Acquire New RPG App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
Campaign-Setup3

The Challenge

The app publisher looked into acquiring highly engaged users from global audiences and generating high ROI for an RPG app.


Performance Results

15%

Decrease in Cost-Per-Install
(CPI)

32%

Increase Click Through Rate
(CTR)

51%

Increase Install 
Rate
(IR)

 

Creative Iterations

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Display Ad Creative

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Video Ad Creative

Key Takeaways

A user acquisition campaign for an RPG app resulted in superior performance at scale through optimizing ROI and running engaging ad creatives using multiple creative strategies. Return on investment showed impressive ROI during the purchase optimization phase, while install volume reached greater outcomes during the event optimization phase which is the impact of Aarki’s machine learning models that are used to learn the likelihood that a new user will convert, engage, or make purchases within the app.

Between the ad formats that were utilized for the campaign, the video ad resulted in the highest ROI with 194.59%, while display ads resulted in a 79.31% ROI. With the higher spend for video, it generated more ROI. It shows that there isn’t a step-by-step process to get results such as this so keep testing!


Benefits of Acquiring New Users with Programmatic Media

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Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users


Did You Know?

7%
Percentage share of global time spent on an RPG mobile game during 2019

38%
Percentage share of global consumer spend on an RPG mobile game in 2019

35K
Total number of RPG apps on the major app stores as of March 2020

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?