Acquire New Word Game Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.

Campaign Startup Process

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Word Game app.

Performance Results


Decrease in Cost-Per-Install


Increase Click Through Rate


Increase in Return on Investment


Increase Install


Creative Iterations

Display Ad

Video Ad

Key Takeaways

Ad creatives come in many designs and sizes. Some creative strategies work for a certain app vertical and others don’t. Among all of the creative strategies that were launched for a word game app, a video ad that challenges users performed the best. It gathered the most installs and the CPI was 1.5x lower than the goal.

There are many ways to design ads for a word game. The one that performed best in this campaign challenged users but it doesn’t mean that the same strategy will work for your mobile app. Try out of the box creative strategies and test it! If you’d like to know more about creative approaches, check out our article on it.

Benefits of Acquiring New Users with Programmatic Media

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Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users

Did You Know?

Penetration rate of word games among smartphone users in 2019

Day 7 retention rate for a typical word game app of 2018

Average revenue per daily active user for word game apps during 2018


About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.


For more information, please visit or follow us on Twitter: @aarkimobile.




Ready to grow and scale your user base?