Women in Mobile

Women in Mobile by Aarki is an initiative that focuses on elevating the voices of the impactful, innovative people in the mobile industry. We feature many of the top adtech leaders around the globe to share their views on the latest trends, and to raise awareness about the need for more diversity and inclusivity in our industry.

We believe that it’s important to deepen our promise of promoting and upholding diversity and inclusion, which is why Women in Mobile is diversifying!

We introduce to you, WIM+. We are extending out our features to outstanding individuals who advocate and support gender equality, diversity, inclusion, and representation of people with different identities and backgrounds.

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Our Latest Features



Meet Mahrukh Hoda from Jackpocket

Mahrukh Hoda is a User Acquisition Manager at Jockpocket. She believes that an effective UA manager needs to be open to testing & experimentation, needs to have quantitative skills, and not be afraid to throw out crazy out of the box ideas.



Meet Anna Plotkina from Awem

Anna Plotkina is User Acquisition Manager at Awem, a casual games developer based in Cyprus. She believes that everyone working in the gaming industry can grow both as an individual and as a professional, as this sector is so diverse. 



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Recent Updates


I raise up my voice - not so that I can shout, but so that those without a voice can be heard. We cannot all succeed if half of us are held back.

Malala Yousafzai