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Variety of Ad Formats

Aarki supports all ad formats for mobile programmatic, from banners, interstitials, video, native, and playable. By using all types of ad formats and sizes, we deliver incredible scale across hundreds of thousands of publishers.

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Dynamic Creative Optimization (DCO)

With dynamic creative optimization, we utilize multivariate testing tools to show the most relevant ad variation, like optimal CTA, to your target users. DCO tests and optimizes many different variants of an ad creative to maximize performance.

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Personalization

User level personalization capabilities are built directly into the Aarki Studio and DSP, and integrated with AI-powered media optimization ensuring advertising is not only personalized but also optimized for efficiency at scale. Personalization generates 3X higher ROI and a 25% increase in conversion rate compared to non-personalized ads.

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Deep Repository of Creative Learnings

Aarki's design team produces engaging, effective, data-driven ads that help drive campaign performance.

Creative Learnings

Aarki Studio

Aarki Studio is a fully-featured creative platform. Packaged with advanced animation tools, interactions, and built in localization, Aarki Studio significantly reduces ad creation time without sacrificing quality and creativity.

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Insights

Creative Testing for User Acquisition. Part 2: Variant Testing

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by Nilay Patel, Product Manager (Creative) at Aarki

In our previous article, we covered how to brainstorm, design and test ad creative concepts. We learnt that concepts describe large changes that equate to different value propositions of an app. The best way to find a concept that works is taking a hypothesis-based approach, testing different options and honing in on a creative design that resonates with your audience. 

by Nilay Patel, Product Manager (Creative) at Aarki In our previous article, we covered how to brainstorm, design and test ad creative concepts. We learnt that concepts describe ...

Creative Testing for User Acquisition

Creative Testing

by Nilay Patel, Product Manager (Creative) at Aarki

What is creative testing?

“Creative testing” is your recipe to finding the perfect advert. It lets you systematically refine the design, messaging, and format of a creative, to maximize your campaign performance. The simplest way you can do this is by running multiple, different creatives at the same time, and measuring performance of each of them.

by Nilay Patel, Product Manager (Creative) at Aarki What is creative testing? “Creative testing” is your recipe to finding the perfect advert. It lets you systematically refine ...

Why App Marketers Should Leverage Storytelling Ads for Their Campaigns

How to craft storytelling ads

"You should try to tell a story with your ad." This advice has been given to marketers since advertising began. Indeed, we all love to watch ads that spark our curiosity and make us engage with the narrative. These high-impact ads evoke an emotional response and leave a clear message in the viewer’s mind.

"You should try to tell a story with your ad." This advice has been given to marketers since advertising began. Indeed, we all love to watch ads that spark our curiosity and make ...

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