Acquire New Storytelling App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
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The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Storytelling app.


Performance Results

71%

Decrease in Cost-Per-Install
(CPI)

1474%

Increase in Return on Investment
(ROI)

823%

Increase Install Rate
(IR)

 

Creative Iterations

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Display Ad

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Video Ad

Key Takeaways

A user acquisition campaign that we’ve done for a storytelling app was able to surpass the ROI goal by 162%. We utilized different creative approaches for the campaign while highlighting on the interactive aspects that a storytelling app contains. The creatives that achieved an optimal performance were the interstitial and video ad formats. Both displays the gameplay of the storytelling app where deciding on an action leads to different paths of the story. 

Between the two ad creatives the video ad showed a 1.4x better ROI compared to the other. Though, the interstitial did perform better on all other metrics such as the CR, CTR, IR, and CPI. Interested in knowing how to take you ad creatives to the next level? Check this article out!

Benefits of Acquiring New Users with Programmatic Media

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Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users


Did You Know?

27M
Generated downloads of role playing games during September 2019

$88M
Generated revenue of role playing games during September 2019

35.8K
Total number of role playing apps as of September 2019

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?