Women in Mobile by Aarki is an initiative that focuses on elevating the voices of the impactful and innovative women in the mobile industry. We feature many of the top adtech leaders around the globe to share their views on the latest trends and to raise awareness about the stance of women leaders in our community. 

A great opportunity is emerging for you to successfully market your mobile gaming app in Southeast Asia. Why? The region is set to become the next frontier for mobile gaming. Most of the demographic in the region are active smartphone users and mobile gamers, specifically in Indonesia, Malaysia, Thailand, Vietnam, Singapore, and the Philippines. 

It is essential that mobile ads include an engaging call to action (CTA), which involves a clear objective for users, and a precise way to complete the objective. CTAs come in all shapes and sizes, such as to drive traffic to a site, complete a lead generation form, sign up for a newsletter, redeem a coupon, locate the nearest store or, download an app.

While an effective CTA requires inputs from marketing strategy and copywriting, it is important for designers to understand how color, scale and animation influence the effectiveness of the CTA.