{"id":1039,"date":"2024-09-09T04:54:22","date_gmt":"2024-09-09T11:54:22","guid":{"rendered":"https:\/\/aarkiwebstg.wpenginepowered.com\/?p=1039"},"modified":"2025-07-28T05:16:17","modified_gmt":"2025-07-28T12:16:17","slug":"what-is-mobile-app-retargeting-and-why-are-these-ads-important","status":"publish","type":"post","link":"https:\/\/www.aarki.com\/zh\/insights\/what-is-mobile-app-retargeting-and-why-are-these-ads-important\/","title":{"rendered":"\u4ec0\u4e48\u662f\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\uff1f\u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u5e7f\u544a\u5f88\u91cd\u8981\uff1f"},"content":{"rendered":"<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-1024x576.jpg\" alt=\"How mobile app retargeting ads work\" class=\"wp-image-1068\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-1024x576.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-300x169.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-768x432.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-1536x864.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2-18x10.jpg 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Header-Image-V2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-table-of-contents\">\u76ee\u5f55<\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-retargeting\">\u4ec0\u4e48\u662f\u91cd\u5b9a\u5411\uff1f<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#Retargeting-vs-Remarketing-vs-Re-engagement\">\u91cd\u5b9a\u5411\u3001\u518d\u8425\u9500\u548c\u91cd\u65b0\u4e92\u52a8<\/a><\/li>\n\n\n\n<li><a href=\"#retargeting-rt-vs-user-acquisition-ua\">\u91cd\u5b9a\u5411 (RT) \u4e0e\u7528\u6237\u83b7\u53d6 (UA)<\/a><\/li>\n\n\n\n<li><a href=\"#retargeting-strategies-across-app-categories\">\u8de8\u5e94\u7528\u7c7b\u522b\u7684\u91cd\u5b9a\u5411\u7b56\u7565<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#benefits-of-in-app-retargeting\">\u5e94\u7528\u5185\u91cd\u5b9a\u5411\u7684\u4f18\u52bf\uff1a\u5b83\u5982\u4f55\u5b8c\u5584\u60a8\u7684\u6574\u4f53\u7b56\u7565<\/a><\/li>\n\n\n\n<li><a href=\"#Choosing-the-right-retargeting-partner\">\u9009\u62e9\u5408\u9002\u7684\u91cd\u5b9a\u5411\u5408\u4f5c\u4f19\u4f34\uff1a\u6210\u529f\u7684\u5173\u952e\u6807\u51c6<\/a><\/li>\n\n\n\n<li><a href=\"#dos-and-donts-of-retargeting\">\u91cd\u5b9a\u5411\u7684\u6ce8\u610f\u4e8b\u9879<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#best-practices-in-retargeting\">\u638c\u63e1\u91cd\u5b9a\u5411\u8425\u9500\u6280\u5de7\u7684\u6700\u4f73\u5b9e\u8df5<\/a><\/li>\n\n\n\n<li><a href=\"#creative-strategy-in-retargeting\">\u91ca\u653e\u521b\u610f\u4eba\u5458\u5728\u91cd\u5b9a\u5411\u5e7f\u544a\u4e2d\u7684\u5f3a\u5927\u529b\u91cf<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#measuring-retargeting-campaigns\">\u8861\u91cf\u91cd\u5b9a\u5411\u8425\u9500\u7684\u6210\u529f\u7387<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>\u667a\u80fd\u624b\u673a\u7528\u6237\u6ce8\u610f\u529b\u6781\u6613\u5206\u6563\uff0c\u4e89\u593a\u7528\u6237\u6ce8\u610f\u529b\u7684\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\u3002\u79fb\u52a8\u7528\u6237\u5e73\u5747\u5b89\u88c5\u4e86 80 \u4e2a\u5e94\u7528\u7a0b\u5e8f\uff0c\u4f46\u4ed6\u4eec\u6bcf\u5929\u771f\u6b63\u6d3b\u8dc3\u4f7f\u7528\u7684\u5e94\u7528\u7a0b\u5e8f\u53ea\u6709 9 \u4e2a\u3002\u7528\u6237\u7559\u5b58\u7387\u9010\u5e74\u4e0b\u964d\uff0c\u8fd9\u53cd\u6620\u5728\u2026\u2026 <a href=\"https:\/\/www.appsflyer.com\/resources\/reports\/app-retention-benchmarks\/\">Appsflyer \u7684\u5e94\u7528\u7559\u5b58\u7387\u57fa\u51c6<\/a>.<\/p>\n\n\n\n<p>\u5728\u5176\u4ed6\u65b9\u9762 <a href=\"https:\/\/www.businessofapps.com\/guide\/mobile-app-retention\/\">\u5173\u4e8e\u4fdd\u7559\u7387\u7684\u7814\u7a76<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e73\u5747\u800c\u8a00\uff0c\u5e94\u7528\u5728\u5b89\u88c5\u540e\u7684\u77ed\u77ed\u4e09\u5929\u5185\u5c31\u4f1a\u6d41\u5931 77% \u7684\u65e5\u6d3b\u8dc3\u7528\u6237 (DAU)<\/li>\n\n\n\n<li>\u7528\u6237\u7559\u5b58\u7387\u4ece\u7b2c\u4e00\u5929\u7684 25.3% \u4e0b\u964d\u5230\u7b2c 30 \u5929\u7684\u4ec5 5.7%\u3002<\/li>\n\n\n\n<li>3 \u4e2a\u6708\u4ee5\u4e0a\u7684\u7528\u6237\u6d41\u5931\u7387\u9ad8\u8fbe 68%\uff0c\u56e0\u6b64\u4fdd\u6301\u7528\u6237\u53c2\u4e0e\u5ea6\u81f3\u5173\u91cd\u8981\u3002.<\/li>\n\n\n\n<li>\u6bcf\u5468\u81f3\u5c11\u80fd\u6210\u529f\u5438\u5f15\u7528\u6237\u4e00\u6b21\u7684\u5e94\u7528\u66f4\u6709\u53ef\u80fd\u5efa\u7acb\u957f\u671f\u7684\u7528\u6237\u5fe0\u8bda\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u8fd9\u65f6\uff0c\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u5c31\u6d3e\u4e0a\u4e86\u7528\u573a\uff0c\u6210\u4e3a\u8425\u9500\u4eba\u5458\u7684\u6709\u529b\u7b56\u7565\u3002.<\/strong><\/p>\n\n\n\n<p><strong>\u73b0\u6709\u5ba2\u6237\u6bd4\u65b0\u7528\u6237\u66f4\u6709\u53ef\u80fd\u53c2\u4e0e\u4e92\u52a8\u5e76\u8d2d\u4e70\u66f4\u591a\u5546\u54c1\u3002.<\/strong> \u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u5bf9\u6700\u521d\u5438\u5f15\u4ed6\u4eec\u7684\u4fe1\u606f\u505a\u51fa\u79ef\u6781\u56de\u5e94\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--1024x576.jpg\" alt=\"A study by Invesp that says the probability of generating revenue from an existing user or customer is higher than a new prospect. But only 18% of companies focus more on retention, which is a huge opportunity for re-engagement.\" class=\"wp-image-1058\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--1024x576.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--300x169.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--768x432.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--1536x864.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1--18x10.jpg 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-Numbers-V1-.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u7136\u800c\uff0c\u7528\u6237\u91cd\u65b0\u6fc0\u6d3b\u5f80\u5f80\u88ab\u5ffd\u89c6\uff0c\u4e5f\u53ef\u80fd\u4e0e\u57fa\u4e8eDSP\u7684\u7528\u6237\u83b7\u53d6\u548c\u589e\u957f\u7b56\u7565\u8131\u8282\u3002\u4e3a\u4e86\u5438\u5f15\u6d41\u5931\u7528\u6237\uff0c\u5e94\u7528\u7a0b\u5e8f\u901a\u5e38\u4f7f\u7528\u63a8\u9001\u901a\u77e5\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u793e\u4ea4\u6d88\u606f\u7b49\u884c\u4e4b\u6709\u6548\u7684\u4f20\u7edf\u65b9\u6cd5\u3002.<\/p>\n\n\n\n<p><strong>\u5229\u7528\u9700\u6c42\u65b9\u5e73\u53f0 (DSP) \u8fdb\u884c\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u6295\u653e\u3002<\/strong> \u8fd9\u4e9b\u5e7f\u544a\u65e8\u5728\u4e0e\u60a8\u73b0\u6709\u7684\u7528\u6237\u83b7\u53d6\u7b56\u7565\u76f8\u8f85\u76f8\u6210\uff0c\u5e76\u4e0e\u60a8\u884c\u4e4b\u6709\u6548\u7684\u7528\u6237\u518d\u4e92\u52a8\u65b9\u6cd5\u5f62\u6210\u4e92\u8865\u3002\u5b83\u4eec\u4f1a\u6839\u636e\u7528\u6237\u4e4b\u524d\u4e0e\u60a8\u7684\u5e94\u7528\u7684\u4e92\u52a8\u6216\u884c\u4e3a\uff0c\u5728\u79fb\u52a8\u5e94\u7528\u5185\u5411\u7528\u6237\u6295\u653e\u5e7f\u544a\uff0c\u5de7\u5999\u5730\u5f15\u5bfc\u4ed6\u4eec\u91cd\u65b0\u56de\u5230\u8f6c\u5316\u6d41\u7a0b\u4e2d\u3002\u901a\u8fc7\u6b63\u786e\u7684\u7b56\u7565\uff0c\u60a8\u53ef\u4ee5\u7a81\u7834\u4fe1\u606f\u566a\u97f3\uff0c\u5438\u5f15\u53d7\u4f17\uff0c\u5e76\u6700\u7ec8\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-retargeting\"><strong>\u4ec0\u4e48\u662f\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\uff1f<\/strong><\/h2>\n\n\n\n<p>\u91cd\u5b9a\u5411\u5c31\u50cf\u4e00\u4e2a\u6570\u5b57\u822a\u6807\uff0c\u6307\u5f15\u90a3\u4e9b\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u5e94\u7528\u8868\u73b0\u51fa\u5174\u8da3\u4f46\u53ef\u80fd\u5df2\u7ecf\u79bb\u5f00\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5c24\u5176\u662f\u5728\u4ed6\u4eec\u8d2d\u4e70\u4e4b\u524d\u3002\u5b83\u901a\u8fc7\u5206\u6790\u7528\u6237\u4e0e\u60a8\u7684\u5e94\u7528\u7684\u4e92\u52a8\u60c5\u51b5\uff0c\u6295\u653e\u4e2a\u6027\u5316\u5e7f\u544a\u6765\u91cd\u65b0\u5438\u5f15\u4ed6\u4eec\u3002\u8fd9\u662f\u4e00\u79cd\u7ec8\u6781\u63d0\u9192\uff0c\u5de7\u5999\u5730\u5c06\u4ed6\u4eec\u5f15\u5bfc\u56de\u60a8\u7684\u9500\u552e\u6f0f\u6597\uff0c\u5e76\u6700\u7ec8\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Retargeting-vs-Remarketing-vs-Re-engagement\">\u91cd\u5b9a\u5411\u3001\u518d\u8425\u9500\u548c\u91cd\u65b0\u4e92\u52a8<\/h3>\n\n\n\n<p>\u53ef\u4ee5\u5c06\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u89c6\u4e3a\u8425\u9500\u5de5\u5177\u5305\u4e2d\u7684\u7cbe\u51c6\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u9501\u5b9a\u90a3\u4e9b\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u8fc7\u4f46\u53ef\u80fd\u5c1a\u672a\u5b8c\u6210\u8d2d\u4e70\u7684\u7279\u5b9a\u7528\u6237\u3002.<\/p>\n\n\n\n<p>\u518d\u8425\u9500\u4e0e\u91cd\u5b9a\u5411\u7c7b\u4f3c\uff0c\u4f46\u4eba\u4eec\u5e38\u5e38\u5c06\u4e24\u8005\u8fdb\u884c\u6bd4\u8f83\u3002\u518d\u8425\u9500\u7684\u8986\u76d6\u8303\u56f4\u66f4\u5e7f\uff0c\u76ee\u6807\u5ba2\u6237\u662f\u73b0\u6709\u5ba2\u6237\u3002\u8fd9\u79cd\u66f4\u5e7f\u6cdb\u7684\u8986\u76d6\u8303\u56f4\u53ef\u80fd\u5305\u62ec\u7535\u5b50\u90ae\u4ef6\u3001\u4f1a\u5458\u8ba1\u5212\u6216\u65e8\u5728\u4ea4\u53c9\u9500\u552e\u6216\u5411\u4e0a\u9500\u552e\u7684\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u3002.<\/p>\n\n\n\n<p>\u867d\u7136\u4e24\u79cd\u7b56\u7565\u90fd\u65e8\u5728\u91cd\u65b0\u6fc0\u53d1\u7528\u6237\u5174\u8da3\uff0c\u4f46\u91cd\u5b9a\u5411\u5e7f\u544a\u7684\u5b9a\u5236\u5316\u65b9\u5f0f\u901a\u5e38\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u4f60\u6b63\u5728\u73a9\u4f60\u6700\u559c\u6b22\u7684\u624b\u673a\u6e38\u620f\uff0c\u7a81\u7136\uff0c\u4e00\u4e2a\u5e7f\u544a\u5f39\u51fa\uff0c\u5c55\u793a\u7684\u6b63\u662f\u4f60\u4e4b\u524d\u5728\u67d0\u4e2a\u7535\u5546\u5e94\u7528\u4e0a\u5173\u6ce8\u7684\u5546\u54c1\u3002.<\/p>\n\n\n\n<p>\u5b83\u80fd\u5de7\u5999\u5730\u8ba9\u4f60\u91cd\u65b0\u770b\u5230\u4f60\u5dee\u70b9\u8d2d\u4e70\u7684\u5546\u54c1\u3002\u8fd9\u5c31\u662f\u5e94\u7528\u5185\u91cd\u5b9a\u5411\u7684\u5a01\u529b\u2014\u2014\u63d0\u4f9b\u53ca\u65f6\u3001\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u5c06\u7528\u6237\u91cd\u65b0\u5438\u5f15\u56de\u6765\u3002.<\/p>\n\n\n\n<p><strong>\u518d\u8425\u9500\u548c\u91cd\u5b9a\u5411\u90fd\u662f\u91cd\u65b0\u5438\u5f15\u7528\u6237\u7684\u5927\u6982\u5ff5\u7684\u4e00\u90e8\u5206\u3002<\/strong>, \u5176\u76ee\u6807\u662f\u91cd\u65b0\u4e0e\u7528\u6237\u5efa\u7acb\u8054\u7cfb\u3002\u91cd\u5b9a\u5411\u5e7f\u544a\u5982\u540c\u72d9\u51fb\u624b\uff0c\u901a\u8fc7\u4e2a\u6027\u5316\u5e7f\u544a\u7cbe\u51c6\u5b9a\u4f4d\u7279\u5b9a\u7528\u6237\uff1b\u800c\u518d\u8425\u9500\u5219\u5982\u540c\u6e14\u592b\uff0c\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u5e7f\u6492\u7f51\u3002.<\/p>\n\n\n\n<p>\u91cd\u65b0\u53c2\u4e0e\u6db5\u76d6\u4e86\u4ee5\u4e0a\u6240\u6709\u5185\u5bb9\uff0c\u4ee5\u53ca\u5176\u4ed6\u7b56\u7565\uff0c\u4f8b\u5982 <a href=\"https:\/\/www.pushwoosh.com\/blog\/what-are-push-notifications\/\">\u63a8\u9001\u901a\u77e5<\/a> \u4ee5\u53ca\u5e94\u7528\u5185\u6d88\u606f\uff0c\u4ee5\u91cd\u65b0\u6fc0\u53d1\u7528\u6237\u5174\u8da3\u5e76\u4fc3\u4f7f\u7528\u6237\u91c7\u53d6\u884c\u52a8\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-1024x576.jpg\" alt=\"Difference between mobile app retargeting ads, remarketing and re-engagement\" class=\"wp-image-1069\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-1024x576.jpg 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-300x169.jpg 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-768x432.jpg 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-1536x864.jpg 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2-18x10.jpg 18w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/RT-Content-Pillar-3R-V2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"retargeting-rt-vs-user-acquisition-ua\">\u91cd\u5b9a\u5411 (RT) \u4e0e\u7528\u6237\u83b7\u53d6 (UA)<\/h3>\n\n\n\n<p>\u5728\u79fb\u52a8\u8425\u9500\u7684\u5927\u6218\u7565\u535a\u5f08\u4e2d\uff0c, <a href=\"https:\/\/www.aarki.com\/zh\/insights\/mobile-app-user-acquisition-strategy\/\">\u7528\u6237\u83b7\u53d6<\/a> \u7528\u6237\u83b7\u53d6\u548c\u91cd\u5b9a\u5411\u662f\u4e24\u79cd\u4e0d\u540c\u7684\u4f5c\u6218\u7b56\u7565\u3002\u7528\u6237\u83b7\u53d6\u662f\u4f60\u7684\u6b63\u9762\u8fdb\u653b\u2014\u2014\u5f81\u670d\u65b0\u9886\u57df\uff0c\u6269\u5f20\u4f60\u7684\u7248\u56fe\u3002\u8fd9\u4ee4\u4eba\u5174\u594b\u4e14\u5fc5\u4e0d\u53ef\u5c11\uff0c\u4f46\u4e5f\u4f1a\u8fc5\u901f\u6d88\u8017\u4f60\u7684\u8d44\u6e90\u3002.<\/p>\n\n\n\n<p>\u91cd\u5b9a\u5411\u66f4\u50cf\u662f\u5de9\u56fa\u548c\u53d1\u5c55\u4f60\u5df2\u62e5\u6709\u7684\u9886\u5730\u3002\u5b83\u662f\u4e00\u79cd\u66f4\u667a\u80fd\u3001\u66f4\u9ad8\u6548\u7684\u65b9\u5f0f\u6765\u63d0\u5347\u5e94\u7528\u7684\u5f71\u54cd\u529b\u3002\u501f\u52a9 Aarki \u7684\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc\u7b49\u5148\u8fdb\u7684 AI \u6280\u672f\uff0c\u91cd\u5b9a\u5411\u80fd\u591f\u8bc6\u522b\u4f60\u6570\u5b57\u738b\u56fd\u4e2d\u6700\u6709\u4ef7\u503c\u7684\u7528\u6237\uff0c\u5e76\u901a\u8fc7\u4e2a\u6027\u5316\u7684\u4efb\u52a1\u548c\u5956\u52b1\u8ba9\u4ed6\u4eec\u4fdd\u6301\u6d3b\u8dc3\u3002\u8fd9\u79cd\u7cbe\u51c6\u7b56\u7565\u4e0d\u4ec5\u80fd\u5c06\u4e0d\u6d3b\u8dc3\u7528\u6237\u91cd\u65b0\u5e26\u56de\u4f60\u7684\u5e73\u53f0\uff0c\u8fd8\u80fd\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u5e94\u7528\u751f\u6001\u7cfb\u7edf\u4e2d\u5fe0\u8bda\u4e14\u9ad8\u4ef7\u503c\u7684\u53c2\u4e0e\u8005\u3002.<\/p>\n\n\n\n<p>\u901a\u8fc7\u5e73\u8861\u8fd9\u4e24\u79cd\u7b56\u7565\u2014\u2014\u7528\u6237\u83b7\u53d6\u7684\u5e7f\u6cdb\u8986\u76d6\u9762\u548c\u91cd\u5b9a\u5411\u7684\u7cbe\u51c6\u5b9a\u4f4d\u2014\u2014\u60a8\u53ef\u4ee5\u521b\u9020\u5f3a\u5927\u7684\u534f\u540c\u6548\u5e94\uff0c\u5728\u6269\u5927\u4e1a\u52a1\u7248\u56fe\u7684\u540c\u65f6\uff0c\u6700\u5927\u5316\u6bcf\u4f4d\u7528\u6237\u7684\u4ef7\u503c\u3002\u5c3d\u7ba1\u5b58\u5728\u8fd9\u79cd\u534f\u540c\u6548\u5e94\uff0c\u4f46\u5982\u4f55\u51b3\u5b9a\u4f18\u5148\u91c7\u7528\u54ea\u79cd\u65b9\u6cd5\u4ecd\u7136\u662f\u4e00\u4e2a\u6311\u6218\u3002\u6df1\u5165\u63a2\u8ba8\u8fd9\u4e2a\u95ee\u9898\uff1a <a href=\"https:\/\/www.aarki.com\/zh\/insights\/retargeting-vs-user-acquisition-which-strategy-suits-your-next-campaign\/\">\u91cd\u65b0\u5b9a\u4f4d\u4e0e\u7528\u6237\u83b7\u53d6\uff1a\u54ea\u79cd\u7b56\u7565\u9002\u5408\u60a8\u7684\u4e0b\u4e00\u6b21\u6d3b\u52a8\uff1f<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"retargeting-strategies-across-app-categories\">\u91cd\u5b9a\u5411\u5e7f\u544a\u591a\u5143\u5b87\u5b99\uff1a\u8de8\u79fb\u52a8\u5e94\u7528\u7ef4\u5ea6\u7684\u7b56\u7565<\/h3>\n\n\n\n<p>\u5728\u6240\u6709\u5e94\u7528\u7c7b\u522b\u4e2d\uff0c\u6709\u4e00\u70b9\u662f\u5171\u901a\u7684\uff1a\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u662f\u63a8\u52a8\u589e\u957f\u548c\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u5f3a\u5927\u5de5\u5177\u3002\u4ece\u6e38\u620f\u5230\u7535\u5546\uff0c\u4ece\u5065\u8eab\u5230\u91d1\u878d\uff0c\u6bcf\u79cd\u5e94\u7528\u7c7b\u578b\u90fd\u9700\u8981\u72ec\u7279\u7684\u91cd\u5b9a\u5411\u7b56\u7565\uff0c\u4f46\u6240\u6709\u5e94\u7528\u90fd\u80fd\u4ece\u7cbe\u5fc3\u6267\u884c\u7684\u7b56\u7565\u4e2d\u83b7\u5f97\u663e\u8457\u6536\u76ca\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/marketing.aarki.com\/rovio-case-study\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeOXPGNd923dkxxj06ATbUoRuEW1CIsnAxBIHNNrFDyMS7plEblxg21S7ThVkktldKHomKE0obDkoE-GW9atPC9LHod8Vonx9WKfQqiOzfBDpdrX_l1ykyWHBKR5U_li7TT4LKj9A?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\" style=\"width:629px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/marketing.aarki.com\/apps-case-study\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd4Yo8y0Axg_jPdditzRYUbgKSzlWO0pZwdL71aRfo5RTnc5Qm6IRKQ7f0tNBxxtQ-qEq0pmxPkyhlUY5496GNAEuXJfdAb9HwNbf7nR6gUa9jj1TlwUCfLTy1SjIScm9uAwIOCBg?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\" style=\"width:633px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/marketing.aarki.com\/retargeting-performance-at-scale-delivering-74-over-dhgates-roas-goal\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc0c4dJ4Fy7zszyIkHmRibUYMUQc46jjhiwEaU8Ww8tHSz8uc2PvkRBeoE1cLrvH_O1QaxqDhOJOhqNMr7-O_XF5ICYkFKkVqHEag1okfV3pdlBZT4X4vNsHVuWBcblmzsKRutruA?key=v00cDWJZDUdqrh1-rktQqg\" alt=\"\" style=\"width:638px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p>\u5728\u79fb\u52a8\u6e38\u620f\u5e94\u7528\u4e2d\uff0c\u91cd\u5b9a\u5411\u5e7f\u544a\u662f\u6700\u5f3a\u5927\u7684\u5de5\u5177\u3002\u5bf9\u4e8e\u4f11\u95f2\u6e38\u620f\uff0c\u5b83\u53ef\u4ee5\u63d0\u9192\u73a9\u5bb6\u4ed6\u4eec\u5c1a\u672a\u5f81\u670d\u7684\u7cbe\u5f69\u5173\u5361\u6216\u7b49\u5f85\u88ab\u6253\u7834\u7684\u9ad8\u5206\u3002\u5bf9\u4e8e\u7b56\u7565\u6e38\u620f\uff0c\u91cd\u5b9a\u5411\u5e7f\u544a\u53ef\u4ee5\u5c55\u793a\u73a9\u5bb6\u6b63\u5728\u5efa\u7acb\u7684\u5e1d\u56fd\u6216\u4ed6\u4eec\u5c1a\u672a\u8fbe\u6210\u7684\u8054\u76df\u3002.<\/p>\n\n\n\n<p>\u501f\u52a9 Aarki \u7b49\u4eba\u5de5\u667a\u80fd\u5e73\u53f0\uff0c\u6e38\u620f\u5e94\u7528\u53ef\u4ee5\u521b\u5efa\u52a8\u6001\u5e7f\u544a\uff0c\u5c55\u793a\u73a9\u5bb6\u7684\u6e38\u620f\u8fdb\u5ea6\u3001\u5373\u5c06\u5230\u6765\u7684\u5956\u52b1\u6216\u9650\u65f6\u6d3b\u52a8\u3002\u8fd9\u4e9b\u4e2a\u6027\u5316\u7684\u63d0\u9192\u5c31\u50cf\u8bf1\u4eba\u7684\u652f\u7ebf\u4efb\u52a1\uff0c\u5438\u5f15\u73a9\u5bb6\u91cd\u8fd4\u4ed6\u4eec\u66fe\u7ecf\u70ed\u7231\u7684\u6e38\u620f\u4e16\u754c\u3002.<\/p>\n\n\n\n<p>\u9664\u4e86\u6e38\u620f\u4e4b\u5916\uff0c\u6bcf\u79cd\u5e94\u7528\u7c7b\u522b\u90fd\u9700\u8981\u72ec\u7279\u7684\u91cd\u5b9a\u5411\u7b56\u7565\u3002\u7535\u5546\u5e94\u7528\u53ef\u4ee5\u5c55\u793a\u8d2d\u7269\u8f66\u9057\u5f03\u5546\u54c1\u6216\u9650\u65f6\u62a2\u8d2d\u6d3b\u52a8\uff0c\u5c06\u6d4f\u89c8\u8005\u8f6c\u5316\u4e3a\u5b9e\u9645\u8d2d\u4e70\u8005\u3002\u5065\u8eab\u5e94\u7528\u53ef\u4ee5\u7a81\u51fa\u663e\u793a\u5373\u5c06\u4e2d\u65ad\u7684\u8fde\u7eed\u953b\u70bc\u8bb0\u5f55\u6216\u4e2a\u6027\u5316\u7684\u953b\u70bc\u91cc\u7a0b\u7891\uff0c\u6fc0\u52b1\u7528\u6237\u575a\u6301\u5065\u5eb7\u4e4b\u65c5\u3002\u5bf9\u4e8e\u6d41\u5a92\u4f53\u670d\u52a1\uff0c\u91cd\u5b9a\u5411\u53ef\u4ee5\u9884\u544a\u7528\u6237\u6b63\u5728\u8ffd\u770b\u7684\u5267\u96c6\u7684\u65b0\u5267\u96c6\uff0c\u6216\u6839\u636e\u4ed6\u4eec\u7684\u89c2\u770b\u5386\u53f2\u63a8\u8350\u7c7b\u4f3c\u5185\u5bb9\u3002.<\/p>\n\n\n\n<p>\u6240\u6709\u7c7b\u522b\u7684\u5173\u952e\u90fd\u5728\u4e8e\u76f8\u5173\u6027\u548c\u65f6\u673a\u3002\u9ad8\u7ea7DSP\u5229\u7528\u673a\u5668\u5b66\u4e60\u6280\u672f\uff0c\u4e0d\u4ec5\u80fd\u8bc6\u522b\u5c55\u793a\u4ec0\u4e48\u5185\u5bb9\uff0c\u8fd8\u80fd\u8bc6\u522b\u4f55\u65f6\u5c55\u793a\uff0c\u4ece\u800c\u786e\u4fdd\u91cd\u5b9a\u5411\u5e7f\u544a\u4e0d\u518d\u50cf\u662f\u4e00\u79cd\u5e72\u6270\uff0c\u800c\u66f4\u50cf\u662f\u4e00\u79cd\u6709\u76ca\u7684\u63d0\u9192\uff0c\u63d0\u9192\u7528\u6237\u6709\u54ea\u4e9b\u4ef7\u503c\u7b49\u5f85\u53d1\u6398\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-in-app-retargeting\"><strong>\u5e94\u7528\u5185\u91cd\u5b9a\u5411\u7684\u4f18\u52bf\uff1a\u5b83\u5982\u4f55\u5b8c\u5584\u60a8\u7684\u6574\u4f53\u7b56\u7565<\/strong><\/h2>\n\n\n\n<p>\u79fb\u52a8\u5e94\u7528\u9886\u57df\u7684\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\u3002\u83b7\u53d6\u7528\u6237\u4ec5\u4ec5\u662f\u5f00\u59cb\uff0c\u5982\u4f55\u7559\u4f4f\u7528\u6237\uff1f\u8fd9\u624d\u662f\u5173\u952e\u6240\u5728\u3002.<\/p>\n\n\n\n<p>\u867d\u7136\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u5728\u4e0d\u540c\u7c7b\u522b\u4e2d\u7684\u5b9e\u65bd\u65b9\u5f0f\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u5b83\u4eec\u90fd\u5177\u6709\u4e00\u4e9b\u5171\u540c\u7684\u4f18\u52bf\u3002\u4ee5\u4e0b\u6765\u81ea\u4e0d\u540c\u884c\u4e1a\u7684\u6848\u4f8b\u7814\u7a76\u5c55\u793a\u4e86\u91cd\u5b9a\u5411\u5e7f\u544a\u5982\u4f55\u4e0e\u8425\u9500\u7b56\u7565\u76f8\u8f85\u76f8\u6210\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-boost-your-user-acquisition-ua-strategy\"><strong>1\uff09\u63d0\u5347\u60a8\u7684\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u7b56\u7565<\/strong><\/h3>\n\n\n\n<p>\u4f60\u7684\u7528\u6237\u83b7\u53d6\u7b56\u7565\u6216\u8bb8\u80fd\u5e26\u6765\u5927\u91cf\u7528\u6237\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u91cd\u5b9a\u5411\uff0c\u4f60\u5c31\u662f\u5728\u767d\u767d\u635f\u5931\u6536\u76ca\u3002\u901a\u8fc7\u91cd\u5b9a\u5411\uff0c\u4f60\u7684\u54c1\u724c\u53ef\u4ee5\u53ca\u65f6\u63d0\u9192\u7528\u6237\u5f53\u521d\u4e0b\u8f7d\u4f60\u5e94\u7528\u7684\u539f\u56e0\uff0c\u8ba9\u4f60\u7684\u7528\u6237\u83b7\u53d6\u5de5\u4f5c\u771f\u6b63\u53d1\u6325\u4f5c\u7528\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-maximize-user-value\">2) <strong>\u6700\u5927\u5316\u7528\u6237\u4ef7\u503c<\/strong><\/h3>\n\n\n\n<p>\u9080\u8bf7\u8001\u670b\u53cb\u6765\u5bb6\u91cc\u505a\u5ba2\u6bd4\u9080\u8bf7\u964c\u751f\u4eba\u5bb9\u6613\u5f97\u591a\uff0c\u4e0d\u662f\u5417\uff1f\u91cd\u5b9a\u5411\u5e7f\u544a\u5c31\u50cf\u662f\u5411\u5e94\u7528\u7528\u6237\u53d1\u9001\u4e2a\u6027\u5316\u9080\u8bf7\uff0c\u7528\u76f8\u5173\u4e14\u5f15\u4eba\u6ce8\u76ee\u7684\u5e7f\u544a\u5438\u5f15\u4ed6\u4eec\u518d\u6b21\u4f7f\u7528\u3002\u4eba\u5de5\u667a\u80fd\u6280\u672f\u80fd\u591f\u5b8c\u7f8e\u5730\u5b9a\u5236\u8fd9\u4e9b\u5e7f\u544a\uff0c\u8ba9\u7528\u6237\u611f\u5230\u5907\u53d7\u91cd\u89c6\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-enhance-brand-recall\"><strong>3\uff09\u589e\u5f3a\u54c1\u724c\u8bb0\u5fc6\u5ea6<\/strong><\/h3>\n\n\n\n<p>\u5728\u5e94\u7528\u5982\u96e8\u540e\u6625\u7b0b\u822c\u6d8c\u73b0\u7684\u4eca\u5929\uff0c\u5982\u4f55\u624d\u80fd\u8ba9\u7528\u6237\u8bb0\u4f4f\u4f60\u7684\u5e94\u7528\u5e76\u975e\u6613\u4e8b\u3002\u91cd\u5b9a\u5411\u5e7f\u544a\u80fd\u8ba9\u4f60\u7684\u5e94\u7528\u59cb\u7ec8\u5360\u636e\u663e\u773c\u4f4d\u7f6e\uff0c\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u3002Aarki \u7684\u667a\u80fd\u5206\u6790\u529f\u80fd\u786e\u4fdd\u4f60\u7684\u5e7f\u544a\u5728\u7528\u6237\u6700\u6709\u53ef\u80fd\u6ce8\u610f\u5230\u7684\u65f6\u5019\u51fa\u73b0\uff0c\u8ba9\u4f60\u7684\u5e94\u7528\u6df1\u5165\u4eba\u5fc3\uff0c\u4ee4\u4eba\u8fc7\u76ee\u96be\u5fd8\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-drive-revenue\">4\uff09\u63d0\u9ad8\u6536\u5165<\/h3>\n\n\n\n<p>\u91cd\u65b0\u5438\u5f15\u7528\u6237\u610f\u5473\u7740\u66f4\u591a\u7684\u5e94\u7528\u5185\u8d2d\u4e70\u548c\u66f4\u9ad8\u7684\u6536\u5165\u3002Aarki \u7684\u591a\u76ee\u6807\u51fa\u4ef7\u4f18\u5316\u5668\u2122 \u53ef\u7cbe\u51c6\u5b9a\u4f4d\u7528\u6237\uff0c\u5c06\u70b9\u51fb\u8f6c\u5316\u4e3a\u6536\u76ca\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-achieve-other-in-app-goals\"><strong>5\uff09\u8fbe\u6210\u5176\u4ed6\u5e94\u7528\u5185\u76ee\u6807<\/strong><\/h3>\n\n\n\n<p>\u9664\u4e86\u589e\u52a0\u6536\u5165\uff0c\u91cd\u5b9a\u5411\u5e7f\u544a\u8fd8\u80fd\u5e26\u6765\u5176\u4ed6\u76ee\u6807\uff0c\u4f8b\u5982\u5ef6\u957f\u7528\u6237\u505c\u7559\u65f6\u95f4\u548c\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\u3002\u8981\u5236\u4f5c\u51fa\u6548\u679c\u663e\u8457\u7684\u5e7f\u544a\uff0c\u5c06\u521b\u610f\u4e0e\u6570\u636e\u9a71\u52a8\u7b56\u7565\u76f8\u7ed3\u5408\u81f3\u5173\u91cd\u8981\uff0c\u624d\u80fd\u83b7\u5f97\u6700\u4f73\u6548\u679c\u3002.<\/p>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u91cd\u5b9a\u5411\u662f\u60a8\u5c06\u5076\u5c14\u8bbf\u95ee\u7684\u7528\u6237\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u7c89\u4e1d\u7684\u5173\u952e\u3002\u57fa\u4e8e DSP \u7684\u91cd\u5b9a\u5411\u901a\u8fc7\u63d0\u4f9b\u4e00\u79cd\u7cbe\u7b80\u3001\u6570\u636e\u9a71\u52a8\u7684\u65b9\u5f0f\u6765\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u589e\u5f3a\u4e86\u8fd9\u4e9b\u4f18\u52bf\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Choosing-the-right-retargeting-partner\"><strong>\u9009\u62e9\u5408\u9002\u7684\u91cd\u5b9a\u5411\u5408\u4f5c\u4f19\u4f34\uff1a\u6210\u529f\u7684\u5173\u952e\u6807\u51c6<\/strong><\/h2>\n\n\n\n<p>\u9009\u62e9\u5408\u9002\u7684\u91cd\u5b9a\u5411\u5408\u4f5c\u4f19\u4f34\u5bf9\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u6210\u8d25\u81f3\u5173\u91cd\u8981\u3002\u5728\u505a\u51fa\u8fd9\u9879\u51b3\u5b9a\u65f6\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u51e0\u4e2a\u5173\u952e\u56e0\u7d20\uff0c\u8fd9\u4e9b\u56e0\u7d20\u4e0e2024\u5e74\u53ca\u4ee5\u540e\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\u76f8\u5951\u5408\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-ai-powered-technologies\">1\uff09\u4eba\u5de5\u667a\u80fd\u6280\u672f<\/h3>\n\n\n\n<p>\u4eba\u5de5\u667a\u80fd\u4e0d\u518d\u662f\u6d41\u884c\u8bcd\uff0c\u800c\u662f\u5fc5\u9700\u54c1\u3002\u5bfb\u627e\u80fd\u591f\u5229\u7528\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc\u8fdb\u884c\u60c5\u5883\u5b9a\u5411\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u8fd9\u4e9b\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\u53ef\u4ee5\u5904\u7406\u6d77\u91cf\u6570\u636e\uff0c\u5728\u5c0a\u91cd\u7528\u6237\u9690\u79c1\u7684\u524d\u63d0\u4e0b\uff0c\u63d0\u4f9b\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u5e7f\u544a\u4f53\u9a8c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-privacy-first-engagement\">2\uff09\u4ee5\u9690\u79c1\u4e3a\u5148\u7684\u4e92\u52a8<\/h3>\n\n\n\n<p>\u968f\u7740\u7528\u6237\u9690\u79c1\u65e5\u76ca\u53d7\u5230\u91cd\u89c6\uff0c\u60a8\u7684\u91cd\u5b9a\u5411\u5408\u4f5c\u4f19\u4f34\u5fc5\u987b\u7cbe\u901a\u65b0\u7684\u9690\u79c1\u4fdd\u62a4\u73af\u5883\u3002\u4ed6\u4eec\u5e94\u63d0\u4f9b\u7b26\u5408 GDPR \u7b49\u6cd5\u89c4\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u80fd\u9002\u5e94\u82f9\u679c SKAN 4.0\u3001AT&amp;T \u548c\u8c37\u6b4c\u9690\u79c1\u6c99\u76d2\u7b49\u53d8\u5316\u3002.<\/p>\n\n\n\n<p>\u7406\u60f3\u7684\u5408\u4f5c\u4f19\u4f34\u5c06\u62e5\u6709\u5728\u5c0a\u91cd\u7528\u6237\u9690\u79c1\u7684\u540c\u65f6\u4fdd\u6301\u6709\u6548\u91cd\u5b9a\u5411\u7684\u7b56\u7565\uff0c\u4f8b\u5982\u5229\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u548c\u91c7\u7528\u9690\u79c1\u4fdd\u62a4\u6280\u672f\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-holistic-creative-strategy\">3\uff09\u6574\u4f53\u521b\u610f\u7b56\u7565<\/h3>\n\n\n\n<p>\u91cd\u5b9a\u5411\u5e7f\u544a\u4e2d\u4e00\u4e2a\u5e38\u88ab\u5ffd\u89c6\u7684\u65b9\u9762\u662f\u521b\u610f\u5143\u7d20\u3002\u5c06\u6570\u636e\u5206\u6790\u4e0e\u521b\u610f\u4e13\u957f\u76f8\u7ed3\u5408\u7684\u6574\u4f53\u65b9\u6cd5\u53ef\u4ee5\u663e\u8457\u63d0\u5347\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u3002\u5bfb\u627e\u80fd\u591f\u63d0\u4f9b\u7aef\u5230\u7aef\u89e3\u51b3\u65b9\u6848\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5c06\u521b\u610f\u5f00\u53d1\u4e0e\u6548\u679c\u5206\u6790\u878d\u4e3a\u4e00\u4f53\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-robust-infrastructure-and-data-capabilities\">4\uff09\u5f3a\u5927\u7684\u57fa\u7840\u8bbe\u65bd\u548c\u6570\u636e\u80fd\u529b<\/h3>\n\n\n\n<p>\u6210\u529f\u7684\u91cd\u5b9a\u5411\u8425\u9500\u6d3b\u52a8\u9700\u8981\u7684\u4e0d\u4ec5\u4ec5\u662f\u7cbe\u51c6\u7684\u5b9a\u5411\u2014\u2014\u66f4\u9700\u8981\u5f3a\u5927\u7684\u6280\u672f\u652f\u6301\u3002\u60a8\u7684\u5408\u4f5c\u4f19\u4f34\u5e94\u8be5\u80fd\u591f\u83b7\u53d6\u6d77\u91cf\u6a21\u578b\u8bad\u7ec3\u6570\u636e\uff0c\u5e76\u5bf9\u5168\u7403\u79fb\u52a8\u5e94\u7528\u5e02\u573a\u683c\u5c40\u6709\u5168\u9762\u7684\u4e86\u89e3\u3002\u80fd\u591f\u5b9e\u65f6\u5904\u7406\u548c\u5206\u6790\u6d77\u91cf\u6570\u636e\u7684\u57fa\u7840\u8bbe\u65bd\u5bf9\u4e8e\u5b9e\u73b0\u9ad8\u5339\u914d\u7387\u548c\u6709\u6548\u7684\u53d7\u4f17\u7ec6\u5206\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-self-service-vs-managed-service\">5) \u81ea\u52a9\u670d\u52a1\u4e0e\u6258\u7ba1\u670d\u52a1<\/h3>\n\n\n\n<p>\u81ea\u52a9\u670d\u52a1\u5e73\u53f0\u63d0\u4f9b\u63a7\u5236\u6743\uff0c\u800c\u6258\u7ba1\u670d\u52a1\u5219\u63d0\u4f9b\u4e13\u4e1a\u77e5\u8bc6\u5e76\u8282\u7701\u5b9d\u8d35\u65f6\u95f4\u3002\u6258\u7ba1\u670d\u52a1\u5408\u4f5c\u4f19\u4f34\u62e5\u6709\u8de8\u591a\u4e2a\u9879\u76ee\u548c\u884c\u4e1a\u7684\u4e30\u5bcc\u7ecf\u9a8c\u3002\u4ed6\u4eec\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9e\u65f6\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\uff0c\u6839\u636e\u6548\u679c\u6ce2\u52a8\u8fdb\u884c\u8c03\u6574<\/li>\n\n\n\n<li>\u5904\u7406\u6295\u6807\u7ba1\u7406\u548c\u5e93\u5b58\u9009\u62e9\u7684\u590d\u6742\u6027<\/li>\n\n\n\n<li>\u63d0\u4f9b\u4e13\u95e8\u7684\u6545\u969c\u6392\u9664\u548c\u6027\u80fd\u5206\u6790\u652f\u6301<\/li>\n<\/ul>\n\n\n\n<p>\u51ed\u501f\u8fd9\u9879\u4e13\u4e1a\u77e5\u8bc6\uff0c\u60a8\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u9ad8\u5c42\u6218\u7565\uff0c\u800c\u5c06\u65e5\u5e38\u4f18\u5316\u5de5\u4f5c\u4ea4\u7ed9\u4e13\u5bb6\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-transparency-and-reporting\">6\uff09\u900f\u660e\u5ea6\u548c\u62a5\u544a<\/h3>\n\n\n\n<p>\u5728\u6570\u636e\u9a71\u52a8\u8425\u9500\u65f6\u4ee3\uff0c\u5168\u9762\u900f\u660e\u7684\u62a5\u544a\u81f3\u5173\u91cd\u8981\u3002\u60a8\u7684\u91cd\u5b9a\u5411\u5408\u4f5c\u4f19\u4f34\u5e94\u63d0\u4f9b\u6e05\u6670\u7684\u6d1e\u5bdf\uff0c\u6db5\u76d6\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u3001\u53d7\u4f17\u884c\u4e3a\u548c\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002\u5bfb\u627e\u80fd\u591f\u63d0\u4f9b\u5b9e\u65f6\u62a5\u544a\u548c\u53ef\u5b9a\u5236\u4eea\u8868\u76d8\u7684\u5e73\u53f0\uff0c\u4ee5\u4fbf\u4e0e\u60a8\u7684\u7279\u5b9a\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u76f8\u5339\u914d\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-adaptability-and-innovation\">7\uff09\u9002\u5e94\u6027\u548c\u521b\u65b0\u6027<\/h3>\n\n\n\n<p>\u6570\u5b57\u5e7f\u544a\u683c\u5c40\u77ac\u606f\u4e07\u53d8\u3002\u9009\u62e9\u4e00\u4e2a\u79ef\u6781\u4e3b\u52a8\u5236\u5b9a\u7b56\u7565\u5e94\u5bf9\u65b0\u5174\u6311\u6218\uff08\u4f8b\u5982\u4e0d\u65ad\u53d8\u5316\u7684\u9690\u79c1\u6cd5\u89c4\uff09\u7684\u5408\u4f5c\u4f19\u4f34\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dos-and-donts-of-retargeting\"><strong>\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\u7684\u6ce8\u610f\u4e8b\u9879<\/strong> \u5e7f\u544a<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"best-practices-in-retargeting\">\u638c\u63e1\u91cd\u5b9a\u5411\u8425\u9500\u6280\u5de7\u7684\u6700\u4f73\u5b9e\u8df5<\/h3>\n\n\n\n<p>\u7528\u6237\u7559\u5b58\u81f3\u5173\u91cd\u8981\u3002\u56e0\u6b64\uff0c\u91cd\u5b9a\u5411\u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u7b56\u7565\uff0c\u66f4\u662f\u4e00\u95e8\u827a\u672f\uff0c\u5b83\u80fd\u6709\u6548\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u3002\u4e3a\u4e86\u52a9\u60a8\u6253\u9020\u8fd9\u5e45\u6770\u4f5c\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u4e00\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u52a9\u60a8\u9769\u65b0\u91cd\u5b9a\u5411\u8425\u9500\u6d3b\u52a8\u2014\u2014\u4ece\u57fa\u7840\u7b14\u89e6\u5230\u6570\u5b57\u8499\u5a1c\u4e3d\u838e\u822c\u7684\u6770\u4f5c\uff0c\u8ba9\u7528\u6237\u6d41\u8fde\u5fd8\u8fd4\u3002.<\/p>\n\n\n\n<p><strong>1\uff09\u9996\u5148\uff0c\u8981\u4e86\u89e3\u4f60\u7684\u76ee\u6807<\/strong><\/p>\n\n\n\n<p>\u4e3a\u60a8\u7684\u91cd\u5b9a\u5411\u6d3b\u52a8\u8bbe\u5b9a\u6e05\u6670\u3001\u53ef\u8861\u91cf\u7684\u76ee\u6807\u3002\u60a8\u662f\u5426\u5e0c\u671b\u5524\u9192\u4ece\u672a\u8d2d\u4e70\u8fc7\u7684\u6c89\u7761\u7528\u6237\uff1f\u8bf7\u91cd\u70b9\u5173\u6ce8\u6bcf\u6b21\u5b89\u88c5\u6210\u672c (CPI) \u548c\u7559\u5b58\u7387\u7b49\u6307\u6807\u3002.<\/p>\n\n\n\n<p>\u60f3\u8981\u91cd\u65b0\u6fc0\u53d1\u4e0d\u6d3b\u8dc3\u7528\u6237\u7684\u8d2d\u4e70\u70ed\u60c5\uff1f\u90a3\u5c31\u5bc6\u5207\u5173\u6ce8\u2018\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\u2019\u8fd9\u4e2a\u6307\u6807\u5427\u3002.<\/p>\n\n\n\n<p><strong>2\uff09\u8ba9\u7c92\u5ea6\u6210\u4e3a\u4f60\u6700\u597d\u7684\u670b\u53cb<\/strong><\/p>\n\n\n\n<p>\u53d7\u4f17\u7ec6\u5206\u8d8a\u7cbe\u51c6\uff0c\u4f60\u7684\u5b9a\u5411\u6295\u653e\u5c31\u8d8a\u4e2a\u6027\u5316\u3001\u8d8a\u6709\u6548\u3002\u4f60\u53ef\u4ee5\u6839\u636e\u7528\u6237\u4e0a\u6b21\u6253\u5f00\u5e94\u7528\u540e\u7684\u95f2\u7f6e\u5929\u6570\u3001\u7d2f\u8ba1\u8d2d\u4e70\u91d1\u989d\u6216\u6e38\u620f\u7b49\u7ea7\u5bf9\u7528\u6237\u8fdb\u884c\u5206\u7ec4\u3002\u6bcf\u4e2a\u7ec6\u5206\u7fa4\u4f53\u90fd\u662f\u4e00\u6b21\u72ec\u7279\u7684\u673a\u4f1a\uff0c\u8ba9\u4f60\u80fd\u591f\u5b9a\u5236\u4fe1\u606f\u5e76\u6700\u5927\u5316\u5f71\u54cd\u529b\u3002.<\/p>\n\n\n\n<p><strong>3\uff09\u5229\u7528\u6df1\u5ea6\u94fe\u63a5<\/strong><\/p>\n\n\n\n<p>\u6df1\u5ea6\u94fe\u63a5\u901a\u8fc7\u5c06\u7528\u6237\u5f15\u5bfc\u81f3\u5e94\u7528\u5185\u7684\u7279\u5b9a\u5185\u5bb9\u6765\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u3002\u4e0e\u5176\u5c06\u7528\u6237\u5f15\u5bfc\u81f3\u5e94\u7528\u9996\u9875\uff0c\u4e0d\u5982\u76f4\u63a5\u63d0\u4f9b\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u4ea7\u54c1\u6216\u9875\u9762\u7684\u6df1\u5ea6\u94fe\u63a5\u3002\u4f8b\u5982\uff0c\u5982\u679c\u5e7f\u544a\u63a8\u5e7f\u7684\u662f\u4e00\u53cc\u7279\u5b9a\u7684\u978b\u5b50\uff0c\u90a3\u4e48\u94fe\u63a5\u5e94\u8be5\u76f4\u63a5\u5c06\u7528\u6237\u5e26\u5230\u5e94\u7528\u5185\u7684\u76f8\u5e94\u4ea7\u54c1\u9875\u9762\u3002.<\/p>\n\n\n\n<p><strong>4\uff09\u4e0d\u8981\u7528\u8fc7\u9ad8\u7684\u5e7f\u544a\u9891\u7387\u8ba9\u7528\u6237\u611f\u5230\u538c\u70e6\u3002<\/strong><\/p>\n\n\n\n<p>\u53cd\u590d\u5411\u7528\u6237\u6295\u653e\u76f8\u540c\u7684\u5e7f\u544a\u4f1a\u5bfc\u81f4\u5e7f\u544a\u75b2\u52b3\uff0c\u751a\u81f3\u53ef\u80fd\u5bfc\u81f4\u7528\u6237\u6d41\u5931\u3002\u56e0\u6b64\uff0c\u5e94\u8be5\u627e\u5230\u5408\u9002\u7684\u91cd\u5b9a\u5411\u9891\u7387\uff0c\u65e2\u80fd\u4fdd\u6301\u7528\u6237\u5174\u8da3\uff0c\u53c8\u4e0d\u4f1a\u8ba9\u4ed6\u4eec\u611f\u5230\u538c\u70e6\u3002.<\/p>\n\n\n\n<p><strong>5\uff09\u8fd0\u7528\u521b\u9020\u6027\u7684\u9009\u62e9\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u4f60\u7684\u827a\u672f\u5f97\u4ee5\u5c55\u73b0\u7684\u5730\u65b9\u3002\u5411\u7528\u6237\u5c55\u793a\u4ed6\u4eec\u9519\u8fc7\u4e86\u4ec0\u4e48\u2014\u2014\u5b57\u9762\u610f\u4e49\u4e0a\u7684\u9519\u8fc7\u3002\u4f8b\u5982\uff0c\u5728\u7535\u5546\u5e94\u7528\u4e2d\uff0c\u7528\u4e13\u5c5e\u4f18\u60e0\u4fc3\u4f7f\u987e\u5ba2\u67e5\u770b\u8d2d\u7269\u8f66\u4e2d\u7684\u5546\u54c1\u3002\u5728\u6e38\u620f\u5e94\u7528\u4e2d\uff0c\u7528\u4ee4\u4eba\u5174\u594b\u7684\u65b0\u5173\u5361\u8bbe\u8ba1\u7247\u6bb5\u6765\u5438\u5f15\u90a3\u4e9b\u4e0d\u6d3b\u8dc3\u7684\u73a9\u5bb6\uff0c\u8ba9\u4ed6\u4eec\u63d0\u524d\u4f53\u9a8c\u5c1a\u672a\u89e3\u9501\u7684\u5185\u5bb9\u3002.<\/p>\n\n\n\n<p>\u4e0d\u8981\u91cd\u590d\u9020\u8f6e\u5b50\uff1b\u5229\u7528\u90a3\u4e9b\u5728\u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u4e2d\u5df2\u88ab\u8bc1\u660e\u884c\u4e4b\u6709\u6548\u7684\u8bbe\u8ba1\u3002.<\/p>\n\n\n\n<p><strong>6\uff09\u5f15\u5165\u589e\u91cf\u6d4b\u8bd5<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.aarki.com\/zh\/insights\/incrementality-testing-in-marketing\/\">\u589e\u91cf\u6d4b\u8bd5<\/a> \u5bf9\u4e8e\u60a8\u7684\u79fb\u52a8\u5e94\u7528\u800c\u8a00\uff0c\u91cd\u5b9a\u5411\u5e7f\u544a\u80fd\u591f\u8861\u91cf\u771f\u6b63\u7684\u6548\u679c\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u91cd\u5b9a\u5411\u7b56\u7565\u662f\u5426\u771f\u6b63\u5e26\u6765\u4e86\u589e\u91cf\u4ef7\u503c\uff0c\u8fd8\u662f\u4ec5\u4ec5\u5438\u5f15\u4e86\u90a3\u4e9b\u539f\u672c\u5c31\u4f1a\u8f6c\u5316\u7684\u7528\u6237\u3002.<\/p>\n\n\n\n<p>\u4ec5\u4f9d\u8d56\u6807\u51c6\u6307\u6807\u800c\u4e0d\u8fdb\u884c\u589e\u91cf\u6d4b\u8bd5\u53ef\u80fd\u4f1a\u9ad8\u4f30\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u529f\u7387\uff0c\u5e76\u5bfc\u81f4\u5e7f\u544a\u652f\u51fa\u6548\u7387\u4f4e\u4e0b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creative-strategy-in-retargeting\">\u91ca\u653e\u521b\u610f\u4eba\u5458\u5728\u91cd\u5b9a\u5411\u5e7f\u544a\u4e2d\u7684\u5f3a\u5927\u529b\u91cf<\/h3>\n\n\n\n<p>\u5728\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u4e2d\uff0c\u521b\u610f\u7d20\u6750\u662f\u51b3\u5b9a\u7528\u6237\u662f\u5426\u70b9\u51fb\u5e7f\u544a\u7684\u5173\u952e\u56e0\u7d20\u3002\u5f15\u4eba\u5165\u80dc\u3001\u76f8\u5173\u6027\u5f3a\u3001\u7cbe\u5fc3\u5236\u4f5c\u7684\u521b\u610f\u7d20\u6750\u80fd\u591f\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\uff0c\u5e76\u5c06\u4ed6\u4eec\u5f15\u5bfc\u56de\u60a8\u7684\u5e94\u7528\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-1024x1024.png\" alt=\"Mobile app retargeting ad creatives for gaming and non-gaming apps\" class=\"wp-image-1044\" style=\"width:576px;height:auto\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-1024x1024.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-300x300.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-150x150.png 150w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-768x768.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-1536x1536.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2-12x12.png 12w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/08\/Compilation-of-Ad-Creatives-V2.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\u6e38\u620f\u5e94\u7528\u521b\u610f\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>\u6e38\u620f\u5e94\u7528\u5e7f\u6cdb\u4f7f\u7528\u91cd\u5b9a\u5411\u6280\u672f\uff0c\u901a\u8fc7\u5c55\u793a\u65b0\u529f\u80fd\u3001\u66f4\u65b0\u548c\u6fc0\u52a8\u4eba\u5fc3\u7684\u5e94\u7528\u5185\u6d3b\u52a8\u6765\u91cd\u65b0\u5438\u5f15\u6d41\u5931\u73a9\u5bb6\uff0c\u786e\u4fdd\u73a9\u5bb6\u56de\u5f52\u63a2\u7d22\u65b0\u9c9c\u5185\u5bb9\u5e76\u4eab\u53d7\u65b0\u7684\u6e38\u620f\u4f53\u9a8c\u3002.<\/p>\n\n\n\n<p>\u901a\u8fc7\u5c55\u793a\u65b0\u529f\u80fd\u3001\u66f4\u65b0\u548c\u5e94\u7528\u5185\u6d3b\u52a8\u6765\u6fc0\u53d1\u73a9\u5bb6\u7684\u5174\u8da3\u3002\u91cd\u70b9\u7a81\u51fa\u591a\u79cd\u6e38\u620f\u573a\u666f\uff0c\u4f8b\u5982\u4e0d\u540c\u7684\u6e38\u620f\u6a21\u5f0f\u3001\u8ff7\u4f60\u6e38\u620f\u6216\u72ec\u7279\u7684\u6bd4\u8d5b\uff0c\u4ee5\u5c55\u73b0\u6e38\u620f\u7684\u4e30\u5bcc\u591a\u6837\u6027\u3002\u5305\u542b\u65b0\u529f\u80fd\u6216\u6d3b\u52a8\u514d\u8d39\u8d60\u54c1\u7684\u5e7f\u544a\u6548\u679c\u4f18\u4e8e\u4ec5\u4ec5\u5c55\u793a\u65b0\u5185\u5bb9\u7684\u5e7f\u544a\u3002.<\/p>\n\n\n\n<p>\u5728\u6211\u4eec\u7684 <a href=\"https:\/\/marketing.aarki.com\/best-creative-practices-for-in-app-advertising-aarki\">\u5168\u9762\u64cd\u4f5c\u624b\u518c<\/a> \u5bf9\u4e8e\u6e38\u620f\u5e94\u7528\u8425\u9500\u4eba\u5458\uff0c\u6211\u4eec\u63d0\u70bc\u4e86\u91cd\u8981\u7684\u521b\u610f\u683c\u5f0f\u7b56\u7565\u3001\u4e2a\u6027\u5316\u7b56\u7565\u548c\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e\u6307\u5357\uff0c\u4ee5\u5e2e\u52a9\u60a8\u5236\u4f5c\u80fd\u591f\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\u5e76\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u7684\u91cd\u5b9a\u5411\u5e7f\u544a\u3002.<\/p>\n\n\n\n<p><strong>\u5bf9\u4e8e\u975e\u6e38\u620f\u5e94\u7528<\/strong><\/p>\n\n\n\n<p>\u5373\u4f7f\u662f\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u4e5f\u8574\u85cf\u7740\u5de8\u5927\u7684\u91cd\u5b9a\u5411\u6f5c\u529b\u3002\u901a\u8fc7\u91cd\u65b0\u5438\u5f15\u7528\u6237\uff0c\u8fd9\u4e9b\u5e94\u7528\u53ef\u4ee5\u663e\u8457\u964d\u4f4e\u83b7\u5ba2\u6210\u672c\u3002\u6709\u6548\u7684\u91cd\u5b9a\u5411\u80fd\u591f\u8ba9\u7528\u6237\u6301\u7eed\u56de\u8bbf\uff0c\u4ece\u800c\u63d0\u5347\u7528\u6237\u5fe0\u8bda\u5ea6\u5e76\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3002.<\/p>\n\n\n\n<p>\u901a\u8fc7\u7a81\u51fa\u5c55\u793a\u7528\u6237\u597d\u8bc4\u3001\u5956\u9879\u548c\u8363\u8a89\u6765\u63d0\u5347\u4fe1\u8a89\u5ea6\u3002\u544a\u77e5\u7528\u6237\u5373\u5c06\u63a8\u51fa\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f8b\u5982\u7279\u5356\u3001\u9650\u65f6\u4f18\u60e0\u548c\u4f1a\u5458\u8ba1\u5212\u3002\u8fd9\u80fd\u8425\u9020\u4e00\u79cd\u660e\u667a\u7684\u51b3\u7b56\u548c\u5956\u52b1\u611f\uff0c\u5438\u5f15\u7528\u6237\u518d\u6b21\u4f7f\u7528\u60a8\u7684\u5e94\u7528\u3002.<\/p>\n\n\n\n<p>\u6211\u4eec\u7684\u7b80\u660e\u6307\u5357\u4e3a\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u63d0\u4f9b\u7279\u5b9a\u7c7b\u522b\u7684\u91cd\u5b9a\u5411\u7b56\u7565\uff0c\u4e3a\u98df\u54c1\u996e\u6599\u3001\u91d1\u878d\u3001\u7535\u5b50\u5546\u52a1\u548c\u5176\u4ed6\u5782\u76f4\u884c\u4e1a\u63d0\u4f9b\u91cd\u70b9\u7b56\u7565\uff0c\u5e2e\u52a9\u60a8\u521b\u5efa\u80fd\u591f\u76f4\u63a5\u4e0e\u53d7\u4f17\u72ec\u7279\u5174\u8da3\u5bf9\u8bdd\u7684\u5b9a\u5411\u5e7f\u544a\u6d3b\u52a8\u3002.<\/p>\n\n\n\n<p><strong>\u65e0\u8bba\u5e94\u7528\u7a0b\u5e8f\u5c5e\u4e8e\u54ea\u4e2a\u7c7b\u522b\uff0c\u5176\u76ee\u6807\u90fd\u662f\u4e2a\u6027\u5316\u3002<\/strong><\/p>\n\n\n\n<p>\u9075\u5faa\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u60a8\u4e0d\u4ec5\u4ec5\u662f\u5728\u8fdb\u884c\u91cd\u5b9a\u5411\u8425\u9500\uff0c\u800c\u662f\u5728\u4e3a\u6bcf\u4f4d\u7528\u6237\u6253\u9020\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u4e4b\u65c5\uff0c\u4ee5\u7cbe\u51c6\u800c\u5bcc\u6709\u521b\u610f\u7684\u65b9\u5f0f\u5f15\u5bfc\u4ed6\u4eec\u91cd\u8fd4\u60a8\u7684\u5e94\u7528\u3002\u638c\u63e1\u8fd9\u4e9b\u6280\u5de7\u4e0d\u4ec5\u662f\u660e\u667a\u4e4b\u4e3e\uff0c\u66f4\u662f\u4fdd\u6301\u9886\u5148\u4f18\u52bf\u3001\u5c06\u8001\u7528\u6237\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u62e5\u62a4\u8005\u7684\u5173\u952e\u6240\u5728\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-retargeting-campaigns\"><strong>\u8861\u91cf\u91cd\u5b9a\u5411\u7684\u8fde\u9501\u53cd\u5e94\u7684\u6210\u529f\u7a0b\u5ea6<\/strong><\/h2>\n\n\n\n<p>\u79fb\u52a8\u5e94\u7528\u91cd\u5b9a\u5411\u5e7f\u544a\u59cb\u7ec8\u662f\u8425\u9500\u4eba\u5458\u7684\u5236\u80dc\u6cd5\u5b9d\u3002\u5f53\u5b83\u4e0e\u7528\u6237\u83b7\u53d6\u7b56\u7565\u76f8\u7ed3\u5408\u65f6\uff0c\u80fd\u591f\u5e26\u6765\u5f3a\u5927\u7684\u53cc\u91cd\u6548\u76ca\u3002\u8fd9\u79cd\u6548\u76ca\u901a\u5e38\u4f53\u73b0\u5728\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u63d0\u5347\u3001\u7ec8\u8eab\u4ef7\u503c\u7684\u589e\u52a0\u4ee5\u53ca\u6536\u5165\u7684\u589e\u957f\u4e0a\u3002.<\/p>\n\n\n\n<p>\u901a\u8fc7\u5c06\u91cd\u5b9a\u5411\u4e0e\u7528\u6237\u83b7\u53d6 (UA) \u76f8\u7ed3\u5408\uff0c\u60a8\u4e0d\u4ec5\u4ec5\u662f\u5728\u5835\u4f4f\u6f0f\u6d1e\uff1b\u60a8\u662f\u5728\u521b\u9020\u4e00\u4e2a\u81ea\u6211\u5f3a\u5316\u7684\u589e\u957f\u5faa\u73af\u3002\u8bb0\u4f4f\uff0c\u5728\u5e94\u7528\u9886\u57df\uff0c\u7528\u6237\u83b7\u53d6\u4ec5\u4ec5\u662f\u5f00\u59cb\u2014\u2014\u91cd\u5b9a\u5411\u624d\u80fd\u8ba9\u589e\u957f\u6301\u7eed\u4e0b\u53bb\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8d85\u8d8a\u57fa\u7840\u77e5\u8bc6\uff1a\u91cd\u5b9a\u5411\u7279\u5b9a\u6307\u6807<\/h3>\n\n\n\n<p>\u867d\u7136\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u548c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\u7b49\u5e38\u89c4\u6307\u6807\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u4e00\u4e9b\u4e13\u95e8\u9488\u5bf9\u91cd\u5b9a\u5411\u7684\u6307\u6807\uff0c\u8fd9\u4e9b\u6307\u6807\u5c06\u771f\u6b63\u63d0\u5347\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u6d1e\u5bdf\u529b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u91cf ROAS\uff08iROAS\uff09\uff1a <\/strong>\u5b83\u8861\u91cf\u7684\u662f\u4e0e\u4e0d\u8fdb\u884c\u91cd\u5b9a\u5411\u76f8\u6bd4\uff0c\u91cd\u5b9a\u5411\u5e26\u6765\u7684\u989d\u5916\u6536\u76ca\u3002\u8fd9\u6709\u52a9\u4e8e\u60a8\u4e86\u89e3\u91cd\u5b9a\u5411\u5de5\u4f5c\u7684\u771f\u6b63\u5f71\u54cd\u3002.<\/li>\n\n\n\n<li><strong>\u91cd\u65b0\u53c2\u4e0e\u7387\uff1a<\/strong> \u8fd9\u662f\u6307\u4e4b\u524d\u4e0d\u6d3b\u8dc3\u7684\u7528\u6237\u5728\u63a5\u89e6\u5230\u91cd\u5b9a\u5411\u5e7f\u544a\u540e\u91cd\u65b0\u56de\u5230\u60a8\u7684\u5e94\u7528\u7684\u767e\u5206\u6bd4\u3002.<\/li>\n\n\n\n<li><strong>\u9891\u7387\uff1a<\/strong> \u5b83\u6307\u7684\u662f\u4f60\u7684\u91cd\u5b9a\u5411\u5e7f\u544a\u5411\u540c\u4e00\u7528\u6237\u5c55\u793a\u7684\u9891\u7387\u3002\u627e\u5230\u5408\u9002\u7684\u5e73\u8861\u70b9\u81f3\u5173\u91cd\u8981\uff0c\u4ee5\u907f\u514d\u7528\u6237\u4ea7\u751f\u5e7f\u544a\u75b2\u52b3\u3002.<\/li>\n\n\n\n<li><strong>\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV) \u5f71\u54cd\uff1a<\/strong> \u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5206\u6790\u91cd\u5b9a\u5411\u5982\u4f55\u5f71\u54cd\u7528\u6237\u7684\u6574\u4f53\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV)\u3002\u6709\u6548\u7684\u91cd\u5b9a\u5411\u5e94\u8be5\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u63d0\u9ad8 LTV\u3002.<\/li>\n\n\n\n<li><strong>\u5e73\u5747\u8ba2\u5355\u4ef7\u503c\uff08AOV\uff09\uff1a<\/strong> \u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u5e94\u7528\u800c\u8a00\uff0c\u8fd9\u8861\u91cf\u7684\u662f\u91cd\u5b9a\u5411\uff08\u5c24\u5176\u662f\u5411\u4e0a\u9500\u552e\u6216\u4ea4\u53c9\u9500\u552e\uff09\u662f\u5426\u80fd\u5e26\u6765\u66f4\u9ad8\u4ef7\u503c\u7684\u8d2d\u4e70\u3002.<\/li>\n\n\n\n<li><strong>\u5378\u8f7d\u7387\uff1a<\/strong> \u8be5\u6307\u6807\u76d1\u63a7\u60a8\u7684\u91cd\u5b9a\u5411\u7b56\u7565\u662f\u5426\u5f71\u54cd\u5e94\u7528\u5378\u8f7d\u7387\uff0c\u786e\u4fdd\u60a8\u4e0d\u4f1a\u65e0\u610f\u4e2d\u5c06\u7528\u6237\u8d76\u8d70\u3002.<\/li>\n<\/ul>\n\n\n\n<p>\u4f46\u4e0d\u8981\u6b62\u6b65\u4e8e\u6b64\u2014\u2014\u8981\u4ece\u66f4\u5b8f\u89c2\u7684\u89d2\u5ea6\u5206\u6790\u91cd\u5b9a\u5411\u5982\u4f55\u4e0e\u4f60\u7684\u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u76f8\u8f85\u76f8\u6210\u3002\u65b0\u7528\u6237\u7684\u7559\u5b58\u7387\u662f\u5426\u6709\u6240\u63d0\u9ad8\uff1f\u4f60\u7684\u6574\u4f53\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u662f\u5426\u6709\u6240\u964d\u4f4e\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u662f\u65f6\u5019\u5c06\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u884c\u52a8\u4e86\u3002<\/strong><\/h2>\n\n\n\n<p>\u7ecf\u8fc7\u4e00\u756a\u6df1\u5165\u63a2\u8ba8\uff0c\u60a8\u6216\u8bb8\u4f1a\u60ca\u8bb6\u5730\u53d1\u73b0\uff0c\u91cd\u5b9a\u5411\u8425\u9500\u5e76\u6ca1\u6709\u4e00\u6210\u4e0d\u53d8\u7684\u7b56\u7565\u3002\u8981\u60f3\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\uff0c\u627e\u5230\u6700\u4f73\u6295\u653e\u65f6\u673a\uff0c\u552f\u4e00\u7684\u9014\u5f84\u5c31\u662f\u501f\u52a9\u50cf Aarki \u8fd9\u6837\u7684\u6df1\u5ea6\u5b66\u4e60\u795e\u7ecf\u7f51\u7edc\u3002\u8fd9\u4e9b\u7f51\u7edc\u80fd\u591f\u4e0d\u65ad\u5b66\u4e60\uff0c\u9002\u5e94\u77ac\u606f\u4e07\u53d8\u7684\u79fb\u52a8\u9886\u57df\uff0c\u4ece\u800c\u4f18\u5316\u60a8\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u5b9e\u73b0\u6700\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n\n\n\n<p>\u5728\u60a8\u5f00\u542f\u91cd\u5b9a\u5411\u4e4b\u65c5\u65f6\uff0c\u8bf7\u8bb0\u4f4f\uff0c\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u5c16\u7aef\u6280\u672f\u3001\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u548c\u521b\u610f\u6280\u5de7\u7684\u5b8c\u7f8e\u878d\u5408\u3002\u901a\u8fc7\u5229\u7528\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u3001\u5c0a\u91cd\u7528\u6237\u9690\u79c1\u5e76\u6301\u7eed\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u60a8\u4e0d\u4ec5\u53ef\u4ee5\u91cd\u65b0\u8d62\u5f97\u9519\u5931\u7684\u826f\u673a\uff0c\u8fd8\u80fd\u4e0e\u7528\u6237\u5efa\u7acb\u957f\u4e45\u7684\u8054\u7cfb\uff0c\u5e76\u63a8\u52a8\u60a8\u7684\u5e94\u7528\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"166\" src=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-1024x166.png\" alt=\"Aarki is a global leader in mobile app retargeting ads, as reflected in Appsflyer's Remarketing Index.\" class=\"wp-image-1061\" srcset=\"https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-1024x166.png 1024w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-300x49.png 300w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-768x125.png 768w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-1536x249.png 1536w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-2048x332.png 2048w, https:\/\/www.aarki.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-08-20-at-12.18.45\u202fPM-18x3.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e0e\u5168\u7403\u9886\u5148\u7684\u91cd\u5b9a\u5411\u5e7f\u544a\u516c\u53f8 Aarki \u5408\u4f5c\uff0c\u63d0\u5347\u60a8\u5e94\u7528\u7684\u7528\u6237\u4e92\u52a8\u5ea6\uff0c\u5e76\u6700\u5927\u9650\u5ea6\u5730\u4fc3\u8fdb\u5e94\u7528\u589e\u957f\u3002\u8ba9\u6211\u4eec\u7684 AI \u6280\u672f\u52a9\u529b\u60a8\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u79fb\u52a8\u5e94\u7528\u5e7f\u544a\u5e02\u573a\u4e2d\u53d6\u5f97\u6210\u529f\u3002. <a href=\"https:\/\/www.aarki.com\/zh\/contact-us\/\">\u8bf7\u4e0e\u6211\u4eec\u8054\u7cfb\u3002.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u76ee\u5f55 \u667a\u80fd\u624b\u673a\u7528\u6237\u6ce8\u610f\u529b\u6781\u6613\u5206\u6563\uff0c\u4e89\u593a\u7528\u6237\u6ce8\u610f\u529b\u7684\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\u3002\u79fb\u52a8\u7528\u6237\u5e73\u5747\u5b89\u88c5\u4e86 80 \u4e2a\u5e94\u7528\u7a0b\u5e8f\uff0c\u4f46\u4ed6\u4eec\u4f1a\u79ef\u6781\u4f7f\u7528\u2026\u2026<\/p>","protected":false},"author":15,"featured_media":1093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","event_date":"","external_url":"","gated_content":false,"hubspot_url":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is mobile app retargeting and why are these ads 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