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Mountain View, Calif. (PRWEB) May 18, 2015 – Aarki launches a IAB rising star mobile adhesion banner ad format in the industry’s leading mobile advertising platform, Aarki Encore. An IAB member, Aarki believes in the IAB rising star ad formats and already supports several mobile formats including billboard, mobile filmstrip and mobile pull. The adhesion banner sticks to the top or bottom of the mobile device’s screen as a mobile web user scrolls through content: providing the user maximum exposure to the banner ad and brand advertised.
A few clicks away from a classic, Aarki Encore makes IAB rising star ads quick to build. Encore users start by selecting to either build a smartphone or tablet banner in the standard or expandable format, then navigate to the creative settings panel and select ad properties. The user then edits the ad mode and selects adhesion. There is the opportunity to define ad properties including vertical positioning as bottom or top, and horizontal positioning as left, center or right. By default, Encore will use IAB adhesion definitions of bottom and center. Once the ad is set as an adhesion banner, users can build the banner creative with video, images, video galleries, product feeds, animations, maps and more.
This announcement follows a string of other updates to Aarki’s flagship mobile advertising platform, Aarki Encore. In the past few weeks, Aarki has added full dynamic creative optimization with multivariate technology as well as responsive ad design to its platform.
Aarki CEO Sid Bhatt remarked, “While we are interested in making the impossible, possible through innovation, we find value in supporting the classics. Silicon Valley often moves so fast that it is difficult to keep up; we are keeping up and minding those formats that came before.”
About Aarki
Aarki is transforming mobile advertising with joyful creative. We offer the industry’s leading creative optimization and media buying platform for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit http://www.aarki.com or follow us on Twitter: @aarkimobile.
