Women in Mobile

Women in Mobile by Aarki is an initiative that focuses on elevating the voices of the impactful, innovative people in the mobile industry. We feature many of the top adtech leaders around the globe to share their views on the latest trends, and to raise awareness about the need for more diversity and inclusivity in our industry.

We believe that it’s important to deepen our promise of promoting and upholding diversity and inclusion, which is why Women in Mobile is diversifying!

We introduce to you, WIM+. We are extending out our features to outstanding individuals who advocate and support gender equality, diversity, inclusion, and representation of people with different identities and backgrounds.

WIM Video

Our Latest Features

Claire Rozain


Meet Claire Rozain (She/her) from Rovio Entertainment Corporation

Long-time UA manager turned Youtuber, Claire Rozain has always been passionate about all things gaming. She loves creating paid and organic top-of-the-funnel strategies that are sure to attract the right user, as well as analyzing creative strategies and the psychology behind them. Claire is also a proud member of the LGBTQ+ community, and has always been an advocate for diversity and inclusion. Get to know more about her through this feature.


Meet Lolita Ho from AppsFlyer

Lolita Ho is a Senior Sales Development Representative (SDR) at AppsFlyer, a SaaS mobile marketing analytics and attribution platform. Her interest in performance marketing and customer experience led to a fascination with creative mobile campaigns and marketing measurement. Lolita is a dynamic information technology professional with an MA focused on Business Administration and Management, from Shinawatra University in Pathum Thani, Thailand.




Recent Updates


I raise up my voice - not so that I can shout, but so that those without a voice can be heard. We cannot all succeed if half of us are held back.

Malala Yousafzai