Mountain View, Calif. (PRWEB) - April 12, 2016
Aarki Encore, which delivers greater app marketing ROI by using multivariate creative testing, dynamic creative optimization, programmatic media buying, and placement transparency, further expands its reach through the Kochava integration.
Aarki, a leader in mobile app advertising, announced today that it is now integrated with Kochava Collective -- the largest collection of cross-publisher mobile audiences. This integration enables Aarki, as a certified partner, to further expand its audience targeting capabilities for programmatic delivery. As a result, it can deliver better and more targeted user acquisition campaigns to mobile app marketers.
“The Kochava Collective brings the best in mobile audience targeting to the best advertising brands in the world. We are thrilled to have Aarki join The Collective as the first programmatic partner populating the audience graph from leading ad exchanges in the mobile ecosystem,” said Charles Manning, CEO of Kochava, “With the inclusion of Aarki in The Collective, advertisers can now target audiences across AppNexus, LiveRail, DoubleClick AdX, MoPub, and 20 other supply sources.”
Proprietary machine learning technology in the Aarki Encore platform allows the company to do more accurate audience targeting and publisher matching. With this integration, Aarki can now obtain data from billions of devices within the Kochava Collective and match target audiences with optimal publisher distribution.
Aarki can also help app marketers reach audiences on networks that they may not have been traditionally exposed to. The algorithms within Aarki Encore learn over time and adjust media and publisher allocation accordingly.
“Aarki is proud to be a Kochava-certified partner. This partnership allows us to drive better audience targeting in our programmatic delivery, ” said Sid Bhatt, CEO of Aarki, “Our integration with the Kochava Collective allows us to target ads more accurately and bid more competitively on media to ensure the greatest ROI delivery to our clients.”
Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Manila, Tokyo, and Yerevan. For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.
Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 2,000 publisher and network integrations including Facebook, Google, Pandora and Amazon, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.
SVP and Global Head of Marketing