Mountain View, Calif., Jan. 28, 2015 – Aarki, the leader in video and content-based mobile advertising, announces the release of self-serve video features for app developers running user acquisition campaigns with Aarki. Developers can now create a video campaign, upload video files, and launch user acquisition campaigns in self-serve.
App developers are abandoning banner advertisements in increasingly high numbers for the high conversion rates in video advertising. Users couldn’t be more pleased with this shift. Video is enjoyable, engaging and its short trailer format provides a more authentic representation of the app prior to download and install. App developers and publishers are increasingly turning to Aarki to help them transition to video advertising quickly and creatively.
Aarki is one of a few companies offering a complete self-serve dashboard for user acquisition campaign management, including video campaigns. With the ability to upload video assets directly into the dashboard, developers will reduce the tedious back and forth with ad ops, allowing them to flight their campaigns rapidly. The video upload features supports nearly every video format and codec, and file sizes up to 100MB. App developers simply set campaign parameters, drag and drop the video file into the dashboard, and take it live for users to enjoy.
“At Aarki, we believe in delivering superior technology and the best user experience,” says Sid Bhatt, CEO of Aarki. “I’m confident that our self-serve features will make the video campaign management process efficient and drive success.”
Aarki is transforming mobile monetization with joyful creative. We offer the industry’s leading creative optimization and media buying platform for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.