Acquire New Slots App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
Campaign-Setup3

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Slots game app.


Performance Results

11%

Decrease in Cost-Per-Install
(CPI)

13%

Increase Conversion Rate
(CR)

324%

Increase in Return on Investment
(ROI)

13%

Increase Install
Rate
(IR)

 

Creative Iterations

v2-ua-display-cropped
Display Ad

ua-vieo-cropped
Video Ad

Key Takeaways

A user acquisition campaign for a slots game was able to see an impressive return on investment (ROI) after ten days. The ROI surpassed the goal by 61.8%. The campaign, which was geo targeted in the US, used display and video ad formats to reach these results. The flashy ad creatives have also helped in driving impression growth as well. Interested in knowing more about flashy vs simple ads? Check out our article.

Between the two ad formats used, the video ad saw better results in terms of ROI, CPI, and CTR. Each metric mentioned was better by 1.2x, 1.5x, and 2.5x, respectively. Designing ad creatives differ for every mobile app. Knowing the preferences of your target audience helps. Though, at the end of the day, testing your ad creatives may also help!

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new mobile game users

scale icon

Scale the user base with a lower churn rate

value users icon

Boost lifetime value of mobile game users


Did You Know?

53%
Percentage of social casino players that play slots games in 2018

$5.2B
Generated revenue of social casino games in 2018

70%
From the generated revenue of social casino games is due to slots

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

Stronger-ROI (1)

Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

ROI-Lift-1

For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?