Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Word Game app.
Decrease in Cost-Per-Install
Increase Click Through Rate
Increase in Return on Investment
Ad creatives come in many designs and sizes. Some creative strategies work for a certain app vertical and others don’t. Among all of the creative strategies that were launched for a word game app, a video ad that challenges users performed the best. It gathered the most installs and the CPI was 1.5x lower than the goal.
There are many ways to design ads for a word game. The one that performed best in this campaign challenged users but it doesn’t mean that the same strategy will work for your mobile app. Try out of the box creative strategies and test it! If you’d like to know more about creative approaches, check out our article on it.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users