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Mountain View, Calif. (PRWEB) - June 21, 2016
Aarki now offers a unique app marketing solution for streaming video and music mobile apps. Aarki has historically been a leading provider of app marketing to mobile apps in this vertical, enabling it to develop deep expertise and data-driven insights. With this new solution line, streaming video and music app developers can now benefit from the company’s expertise to tackle their specific app marketing challenges in their industry vertical.
As the popularity of streaming video and music skyrockets, app marketers are more focused on acquiring high quality users who are more likely to actively use their app and make in-app purchases. Over the past year, Aarki has provided app marketing to several leading apps in this vertical. On a recent Movile campaign, for example, the company developed ad creatives in various formats including video, animated, interactive, and static specifically tailored to their target audience. Dynamic creative optimization was then performed using machine learning and multivariate technologies. As a result, Aarki was able to help their streaming video app acquire high quality users and conduct post-install performance optimization at scale.
Aarki has leveraged its deep expertise to deliver high-performing app marketing results for scores of key post-install performance indicators. On a recent campaign for a popular streaming video app, for example, the company utilized its proprietary machine learning technology and multivariate testing to select the best performing creative variants and media placement. This dynamic optimization enabled Aarki to deliver a large volume of high quality users with a day-1 retention rate of over 50%.
“As the streaming video and music vertical expands, the quality of users acquired is becoming integral to the growth and viability of mobile apps in this vertical” said Sid Bhatt, ceo of Aarki. “With this new solution line, clients can leverage Aarki’s deep expertise to rapidly grow their user base of high quality users.”
About Aarki
Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, London, Manila, Tokyo, and Yerevan. For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.
Contact
Raj Misra
svp and global head of marketing
media(at)aarki(dot)com
