Run Engaging Ads
That Drive Conversions

Get Started

Variety of Ad Formats

Aarki supports all ad formats for mobile programmatic, from banners, interstitials, video, native, and playable. By using all types of ad formats and sizes, we deliver incredible scale across hundreds of thousands of publishers.

Ad-Formats_New

Dynamic Creative Optimization (DCO)

With dynamic creative optimization, we utilize multivariate testing tools to show the most relevant ad variation, like optimal CTA, to your target users. DCO tests and optimizes many different variants of an ad creative to maximize performance.

DCO-graphic (1)

Personalization

User level personalization capabilities are built directly into the Aarki Studio and DSP, and integrated with AI-powered media optimization ensuring advertising is not only personalized but also optimized for efficiency at scale. Personalization generates 3X higher ROI and a 25% increase in conversion rate compared to non-personalized ads.

Personalization-graphic

Deep Repository of Creative Learnings

Aarki's design team produces engaging, effective, data-driven ads that help drive campaign performance.

Creative Learnings

Aarki Studio

Aarki Studio is a fully-featured creative platform. Packaged with advanced animation tools, interactions, and built in localization, Aarki Studio significantly reduces ad creation time without sacrificing quality and creativity.

Studio-screenshot_3 (1)

 


Insights

Creative Best Practices for your Healthcare Apps Users

Healthcare Apps Best Practices

The digital health market is flourishing worldwide. The use of mobile apps in the healthcare sector has skyrocketed, especially in the past five years, with approximately 200 new healthcare apps being built each day. However, this statistic is pre-COVID-19, so we can assume that this number is even higher now.  

The digital health market is flourishing worldwide. The use of mobile apps in the healthcare sector has skyrocketed, especially in the past five years, with approximately 200 new ...

Programmatic Connect Digital: User Acquisition Strategies for Social Casino Apps

Me2zen Aarki User Acquisition Growth Social Casino

Social Casino games are experiencing a steady rise in usage amongst mobile gamers across the globe. The revenue for the social casino market reached $5.2 billion in 2018. This is forecasted to expand even more as several growth drivers, such as internet penetration, the prevalence of smartphones, and the increase in gaming traffic, are continuously rising globally.

Social Casino games are experiencing a steady rise in usage amongst mobile gamers across the globe. The revenue for the social casino market reached $5.2 billion in 2018. This is ...

Creative Best Practices for Designing Your Next Korean Mobile Ad

Korean-Mobile-Ads_02

One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience viewing mobile ads. 

One of the global leaders in mobile, Korea is a market many brands want to penetrate. With 95% of its population using smartphones, it’s apparent that there’s a large audience ...

Creative Insights to Elevate your Simulation Game

simulationgameinsights

The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile gaming. Surprised? You shouldn’t be, since 74% of consumer spending comes from mobile games. Let’s look into a gaming category that has been winning the hearts of gamers all over the world: simulation games.

The global gaming market is forecasted to be worth $152 billion by the end of the year. Of that, $68.5 billion or almost half of the gaming market share is attributed to mobile ...

How to Reach Your Local Markets: Indonesia

how-to-reach-local-market---Indonesia

Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a market share of 36%, amounting to $19 billion, by 2020. 

Mobile programmatic continues to grow in Asia Pacific (APAC). The region is the second largest programmatic market, the first being the Americas. Programmatic in APAC will reach a ...

The Year of Hyper-Casual Gaming

F_BL2_Hyper Casual Games_Blog Header

Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by the end of 2019. Popular real-time strategy and shooter games are major drivers of this increase, but other types of games are also contributing. Hyper-casual is a newer game genre, and one that’s seeing healthy growth.

Mobile games continue to dominate the gaming industry - now accounting for 51% of global revenues. According to TechCrunch, consumer spend in apps will reach 60% market share by ...

Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

Blog Header Reward 1

Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 million of those are mobile video viewers in the US alone. Even with those immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, are becoming a preference, according to 75% of consumers.

Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 ...

Comparing Ad Format Performance of Gaming Apps

adformatmatters-1

There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only roughly one-half of the apps are used each month. The good news: you can increase your app’s chance of being installed and used regularly by making your ads engaging. And an essential step is choosing the right ad format.

There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only ...

Sequential Advertising for Campaign Success

Ecommerce Sequential ad sketches

Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads that best resonate with them at a specific point in time. Sequential advertising then can be seen as a form of storytelling where there is an introduction, rising action, climax, and conclusion. Read on to learn how you can apply sequential advertising to your future campaigns.

Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads ...

Best Practices for Events-Based Creative

header-events

Successful ads have three things in common: they resonate with the target audience, spark excitement, and convey a personal message. Ensuring your ads do all three can be a challenge given that the average person is exposed to 5,000 ads per day. An opportunity to leverage your way to success is by incorporating real-world, once-in-a-year events in your ads. Read on to learn how you can utilize holidays and other key events for your ad strategy.

Successful ads have three things in common: they resonate with the target audience, spark excitement, and convey a personal message. Ensuring your ads do all three can be a ...

Creative Groups for Retargeting Success

cg_2 (1)

The new year presents a wide range of opportunities and challenges for mobile app marketers. According to a report by AppsFlyer, global app install ad spend is predicted to reach $64.1 billion by 2020. This means that launching and growing a mobile app requires powerful marketing campaigns. How advertisers can keep up depends on how well they are able to give their users exactly what they want at the right moment. Read on to learn how creative groups can help achieve optimum campaign performance.

The new year presents a wide range of opportunities and challenges for mobile app marketers. According to a report by AppsFlyer, global app install ad spend is predicted to reach ...

Have You Optimized Your Ads for the Holiday Season?

theseason

With U.S. online spending during the holiday shopping season expected to grow 14.8 % this year to reach $124.1 billion, far surpassing the 2.7% growth forecasted for brick-and-mortar locations, retailers need to both expand their ability to serve more consumers and position themselves to grab a larger slice of the holiday pie.

With U.S. online spending during the holiday shopping season expected to grow 14.8 % this year to reach $124.1 billion, far surpassing the 2.7% growth forecasted for ...

Creative Ideation for Refreshes

creative-ideation-2 (3)

Serving the same ad over and over again will eventually create ad fatigue no matter how good the ad is performing. As ad fatigue decreases click-through rates (CTR) and return on investment (ROI), it is important to know when to refresh your ad creative. Creative refresh, or the process of offering a new creative strategy to catch users’ attention, allows a mobile app to have higher conversion rates and better marketing performance.

Serving the same ad over and over again will eventually create ad fatigue no matter how good the ad is performing. As ad fatigue decreases click-through rates (CTR) and return on ...

4 Tips on Using Creative to Win Quality Users

Tips_Creative.jpg

By Kass Yboa, Associate Creative Director 

Are your ads giving the wrong idea about your app? Are your creatives getting you the installs but not the retention? Will only 24% to 29% of users re-engage with your app in the 24 hours after first use, as eMarketer states? Here are four tips to improve user retention through creatives.

By Kass Yboa, Associate Creative Director  Are your ads giving the wrong idea about your app? Are your creatives getting you the installs but not the retention? Will only 24% to ...

Optimizing Your Mobile Programmatic Advertising Strategies for Success

Mobile app advertising has become a necessity for app marketers trying to reach their target audiences. Hence, many app marketers have incorporating in-app advertising into their media planning and are leveraging programmatic buying strategies to drive their campaign performance. According to eMarketer, this year programmatic digital display ad spend represents 67% of all display ad transactions in U.S., with 69% of that spend going toward mobile.

Mobile app advertising has become a necessity for app marketers trying to reach their target audiences. Hence, many app marketers have incorporating in-app advertising into their ...

Understanding Dynamic Creative Optimization in Programmatic Advertising

As app marketers get savvier at collecting and leveraging data, the opportunities around personalization ad messaging, also known as dynamic creative optimization (DCO), are evolving. According to a study by eMarketer, nearly two-thirds of U.S. ad agencies are optimizing or customizing ad creative dynamically based on data. The primary goal for using DCO is to drive user engagement and clicks. To dive deeper into the topic, let’s first find out what DCO really is.

As app marketers get savvier at collecting and leveraging data, the opportunities around personalization ad messaging, also known as dynamic creative optimization (DCO), are ...

Designer Tip #3: Feed-Based Ads, Feeding the Need for a Solution to Creative Burnout

At Aarki, we’ve been focusing on how to simplify the ad creation process to allow advertisers to easily create better performing ads. One area we see as key to driving ad performance is the ability to display regularly refreshed or hyper-relevant creative to prevent burnout and better engage users.

At Aarki, we’ve been focusing on how to simplify the ad creation process to allow advertisers to easily create better performing ads. One area we see as key to driving ad ...

Creative Best Practices for Programmatic and Premium Campaigns

Whether it is Digiday’s Programmatic Summit or a video ad fraud discussion, programmatic media buying is showing up as the new staple in the ad world diet. Programmatic is expected to surpass premium by 2017, and will account for more than 80 percent of U.S. digital display ad dollars. As programmatic grows, advertisers and marketers need to keep in mind that creative still matters.

Whether it is Digiday’s Programmatic Summit or a video ad fraud discussion, programmatic media buying is showing up as the new staple in the ad world diet. Programmatic is ...

Changing the Conversation with Interactive Ads

Airbnb is launching its first global campaign promoting its services in partnership with, agency of record, Pereira & O’Dell. Rooted in a 60-second spot on digital and mobile, this campaign launches in the midst of legal battles in New York and San Francisco. These spots are goaled to drive positive brand awareness, through a clutter of negative headlines.

Airbnb is launching its first global campaign promoting its services in partnership with, agency of record, Pereira & O’Dell. Rooted in a 60-second spot on digital and mobile, ...

Technical Realities for Creative Concepts

In our previous post, "Finding Time for Innovation," we called creative types to rise above and make time for innovation. After concepting and creating mocks for the next Picasso of interactive advertising, it can be disheartening to find the concept didn't translate to the technical realities of the interactive ad world. We've highlighted three quick tips to keep in mind while realizing your concept on the proverbial pen and paper.

In our previous post, "Finding Time for Innovation," we called creative types to rise above and make time for innovation. After concepting and creating mocks for the next Picasso ...

Measuring Engagement.

This week Brian D’Alessandro wrote a post in Mobile Marketer outlining three mobile measurement rules marketers should live by. We would like to add our industry perspective to the first rule, “Do not engage in child’s play.”

This week Brian D’Alessandro wrote a post in Mobile Marketer outlining three mobile measurement rules marketers should live by. We would like to add our industry perspective to ...

Mobile Native Advertising: Can It Measure Up?

Digital advertisers and marketers have struggled for years to clearly define native advertising. Analysts differ greatly in their opinions, with some defining them simply as “ads in a format that is native to the platform on which they are run,” while others counter that native ads are “a specific mode of monetization that aims to augment user experience through relevant content delivered in-stream”. Touted as the “best” ad format available, publishers on all digital channels struggle to differentiate their native ads from others, resulting in the format’s lack of scale and adoption.

Digital advertisers and marketers have struggled for years to clearly define native advertising. Analysts differ greatly in their opinions, with some defining them simply as “ads ...