Aarki supports all ad formats for mobile programmatic, from banners, interstitials, video, native, and playable. By using all types of ad formats and sizes, we deliver incredible scale across hundreds of thousands of publishers.
With dynamic creative optimization, we utilize multivariate testing tools to show the most relevant ad variation, like optimal CTA, to your target users. DCO tests and optimizes many different variants of an ad creative to maximize performance.
User level personalization capabilities are built directly into the Aarki Studio and DSP, and integrated with AI-powered media optimization ensuring advertising is not only personalized but also optimized for efficiency at scale. Personalization generates 3X higher ROI and a 25% increase in conversion rate compared to non-personalized ads.
Aarki's design team produces engaging, effective, data-driven ads that help drive campaign performance.
With dynamic creative optimization, Aarki personalizes ads for your target audience at ad serving time.
We automate your ad delivery and display your latest offers and app updates.
Personalization generates 3X higher ROI and a 25% increase in conversion rate compared to non-personalized ads.
Learn MoreAarki Studio is a fully-featured creative platform. Packaged with advanced animation tools, interactions, and built in localization, Aarki Studio significantly reduces ad creation time without sacrificing quality and creativity.
It is essential that mobile ads include an engaging call to action (CTA), which involves a clear objective for users, and a precise way to complete the objective. CTAs come in all shapes and sizes, such as to drive traffic to a site, complete a lead generation form, sign up for a newsletter, redeem a coupon, locate the nearest store or, download an app.
While an effective CTA requires inputs from marketing strategy and copywriting, it is important for designers to understand how color, scale and animation influence the effectiveness of the CTA.
A great creative concept can be wasted if it is not run on an optimal ad format. Ad formats are an important part of mobile advertising and can make or break your campaign. Determining the right ad format for a specific campaign means you can focus your marketing efforts wisely.
A great creative concept can be wasted if it is not run on an optimal ad format. Ad formats are an important part of mobile advertising and can make or break your campaign. ...Social apps, also known as social networking apps, have gained massive popularity in the recent decade, with Live Stream, Live Video, and Live Chat among the most successful subcategories.
Social apps, also known as social networking apps, have gained massive popularity in the recent decade, with Live Stream, Live Video, and Live Chat among the most successful ...As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your app.
As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns ...One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience viewing mobile ads.
One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience ...The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The country has adapted as industries have shifted, and right now there’s a big move towards programmatic advertising.
The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The ...The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile gaming. Surprised? You shouldn’t be, since 74% of consumer spending comes from mobile games. Let’s look into a gaming category that has been winning the hearts of gamers all over the world: simulation games.
The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile ...Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a market share of 36%, amounting to $19 billion, by 2020.
Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a ...Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by the end of 2019. Popular real-time strategy and shooter games are major drivers of this increase, but other types of games are also contributing. Hyper-casual is a newer game genre, and one that’s seeing healthy growth.
Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by ...Technological innovations have made information easier than ever to access. News now spreads around the world in seconds via various channels. One of those channels is mobile apps. Research on app usage and habits found that 88% of smartphone users have at least one news and weather app on their mobile phone, and smartphone users spend 41% of their total digital time on news apps.
As the app market continues to grow, mobile marketers need to know how to stand out to mobile users. One approach is to catch their attention with a distinctive creative strategy. A mobile marketer who knows the behavior, perceptions, and demographics of their users will have the upper hand on the creative strategy of their campaign, allowing them to design an ad that is specific to their target audience.
Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have become more relevant to the audience's expectations.
Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have ...Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 million of those are mobile video viewers in the US alone. Even with those immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, are becoming a preference, according to 75% of consumers.
Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 ...Copyright 2020-21. | Aarki, Inc. All rights reserved. † AARKI is a trademark registered in the U.S. Patent and Trademark Office.
Copyright 2019-20. | Aarki, Inc. All rights reserved. † AARKI is a trademark registered in the U.S. Patent and Trademark Office.