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Mobile advertising has come a long way from static banner ads, providing app marketers with a wide variety of ad formats to select from. We have already covered banner and video ads in our previous articles and in this article, we aim to give you a comprehensive guide to one of the most engaging ad formats - playable ads.
Mobile advertising has come a long way from static banner ads, providing app marketers with a wide variety of ad formats to select from. We have already covered banner and video ...
Banner ads are one of the most popular ad formats in mobile advertising. And they have come a long way. The poorly designed, non-responsive mobile banner ad that pops up and interrupts a viewer’s mobile experience is dead. It has been replaced with an interactive and responsive banner ad, which is a great stepping stone for engaging with your audience, especially if you are looking for scale.
Banner ads are one of the most popular ad formats in mobile advertising. And they have come a long way. The poorly designed, non-responsive mobile banner ad that pops up and ...
Hardcore games are gaining momentum because of advances in device power and in the hardware that can support them, resulting in a whopping 76% share of user spend in gaming, according to App Annie.
Hardcore games are gaining momentum because of advances in device power and in the hardware that can support them, resulting in a whopping 76% share of user spend in gaming, ...
As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. To grow your app, it is key to take advantage of seasonal and holiday trends by tailoring your marketing campaigns to these different periods. This also gives you an opportunity to display your festive spirit. Incorporating seasonal and holiday elements into your ad creative is an easy and fun way to get audiences to engage with your message. It is also a smart approach to advertising, as it makes your mobile ads more relevant and timely.
As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. To grow your app, it is key to take advantage of seasonal and holiday trends by ...
One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience viewing mobile ads.
One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience ...
The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The country has adapted as industries have shifted, and right now there’s a big move towards programmatic advertising.
The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The ...
The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile gaming. Surprised? You shouldn’t be, since 74% of consumer spending comes from mobile games. Let’s look into a gaming category that has been winning the hearts of gamers all over the world: simulation games.
The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile ...
Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a market share of 36%, amounting to $19 billion, by 2020.
Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a ...
Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by the end of 2019. Popular real-time strategy and shooter games are major drivers of this increase, but other types of games are also contributing. Hyper-casual is a newer game genre, and one that’s seeing healthy growth.
Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by ...
Technological innovations have made information easier than ever to access. News now spreads around the world in seconds via various channels. One of those channels is mobile apps. Research on app usage and habits found that 88% of smartphone users have at least one news and weather app on their mobile phone, and smartphone users spend 41% of their total digital time on news apps.
As the app market continues to grow, mobile marketers need to know how to stand out to mobile users. One approach is to catch their attention with a distinctive creative strategy. A mobile marketer who knows the behavior, perceptions, and demographics of their users will have the upper hand on the creative strategy of their campaign, allowing them to design an ad that is specific to their target audience.
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Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have become more relevant to the audience's expectations.
Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have ...
Mobile video ads, especially rewarded video ads, are here to stay and will continue to be a significant audience engagement strategy. There are currently 6.3 billion smartphone users in the world, and 205 million of those are projected to be mobile video viewers in 2022 in the US alone. Even with these immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, is becoming a favorite.
According to the monetization platform Unity Ads, 62% of mobile gamers regularly view rewarded video ads in exchange for a quality gaming experience and 71% find this advertising preferable to other formats. Moreover, rewarded video ads can be two times more effective than interstitial videos.
Mobile video ads, especially rewarded video ads, are here to stay and will continue to be a significant audience engagement strategy. There are currently 6.3 billion smartphone ...Let's connect: 
