Reactivating your mobile user base is a key strategy to maintaining the longevity of your app. Using mobile programmatic media, you can target previous users of your app to do a specific action or become active app users again. Whether these users haven’t opened their app in a given period or have uninstalled the app, the goal is to re-engage these previously active users.
Audience segments are one of the most important pillars in retargeting campaigns. User segments based on historical behavior, such as spend and days lapsed, are used to inform ad messaging to retarget users. The creative ads are tailored to targeted segments. Each intersection list is a Targeting Group with a corresponding Creative Group.
In a News app, you can target users based on the last open and activity levels. We'll work with you to create an ad strategy that is optimized for high engagement.
Acquiring lapsed high lifetime value (LTV) users is a challenge, and retaining and keeping them engaged is yet another. Aarki is here to help you generate more revenue from existing users who have already installed your News app.
Whether users forgot about your app or no longer found it useful, we can encourage them to re-install or start using your app again through a re-engagement campaign.
Surpass your ROI with us
Lower your eCPR
Raise key metrics
Maximize the benefits of your retargeting campaign! Aarki combines localization with multivariate testing and reaches users who speak the same language but live in different countries.
Professional translators translate to 26 language variants and we dynamically serve the variant with the main language spoken in each country.
Personalized creative ads drive higher engagement. To target the users on a more granular level, Aarki uses segment intersections such as spend level and days lapsed. With full information for creative optimization in our hands, we make sure that the right personalized ad will reach your target user.
Maximize Your Ad Creatives
Highlight popular app features such as choosing specific news topics to see each day
Use personalized ads based on user’s last activity
Promote new articles or breaking news on daily events worldwide
Benefits of Engaging Lapsed Users
Gain more high
lifetime value users