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Social apps, also known as social networking apps, have gained massive popularity in the recent decade, with Live Stream, Live Video, and Live Chat among the most successful subcategories.
Social apps, also known as social networking apps, have gained massive popularity in the recent decade, with Live Stream, Live Video, and Live Chat among the most successful ...
Color, copy and ad format are some of the things you should consider when designing an ad creative for your mobile programmatic campaign. All these components come into play because marketplace app users have certain preferences and it is important for you to understand these to maximize your acquisition of new users.
Color, copy and ad format are some of the things you should consider when designing an ad creative for your mobile programmatic campaign. All these components come into play ...
Building your Valentine’s Day buzz is all about knowing your audience and finding a strong way to elicit their engagement with relatable content. With this special day just around the corner, we have compiled the best creative practices to help you tap into your app users’ emotions with heartwarming content, via programmatic media.
Building your Valentine’s Day buzz is all about knowing your audience and finding a strong way to elicit their engagement with relatable content. With this special day just around ...
As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your app.
As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns ...
One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience viewing mobile ads.
One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience ...
The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The country has adapted as industries have shifted, and right now there’s a big move towards programmatic advertising.
The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The ...
The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile gaming. Surprised? You shouldn’t be, since 74% of consumer spending comes from mobile games. Let’s look into a gaming category that has been winning the hearts of gamers all over the world: simulation games.
The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile ...
Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a market share of 36%, amounting to $19 billion, by 2020.
Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a ...
Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by the end of 2019. Popular real-time strategy and shooter games are major drivers of this increase, but other types of games are also contributing. Hyper-casual is a newer game genre, and one that’s seeing healthy growth.
Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by ...
Technological innovations have made information easier than ever to access. News now spreads around the world in seconds via various channels. One of those channels is mobile apps. Research on app usage and habits found that 88% of smartphone users have at least one news and weather app on their mobile phone, and smartphone users spend 41% of their total digital time on news apps.
As the app market continues to grow, mobile marketers need to know how to stand out to mobile users. One approach is to catch their attention with a distinctive creative strategy. A mobile marketer who knows the behavior, perceptions, and demographics of their users will have the upper hand on the creative strategy of their campaign, allowing them to design an ad that is specific to their target audience.
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Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have become more relevant to the audience's expectations.
Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have ...
Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 million of those are mobile video viewers in the US alone. Even with those immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, are becoming a preference, according to 75% of consumers.
Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 ...Let's connect: 
