Creative Optimization

Insights

Decoding Programmatic Advertising in India: Trends, Challenges, and Opportunities

The realm of programmatic advertising has experienced significant expansion and acceptance over the past few years, not only in India but also in Southeast Asia overall. It has revolutionized the way digital advertising is conducted, enabling precise targeting and increased efficiency. In India, the programmatic advertising market has grown exponentially, driven by the increasing adoption of smartphones and internet connectivity. India and Indonesia are among the top five countries in the world for smartphone adoption by volume of users and by percentage of population. Meanwhile, Malaysia, Singapore, and the Philippines each reached a 90% internet penetration rate in 2022.

The realm of programmatic advertising has experienced significant expansion and acceptance over the past few years, not only in India but also in Southeast Asia overall. It has ...

Unlocking the Full Potential of Gaming Apps Through the Right Ad Creative

In the ever-evolving landscape of mobile applications, gaming apps have risen to unprecedented heights, establishing their dominance in the competitive mobile app market. The games segment is the largest and highest-earning category for mobile apps and generates approximately 60% of total app revenue worldwide.

The rise of smartphones and tablets has fueled the popularity of gaming apps, providing people with an accessible and enjoyable source of entertainment. With an abundance of games catering to different preferences and age groups, from casual puzzles to immersive multiplayer adventures, the gaming app industry has become fiercely competitive and financially lucrative.

In this article, we will preview creative strategies that are designed to captivate, convert, and capitalize on the opportunities presented by mobile advertising, to maximize your gaming app's earning potential.

In the ever-evolving landscape of mobile applications, gaming apps have risen to unprecedented heights, establishing their dominance in the competitive mobile app market. The ...