Mountain View, Calif., January 14, 2015 – Today, Aarki announces the release of new video features in their signature creative advertising suite, Aarki Encore. Frame sequencing, interactive video and custom controls are set to revolutionize video advertising on mobile devices.
Due to a lack of robust mobile standards, advertisers today run the risk of blank spaces showing up when an in-line video is served to a platform or device that doesn’t support the ad format. This results in a poor user experience, lower performance metrics and drives lower publisher monetization.
Aarki’s new frame sequencing technology slices video into individual frames, so that mobile web and in-line video ads can now format automatically for maximum reach across a wide range of platforms and devices. This technology overcomes significant ad performance issues, especially on Apple iOS based devices.
In the mobile era, users consume video content while engaging with separate content on a second device. With gamification, native animated containers and mid-video ‘buy now’ buttons all available for advertisers in Aarki Encore, users won’t need to look for the second screen. Building moments of interaction on the video and in the container will keep users engaged on the screen where the ad is running, improving performance and user experience.
There are many best practices for optimizing video completions, it is up to each advertiser to employ the best for their creative and each technology provider to enable the customization necessary to execute the best practices. Advertisers have full creative control in Aarki Encore with features that allow a video to resume playing upon navigating back from another page or frame, provide custom mute audio options, full-screen video action and much more. By using these features to execute best practices, advertisers see higher engagement rates and happy users.
“At Aarki, we aim to provide new technology and products to achieve the best ad campaign performance. Video is quickly becoming the default medium for mobile advertising, and very important to Aarki,” says Sid Bhatt, CEO of Aarki. “I’m excited to announce these video creative and ad serving features that will help bridge the gap between television and mobile advertising.”
Aarki is transforming mobile monetization with joyful creative. We offer the industry's leading creative optimization and media buying suite for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visithttp://www.aarki.com or follow us on Twitter: @aarkimobile.