{"id":1123,"date":"2024-09-26T06:39:39","date_gmt":"2024-09-26T13:39:39","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1123"},"modified":"2024-09-30T07:54:18","modified_gmt":"2024-09-30T14:54:18","slug":"retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/","title":{"rendered":"\u91cd\u65b0\u5b9a\u4f4d\u4e0e\u7528\u6237\u83b7\u53d6\uff1a\u54ea\u79cd\u7b56\u7565\u9002\u5408\u60a8\u7684\u4e0b\u4e00\u6b21\u6d3b\u52a8\uff1f"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-1024x453.png\" alt=\"\" class=\"wp-image-1126\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-1024x453.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-300x133.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-768x339.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-1536x679.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-2048x905.png 2048w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-HERO-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u968f\u7740\u6570\u5b57\u4e16\u754c\u7684\u5feb\u901f\u53d1\u5c55\u548c\u6269\u5f20\uff0c\u8425\u9500\u4eba\u5458\u603b\u662f\u9762\u4e34\u7740\u7433\u7405\u6ee1\u76ee\u7684\u9009\u62e9\u3002\u5728\u8003\u8651\u91cd\u5b9a\u5411\u548c\u7528\u6237\u83b7\u53d6\u65f6\uff0c\u4f17\u591a\u7684\u7b56\u7565\u548c\u6e20\u9053\u4f1a\u8ba9\u9884\u7b97\u5206\u914d\u548c\u7cbe\u529b\u6295\u5165\u7684\u786e\u5b9a\u53d8\u5f97\u5f02\u5e38\u8270\u96be\u3002.<\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u79fb\u52a8\u5e94\u7528\u8425\u9500\u7684\u590d\u6742\u6027\u4ee4\u4eba\u96be\u4ee5\u62db\u67b6\uff0c\u5c31\u50cf\u5728\u66b4\u98ce\u96e8\u4e2d\u638c\u8235\u4e00\u8258\u5de8\u8f6e\u3002\u8425\u9500\u4eba\u5458\u9762\u4e34\u7740\u5de8\u5927\u7684\u538b\u529b\uff0c\u9700\u8981\u4e0d\u65ad\u5438\u5f15\u65b0\u7528\u6237\uff0c\u800c\u6bcf\u4e00\u6b21\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u548c\u6295\u8d44\u56de\u62a5\u7387\u90fd\u4f1a\u53d7\u5230\u4e25\u683c\u5ba1\u67e5\u3002.<\/p>\n\n\n\n<p>\u4eba\u4eec\u7684\u671f\u671b\u65e0\u6bd4\u9ad8\u6da8\uff1a\u6bcf\u4e2a\u5b63\u5ea6\u90fd\u5fc5\u987b\u8d85\u8d8a\u4e0a\u4e00\u5b63\u5ea6\uff0c\u5b9e\u73b0\u66f4\u9ad8\u7684\u5b89\u88c5\u91cf\u3001\u66f4\u597d\u7684\u7528\u6237\u7559\u5b58\u7387\u548c\u66f4\u9ad8\u7684\u6536\u5165\u3002\u6b64\u5916\uff0c\u5728\u5168\u6e20\u9053\u6218\u7565\u65f6\u4ee3\uff0c\u6311\u6218\u4e0d\u4ec5\u5728\u4e8e\u9009\u62e9\u5408\u9002\u7684\u6e20\u9053\uff0c\u66f4\u5728\u4e8e\u5982\u4f55\u534f\u540c\u4f18\u5316\u8fd9\u4e9b\u6e20\u9053\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-dilemma-with-retargeting-vs-user-acquisition\">\u91cd\u5b9a\u5411\u4e0e\u7528\u6237\u83b7\u53d6\u4e4b\u95f4\u7684\u4e24\u96be\u56f0\u5883<\/h2>\n\n\n\n<p><strong>\u5bf9\u4e8e\u79fb\u52a8\u5e94\u7528\u589e\u957f\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u7528\u6237\u83b7\u53d6 (UA) \u548c\u7528\u6237\u589e\u957f\u662f\u4e24\u4e2a\u6700\u5173\u952e\u7684\u7b56\u7565\u3002 <a href=\"https:\/\/www.aarki.com\/zh\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/\">\u91cd\u5b9a\u5411\uff08RT\uff09<\/a>. <\/strong>\u9762\u5bf9\u5982\u6b64\u591a\u7684\u7b56\u7565\uff0c\u4f60\u8be5\u5982\u4f55\u786e\u5b9a\u4f18\u5148\u987a\u5e8f\uff1f\u662f\u5e94\u8be5\u52a0\u5927\u7528\u6237\u83b7\u53d6\u529b\u5ea6\u4ee5\u4fdd\u6301\u589e\u957f\u5f15\u64ce\u7684\u8fd0\u8f6c\uff1f\u8fd8\u662f\u5e94\u8be5\u8f6c\u53d8\u601d\u8def\uff0c\u6295\u5165\u66f4\u591a\u8d44\u6e90\u6765\u7ef4\u7cfb\u73b0\u6709\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\uff1f<\/p>\n\n\n\n<p>\u9762\u5bf9\u65e0\u6570\u7684\u53ef\u80fd\u6027\uff0c\u627e\u5230\u6700\u5408\u9002\u7684\u65b9\u6848\u5e76\u975e\u6613\u4e8b\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u8ffd\u968f\u6f6e\u6d41\uff1b\u66f4\u91cd\u8981\u7684\u662f\u505a\u51fa\u65e2\u7b26\u5408\u77ed\u671f\u6536\u76ca\u53c8\u7b26\u5408\u957f\u671f\u76ee\u6807\u7684\u51b3\u7b56\u3002.<\/p>\n\n\n\n<p>\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u5256\u6790\u7528\u6237\u83b7\u53d6\u548c\u91cd\u5b9a\u5411\u8fd9\u4e24\u79cd\u5173\u952e\u7b56\u7565\u3002\u5728\u6743\u8861\u9884\u7b97\u3001\u8d44\u6e90\u548c\u9884\u671f\u76ee\u6807\u65f6\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u8981\u63a2\u7a76\u54ea\u79cd\u7b56\u7565\u6700\u80fd\u5e94\u5bf9\u60a8\u7684\u6311\u6218\uff0c\u4ee5\u53ca\u5b83\u4eec\u5982\u4f55\u878d\u5165\u60a8\u66f4\u5e7f\u6cdb\u7684\u8425\u9500\u8ba1\u5212\u4e2d\u3002.&nbsp;<\/p>\n\n\n\n<p>\u98ce\u9669\u5f88\u9ad8\uff0c\u7b54\u6848\u4e5f\u5e76\u975e\u603b\u662f\u90a3\u4e48\u7b80\u5355\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-user-acquisition-campaigns-help\">\u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u6709\u4f55\u5e2e\u52a9\uff1f<\/h2>\n\n\n\n<p>\u5e94\u7528\u7684\u589e\u957f\u901a\u5e38\u59cb\u4e8e\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u3002\u5438\u5f15\u65b0\u7528\u6237\u5bf9\u4e8e\u6269\u5927\u5e94\u7528\u7684\u8986\u76d6\u8303\u56f4\u548c\u63a8\u52a8\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002\u7136\u800c\uff0c\u6210\u529f\u7684\u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u8fdc\u4e0d\u6b62\u4e8e\u589e\u52a0\u5b89\u88c5\u91cf\u3002.<\/p>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6 (UA) \u6d3b\u52a8\u7684\u6210\u529f\u4e0e\u5426\u901a\u5e38\u53d6\u51b3\u4e8e\u5176\u5728\u83b7\u53d6\u6210\u672c\u548c\u65b0\u7528\u6237\u5e26\u6765\u7684\u4ef7\u503c\u4e4b\u95f4\u53d6\u5f97\u7684\u5e73\u8861\u7a0b\u5ea6\u3002\u4e00\u4e2a\u6267\u884c\u826f\u597d\u7684 UA \u7b56\u7565\u4e0d\u4ec5\u80fd\u63d0\u5347\u5e94\u7528\u5b89\u88c5\u91cf\uff0c\u8fd8\u80fd\u786e\u4fdd\u8fd9\u4e9b\u7528\u6237\u8d28\u91cf\u9ad8\uff0c\u5e76\u6709\u53ef\u80fd\u957f\u671f\u4f7f\u7528\u60a8\u7684\u5e94\u7528\u3002.<\/p>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6\u7684\u5173\u952eKPI\u5305\u62ec\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u3001\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\u548c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u3002\u5e73\u8861\u8fd9\u4e9b\u6307\u6807\u5bf9\u4e8e\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u7387\u548c\u6548\u679c\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8ffd\u8e2a\u7b2c 7 \u5929\u3001\u7b2c 14 \u5929\u548c\u7b2c 30 \u5929\u7684\u7559\u5b58\u7387\uff0c\u6709\u52a9\u4e8e\u786e\u4fdd\u65b0\u7528\u6237\u4e0d\u4ec5\u88ab\u83b7\u53d6\uff0c\u8fd8\u80fd\u957f\u671f\u7559\u5b58\u5e76\u4fdd\u6301\u6d3b\u8dc3\u5ea6\u3002\u6bd5\u7adf\uff0c\u83b7\u53d6\u7528\u6237\u53ea\u662f\u7b2c\u4e00\u6b65\uff1b\u7559\u4f4f\u7528\u6237\u5bf9\u4e8e\u53ef\u6301\u7eed\u589e\u957f\u540c\u6837\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-of-retaining-mobile-app-users\">\u5982\u4f55\u7559\u4f4f\u79fb\u52a8\u5e94\u7528\u7528\u6237\u662f\u4e00\u9879\u6311\u6218<\/h2>\n\n\n\n<p>\u6709\u8da3\u7684\u662f\uff0c, <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">\u7814\u7a76<\/a> \u7814\u7a76\u8868\u660e\uff0c\u5411\u73b0\u6709\u5ba2\u6237\u9500\u552e\u7684\u6982\u7387\u4e3a 60-70%\uff0c\u800c\u5411\u65b0\u5ba2\u6237\u9500\u552e\u7684\u6982\u7387\u4ec5\u4e3a 5-20%\u3002.<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u79fb\u52a8\u5e94\u7528\u800c\u8a00\uff0c\u7528\u6237\u7559\u5b58\u662f\u4e00\u9879\u91cd\u5927\u6311\u6218\u3002\u79fb\u52a8\u7528\u6237\u5e73\u5747\u5b89\u88c5\u4e86 80 \u4e2a\u5e94\u7528\uff0c\u4f46\u4ed6\u4eec\u6bcf\u5929\u771f\u6b63\u6d3b\u8dc3\u4f7f\u7528\u7684\u5e94\u7528\u53ea\u6709 9 \u4e2a\u3002\u7528\u6237\u7559\u5b58\u7387\u9010\u5e74\u4e0b\u964d\uff0c\u8fd9\u5728\u4ee5\u4e0b\u65b9\u9762\u6709\u6240\u4f53\u73b0\uff1a <a href=\"https:\/\/www.appsflyer.com\/resources\/reports\/app-retention-benchmarks\/\">Appsflyer \u7684\u5e94\u7528\u7559\u5b58\u7387\u57fa\u51c6<\/a>.<\/p>\n\n\n\n<p>\u5728\u5176\u4ed6\u65b9\u9762 <a href=\"https:\/\/www.businessofapps.com\/guide\/mobile-app-retention\/\">\u5173\u4e8e\u4fdd\u7559\u7387\u7684\u7814\u7a76<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e73\u5747\u800c\u8a00\uff0c, <strong>\u5e94\u7528\u7a0b\u5e8f\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\uff08DAU\uff09\u51cf\u5c11\u4e8677%<\/strong> \u5b89\u88c5\u540e\u4ec5\u4e09\u5929\u5373\u53ef\u89c1\u6548<\/li>\n\n\n\n<li>\u7528\u6237\u7559\u5b58\u7387\u4ece\u7b2c\u4e00\u5929\u7684 25.3% \u4e0b\u964d\u5230\u7b2c 30 \u5929\u7684\u4ec5 5.7%\u3002<\/li>\n\n\n\n<li>\u4e0e\u4e00\u4e2a <strong>\u7b2c 3 \u4e2a\u6708\u53ca\u4ee5\u540e\u7684\u6d41\u5931\u7387\u4e3a 68%<\/strong>, \u4fdd\u6301\u7528\u6237\u53c2\u4e0e\u5ea6\u81f3\u5173\u91cd\u8981\u3002.<\/li>\n\n\n\n<li>\u6bcf\u5468\u81f3\u5c11\u80fd\u6210\u529f\u5438\u5f15\u7528\u6237\u4e00\u6b21\u7684\u5e94\u7528\u66f4\u6709\u53ef\u80fd\u5efa\u7acb\u957f\u671f\u7684\u7528\u6237\u5fe0\u8bda\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u65f6\uff0c\u91cd\u5b9a\u5411\u5c31\u6210\u4e3a\u79fb\u52a8\u5e94\u7528\u8425\u9500\u4eba\u5458\u7684\u4e00\u79cd\u5f3a\u5927\u7b56\u7565\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-retargeting-help\">\u91cd\u5b9a\u5411\u8425\u9500\u80fd\u8d77\u5230\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h2>\n\n\n\n<p>\u91cd\u5b9a\u5411\u662f\u4e00\u79cd\u4e13\u6ce8\u4e8e\u91cd\u65b0\u5438\u5f15\u90a3\u4e9b\u4e0e\u60a8\u7684\u5e94\u7528\u4e92\u52a8\u8fc7\u4f46\u672a\u5b8c\u6210\u5173\u952e\u64cd\u4f5c\u7684\u7528\u6237\u7684\u7b56\u7565\u3002\u5b83\u6709\u52a9\u4e8e\u63d0\u5347\u589e\u957f\u8425\u9500\u4eba\u5458\u5173\u6ce8\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)\uff0c\u4f8b\u5982\u7528\u6237\u7559\u5b58\u7387\u3001\u6210\u672c\u6548\u76ca\u548c\u8425\u9500\u6d3b\u52a8\u6548\u679c\u3002.<\/p>\n\n\n\n<p>\u91cd\u5b9a\u5411\u8425\u9500\u901a\u8fc7\u63d0\u9192\u7528\u6237\u60a8\u7684\u5e94\u7528\u6765\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\uff0c\u964d\u4f4e\u7528\u6237\u6d41\u5931\u7387\uff0c\u5e76\u589e\u52a0\u6708\u6d3b\u8dc3\u7528\u6237\u6570 (MAU)\u3002\u8fd9\u81ea\u7136\u4f1a\u63d0\u5347\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (LTV)\uff0c\u56e0\u4e3a\u7559\u5b58\u7528\u6237\u901a\u5e38\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u8d21\u732e\u66f4\u591a\u6536\u5165\u3002.<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u63a8\u5e7f\u6d3b\u52a8\u901a\u5e38\u6bd4\u83b7\u53d6\u65b0\u7528\u6237\u66f4\u5177\u6210\u672c\u6548\u76ca\uff0c\u4ece\u800c\u964d\u4f4e\u6bcf\u6b21\u8f6c\u5316\u6210\u672c (CPA) \u5e76\u6539\u5584\u6bcf\u6b21\u70b9\u51fb\u6210\u672c (CPC) \u6307\u6807\u3002\u901a\u8fc7\u5b9a\u4f4d\u5df2\u719f\u6089\u60a8\u54c1\u724c\u7684\u7528\u6237\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS)\uff0c\u8ba9\u60a8\u7684\u5e7f\u544a\u9884\u7b97\u53d1\u6325\u66f4\u5927\u4f5c\u7528\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparing-ua-and-rt-side-by-side\">\u5e76\u6392\u6bd4\u8f83UA\u548cRT<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"1024\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-594x1024.png\" alt=\"Comparing retargeting and user acquisition (RT vs. UA)\" class=\"wp-image-1124\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-594x1024.png 594w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-174x300.png 174w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-768x1323.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-891x1536.png 891w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE-7x12.png 7w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-VS-UA-BLOG-V2-TABLE.png 1080w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u663e\u800c\u6613\u89c1\uff0c\u7528\u6237\u83b7\u53d6\u548c\u91cd\u5b9a\u5411\u662f\u76f8\u8f85\u76f8\u6210\u7684\u3002<\/h2>\n\n\n\n<p><strong>\u7528\u6237\u83b7\u53d6\u548c\u91cd\u5b9a\u5411\u5e76\u975e\u4e92\u65a5\u7684\u3002.<\/strong> \u56e0\u6b64\uff0c\u91cd\u5b9a\u5411\u548c\u7528\u6237\u83b7\u53d6\u7edd\u4e0d\u5e94\u8be5\u76f8\u63d0\u5e76\u8bba\u3002\u4e8c\u8005\u7ed3\u5408\u4f7f\u7528\uff0c\u624d\u80fd\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u5347\u5e94\u7528\u7528\u6237\u7684\u4ef7\u503c\u548c\u6536\u76ca\u3002\u5728\u6574\u4f53\u589e\u957f\u6218\u7565\u4e2d\uff0c\u5b83\u4eec\u5404\u81ea\u626e\u6f14\u7740\u72ec\u7279\u800c\u53c8\u76f8\u4e92\u5173\u8054\u7684\u89d2\u8272\u3002.<\/p>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6\u65e8\u5728\u901a\u8fc7\u5438\u5f15\u65b0\u7528\u6237\u6765\u6269\u5927\u7528\u6237\u7fa4\u4f53\u3002\u8fd9\u4e00\u7b56\u7565\u5bf9\u4e8e\u63d0\u5347\u5e94\u7528\u7684\u8986\u76d6\u8303\u56f4\u548c\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u7136\u800c\uff0c\u8981\u771f\u6b63\u5229\u7528\u8fd9\u79cd\u589e\u957f\uff0c\u91cd\u5b9a\u5411\u8425\u9500\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002\u901a\u8fc7\u91cd\u65b0\u5438\u5f15\u5df2\u7ecf\u4e0e\u5e94\u7528\u4e92\u52a8\u8fc7\u7684\u7528\u6237\uff0c\u91cd\u5b9a\u5411\u8425\u9500\u6709\u52a9\u4e8e\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u548c\u6301\u7eed\u53c2\u4e0e\u5ea6\u3002.<\/p>\n\n\n\n<p>\u7528\u6237\u83b7\u53d6 (UA) \u548c\u5b9e\u65f6\u8f6c\u5316 (RT) \u76f8\u7ed3\u5408\uff0c\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u7528\u6237\u83b7\u53d6\u6548\u7387\uff0c\u8fd8\u80fd\u663e\u8457\u63d0\u5347\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV) \u548c\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165 (ARPU) \u7b49\u6307\u6807\u3002UA \u8d1f\u8d23\u5438\u5f15\u65b0\u7528\u6237\uff0c\u800c RT \u5219\u901a\u8fc7\u4fdd\u6301\u7528\u6237\u53c2\u4e0e\u5ea6\u5e76\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u63d0\u5347\u5176\u4ef7\u503c\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u8fd9\u4e9b\u7528\u6237\u7684\u6f5c\u529b\u3002.<\/p>\n\n\n\n<p>\u5b83\u4eec\u5171\u540c\u786e\u4fdd\u66f4\u9ad8\u6548\u3001\u66f4\u76c8\u5229\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u5c06\u521d\u59cb\u4e92\u52a8\u8f6c\u5316\u4e3a\u957f\u671f\u7684\u6536\u5165\u6765\u6e90\u3002\u4ece\u66f4\u5b8f\u89c2\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u7528\u6237\u83b7\u53d6 (UA) \u548c\u5b9e\u65f6\u8425\u9500 (RT) 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href=\"https:\/\/www.aarki.com\/zh\/contact-us\/\">\u8054\u7cfb\u6211\u4eec<\/a> \u4eca\u5929\u5c31\u5f00\u59cb\u5427\u3002.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u968f\u7740\u6570\u5b57\u4e16\u754c\u7684\u5feb\u901f\u53d1\u5c55\u548c\u6269\u5f20\uff0c\u8425\u9500\u4eba\u5458\u603b\u662f\u9762\u4e34\u7740\u7433\u7405\u6ee1\u76ee\u7684\u9009\u62e9\u3002\u5728\u8003\u8651\u91cd\u5b9a\u5411\u548c\u7528\u6237\u83b7\u53d6\u65f6\uff0c\u4f17\u591a\u7684\u7b56\u7565\u548c\u6e20\u9053\u53ef\u80fd\u4f1a\u8ba9\u786e\u5b9a\u6700\u4f73\u7b56\u7565\u53d8\u5f97\u56f0\u96be\u91cd\u91cd\u2026\u2026<\/p>","protected":false},"author":15,"featured_media":1126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is 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