Mountain View, Calif. (PRWEB) - July 19, 2016
Aarki, a leading provider of programmatic mobile advertising, now adds rewarded video to its wide range of available ad formats. This capability is enabled by the company’s expansion of its data centers and partnership with leading rewarded video exchanges such as Fuse Powered, Fyber, Google AdMob, MoPub, Opera Mediaworks, Tapjoy, and Vungle. Mobile app marketers can now gain access to rewarded video inventory through Aarki’s proprietary programmatic advertising platform, Aarki Encore.
Rewarded video adoption has been growing rapidly in the mobile advertising ecosystem. This opt-in value exchange ad format provides a more positive user experience. It drives users to engage with the ad unit and typically has a higher completion rate. The ad format also gives app marketers the opportunity to advertise their apps on unique inventory where rewarded video is the only ad placement available. App marketers can now advertise their apps with this ad format through Aarki Encore.
Aarki has recently expanded its west coast data center, further widening its access to global programmatic media inventory. The expansion, combined with its integration with several major exchanges, allows Aarki to acquire premium rewarded video inventory for its clients through real-time bidding. The company’s in-house designers have extensive experience in developing a variety of ad formats, including video ad creative. It routinely leverages Bayesian machine learning and multivariate technologies to identify the best creative variant and media placement for its clients’ pre and post-install metrics. This process has allowed Aarki to consistently deliver stronger app marketing performance to its clients. The addition of rewarded video enables the company to offer its client base a wider range of ad formats through premium apps.
“The expansion of our west coast data center and our partnership with industry’s leading exchanges allow us to offer our clients access to a wider range of global and premium programmatic media inventory” said Sid Bhatt, ceo of Aarki. “Aarki is equipped with the expertise and performance optimization technology to deliver stronger app marketing results to clients who want to advertise their apps using the rewarded video format.”
Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, London, Manila, Tokyo, and Yerevan. For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.
svp and global head of marketing