Programmatic Advertising Transparency Moves to the Next Level with the Aarki Encore Analytics Dashboard

Aarki, a leading provider of programmatic advertising for mobile apps, today announced several features that are designed to increase campaign transparency. By using the self-serve analytics dashboard in Aarki Encore, advertisers can now exercise even greater control on their day-to-day ad spending.

eab01.jpgThe new self-serve analytics dashboard in Aarki Encore retrieves and aggregates real-time data from various sources to show campaign level performance. Campaign costs are also rolled up at the campaign level to provide advertisers complete visibility into their advertising return on investment. The dashboard also provides detailed insights on performance drivers including top publisher placements and best performing ad creative variants.

Users can customize the dashboard to set the preferred time interval for updates and to show detailed data points on hover. They can also see all the creative variants tested on their campaign, results of multivariate creative optimization, and details of the active flight’s snapshot. The new dashboard also enables users to easily download reports.

Transparency is key to the success of a programmatic advertising campaign. In a completely transparent environment like Aarki Encore, advertisers can see exactly where their ad is running, what audience is seeing their ad, and understand exactly what they are getting for their money. As a result, changes and adjustments to campaign parameters can be made in real-time.

The new dashboard also keeps track of campaign costs based on time, region, and sub campaigns - making it especially attractive to large, internationally focused clients with multiple goals and divisions.

Advertisers want complete transparency into the placement and performance of their ads. With Aarki Encore, they can now take campaign transparency to the next level by tracking campaign performance in real-time by publisher and by creative.

“We are already deploying vastly superior unified optimization technology for programmatic advertising, which is a game changer in mobile app marketing,” said Sid Bhatt, CEO of Aarki, “This analytics dashboard allows our customers to see the impact of this technology and to exercise complete control over their campaigns in real-time.”

For more information on Aarki, please contact Raj Misra at media@aarki.com.

About Aarki 

Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Manila, Tokyo, and Yerevan. For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

 

Topics: Mobile Advertising, Mobile App Advertising