Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users from global audiences and generating high ROI for an RPG app.
Decrease in Cost-Per-Install
Increase Click Through Rate
Display Ad Creative
Video Ad Creative
A user acquisition campaign for an RPG app resulted in superior performance at scale through optimizing ROI and running engaging ad creatives using multiple creative strategies. Return on investment showed impressive ROI during the purchase optimization phase, while install volume reached greater outcomes during the event optimization phase which is the impact of Aarki’s machine learning models that are used to learn the likelihood that a new user will convert, engage, or make purchases within the app.
Between the ad formats that were utilized for the campaign, the video ad resulted in the highest ROI with 194.59%, while display ads resulted in a 79.31% ROI. With the higher spend for video, it generated more ROI. It shows that there isn’t a step-by-step process to get results such as this so keep testing!
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users