Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating optimal Cost-Per-Install (CPI) and Cost-Per-Registration (CPR) for a Video Streaming app.
Decrease in Cost-Per-Install
Increase Click Through Rate
Increase in Cost-Per-Registration
Increase Install Rate
Localized Display Ad
Entertainment has moved to the small screens of our mobile phones. Consumers from all parts of the world prefer streaming their favorite movies and shows on different video streaming apps because they have a wide variety to choose from.
We’ve managed a user acquisition campaign for a video streaming app that targeted different countries. Results show that install and registration costs have shown notable decreases with the use of our active bid optimization. Besides, that creative testing proved that leveraging display ad formats could contribute to the success of your acquisition campaign greatly. Comparisons based on the ad creatives used show that display ads saw lower install and registration costs by almost 2x the amount. Install and conversion rates for a display ad showed slightly higher performance as well.
It might help your next campaign to localize ad creatives as this has improved performance when targeting global audiences. Learn more about how localization can impact your next mobile app campaign here.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new video streaming app users
Scale the user base with a lower churn rate
Boost lifetime value of video streaming app users