38\u620f<\/strong>, <strong>\u97f3\u4e50<\/strong>\uff0c \u548c <strong>\u5a31\u4e50<\/strong> \u6709\u663e\u8457\u589e\u957f\uff0c <strong>\u6e38\u620f<\/strong> \u5f15\u9886\u6f6e\u6d41\uff0c\u589e\u957f\u7ea6 <strong>40%<\/strong> \u4e0e\u4e0a\u5b63\u5ea6\u76f8\u6bd4\u3002.<\/li>\n\n\n\n<li><strong>\u97f3\u4e50<\/strong> \u548c <strong>\u5a31\u4e50<\/strong> \u4e5f\u7ecf\u5386\u4e86\u7ea6 \u7684\u7a33\u5b9a\u589e\u957f\u3002 <strong>25% \u548c 20%<\/strong> \u5206\u522b\u3002.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u65e5\u672c<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\u65e5\u672c\u5c55\u73b0\u4e86 <strong>\u589e\u957f\u8fd12\u500d<\/strong> \u5728\u7b2c\u4e8c\u5b63\u5ea6\u5230\u7b2c\u4e09\u5b63\u5ea6\u7684\u7ade\u6807\u4e2d\u3002.<\/li>\n\n\n\n<li>\u4f8b\u5982\u4ee5\u4e0b\u7c7b\u522b <strong>\u56fe\u4e66<\/strong> \u548c <strong>\u751f\u6d3b\u65b9\u5f0f<\/strong> \u663e\u793a\u51fa\u5feb\u901f\u589e\u957f\uff08\u4ee5\u4e0a\uff09 <strong>50%<\/strong>).<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u7f51\u7edc<\/strong> \u6fc0\u589e\uff0c\u589e\u5e45\u7ea6\u4e3a <strong>50%<\/strong> \u4e0e\u7b2c\u4e8c\u5b63\u5ea6\u76f8\u6bd4\uff0c\u7b2c\u4e09\u5b63\u5ea6\u6709\u6240\u589e\u957f\uff0c\u8fd9\u53cd\u6620\u4e86\u5411\u793e\u533a\u9a71\u52a8\u578b\u5e94\u7528\u7a0b\u5e8f\u53c2\u4e0e\u7684\u6301\u7eed\u8f6c\u53d8\u3002.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u82f1\u56fd<\/strong>:\n<ul class=\"wp-block-list\">\n<li>\u82f1\u56fd\u7684\u6574\u4f53\u6295\u6807\u6570\u91cf\u589e\u5e45\u76f8\u5bf9\u8f83\u5c0f\uff0c\u7ea6\u4e3a <strong>10-15%\u751f\u957f<\/strong>.<\/li>\n\n\n\n<li><strong>\u6e38\u620f<\/strong> \u4ecd\u7136\u662f\u6700\u5927\u7684\u7c7b\u522b\uff0c\u4f46\u589e\u957f\u901f\u5ea6\u6709\u6240\u653e\u7f13\uff08~<strong>15%<\/strong> \u4e0e\u5176\u4ed6\u5730\u533a\u76f8\u6bd4\uff09\u3002.<\/li>\n\n\n\n<li>\u7c7b\u522b <strong>\u8d2d\u7269<\/strong>, <strong>\u97f3\u4e50<\/strong>\uff0c \u548c <strong>\u7167\u7247\u548c\u89c6\u9891<\/strong> \u89c2\u5bdf\u5230\u8f83\u5c0f\u7684\u589e\u957f\uff0c\u5927\u7ea6 <strong>10-20%<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">2024\u5e74\u7b2c\u56db\u5b63\u5ea6\u9884\u6d4b<\/h3>\n\n\n\n<p>\u6839\u636e\u524d\u51e0\u4e2a\u5b63\u5ea6\u548c 2023 \u5e74\u7684\u8d8b\u52bf\uff0c\u4ee5\u4e0b\u662f\u5bf9 2024 \u5e74\u7b2c\u56db\u5b63\u5ea6\uff08\u7531\u4e8e\u5047\u65e5\u5b63\uff0c\u901a\u5e38\u88ab\u79f0\u4e3a\u2018\u7b2c\u4e94\u5b63\u5ea6\u2019\uff09\u7684\u9884\u6d4b\u89c1\u89e3\uff1a<\/p>\n\n\n\n<p><strong>1. \u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c (CPM) \u589e\u52a0\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2023\u5e74\u7b2c\u56db\u5b63\u5ea6\uff0cCPM\u7a33\u6b65\u589e\u957f\uff0c\u51e0\u4e4e <strong>\u5230\u7b2c 52 \u5468\u7ffb\u500d<\/strong>, \u8fd9\u8868\u660e\u5047\u65e5\u5b63\u9700\u6c42\u5f3a\u52b2\u3002\u9884\u8ba12024\u5e74\u7b2c\u56db\u5b63\u5ea6\u4e5f\u5c06\u5448\u73b0\u7c7b\u4f3c\u8d8b\u52bf\uff0cCPM\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09\u53ef\u80fd\u4e5f\u4f1a\u5982\u6b64\u3002 <strong>\u589e\u52a0 70-100%<\/strong> \u4ece\u5b63\u5ea6\u521d\u5230\u5b63\u5ea6\u672b\uff0c\u5e7f\u544a\u4f4d\u7ade\u4e89\u52a0\u5267\uff0c\u53cd\u6620\u51fa\u5047\u65e5\u8d2d\u7269\u9ad8\u5cf0\u671f\u5e7f\u544a\u6295\u653e\u4f4d\u7f6e\u7684\u7ade\u4e89\u66f4\u52a0\u6fc0\u70c8\u3002.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u66dd\u5149\u91cf\u4e0b\u964d\uff0c\u6210\u672c\u4e0a\u5347\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2023\u5e74\uff0c\u66fe\u6709 <strong>\u66dd\u5149\u91cf\u9010\u6e10\u4e0b\u964d<\/strong> \u4ece\u7b2c 40 \u5468\u5230\u7b2c 47 \u5468\uff0c\u5e7f\u544a\u6295\u653e\u91cf\u6709\u6240\u4e0b\u964d\uff0c\u968f\u540e\u4ece\u7b2c 48 \u5468\u5f00\u59cb\u51fa\u73b0\u56de\u5347\u3002\u8fd9\u8868\u660e\uff0c\u867d\u7136\u7528\u6237\u5728 12 \u6708\u4e4b\u524d\u53c2\u4e0e\u5ea6\u53ef\u80fd\u6709\u6240\u4e0b\u964d\uff0c\u4f46\u4e34\u8fd1\u91cd\u5927\u8282\u5047\u65e5\u9500\u552e\u65fa\u5b63\u65f6\uff0c\u5e7f\u544a\u9700\u6c42\u4f1a\u518d\u6b21\u6fc0\u589e\u3002\u9884\u8ba1 2024 \u5e74\u7684\u5e7f\u544a\u6295\u653e\u6a21\u5f0f\u5c06\u4e0e\u6b64\u7c7b\u4f3c\uff0c\u5e7f\u544a\u5c55\u793a\u91cf\u53ef\u80fd\u4f1a\u2026\u2026 <strong>\u51cf\u5c11\u7ea6 30%<\/strong> \u7b2c\u56db\u5b63\u5ea6\u521d\uff0c\u4f46 <strong>\u53cd\u5f39 10-15%<\/strong> \u4e34\u8fd1\u7ed3\u5c3e\u7684\u65f6\u5019\u3002.<\/li>\n\n\n\n<li>\u5c3d\u7ba1\u66dd\u5149\u91cf\u4e0b\u964d\uff0c\u4f46\u6210\u672c\u5374\u6301\u7eed\u4e0a\u6da8\uff0c\u8868\u660e\u5e93\u5b58\u4ef7\u683c\u66f4\u9ad8\u3002\u9884\u8ba1\u6210\u672c\u5c06\u2026\u2026 <strong>\u589e\u52a0 50-60%<\/strong> 2024 \u5e74\u7b2c\u56db\u5b63\u5ea6\uff0c\u4ef7\u683c\u5c06\u4e0a\u6da8\uff0c\u53cd\u6620\u51fa\u5047\u65e5\u5e7f\u544a\u7684\u9ad8\u4ef7\u7b56\u7565\u3002.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u5b63\u5ea6\u672b\u66dd\u5149\u91cf\u56de\u5347\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2023\u5e74\uff0c <strong>\u5370\u8c61\u7684\u590d\u82cf<\/strong> \u8fd9\u4e00\u8d8b\u52bf\u59cb\u4e8e\u7b2c 48 \u5468\uff0c\u5e76\u6301\u7eed\u5230\u7b2c 52 \u5468\uff0c\u5f88\u53ef\u80fd\u662f\u53d7\u9ed1\u8272\u661f\u671f\u4e94\u3001\u7f51\u7edc\u661f\u671f\u4e00\u548c\u8282\u5047\u65e5\u4fc3\u9500\u6d3b\u52a8\u7684\u5f71\u54cd\u3002\u8fd9\u4e00\u8d8b\u52bf\u5f88\u53ef\u80fd\u5728 2024 \u5e74\u91cd\u6f14\u3002 <strong>10-20% \u5c55\u793a\u6b21\u6570\u63d0\u5347<\/strong> \u4ece\u7b2c 48 \u5468\u5de6\u53f3\u5f00\u59cb\uff0c\u5728\u7b2c 51-52 \u5468\u8fbe\u5230\u9ad8\u5cf0\u3002.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. \u63d0\u9ad8\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u548c\u652f\u51fa\u6548\u7387\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2023\u5e74\uff0cCPM\u5728\u7b2c46\u5468\u540e\u6fc0\u589e\uff0c <strong>50% \u4ece\u7b2c 46 \u5468\u5230\u7b2c 52 \u5468 CPM \u589e\u52a0<\/strong>. \u52302024\u5e74\uff0c\u968f\u7740\u5e7f\u544a\u5546\u5bf9\u6709\u9650\u7684\u5047\u65e5\u5e7f\u544a\u4f4d\u5c55\u5f00\u65e5\u76ca\u6fc0\u70c8\u7684\u7ade\u4e89\uff0c\u8fd9\u4e00\u8d8b\u52bf\u53ef\u80fd\u4f1a\u63d0\u524d\u51fa\u73b0\u3002\u9884\u8ba1CPM\u5c06\u2026\u2026 <strong>\u4e0a\u5347 60-70%<\/strong> \u5728\u6b64\u671f\u95f4\uff0c\u7279\u522b\u662f\u7b2c 47 \u5468\u81f3\u7b2c 52 \u5468\u3002.<\/li>\n<\/ul>\n\n\n\n<p><strong>5. \u9884\u6d4b\u6210\u672c\u6548\u76ca\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6b63\u59822023\u5e74\u6240\u89c1\uff0c\u5373\u4f7fCPM\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\uff09\u8f83\u9ad8\uff0c\u6bcf\u7f8e\u5143\u7684\u5c55\u793a\u6b21\u6570\u5f80\u5f80\u4f1a\u5728\u7b2c\u56db\u5b63\u5ea6\u672b\u8d8b\u4e8e\u7a33\u5b9a\uff0c\u800c\u6b64\u65f6\u5e7f\u544a\u652f\u51fa\u4e5f\u8fbe\u5230\u5cf0\u503c\u3002\u5bf9\u4e8e2024\u5e74\uff0c\u5e7f\u544a\u4e3b\u5e94\u505a\u597d\u5e94\u5bf9\u66f4\u591a\u6311\u6218\u7684\u51c6\u5907\u3002 <strong>\u5728\u5b63\u5ea6\u672b\u8fdb\u884c\u6210\u672c\u6548\u76ca\u9ad8\u7684\u66dd\u5149\u6295\u653e\u3002<\/strong>, \u5f53\u4ed6\u4eec\u80fd\u591f\u83b7\u5f97 <strong>\u6bcf\u7f8e\u5143\u53ef\u83b7\u5f97\u66f4\u591a 20-30% \u6b21\u66dd\u5149\u3002<\/strong> \u6bd4\u7b2c\u56db\u5b63\u5ea6\u4e2d\u671f\u8fd8\u8981\u4f4e\u3002.<\/li>\n<\/ul>\n\n\n\n<p><strong>6. \u6218\u7565\u6027\u6295\u6807\u65f6\u673a\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u5546\u5e94\u4e13\u6ce8\u4e8e\u5728\u7b2c\u56db\u5b63\u5ea6\u524d\u671f\uff08\u7b2c 40-46 \u5468\uff09\u589e\u52a0\u652f\u51fa\uff0c\u4ee5\u63d0\u9ad8\u6548\u7387\uff0c\u56e0\u4e3a\u6b64\u65f6 CPM \u76f8\u5bf9\u8f83\u4f4e\uff1b\u7136\u540e\u5728\u6700\u540e\u51e0\u5468\uff08\u7b2c 48-52 \u5468\uff09\u518d\u6b21\u52a0\u5927\u6295\u5165\uff0c\u56e0\u4e3a\u6b64\u65f6\u7ade\u4e89\u6fc0\u70c8\uff0c\u4f46\u5bf9\u4e8e\u5047\u65e5\u5e7f\u544a\u6d3b\u52a8\u800c\u8a00\u53ef\u80fd\u66f4\u6709\u4ef7\u503c\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q2-2024\">2024\u5e74\u7b2c\u4e8c\u5b63\u5ea6<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6e38\u620f\u7c7b\u62cd\u5356\u6570\u91cf\u4ee5 68% \u7684\u6210\u7ee9\u9065\u9065\u9886\u5148\uff0c\u662f #2 \u7c7b\u522b\u7684 18 \u500d\u4ee5\u4e0a\uff0c\u5a31\u4e50\u7c7b\u62cd\u5356\u6570\u91cf\u4e5f\u4f4d\u5c45\u699c\u9996\u3002<\/li>\n\n\n\n<li>\u76ca\u667a\u6e38\u620f\u548c\u4f11\u95f2\u6e38\u620f\u8868\u73b0\u7a81\u51fa\uff0c\u5360\u636e\u4e86\u6e38\u620f\u603b\u62cd\u5356\u989d\u7684\u7ea6 40% \u500d\u3002.<\/li>\n\n\n\n<li>\u5728\u975e\u6e38\u620f\u7c7b\u522b\u4e2d\uff0c\u901a\u8baf\u3001\u5a31\u4e50\u548c\u793e\u4ea4\u7c7b\u83b7\u5f97\u7684\u7ade\u6807\u6b21\u6570\u6700\u591a\u3002.<\/li>\n\n\n\n<li>\u6709\u8da3\u7684\u662f\uff0c\u201c\u56fe\u4e66\u201d\u7c7b\u522b\u4fdd\u6301\u7740\u76f8\u5f53\u6570\u91cf\u7684\u62cd\u5356\uff0c\u4ec5\u6b21\u4e8e\u201c\u793e\u4ea4\u201d\uff0c\u8fd9\u8868\u660e\u7528\u6237\u5bf9\u8be5\u7c7b\u522b\u6301\u7eed\u4fdd\u6301\u7740\u6d53\u539a\u7684\u5174\u8da3\uff0c\u5e76\u4e3a\u5b9a\u5411\u5e7f\u544a\u63d0\u4f9b\u4e86\u673a\u4f1a\u3002.<\/li>\n\n\n\n<li>\u7f8e\u56fd\u4e1c\u90e8\u65f6\u95f4\u665a\u4e0a 7 \u70b9\u5230 10 \u70b9\u4e4b\u95f4\u51fa\u73b0\u4e86\u6700\u9ad8\u7684\u7ade\u4ef7\u9ad8\u5cf0\uff0c\u7ea6\u4e3a\u6bcf\u65e5\u5e73\u5747\u7ade\u4ef7\u7684 25%\u3002.<\/li>\n\n\n\n<li>\u7b2c\u4e8c\u5b63\u5ea6\uff0ciOS \u7684\u62cd\u5356\u6570\u91cf\u662f Android \u7684\u4e24\u500d\u591a\uff0c\u5176\u4e2d iOS 17 \u7684\u62cd\u5356\u6570\u91cf\u51e0\u4e4e\u662f\u5176\u4ed6\u6240\u6709 iOS \u7248\u672c\u603b\u548c\u7684\u56db\u500d\u3002.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Every quarter, billions of in-app advertising opportunities unfold across global exchanges, each carrying signals about user behavior, ad performance, and emerging trends. At Aarki, our access to over 5 million &#8230;<\/p>","protected":false},"author":15,"featured_media":1166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Pulse of In-App Programmatic Advertising - A Quarterly Series - Aarki<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aarki.com\/zh\/insights\/the-pulse-of-in-app-programmatic-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pulse of In-App Programmatic Advertising - A Quarterly Series\" \/>\n<meta property=\"og:description\" content=\"Every quarter, billions of in-app advertising opportunities unfold across global exchanges, each carrying signals about user behavior, ad performance, and emerging trends. 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