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Variety of Ad Formats

Aarki supports all ad formats for mobile programmatic, from banners, interstitials, video, native, and playable. By using all types of ad formats and sizes, we deliver incredible scale across hundreds of thousands of publishers.

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Dynamic Creative Optimization (DCO)

With dynamic creative optimization, we utilize multivariate testing tools to show the most relevant ad variation, like optimal CTA, to your target users. DCO tests and optimizes many different variants of an ad creative to maximize performance.

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Personalization

User level personalization capabilities are built directly into the Aarki Studio and DSP, and integrated with AI-powered media optimization ensuring advertising is not only personalized but also optimized for efficiency at scale. Personalization generates 3X higher ROI and a 25% increase in conversion rate compared to non-personalized ads.

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Deep Repository of Creative Learnings

Aarki's design team produces engaging, effective, data-driven ads that help drive campaign performance.

Creative Learnings

Aarki Studio

Aarki Studio is a fully-featured creative platform. Packaged with advanced animation tools, interactions, and built in localization, Aarki Studio significantly reduces ad creation time without sacrificing quality and creativity.

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Insights

Your Ultimate Guide to Playable Ads

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Mobile advertising has come a long way from static banner ads, providing app marketers with a wide variety of ad formats to select from. We have already covered banner and video ads in our previous articles and in this article, we aim to give you a comprehensive guide to one of the most engaging ad formats - playable ads.  

Mobile advertising has come a long way from static banner ads, providing app marketers with a wide variety of ad formats to select from. We have already covered banner and video ...

Level Up Your Hardcore Apps: Creative Practices

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Hardcore games are gaining momentum because of advances in device power and in the hardware that can support them, resulting in a whopping 76% share of user spend in gaming, according to App Annie

Hardcore games are gaining momentum because of advances in device power and in the hardware that can support them, resulting in a whopping 76% share of user spend in gaming, ...

Creative Best Practices for Designing Your Next Korean Mobile Ad

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One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience viewing mobile ads. 

One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience ...

Creative Insights to Elevate your Simulation Game

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The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile gaming. Surprised? You shouldn’t be, since 74% of consumer spending comes from mobile games. Let’s look into a gaming category that has been winning the hearts of gamers all over the world: simulation games.

The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile ...

How to Reach Your Local Markets: Indonesia

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Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a market share of 36%, amounting to $19 billion, by 2020. 

Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a ...

The Year of Hyper-Casual Gaming

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Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by the end of 2019. Popular real-time strategy and shooter games are major drivers of this increase, but other types of games are also contributing. Hyper-casual is a newer game genre, and one that’s seeing healthy growth.

Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by ...

Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

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Mobile video ads, especially rewarded video ads, are here to stay and will continue to be a significant audience engagement strategy. There are currently 6.3 billion smartphone users in the world, and 205 million of those are projected to be mobile video viewers in 2022 in the US alone. Even with these immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, is becoming a favorite. 

According to the monetization platform Unity Ads, 62% of mobile gamers regularly view rewarded video ads in exchange for a quality gaming experience and 71% find this advertising preferable to other formats. Moreover, rewarded video ads can be two times more effective than interstitial videos.

Mobile video ads, especially rewarded video ads, are here to stay and will continue to be a significant audience engagement strategy. There are currently 6.3 billion smartphone ...