Aarki announces the launch of rule-based ad serving in the industry’s leading creative optimization and programmatic media technology, Aarki Encore. The proprietary technology now allows for ad serving based on date, day, time and share of volume.
Rule-based ads is one in a series of updates to the proprietary Aarki Encore technology, allowing the Aarki agency to provide clients better performance, faster. As an end-to-end app marketing agency, Aarki works with brands, agencies and app developers to define and achieve their app marketing goals with the support of smarter machine-learning technologies.
Aarki CEO Sid Bhatt remarked, “Only through smarter advertising technology and state-of-the-art creative tools, can we advance the app marketing field. We need smarter algorithms, more automation and stronger optimizations cycles. By adding rule-based ad serving into our proprietary technology, Aarki Encore, we are pushing the boundaries of better ad performance, to deliver to our clients lower CPIs, stronger retention and more volume – faster.”
Aarki is transforming mobile app marketing by unifying creative optimization and programmatic media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.