Acquire New Poker App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
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The Challenge

A app publisher looked into acquiring highly engaged users and generating high ROI at an optimal CPI through a mobile programmatic user acquisition campaign with Aarki.


Performance Results

23%

Greater Return on Investment during Event Optimization

37%

Increased Install Volume during Event Optimization

24%

Lower than the Cost Per Install (CPI) goal

 

Creative Iterations

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Display Ad Creative

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Video Ad Creative

Key Takeaways

The user acquisition campaign resulted in superior engagement through optimizing ROI and running engaging ad creatives with multivariate testing. Return on investment and install volume reached greater outcomes during the event optimization phase which is the impact of Aarki’s machine learning models that are used to learn the likelihood that a new user will convert, engage, or make purchases within the app.

Between the ad formats that were utilized for the campaign, the video ad resulted in the highest ROI with 124.54%. Surprisingly, the budget was allocated more towards display ads which resulted in a 118.35% ROI. Despite the lower spend for video, it still generated more ROI. It shows that there isn’t a step-by-step process to get results such as this so keep testing!


Benefits of Acquiring New Users with Programmatic Media

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Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users


Did You Know?

41.6K
Total number of casino apps in the two major app stores as of September 2019

17.3M
Generated downloads of casino apps for September 2019

27%
Percentage of monthly casino game users that play per day during 2018

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?