Infographics

Gain access to valuable insights about mobile programmatic
through our library of infographics

Shopping Apps: User Lifestyle
Mobile shopping has gained more and more popularity among users during the pandemic, as it is a ...
Level Up Your Hardcore Apps: Creative Practices
Hardcore games are gaining momentum because of advances in device power and in the hardware that ...
Shopping Apps: User Demographics
The popularity of shopping apps has greatly increased due to the lockdowns brought about by ...
Mobile Shopping Spikes During Ramadan
Ramadan is the most sacred month of the year in Islamic culture. It is a time for fasting, prayer, ...
Ways to Improve your Call to Action and Boost your Click-Through Rate
It is essential that mobile ads include an engaging call to action (CTA), which involves a clear ...
Women in Tech Throughout History, to Name a Few
Within a male-dominated industry, the accomplishments of women can sometimes be overlooked. Many ...
Marketplace Apps: User Ad Engagement
Color, copy and ad format are some of the things you should consider when designing an ad creative ...
Spread Love on Valentine’s Day with Right Ad Creative
Building your Valentine’s Day buzz is all about knowing your audience and finding a strong way to ...
Do's and don'ts of mobile advertising
Do’s and Don’ts of Mobile Advertising
Having great creative as well as powerful strategies for retargeting and user acquisition are the ...
Infographic on the lifestyle of marketplace app users
Marketplace Apps: User Lifestyle
Ever wondered what your marketplace app users are up to? One of the biggest influencers of the ...
Shopping Apps: Ad Engagement
Even with establishments slowly opening back up again, m-commerce (mobile commerce) is still a ...
banner ads
A Comprehensive Guide to Banner Ad Creative
Banner ads are one of the most popular ad formats in mobile advertising. And they have come a long ...
A History of Pride: The Path Towards A United Society
Pride Month, which takes place every June, is a time to remember the Stonewall Uprising of 1969 and ...
Aarki 2020: Year In Review
With the Christmas break almost upon us and 2020 coming to an end, it’s the perfect time to look ...
Marketplace Apps: User Demographics
In 2020, we leaped into the online world, greatly increasing the demand for apps that make going ...
Infographics about the different ad formats for mobile advertising
Ad Formats Made Simple
There’s no better way of connecting with your users than through a relevant and engaging ad ...
Role Playing and Strategy Games: User Ad Engagement
Did you know that mobile gaming app users have different ad preferences for each ad format? For ...
Role Playing and Strategy Games: User Lifestyle
The mobile gaming app market is booming, now more than ever. It's constantly growing and changing, ...
Role Playing and Strategy Games: User Demographics
Did you know that 37% of role playing and strategy game app users are married? Or that 15% are in ...
Casual Puzzle
Category Insights: Casual Puzzle
Over the last few weeks, we discussed the interests, behaviors, and demographics of your casual ...
Casual Puzzle: Ad Engagement
Category Insights: Casual Puzzle Games User Ad Engagement
It is not widely known but casual app user preferences for ad copy, call to action (CTA) colors, ...
Casual puzzle user lifestyle
Category Insights: Casual Puzzle Games User Lifestyle
Increased engagement with mobile apps emerged as an interesting trend this year. Considering that ...
Puzzle games user demographics
Category Insights: Casual Puzzle Games User Demographics
Did you know that 65% of casual puzzle game app users are female? Or that 74% live in the suburbs, ...
Category Insights: Social Casino & Bingo
During the recent few weeks, we have unpacked behavior trends, as well as demographics, of your ...
Category Insights: Social Casino & Bingo: User Ad Engagement
Did you know that social casino and bingo app users have different preferences regarding call to ...
Category Insights: Social Casino & Bingo: User Lifestyle
Have you thought about when your app user is using your social casino and bingo game app? Are they ...
Category Insights: Social Casino & Bingo: User Demographics
Did you know that 39% of social casino and bingo game app users are 25-34 years old? Or that 73% of ...
Enabling Non-Attributed Event Data for Re-Engagement
Predicting the expected revenue from a particular ad impression is crucial for your re-engagement ...
Dating-Insights_Li (1)
Category Insights: Dating
Love is in the air… And in smartphones—dating apps create the perfect atmosphere for their users to ...
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The State of Programmatic Advertising in China
Programmatic advertising continues to thrive globally. According to Statista, programmatic ad spend ...
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Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?
Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is ...
RT-dos-donts
Do's and Don'ts for Your First Retargeting Campaign
Running your first retargeting campaign can seem daunting. On your journey to rekindling the ...
psa
Predicting Lift with PSA Test Campaign
Measuring campaign performance is essential to track your distance from your marketing goals. As ...
Creative Optimization. Part 2: Organize, Iterate, and Challenge
We continue our blog series that aims to give you a clear understanding of how we at Aarki approach ...