Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Storytelling app.
Decrease in Cost-Per-Install
Increase in Return on Investment
Increase Install Rate
A user acquisition campaign that we’ve done for a storytelling app was able to surpass the ROI goal by 162%. We utilized different creative approaches for the campaign while highlighting on the interactive aspects that a storytelling app contains. The creatives that achieved an optimal performance were the interstitial and video ad formats. Both displays the gameplay of the storytelling app where deciding on an action leads to different paths of the story.
Between the two ad creatives the video ad showed a 1.4x better ROI compared to the other. Though, the interstitial did perform better on all other metrics such as the CR, CTR, IR, and CPI. Interested in knowing how to take you ad creatives to the next level? Check this article out!
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users