Acquire New Video Streaming App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
Campaign-Setup3

The Challenge

The app publisher looked into acquiring highly engaged users and generating optimal Cost-Per-Install (CPI) and Cost-Per-Registration (CPR) for a Video Streaming app.


Performance Results

80%

Decrease in Cost-Per-Install
(CPI)

44%

Increase Click Through Rate
(CTR)

78%

Increase in Cost-Per-Registration
(CPR)

80%

Increase Install Rate
(IR)

 

Creative Iterations

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Video Ad

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Localized Display Ad

Key Takeaways

Entertainment has moved to the small screens of our mobile phones. Consumers from all parts of the world prefer streaming their favorite movies and shows on different video streaming apps because they have a wide variety to choose from.

We’ve managed a user acquisition campaign for a video streaming app that targeted different countries. Results show that install and registration costs have shown notable decreases with the use of our active bid optimization. Besides, that creative testing proved that leveraging display ad formats could contribute to the success of your acquisition campaign greatly. Comparisons based on the ad creatives used show that display ads saw lower install and registration costs by almost 2x the amount. Install and conversion rates for a display ad showed slightly higher performance as well.

It might help your next campaign to localize ad creatives as this has improved performance when targeting global audiences. Learn more about how localization can impact your next mobile app campaign here.

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new video streaming app users

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Scale the user base with a lower churn rate

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Boost lifetime value of video streaming app users


Did You Know?

50%
Percentage growth of sessions consumers spent on entertainment apps from 2017 to 2019

751K
Total number of entertainment apps as of February 2020

8.4M
Total downloads of entertainment apps from September 2018 to August 2019

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?