Run Engaging Ads
That Drive Conversions

It is essential that mobile ads include an engaging call to action (CTA), which involves a clear objective for users, and a precise way to complete the objective. CTAs come in all shapes and sizes, such as to drive traffic to a site, complete a lead generation form, sign up for a newsletter, redeem a coupon, locate the nearest store or, download an app.

While an effective CTA requires inputs from marketing strategy and copywriting, it is important for designers to understand how color, scale and animation influence the effectiveness of the CTA.

A great creative concept can be wasted if it is not run on an optimal ad format. Ad formats are an important part of mobile advertising and can make or break your campaign. Determining the right ad format for a specific campaign means you can focus your marketing efforts wisely.

Social apps, also known as social networking apps, have gained massive popularity in the recent decade, with Live Stream, Live Video, and Live Chat among the most successful subcategories. 

As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your app. 

The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The country has adapted as industries have shifted, and right now there’s a big move towards programmatic advertising. 

Technological innovations have made information easier than ever to access. News now spreads around the world in seconds via various channels. One of those channels is mobile apps. Research on app usage and habits found that 88% of smartphone users have at least one news and weather app on their mobile phone, and smartphone users spend 41% of their total digital time on news apps.
 
As the app market continues to grow, mobile marketers need to know how to stand out to mobile users. One approach is to catch their attention with a distinctive creative strategy. A mobile marketer who knows the behavior, perceptions, and demographics of their users will have the upper hand on the creative strategy of their campaign, allowing them to design an ad that is specific to their target audience.

Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have become more relevant to the audience's expectations.