Women in Mobile

Women in Mobile by Aarki is an initiative that focuses on elevating the voices of the impactful, innovative people in the mobile industry. We feature many of the top adtech leaders around the globe to share their views on the latest trends, and to raise awareness about the need for more diversity and inclusivity in our industry.

We believe that it’s important to deepen our promise of promoting and upholding diversity and inclusion, which is why Women in Mobile is diversifying!

We introduce to you, WIM+. We are extending out our features to outstanding individuals who advocate and support gender equality, diversity, inclusion, and representation of people with different identities and backgrounds.

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Our Latest Features

anna plotkina


Meet Anna Plotkina from Awem

Anna Plotkina is User Acquisition Manager at Awem, a casual games developer based in Cyprus. She believes that everyone working in the gaming industry can grow both as an individual and as a professional, as this sector is so diverse. 



5 Questions to Ask the Pioneers of Women in Mobile

In celebration of Women's History Month, Aarki sat down with industry trailblazers: Kim Aquino, Kele Song, and Magda Zaręba, three of the pioneers of Women in Mobile, to reflect on their journeys in the mobile industry and how they are successfully climbing up the corporate ladder.





Recent Updates


I raise up my voice - not so that I can shout, but so that those without a voice can be heard. We cannot all succeed if half of us are held back.

Malala Yousafzai