Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Slots game app.
Decrease in Cost-Per-Install
Increase Conversion Rate
Increase in Return on Investment
A user acquisition campaign for a slots game was able to see an impressive return on investment (ROI) after ten days. The ROI surpassed the goal by 61.8%. The campaign, which was geo targeted in the US, used display and video ad formats to reach these results. The flashy ad creatives have also helped in driving impression growth as well. Interested in knowing more about flashy vs simple ads? Check out our article.
Between the two ad formats used, the video ad saw better results in terms of ROI, CPI, and CTR. Each metric mentioned was better by 1.2x, 1.5x, and 2.5x, respectively. Designing ad creatives differ for every mobile app. Knowing the preferences of your target audience helps. Though, at the end of the day, testing your ad creatives may also help!
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users