Mountain View, Calif. (PRWEB) - May 11, 2016
Aarki’s deep vertical expertise helps classified ads mobile apps achieve stronger return on investment (ROI) through programmatic advertising. Equipped with insightful expert knowledge and cutting edge technology, Aarki is one of the leading providers of programmatic advertising to developers of mobile apps focused on classified and local advertising. The company has leveraged its institutional knowledge and learning in this area to consistently deliver robust and high performing mobile advertising.
As the number and popularity of classified ads apps grow, mobile app marketing is key to driving user base and listings expansion. In the recent past, Aarki has helped several classified app developers, including Close5, Kijiji, and Letgo aggressively expand their user base through robust mobile advertising. Having run several app marketing campaigns for classified ads apps over the years, Aarki has expert knowledge that it routinely leverages to improve the performance of new campaigns.
Vertical-specific expertise combined with proprietary machine learning and multivariate technologies puts Aarki in a unique position to help classified ads apps with their user acquisition campaigns. On a recent campaign for a popular classified app, for example, Aarki utilized multivariate testing and machine learning technology to identify the best performing creative variants and media placements. As a result, Aarki was able to achieve thousands of high quality users in just a few days.
“Despite rapid category expansion, many classified ads apps are still having a tough time finding active users who generate listings” said Sid Bhatt, ceo of Aarki, “Aarki’s technology and expertise in this area allow us to simultaneously optimize campaigns for both user acquisition and listing volume, resulting in a double win for our clients.”
Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Manila, Tokyo, and Yerevan. For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.
svp and global head of marketing