Mountain View, Calif., January 6, 2015 – Aarki, the leader in video and content-based mobile advertising, announces the launch of a new version of Aarki Encore. Aarki Encore is an advertising technology platform that allows brand marketers, agencies, app developers, and publishers to quickly create, flight, and optimize high performing mobile ads. The latest version introduces several new features that are designed to increase productivity and further improve ad performance.
Among the new widgets added are capabilities for inserting a timer, counter, stopwatch, and distance-based features. It is now easier to find widgets and customize them to suite specific campaign requirements. The new version enables users to lock specific layers while allowing other layers to be edited. As a result, design workflows can be more efficient and error free. A universal toolbar that persists across different screens and real-time warnings are other key productivity improvements.
As the industry’s leading ad technology platform, Aarki Encore is already a popular choice for thousands of premium advertisers and publishers. In 2014 alone, 6.2 billion impressions were delivered across over 50,000 campaigns using Aarki Encore. With the latest version of this platform, digital marketers and creative designers can now achieve the same high levels of ad performance in a fraction of the time they were spending before.
“At Aarki, we believe in delivering superior technology and the best user experience. With the new version of Aarki Encore, digital marketers and designers can now accomplish creative tasks more efficiently,” says Sid Bhatt, CEO of Aarki. “I’m confident that these features will make the user’s overall experience more joyful and allow them to spend more time creating ideas rather than implementing them.”
Aarki is transforming mobile monetization with joyful creative. We offer the industry's leading creative optimization and media buying platform for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.