Infographics, eBooks, & Guides

Gain access to valuable insights about mobile programmatic
through our library of infographics, eBooks, & guides

[eBook] Retarget Your App Users for a Rewarding Valentine’s Day
Our free eBook offers you top tips for maximizing the ROI of your retargeting campaigns.

January 26, 2023

Ad Creative Tool Kit: A Guide for Mobile Marketers on How to Create Enticing Ads
Get actionable insights for choosing the right ad format to scale your campaign.

July 22, 2022

How Leveraging ML Techniques Can Exceed Your App Marketing Goals
There is no “one size fits all” in marketing. Aarki builds custom retargeting models for each ...

April 1, 2022

[Guide] Grow Your App During Ramadan with Mobile Programmatic
Gain insights to achieve mobile app growth with your shopping, finance, and casual apps during Ramadan through our free guide.

March 3, 2022

[eBook] Scale Your App in India with Mobile Programmatic
In our free eBook, you will learn how programmatic will capture high LTV users for your app in India.

February 17, 2022

Why You Should Scale Your Casual Apps Globally
Casual games are one of the most popular genres of mobile games. With their ever-evolving dynamic ...

July 8, 2022

Aarki 2021: Year in Review
As we approach a new year, we would like to reflect on all the accomplishments we are grateful for ...

December 22, 2021

[Guide] Scaling Casual Apps in South Korea
Casual gaming apps in South Korea have grown tremendously since the onset of lockdowns and social ...

November 24, 2021

[eBook] The State of Programmatic in Russia 2021
We have created an eBook with a detailed background of Russia’s programmatic landscape.

October 27, 2021

Scaling Your Mobile App in the Global Market. BONUS! Creative Checklist
The biggest opportunity to grow your app’s user base may lie outside your home country, hence, ...

October 20, 2021

The State of Programmatic Advertising in China
Though China can seem like an impenetrable market, there are ways to take your campaign global.

August 17, 2021

May 27, 2023

May 27, 2023

Creative Optimization. Part 2: Organize, Iterate, and Challenge
We continue our blog series that aims to give you a clear understanding of how we at Aarki approach...

June 28, 2021

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Category Insights: Dating
Love is in the air… And in smartphones—dating apps create the perfect atmosphere for their users to ...

April 29, 2022

Enabling Non-Attributed Event Data for Re-Engagement
Predicting the expected revenue from a particular ad impression is crucial for your re-engagement ...

April 28, 2022

A History of Pride: The Path Towards A United Society
Pride Month, which takes place every June, is a time to remember the Stonewall Uprising of 1969 and ...

June 25, 2021

Shopping Apps: User Lifestyle
Mobile shopping has gained more and more popularity among users during the pandemic, as it is a ...

May 14, 2021

Level Up Your Hardcore Apps: Creative Practices
Hardcore games are gaining momentum because of advances in device power and in the hardware that ...

May 6, 2021

Shopping Apps: User Demographics
The popularity of shopping apps has greatly increased due to the lockdowns brought about by ...

April 28, 2021

Mobile Shopping Spikes During Ramadan
Ramadan is the most sacred month of the year in Islamic culture. It is a time for fasting, prayer, ...

April 19, 2021

[eBook] 5 Reasons Why You Should Market Your Mobile Gaming Apps in Southeast Asia
A great opportunity is emerging for you to successfully market your mobile gaming app in Southeast ...

April 7, 2021

Ways to Improve your Call to Action and Boost your Click-Through Rate
It is essential that mobile ads include an engaging call to action (CTA), which involves a clear ...

April 1, 2021

Women in Tech Throughout History, to Name a Few
Within a male-dominated industry, the accomplishments of women can sometimes be overlooked. Many ...

March 4, 2021

Marketplace Apps: User Ad Engagement
Color, copy and ad format are some of the things you should consider when designing an ad creative ...

February 18, 2021

Spread Love on Valentine’s Day with Right Ad Creative
Building your Valentine’s Day buzz is all about knowing your audience and finding a strong way to ...

February 9, 2021

Do's and don'ts of mobile advertising
Do’s and Don’ts of Mobile Advertising
Having great creative as well as powerful strategies for retargeting and user acquisition are the ...

February 5, 2021

Mobile ad creative eBook
[eBook] How to Create Thumb-Stopping Mobile Ad Creative
Compelling creative is a key factor to running an effective mobile ad campaign. There is no ...

January 20, 2021

Infographic on the lifestyle of marketplace app users
Marketplace Apps: User Lifestyle
Ever wondered what your marketplace app users are up to? One of the biggest influencers of the ...

January 1, 2021

Aarki 2020: Year In Review
With the Christmas break almost upon us and 2020 coming to an end, it’s the perfect time to look ...

December 22, 2020

Marketplace Apps: User Demographics
In 2020, we leaped into the online world, greatly increasing the demand for apps that make going ...

December 3, 2020

Infographics about the different ad formats for mobile advertising
Ad Formats Made Simple
There’s no better way of connecting with your users than through a relevant and engaging ad ...

November 13, 2020

Role Playing and Strategy Games: User Ad Engagement
Did you know that mobile gaming app users have different ad preferences for each ad format? For ...

November 9, 2020

Role Playing and Strategy Games: User Lifestyle
The mobile gaming app market is booming, now more than ever. It's constantly growing and changing, ...

October 6, 2020

Role Playing and Strategy Games: User Demographics
Did you know that 37% of role playing and strategy game app users are married? Or that 15% are in ...

September 14, 2020

Casual Puzzle
Category Insights: Casual Puzzle
Over the last few weeks, we discussed the interests, behaviors, and demographics of your casual ...

September 3, 2020

Casual Puzzle: Ad Engagement
Category Insights: Casual Puzzle Games User Ad Engagement
It is not widely known but casual app user preferences for ad copy, call to action (CTA) colors, ...

August 24, 2020

Casual puzzle user lifestyle
Category Insights: Casual Puzzle Games User Lifestyle
Increased engagement with mobile apps emerged as an interesting trend this year. Considering that ...

August 11, 2020

Puzzle games user demographics
Category Insights: Casual Puzzle Games User Demographics
Did you know that 65% of casual puzzle game app users are female? Or that 74% live in the suburbs, ...

August 6, 2020

Category Insights: Social Casino & Bingo
During the recent few weeks, we have unpacked behavior trends, as well as demographics, of your ...

July 31, 2020

Category Insights: Social Casino & Bingo: User Ad Engagement
Did you know that social casino and bingo app users have different preferences regarding call to ...

July 20, 2020

Category Insights: Social Casino & Bingo: User Lifestyle
Have you thought about when your app user is using your social casino and bingo game app? Are they ...

July 13, 2020

Category Insights: Social Casino & Bingo: User Demographics
Did you know that 39% of social casino and bingo game app users are 25-34 years old? Or that 73% of ...

July 1, 2020

What Metrics Should Marketers Consider for Retargeting?
If you’re an advertiser aiming to run retargeting campaigns in the near future, it’s essential to ...

September 19, 2019

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The State of Programmatic Advertising in China
Programmatic advertising continues to thrive globally. According to Statista, programmatic ad spend ...

August 23, 2019

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Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?
Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is ...

May 23, 2019

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Do's and Don'ts for Your First Retargeting Campaign
Running your first retargeting campaign can seem daunting. On your journey to rekindling the ...

May 8, 2019

psa
Predicting Lift with PSA Test Campaign
Measuring campaign performance is essential to track your distance from your marketing goals. As ...

January 31, 2019

Creative Optimization. Part 2: Organize, Iterate, and Challenge
We continue our blog series that aims to give you a clear understanding of how we at Aarki approach ...

February 28, 2017

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