Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
A app publisher looked into acquiring highly engaged users and generating high ROI at an optimal CPI through a mobile programmatic user acquisition campaign with Aarki.
Greater Return on Investment during Event Optimization
Increased Install Volume during Event Optimization
Lower than the Cost Per Install (CPI) goal
Display Ad Creative
Video Ad Creative
The user acquisition campaign resulted in superior engagement through optimizing ROI and running engaging ad creatives with multivariate testing. Return on investment and install volume reached greater outcomes during the event optimization phase which is the impact of Aarki’s machine learning models that are used to learn the likelihood that a new user will convert, engage, or make purchases within the app.
Between the ad formats that were utilized for the campaign, the video ad resulted in the highest ROI with 124.54%. Surprisingly, the budget was allocated more towards display ads which resulted in a 118.35% ROI. Despite the lower spend for video, it still generated more ROI. It shows that there isn’t a step-by-step process to get results such as this so keep testing!
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users