Acquire New Solitaire App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
Campaign-Setup3

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Solitaire game app.


Performance Results

57%

Decrease in Cost-Per-Install
(CPI)

423%

Increase Conversion Rate
(CR)

27%

Increase in Retention Rate
(RR)

 

Creative Iterations

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Video Ad

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Localized Video Ad

Key Takeaways

Consider looking into different ad formats when strategizing your user acquisition campaign. For this case study, video and display ad format were utilized with results showing video ads performing better. Results showed that the cost-per-install (CPI) of video ads were lower than display ads, amounting to $1.43 after four months. Though, the conversion rate (CR) and install rate (IR) of display ads came out higher. 

Utilizing multiple device platforms will also help in reaching bigger markets. The outcome that the campaign showed a mixture of results for iOS and Android devices. Coming out on top was Android but both platforms displayed significant results for certain metrics. The CPI for Android was 1.3x lower compared to iOS. However, day 7 retention rate for iOS is higher with 20.39% than Android with only 17.27%.

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users


Did You Know?

18.5M
Generated downloads of card games during September 2019

29K
Total number of card games available in the two major app stores as of September 2019

15.44%
Penetration rate of mobile card games among smartphone users

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?