Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating optimal CPI and CPR for a Shopping app.
Decrease in Cost-Per-Install
Increase Conversion Rate
Decrease in Cost-Per-Registration
Increase in Install Rate
As mobile shopping continues to progress in our digital world, mobile marketers ask themselves, "how can I make my shopping app standout?"
Promoting the unique features your app offers is one way to do so. Based on a user acquisition campaign for a shopping app, a video ad promoting a certain feature, such as unique content, performed better compared to a video ad that didn't . Though, it doesn't mean that video ads are the only way to acquire users. Display ads have also shown promising results whether a unique feature is promoted or an events-based creative was used.
To learn more about what you can do for your shopping app, check out this article.
Benefits of Acquiring New Users with Programmatic Media
Reduce the cost per acquired new users
Scale the user base with a lower churn rate
Boost lifetime value of mobile app users
Sophisticated Machine Learning Models are the Key to Success
Predict the install probability using a linear machine learning algorithm, and features derived from the auction, geographic and temporal context, and user profile
Advanced non-linear machine learning model that uses all install & event data. It learns deep user profiles to predict expected user value at bid time
Pointwise Mutual Information Model
Draws more information from pairwise association between non-attributed event data and user profile features